New Dassault Systèmes Media Campaign Introduces Virtual Worlds for Real Life to Piccadilly Circus
May 01 2024 - 2:00AM
Business Wire
Dassault Systèmes (Euronext Paris: FR0014003TT8, DSY.PA) today
announced the launch of a digital out-of-home media campaign
inviting three million people in London to see and understand how
virtual worlds are impacting real life in areas such as health,
cities and manufacturing.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240430981120/en/
From April 28-May 5, Piccadilly Circus will be illuminated by a
massive, 780-square-meter screen showcasing groundbreaking
innovations created with Dassault Systèmes’ virtual twin
technology, highlighting how imagination and innovation contribute
to a thriving, more sustainable world.
Every 10 minutes, an exclusive, 40-second immersive video using
a 3D effect will project viewers into an experience featuring 3D
animations that transition from the world’s first fully functional
model of a human heart, to humans and robots working together to
make products from upcycled parts, to futuristic aircraft in
cities, to a pod for growing plants in any environment – including
on the moon. It offers a glimpse at the preventative patient care,
sustainable production and cleaner transport that can only be
achieved by leveraging the virtual world to model possibilities,
make better choices and collaborate before springing into
action.
Furthermore, the general public will be invited to delve deeper
into the experience through an augmented reality application on
their smartphones. By using the app, they can discover how
Piccadilly Circus could look in a more sustainable future, as well
as share their experience on social media and read more about
virtual worlds.
The campaign, created with the company Ocean Outdoor, will be
supported by social media activities, content creation and
advertisements in U.K. and French media, before, during and after
the video is live.
FOR MORE INFORMATION
Dassault Systèmes’ 3DEXPERIENCE platform, 3D design software, 3D
Digital Mock Up and Product Lifecycle Management (PLM) solutions:
http://www.3ds.com
Connect with Dassault Systèmes on X Facebook
LinkedIn YouTube
ABOUT DASSAULT SYSTÈMES
Dassault Systèmes is a catalyst for human progress. We provide
business and people with collaborative virtual environments to
imagine sustainable innovations. By creating virtual twin
experiences of the real world with our 3DEXPERIENCE platform and
applications, our customers can redefine the creation, production
and life-cycle-management processes of their offer and thus have a
meaningful impact to make the world more sustainable. The beauty of
the Experience Economy is that it is a human-centered economy for
the benefit of all – consumers, patients and citizens. Dassault
Systèmes brings value to more than 350,000 customers of all sizes,
in all industries, in more than 150 countries. For more
information, visit www.3ds.com
© Dassault Systèmes. All rights reserved. 3DEXPERIENCE, the 3DS
logo, the Compass icon, IFWE, 3DEXCITE, 3DVIA, BIOVIA, CATIA,
CENTRIC PLM, DELMIA, ENOVIA, GEOVIA, MEDIDATA, NETVIBES, OUTSCALE,
SIMULIA and SOLIDWORKS are commercial trademarks or registered
trademarks of Dassault Systèmes, a European company (Societas
Europaea) incorporated under French law, and registered with the
Versailles trade and companies registry under number 322 306 440,
or its subsidiaries in the United States and/or other countries.
All other trademarks are owned by their respective owners. Use of
any Dassault Systèmes or its subsidiaries trademarks is subject to
their express written approval.
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version on businesswire.com: https://www.businesswire.com/news/home/20240430981120/en/
Dassault Systèmes Press Contacts Corporate / France
Arnaud MALHERBE arnaud.malherbe@3ds.com +33 (0)1 61 62 87 73 North
America Natasha LEVANTI natasha.levanti@3ds.com +1 (508) 449 8097
EMEA Virginie BLINDENBERG virginie.blindenberg@3ds.com +33 (0) 1 61
62 84 21 China Grace MU grace.mu@3ds.com +86 10 6536 2288 India
Kriti ASHOK kriti.ashok@3ds.com +91 9741310607 Japan Wen YANG
wen.yang@3ds.com +81 3 4321 6549 Korea Jeemin JEONG
jeemin.jeong@3ds.com +82 2 3271 6653
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