DAVIDsTEA Launches “Tea-2-Go” at over 1,500 Couche-Tard/Circle K Stores Across Canada
March 19 2024 - 7:30AM
DAVIDsTEA Inc. (TSX-Venture: DTEA) (“DAVIDsTEA” or the “Company”),
a leading tea merchant in North America, announced today it has
secured an exclusive supplier agreement with Alimentation
Couche-Tard Inc. (Alimentation Couche-Tard) (TSX:ATD)
(“Couche-Tard”) to offer a premium “Tea-2-Go” in-store experience
at over 1,500 convenience stores across Canada.
DAVIDsTEA’s curated assortment of eight
best-selling flavours, available in a convenient sachet format,
will provide consumers on the move with an elevated tea-drinking
moment, while complementing Couche-Tard’s extensive offering of
beverages and snacks.
The tea collection selected for Couche-Tard
customers includes organic flavours such as Cream of Earl Grey,
Silk Dragon Jasmine, David’s Breakfast Blend, Cold 911 and Cinnamon
Rooibos Chai; herbal, caffeine-free varieties like Forever Nuts and
Just Peachy; and popular coffee replacement black tea, Vanilla
Cappuccino. In addition, DAVIDsTEA will establish a full tea bar
concept at seven Couche-Tard stores to offer a wide variety of hot
and iced teas.
Alimentation Couche-Tard, operating under the
Couche-Tard and Circle K banners, has a coast-to-coast presence in
Canada and is a global leader in convenience and mobility,
operating in 29 countries and territories, with more than 16,700
stores, of which almost 13,100 offer road transportation fuel.
“We are proud to become the exclusive supplier
of high-quality teas across Canada to an industry leader like
Couche-Tard,” said Sarah Segal, Chief Executive Officer and Chief
Brand Officer, DAVIDsTEA. “This landmark agreement enables
DAVIDsTEA to introduce a whole new segment of customers to our wide
variety of flavourful teas. It also represents a key step in our
omnichannel growth strategy to expand our footprint while driving
profitable growth.”
“The introduction of quality products from the
renowned DAVIDsTEA brand in our stores across Canada will enhance
our customers’ drinking experience and allow us to further develop
our hot beverage category. We are very pleased with this new
partnership,” said Daniel Lapalme, Foodservice Director, Eastern
Canada Division, Alimentation Couche-Tard.
About DAVIDsTEADAVIDsTEA offers
a specialty branded selection of high-quality proprietary
loose-leaf teas, pre-packaged teas, tea sachets, tea-related
accessories and gifts through its e-commerce platform at
www.davidstea.com and the Amazon Marketplace, its wholesale
customers which include over 4,000 grocery stores and pharmacies in
Canada and over 330 grocery stores in the United States, as well as
18 company-owned stores across Canada. The Company offers primarily
proprietary tea blends that are exclusive to the Company, as well
as traditional single-origin teas and herbs. Our passion for and
knowledge of tea permeates our culture and is rooted in an
excitement to explore the taste, health and lifestyle elements of
tea. With a focus on innovative flavours, wellness-driven
ingredients and organic tea, the Company launches seasonally driven
“collections” with a mission of making tea fun and accessible to
all. The Company is headquartered in Montréal, Canada.
About Alimentation Couche-Tard
Inc.Couche-Tard is a global leader in convenience and
mobility, operating in 29 countries and territories, with more than
16,700 stores, of which almost 13,100 offer road transportation
fuel. With its well-known Couche-Tard and Circle K banners, it is
one of the largest independent convenience store operators
in the United States and it is a leader in the
convenience store industry and road transportation fuel retail
in Canada, Scandinavia, the Baltics, as well as
in Ireland. It also has an important presence
in Poland and Hong Kong Special Administrative Region
of People's Republic of China and has recently expanded
to Belgium, Germany, Luxembourg, and the
Netherlands. More than 150,000 people are employed throughout its
network.
Caution Regarding Forward-Looking
StatementsThis press release includes statements that
express our opinions, expectations, beliefs, plans or assumptions
regarding future events or future results and there are, or may be
deemed to be, “forward-looking statements” within the meaning of
the Private Securities Litigation Reform Act of 1995 (the “Act”).
The following cautionary statements are being made pursuant to the
provisions of the Act and with the intention of obtaining the
benefits of the “safe harbor” provisions of the Act. These
forward-looking statements can generally be identified by the use
of forward-looking terminology, including the terms “believes”,
“expects”, “may”, “will”, “should”, “approximately”, “intends”,
“plans”, “estimates” or “anticipates” or, in each case, their
negatives or other variations or comparable terminology. These
forward-looking statements include all matters that are not
historical facts and include statements regarding our intentions,
beliefs or current expectations concerning, among other things, our
strategy of transitioning to e-commerce and wholesale sales, future
sales through our e-commerce and wholesale channels, our results of
operations, financial condition, liquidity and prospects, and the
impact of the COVID-19 pandemic on the global macroeconomic
environment.
While we believe these opinions and expectations
are based on reasonable assumptions, such forward-looking
statements are inherently subject to risks, uncertainties and
assumptions about us, including the risk factors discussed in
Management’s Discussion and Analysis of Financial Condition and
Results of Operations for our fiscal year ended January 28, 2023,
filed with the Autorité des marchés financiers, on April 28, 2023
which could materially affect our business, financial condition or
future results.
Neither the TSX Venture Exchange nor its Regulation Services
Provider accepts responsibility for the adequacy or accuracy of
this release.
DAVIDsTEA |
Alimentation
Couche-Tard |
Investor
Contacts |
Amine Ndamama |
Frank Zitella |
Senior Manager, Global
Communications |
President, Chief Financial and
Operating Officer |
(450) 662-6632, Ext. 6611 |
f.zitella@davidstea.com |
communication@couche-tard.com |
|
|
Maison Brison
Communications |
|
Pierre Boucher |
|
514-731-0000 |
|
investors@davidstea.com |
|
|
|
Media
Relations |
|
Sundae
Creative |
|
Marta Sadowski |
|
marta@sundae-creative.com |
|
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