DSS Movit Media Corp

Digital Shelf Space Corp. (the "Company" or "DSS") (TSX
VENTURE:DSS)(OTCQX:DTSRF), a leading independent creator, producer and
distributor of home entertainment media, is pleased to announce that it has
secured a CAD$500,000 revolving loan facility (the "Loan Facility") from Four
Winds Financial Investments, S.A. at a rate of 12% per annum, with maturity at
the first anniversary of the closing date of the Loan Facility. The Loan
Facility is secured by the assets of the Company.


The Company is also pleased to announce that subject to approval of the TSX
Venture Exchange, the Company intends to complete a non-brokered private
placement to raise up to CAD$500,000 in funds (the "Offering"). The Offering
will consist of up to 10,000,000 units at a price of $0.05. Each unit will
consist of one common share and one common share purchase warrant. Each purchase
warrant entitles the holder to purchase one common share of the Company at the
price of $0.10 per common share on or before the date occurring 18 months
following the closing of the Offering. The Company may over allot the Offering
to raise a maximum of CAD$750,000.


The Company may pay a cash finder's fee to entities ("Finders") equal to 7% of
the gross proceeds received by the Company from purchasers of units sold in the
Offering introduced by or through such Finders, and/or an option to purchase
such number of common shares of the Company having a value equal to 7% of the
amount purchased by purchasers of units sold in the Offering introduced by or
through such Finders (the "Finders Warrants"). The Finders Warrants have the
same exercise price and term as the Offering Warrants.


"We are pleased to have secured the revolving loan facility and look forward to
closing the private placement in the near term, as together we minimize dilution
for our shareholders while at the same time give our organization the capability
to launch our new TOURAcademy Home Edition in Q4 (peak season for golf media
products) with more of a bang," said Jeffery Sharpe President and CEO for DSS.
"Not only are we excited about our hard launch of the TOURAcademy Home Edition
in October, but also the return of Georges St-Pierre to the cage and the
spotlight, after an 18 month lay off due to injury, as we head into the peak
season for the sales of GSP RUSHFIT." 


The Company plans to use monies drawn down from the Loan Facility and raised
from the Offering toward marketing and advertising, working capital and general
corporate purposes and transaction and related expenses.


About Digital Shelf Space Corp.

Digital Shelf Space is an independent creator, producer and distributor of home
entertainment content targeted at the fitness and sports instruction market.
Digital Shelf Space's overall content partnership strategy is to align itself
with world-class, global brand partners. For more information visit
www.digitalshelfspace.com and to view our current projects with Georges
St-Pierre and the TOURAcademy(R), visit www.gsprushfit.com and
www.touracademydvds.com.


ON BEHALF OF THE BOARD

Jeffrey Sharpe, President & CEO

Forward Looking Statements

This news release contains "forward-looking information" within the meaning of
the Canadian securities laws. Forward-looking information is generally
identifiable by use of the words "believes", "may", "plans", "will",
"anticipates", "intends", "budgets", "could", "estimates", "expects",
"forecasts", "projects" and similar expressions, and the negative of such
expressions. Forward-looking information in this news release include statements
about the Loan Facility and the use of monies drawn down from the Loan Facility
and the intention to complete and the details concerning a private placement
offering.


In connection with the forward-looking information contained in this news
release, Digital Shelf Space has made numerous assumptions, regarding, among
other things, expected investor interest and pricing of the proposed private
placement offering. While Digital Shelf Space considers these assumptions to be
reasonable, these assumptions are inherently subject to significant
uncertainties and contingencies.


Additionally, there are known and unknown risk factors which could cause Digital
Shelf Space's actual results, performance or achievements to be materially
different from any future results, performance or achievements expressed or
implied by the forward-looking information contained herein. Known risk factors
include, among others: Digital Shelf Space may not be able to draw down on the
Loan Facility as required; Digital Shelf Space may not use funds drawn down from
the Loan Facility as currently contemplated; the private placement offering may
not close or close on the terms currently contemplated by Digital Shelf Space;
the funds raised in the Offering may not be used by Digital Shelf Space as
currently contemplated; reliance on the health and marketability of celebrity
fitness talent in productions owned by Digital Shelf Space; actual results from
the use of celebrity fitness products may differ substantially from anticipated
results; the substantial investment of capital required to produce and market
video and entertainment productions, limitations imposed by our financing
abilities, unpredictability of the commercial success of our programming,
difficulties in integrating technological changes and other trends affecting the
entertainment industry.


A more complete discussion of the risks and uncertainties facing Digital Shelf
Space is disclosed in Digital Shelf Space's Filing Statement dated November 16,
2010 and continuous disclosure filings with Canadian securities regulatory
authorities at www.sedar.com. All forward-looking information herein is
qualified in its entirety by this cautionary statement, and Digital Shelf Space
disclaims any obligation to revise or update any such forward-looking
information or to publicly announce the result of any revisions to any of the
forward-looking information contained herein to reflect future results, events
or developments, except as required by law.

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