Enthusiast Gaming Partners With Global Casino Brand, PartyCasino.Fun
October 16 2019 - 7:00AM
Enthusiast Gaming Holdings Inc. (TSXV:EGLX) (FSE:2AV)(“Enthusiast
Gaming” or the “Company”) is excited to announce that, in
partnership with its esports division, Luminosity Gaming
(“Luminosity”), it has entered into a sponsorship and partnership
agreement (the “Agreement”) with PartyCasino.Fun, a leading online
casino with over 500 games ranging from classics such as Blackjack
and Roulette, to a wide variety of online slots.
Through the Agreement, PartyCasino.Fun’s logo
will appear on Luminosity Gaming jerseys, which will be
visible during live streams and broadcast events, as well as in the
online store. Additionally, PartyCasino.Fun will sponsor the 19+
gaming lounge at EGLX, providing mutual access and opportunity to
another tier of gamers.
Enthusiast Gaming will run a series of polls
that ask attendees to choose between a real-life location and a
videogame location. After the poll’s conclusion in December, the
results will be utilized on Enthusiast Gaming’s wide social media
presence to promote PartyCasino.Fun as a personal getaway, giving
PartyCasino.Fun a newfound Canadian reach.
The collaboration with PartyCasino.Fun unlocks a
new audience segment for Enthusiast Gaming, the lucrative online
gambling community. Enthusiast Gaming has multiple points of
engagement to gamers which provides the unique ability to leverage
the entire network of media, esports and events assets. Enthusiast
Gaming’s newly hired direct sales team is already adding value by
leveraging direct relationships with brands and agencies and
offering a custom, targeted approach to reach the gamer
demographic. The partnership with PartyCasino.Fun was driven by the
sales team, and is a testament to how successful the overall
strategy can be. Menashe Kestenbaum, President of
Enthusiast Gaming commented, “The partnership with
PartyCasino.Fun is exciting for us and validates the size and scale
of our combined media and gaming platform. We used the sales and
marketing expertise of our newly formed direct sales team, to
create a unique, customized marketing strategy for PartyCasino.Fun
to reach their media and sponsorship goals. It is encouraging to
see our sales force already delivering value and driving revenue.
We look forward to partnering with PartyCasino.Fun, and working
closely with their team!” Alessandro De Stasio, Head of
Marketing of PartyCasino.Fun commented, “We are excited to
have the chance to partner up with the largest gaming and esports
organization in Canada. We are sure that the combination with our
audiences will untap new marketing opportunities whether it comes
to reach, events and/or activations.” About
PartyCasino.Fun
PartyCasino.Fun is the play for fun solution
launched in H2 2019 with the scope to provide our customer a
different online casino experience where no real money is involved.
PartyCasino is the leading casino brand of GVC Holdings PLC
(LSE:GVC) (“GVC”) and, as one of the world’s
largest online casinos, houses over one thousand games between slot
machines, blackjack, roulette and other table games. GVC runs four
main product verticals: sports, casino, poker and bingo. GVC, a
leading e-gaming operator in B2C and B2B markets, has licenses
throughout several countries including Austria, Italy, United
Kingdom, Denmark, Belgium, Germany and others. With multitudes of
established brands under its belt that have a combined heritage of
over 250 years, GVC is one of the biggest sports-betting and gaming
groups in the world.
About Enthusiast Gaming
Enthusiast Gaming (TSX.V: EGLX)(FSE: 2AV) is building the world’s
largest network of communities for gamers and esports fans. Already
the largest gaming network in the U.S., the Company’s business is
comprised of three main pillars: Media, Events and Esports.
Enthusiast Gaming’s digital media platform includes 100+ gaming
related websites and 900 YouTube channels which collectively reach
150 million visitors monthly. The media network generates over 30
billion ad requests and over 1 billion page views per month.
Enthusiast’s esports division, Luminosity Gaming, is a leading
global esports franchise that consists of 7 professional esports
teams under ownership and management, including the Vancouver
Titans Overwatch team and the Seattle-based Call of Duty team.
Collectively, the integrated ecosystem reaches over 200 million
gaming enthusiasts on a monthly basis. Enthusiast Gaming’s event
business, owns and operates Canada’s largest gaming expo,
Enthusiast Gaming Live Expo, EGLX, (eglx.com) with approximately
55,000 people attending in 2018. For more information on the
Company, visit www.enthusiastgaming.com. For more information on
Luminosity Gaming, please visit luminosity.gg CONTACT
INFORMATION Investor Relations:
Julia BeckerHead of Investor Relations &
MarketingTelephone: 604-785-0850Email:
jbecker@enthusiastgaming.com
Forward-Looking Information
Certain statements in this release are
forward-looking statements. Forward looking statements
consist of statements that are not purely historical, including any
statements regarding beliefs, plans, expectations or intentions
regarding the future. Such statements are subject to risks
and uncertainties that may cause actual results, performance or
developments to differ materially from those contained in the
statements, including risks related to factors beyond the control
of Enthusiast Gaming. The risks include risks that are
customary to transactions of this nature and customary to companies
which have their stock traded on the TSXV. No assurance can be
given that any of the events anticipated by the forward-looking
statements will occur or, if they do occur, what benefits
Enthusiast Gaming will obtain from them. For instance, there can be
no assurance that the acquisition will close as anticipated, that
the acquisition will position the Company as a leader in the mobile
gaming sector and that the acquisition will result in growth of the
Company’s online and offline gaming community.
This press release does not constitute an offer
to sell or solicitation of an offer to buy any of the securities in
the United States. The securities have not been and will not
be registered under the United States Securities Act of 1933, as
amended (the “U.S. Securities Act”) or any state securities laws
and may not be offered or sold within the United States or to a
U.S. Person unless registered under the U.S. Securities Act and
applicable state securities laws or an exemption from such
registration is available.
Neither TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
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