Angoss and Futura Loyalty Group Announce Joint Offering of Integrated Customer Loyalty, Consumer Insight and Campaign Management
September 28 2010 - 9:46AM
Marketwired
Angoss Software Corporation (TSX VENTURE: ANC), a provider of
predictive analytics systems and The Futura Loyalty Group Inc. (TSX
VENTURE: FUT), a provider of customer loyalty and rewards solutions
and authorized agent for Aeroplan, today announced their agreement
to offer a comprehensive package of customer loyalty, consumer
insights and integrated marketing solutions, combining the
technology capabilities and implementation expertise of both
organizations.
The solution bundles the Futura Rewards® customer loyalty,
rewards and offer management capabilities with Angoss' Intellimaxx™
integrated marketing and consumer insight solution. Intellimaxx
includes a Canadian consumer insights database for market planning
and customer prospecting, a customer segmentation and predictive
analytics engine, and a comprehensive suite of online, email and
mobile marketing capabilities enabling marketers to interact with
customers and prospects. Also offered are real time measurement
tools for analyzing and optimizing campaign effectiveness.
Reflecting Canada's position as the #1 loyalty market in the
world, this offering is designed to help a broader array of
Canadian retailers successfully launch, manage and measure the
effectiveness of their customer and prospect reward/marketing
programs, helping them accelerate new customer acquisition and
capture a higher share of consumer spend, while lowering costs.
The joint offering will be marketed by Futura and Angoss,
targeting Canadian mid-market retailers. The solution enables
retailers to both create new programs and enhance existing programs
to extend their capability and lower administrative time and costs.
The offering will be rolled out more broadly to other market
sectors over the next 12 months.
"This joint solution provides incremental value to both Angoss
and Futura's current client bases by integrating several key
components in their customer relationship cycle" said Mark Farrell,
President and CEO of Futura. "It provides a great opportunity for
us to add value to our client base with additional tools in data,
analytics and marketing execution and for Angoss to do the same in
extending their Intellimaxx platform capabilities into loyalty and
rewards management."
"We are pleased to be working with the Futura team to bring this
unique and comprehensive set of capabilities to the Canadian retail
market" commented Angoss President Eric Apps. "Futura's advanced
loyalty and rewards technology and its depth of experience in the
successful design, launch and management of rewards programs align
well with our comprehensive suite of analytical and campaign tools.
Retailers will be able to access the system "on demand" while
migrating to more efficient digital marketing channels and reducing
spending on largely unmeasurable traditional media tactics.
In addition to its unique depth and breadth of features, the
solution offers an innovative subscription-based delivery model,
compelling deployment costs, and other performance-based features
designed to help marketers leverage advanced capabilities at lower
cost and with high transparency and measurement of results. It
includes:
1. The robust Futura Loyalty rewards platform, supporting private label and
branded currency programs, including Aeroplan and Futura Rewards;
2. Unlimited access to the Intellimaxx Canadian Consumer Insights database
for market planning and prospecting;
3. Unlimited email volume and support for ongoing communications to
customers and prospects;
4. Unlimited access to the Angoss predictive analytics engine for
segmentation and targeting;
5. A fully hosted system with self-service or managed-service support
options
6. All system hardware, software, maintenance and support
The two companies have begun joint presentations to clients and
prospects and hope to broaden deployment to customers and prospects
moving into fiscal 2011. The offering will be officially introduced
at the Canadian Marketing Association Direct Marketing Conference
in Toronto, September 29, 2010.
About Futura Loyalty Group
The Futura Loyalty Group Inc. is an industry-leading provider of
integrated and stand-alone loyalty solutions for Canadian
businesses. The company offers a suite of loyalty products and
services including access to two different coalition loyalty
programs, Aeroplan and Futura Rewards. Futura also develops custom
programs for companies wishing to develop proprietary loyalty
solutions. Futura's loyalty services include member account set up,
management and reward redemption platform, a web-based program
transaction reporting interface for merchants, a robust offer
management system, retail POS Integration for card swipe issuance
and a proprietary web based issuance solution. For more information
regarding Futura Loyalty Group, visit www.tflg.ca.
About Angoss
Angoss offers clients access to the Intellimaxx consumer
insights and digital marketing system. Intellimaxx includes
consumer prospecting and market planning capabilities, a robust
customer preferences management and digital communication
environment for web, email and mobile campaign deployment, and
predictive analysis engine helping marketers better target and
interact with consumers based on their behaviors and preferences.
Intellimaxx has helped marketers at Sirius Satellite Radio, Rogers
Communications, Black's Photography, The Source, Shoppers Drug Mart
and other major retailers understand their customers, incent
profitable customer behavior, execute marketing initiatives and
measure marketing performance. For more information on Intellimaxx,
visit www.sapien.ca. For more information on Angoss, visit
www.angoss.com
This press release contains statements of a forward-looking
nature. These statements are made under the "safe harbor"
provisions of the U.S. Private Securities Litigation Reform Act of
1995. The accuracy of these statements may be impacted by a number
of business risks and uncertainties that could cause actual results
to differ materially from those projected or anticipated,
including: the risk that the sale of our products and services
involves a long sales cycle; the risk that the economic environment
and business conditions will remain difficult to predict; the risk
of competition in our target markets; the risk that we may not
respond adequately to evolving technologies; the risk that we or
our customers may have difficulties in introducing our products or
services; the risk that we will encounter difficulties in
continuing to offer services; the risk that we will encounter
difficulties in integrating the operations of acquired companies
with our own; the risks of conducting our operations in a variety
of international locations; the risk that we may need to record
future write-downs of assets arising from our investments in other
companies; the risks relating to the costs that we may incur as a
result of litigation against us; and other risks described in our
filings with securities regulatory authorities, including our
annual reports, interim financial statements and similar disclosure
documents. Angoss Software Corporation does not undertake any
obligation to update this forward-looking information after the
date of its initial publication, except as required under
applicable law. Sapien Information Services Corporation is not
affiliated with Sapien Canada Inc. of Toronto, Ontario or Sapient
Corporation of Boston, Massachusetts.
Note: Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: Media Contacts: Angoss Software Corporation Jordan
Cooperman, VP Marketing 416-593-2415 jcooperman@angoss.com The
Futura Loyalty Group Inc. Graham Farrell, CMO 416-775-3171
gfarrell@tflg.ca
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