/NOT FOR DISSEMINATION IN THE UNITED
STATES OR FOR DISTRIBUTION TO UNITED
STATES WIRE SERVICES/
EDMONTON, July 23, 2019 /CNW/ - Fire & Flower Holdings
Corp. and its wholly-owned subsidiary Fire & Flower Inc.
(collectively, "Fire & Flower" or the "Company") (TSXV: FAF),
today announced that it has received its licence to operate a
cannabis retail store in Whitehorse, Yukon from the Yukon Liquor Corporation,
Cannabis Licensing.
Upon opening, this will be the 24th Fire &
Flower branded, licensed cannabis store and will be located at
#110, 80 Chilkoot Way, Whitehorse, Yukon.
In addition to continuing to deliver on Fire & Flower's
rapid near-term rollout schedule, the receipt of a licence in the
Yukon territory demonstrates Fire
& Flower's ability to successfully open cannabis retail stores
in provinces across Canada where
private cannabis retail is permitted.
"The receipt of a cannabis retail store licence in the
Yukon demonstrates Fire &
Flower's ability to successfully open retail stores rapidly across
multiple jurisdictions with varying regulatory requirements,"
shared Trevor Fencott, Fire &
Flower's Chief Executive Officer. "The opening of a Fire &
Flower store in this northern Canadian market will enable us to
further understand cannabis purchasing preferences through our
proprietary Hifyre digital platform, that in turn will allow us to
better tailor our experience to local markets. We look forward to
becoming members of the Whitehorse
community and welcoming local customers into our store."
Fire & Flower will announce the opening date and time of the
Whitehorse store at its earliest
opportunity on its website at www.fireandflower.com/locations/.
The Company continues to focus on opening stores in other
Canadian provinces where private retail is permitted in addition to
its ongoing roll out plan in Alberta.
About Fire & Flower
Fire & Flower is a
leading purpose-built, independent adult-use cannabis retailer
poised to capture significant Canadian market share. The Company
guides consumers through the complex world of cannabis through
education-focused, best-in-class retailing while the Hifyre digital
platform connects consumers with cannabis products. The Company's
leadership team combines extensive experience in the cannabis
industry with strong capabilities in retail operations.
Fire & Flower Holdings Corp. owns all issued and outstanding
shares in Fire & Flower Inc., a licensed cannabis retailer in
the provinces of Alberta and
Saskatchewan and is a consultant
and licensor to Fire & Flower-branded retail locations in the
province of Ontario.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING
INFORMATION
This news release contains certain
forward-looking information within the meaning of applicable
Canadian securities laws ("forward-looking statements"). All
statements other than statements of present or historical fact are
forward-looking statements. Forward-looking statements are often,
but not always, identified by the use of words such as
"anticipate", "achieve", "could", "believe", "plan", "intend",
"objective", "continuous", "ongoing", "estimate", "outlook",
"expect", "project" and similar words, including negatives thereof,
suggesting future outcomes or that certain events or conditions
"may" or "will" occur. These statements are only
predictions.
Forward-looking statements are based on the opinions and
estimates of management of the Company at the date the statements
are made based on information then available to the Company.
Various factors and assumptions are applied in drawing conclusions
or making the forecasts or projections set out in forward-looking
statements. Forward-looking statements are subject to and
involve a number of known and unknown risks and uncertainties, many
of which are beyond the control of the Company, which may cause the
Company's actual performance and results to differ materially from
any projections of future performance or results expressed or
implied by such forward-looking statements. No assurance can be
given that the expectations reflected in forward-looking statements
will prove to be correct.
The Company assumes no obligation to publicly update or
revise forward-looking statements to reflect new information,
future events or otherwise, except as expressly required by
applicable law.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
SOURCE Fire & Flower Holdings Corp.
