Attribution of content-targeted YouTube campaigns to in-store
visits showcases down-funnel metrics of video advertising
Giant Media, the leading provider of contextually relevant video
advertising services and technology, announced today a strategic
partnership with Freckle Ltd. (TSXV: FRKL), a leader in
privacy-compliant data and offline media measurement. Together, the
two companies will enable advertisers to track performance of
campaigns built with VuePlanner®, Giant Media’s proprietary
technology that identifies the most contextually relevant and brand
suitable YouTube content in real time, to physical store
visits.
Giant Media has been a trusted provider of video advertising
services for brands and agencies since 2009. With VuePlanner®,
clients have been able to leverage the intent-based nature of the
YouTube platform through access to technology that enables
contextual advertising down to the URL level – driving significant
increases in qualified actions from consumers. In working with
Freckle, the company is able to provide clients with real-time data
that matches ad exposure to offline store visits.
“As leaders in the video advertising space, we know that
contextually relevant video campaigns drive mid-to-lower funnel
metrics, in addition to brand awareness,” explains John Cobb, CEO
of Giant Media. “With Freckle, we’re able to show our clients the
effectiveness of VuePlanner® in driving customers into physical
locations--enabling them to gather actionable insights and make
smarter optimization decisions throughout the campaign life
cycle.”
Because Freckle does not sell media, Fortune 500 brands trust
the independent offline attribution analysis to evaluate media
across all channels. “Advertisers don’t have to wait for the end of
a campaign to see what’s working,” said Neil Sweeney, founder and
CEO of Freckle. “We expedite the process of putting learning into
action with unbiased measurement of every channel, returned in
24-48 hours.”
With back-to-school shopping season ramping over the next month,
Giant Media and Freckle are confident their full-funnel campaign
execution will drive revenue for video advertisers looking to take
their share of a projected $80B in revenue before September
ends.
About Giant Media
Giant Media is a media and technology company that provides
advertisers and their agencies specialized support to deliver
contextually relevant video campaigns. Our solutions span digital
platforms and include both full and self-service utilization of
VuePlanner®, a proprietary, AI-powered, insight-driven tool for
buying brand suitable, contextually relevant video across YouTube.
This technology enables us to ingest, analyze, categorize and score
the content and context of 500M+ videos, helping brands get closer
to the audience they want to reach with the right message, at the
right time.
The company has offices in Los Angeles, New York City, Chicago
and Kansas City. For more information, please visit
giantmedia.com.
About Freckle
With offices in Toronto and New York, Freckle helps leading
brands measure the effectiveness of their advertising by
independently matching media spend to in-store visits while
remaining media agnostic. Freckle works with the world's most
prestigious brands, publishers and investment firms to deliver
intelligence and validation of 1st party consumer data. Freckle's
technology is used by Fortune 500 brands like McDonald's, Lexus,
Walmart, Verizon and AT&T and is a core component of the top
demand-side platforms and data management platforms used around the
world.
In addition to its core business, Freckle developed a mobile
application called "Killi" that allows consumers to take back
control of their identity from those who have been using it without
their consent. With Killi, consumers can opt in and select specific
pieces of personal information that they would like to share with
brands in exchange for compensation. Freckle's multi-channel
offline attribution platform is now powered by the People of Killi,
making it the most compliant, highest fidelity data source in the
industry.
For more information, please visit freckleiot.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190806005311/en/
Giant Media
Laura Apel VP Marketing lapel@giantmedia.com
Freckle
Jenny Falbush VP Marketing jenny.fahlbush@freckleiot.com
Sean Peasgood, Investor Relations (647) 558-0675
Sean@SophicCapital.com
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