MONTREAL, Dec. 6, 2023
/CNW/ - DAVIDsTEA Inc. (TSXV: DTEA) ("DAVIDsTEA" or the "Company"),
a leading tea merchant in North
America, announced today the Company is increasing its
donation program efforts for the third consecutive year. Starting
December 2023, DAVIDsTEA's community
of customers will be able to shop with purpose. Every purchase made
during this month at DAVIDsTEA stores and www.davidstea.com will
equal one cup of tea donated to Canadian frontline heroes until the
two million milestone is reached.
During the pandemic, DAVIDsTEA began amplifying donation efforts
as a way of supporting frontline heroes. Groups of essential
workers, such as health care professionals, senior care
communities, and education centers, were nominated by customers and
employees alike to benefit from the program. Local Canadian
communities from coast to coast that have benefited from the
program thus far include BC's Mamas for Mamas, Montreal's Shriners Hospital for Children, and
the Ottawa Regional Cancer Foundation, among many others.
Having reached its initial one million cups donation milestone
in 2022, DAVIDsTEA has set a new goal of reaching two million cups
by the end of 2023.
"At DAVIDsTEA we are humbled to continue supporting the
hard-working frontline community and spreading joy through tea. We
are thrilled to be so close to reaching our two million milestone
and engaging our customers on this journey to help us reach this
goal and continue offering comfort through tea, one cup at a
time," said Sarah Segal, Chief
Executive Officer and Chief Brand
Officer, DAVIDsTEA. "Looking beyond the two million cup
goal, DAVIDsTEA will expand its existing donation programs. In
addition to an annual 500K cup
donation goal within local communities in Canada, the Company will also sustain its
Impact Fund, which supports local and global impact initiatives,
such as the Nepal Clean Water project."
About DAVIDsTEA
DAVIDsTEA offers a specialty branded selection of high-quality
proprietary loose-leaf teas, pre-packaged teas, tea sachets,
tea-related accessories and gifts through its e-commerce platform
at www.davidstea.com and the Amazon Marketplace, its wholesale
customers which include over 4,000 grocery stores and pharmacies,
and 18 company-owned stores across Canada and 170 grocery stores in the United States. The Company offers
primarily proprietary tea blends that are exclusive to the Company,
as well as traditional single-origin teas and herbs. Our passion
for and knowledge of tea permeates our culture and is rooted in an
excitement to explore the taste, health and lifestyle elements of
tea. With a focus on innovative flavours, wellness-driven
ingredients and organic tea, the Company launches seasonally driven
"collections" with a mission of making tea fun and accessible to
all. The Company is headquartered in Montréal, Canada.
Neither the TSX Venture Exchange nor its Regulation Services
Provider accepts responsibility for the adequacy or accuracy of
this release.
SOURCE DAVIDsTEA
