Luminosity Gaming Adds Three Popular Fortnite Influencers With Reach of Almost 3M Followers
August 22 2019 - 8:25AM
Enthusiast Gaming Holdings Inc. (TSXV: EGLX) (OTCQB: EGHIF),
(“
Enthusiast” or the “
Company”),
one of the largest vertically integrated video gaming media
companies in North America, is excited to announce that Luminosity
Gaming (
“Luminosity”) has signed international
Fortnite influencers, “Spencer”, “Beaks”, and “Plu” to its roster
of over 50 professional esports players and video gaming
influencers.
The three influencers will continue creating and
sharing content around the popular video game, Fortnite, to their
combined network of 2.7 million followers. Luminosity continues to
grow its combined reach of 60 million followers through signing new
professional players and influencers and capitalizing on the 8
professional esports teams managed under the brand.
On May 31, 2019, Enthusiast announced a merger
with Luminosity and Aquilini GameCo. and the combined entity will
consist of over 85 gaming websites, 900 YouTube Channels, 8
professional esports teams and over 50 influencers. The network
reaches over 200 million viewers on a monthly basis and has become
one of the leading networks for advertisers wanting to target the
sought after gaming demographic. These signings allow
Enthusiast to continue to build customized sponsorship and
marketing programs for large brands across its website network,
esports teams and players and live events business.
Luminosity’s successful esports organization is
an important component of the Enthusiast platform. One of the
Company’s key growth priorities is Luminosity’s franchise
appreciation through the growth of the talent roster and the
continued development of content rich channels through players and
influencers. Enthusiast will continue to leverage Luminosity’s
leading industry presence, brand affinity, and growing roster of
esports players and influencers to provide brands marketing and
promotional strategies and partnerships.
Menashe Kestenbaum, CEO of
Enthusiast commented, “With the rapid growth of esports,
we are thrilled to have such a strong team of content creators and
esports professional athletes under the Luminosity brand. Between
Enthusiast’s online gaming communities and live events and
Luminosity’s dominance in esports, there are significant synergies
for growth and cross promotion across the entire platform. We are
building a powerful integrated video game and esports ecosystem and
continue to provide our brand partners customized marketing
programs to effectively reach these gaming communities.”
About Enthusiast Gaming
Enthusiast Gaming is one of the largest
vertically integrated video game companies and has the
fastest-growing online community of video gamers. Through the
Company’s organic and acquisition strategy, it has amassed a
platform of over 150 million monthly visitors across its network of
websites and YouTube channels. Enthusiast also owns and operates
Canada’s largest gaming expo, Enthusiast Gaming Live Expo, EGLX,
(eglx.ca) with approximately 55,000 people attending in 2018. For
more information on the Company, visit
www.enthusiastgaming.com.
About Luminosity Gaming
Luminosity Gaming is one of the largest globally
recognized esports organizations in the world, with over 50
professional esports players and influencers reaching 60 million
collective followers. Luminosity has 8 world class esports teams
competing across top games such as Fortnite, Apex, Rainbow Six:
Seige, Counter Strike, Call of Duty, Madden, Smite, etc. For more
information visit www.luminosity.gg
CONTACT INFORMATION:
Investor Relations: Julia
BeckerHead of Investor Relations &
Marketingjbecker@enthusiastgaming.com(604) 785.0850
This news release contains certain statements
that may constitute forward-looking information under applicable
securities laws. All statements, other than those of historical
fact, which address activities, events, outcomes, results,
developments, performance or achievements that Enthusiast
anticipates or expects may or will occur in the future (in whole or
in part) should be considered forward-looking information. Such
information may involve, but is not limited to, comments with
respect to strategies, expectations, planned operations and future
actions of the Company. Often, but not always, forward-looking
information can be identified by the use of words such as "plans",
"expects", "is expected", "budget", "scheduled", "estimates",
"forecasts", "intends", "anticipates", or "believes" or variations
(including negative variations) of such words and phrases, or
statements formed in the future tense or indicating that certain
actions, events or results "may", "could", "would", "might" or
"will" (or other variations of the forgoing) be taken, occur, be
achieved, or come to pass. Forward-looking information is based on
currently available competitive, financial and economic data and
operating plans, strategies or beliefs as of the date of this news
release, but involve known and unknown risks, uncertainties,
assumptions and other factors that may cause the actual results,
performance or achievements of Enthusiast to be materially
different from any future results, performance or achievements
expressed or implied by the forward-looking information. Such
factors may be based on information currently available to
Enthusiast, including information obtained from third-party
industry analysts and other third-party sources, and are based on
management's current expectations or beliefs regarding future
growth, results of operations, future capital (including the
amount, nature and sources of funding thereof) and expenditures.
Any and all forward-looking information contained in this press
release is expressly qualified by this cautionary statement.
Trading in the securities of the Company should be considered
highly speculative.
Neither the TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
The securities of the Corporation have not been
and will not be registered under the United States Securities Act
of 1933, as amended and may not be offered or sold in the United
States absent registration or an applicable exemption from the
registration requirement. This press release shall not constitute
an offer to sell or the solicitation of an offer to buy nor shall
there be any sale of the securities in any jurisdiction in which
such offer, solicitation or sale would be unlawful.
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