FUT The Futura Loyalty Group Inc.

The Toronto Automobile Dealers Association (TADA) today announced it has entered into a multi-year agreement with the Futura Loyalty Group, (TSX VENTURE: FUT) enabling TADA's 340 dealer-members to offer Aeroplan Miles to consumers on the purchase or service of vehicles.

"We couldn't be more excited to be working with an association of the TADA's stature, making the Aeroplan Program available to automotive dealers across the GTA," said Mark Farrell, President & CEO, Futura Loyalty Group. "The fit is excellent given Aeroplan's status as Canada's premiere coalition loyalty program and TADA's reputation as a 102 year old organization representing the interests of over 340 dealers of all automotive makes and models in the Toronto area. This synergy provides us with a unique opportunity to drive value for Aeroplan Members who will be able to earn Aeroplan Miles at participating dealerships, and for the dealers who wish to attract Aeroplan Members to their dealerships."

Beginning in early April 2011, participating TADA dealers will have the option of leveraging the Aeroplan program through select facets of their operations, including vehicle sales, automotive service, parts and accessories sales, and collision repair. Futura Loyalty, in its capacity as a value-added agent for Aeroplan, will work with all participating dealers to structure optimal consumer offers, train dealer staff on program execution "best practices" and enable the crediting of Aeroplan Miles to consumers through the use of the web-based Aeroplan Merchant Tool, developed by Futura Loyalty for Aeroplan.

Aeroplan Members will earn:

--  A minimum of 1 Aeroplan Mile per $2 spent on all service, parts and
    labour of pre-tax transaction amount;
--  A minimum of 1 Aeroplan Mile per $2 spent on all tires and wheels of
    pre-tax transaction amount;
--  A minimum of 1 Aeroplan Mile per $2 spent on collision and auto body
    work of pre-tax transaction amount; and
--  Aeroplan Members will earn miles on new and used vehicles - offer
    depends on purchase prices and individual dealers.

"This is an exciting opportunity for Aeroplan Members," said Todd Bourgon, Executive Director, Toronto Automobile Dealers Association. "TADA has a prestigious history of supporting innovative business strategies and this new partnership will certainly enhance the customer experience."

About Futura Loyalty Group

The Futura Loyalty Group Inc. is an industry-leading provider of integrated and stand-alone loyalty solutions for Canadian businesses. The company offers a suite of loyalty products and services including access to two different coalition loyalty programs, Aeroplan and Futura Rewards. Futura also develops custom programs for companies wishing to develop proprietary loyalty solutions. Futura's loyalty services include member account set up, management and reward redemption platform, a web-based program transaction reporting interface for merchants, a robust offer management system, retail POS Integration for card swipe issuance and a proprietary web based reward issuance solution. For more information regarding Futura Loyalty Group, visit www.tflg.ca.

About TADA

SINCE 1908, TADA serves over 340 new car dealers in the Greater Toronto Area and represents every manufacturer's brand and franchise.

The Association's purpose is to foster a positive image for the retail auto industry and to provide information services to its members on current government, manufacturer, and consumer issues. TADA has a long history of progressive and innovative work, in co-operation with government and their members, to establish fair and uniform business practices, standards of advertising and training, and pro-active programs to enhance customer service. TADA members lend support to a variety of community and charitable projects. Each year in February the TADA presents the Canadian International Auto Show.

Contacts: Media Contacts: The Futura Loyalty Group Inc. Graham Farrell CMO 416-775-3171 gfarrell@tflg.ca Toronto Automobile Dealers Association Todd Bourgon Executive Director 647 456 5772 toddb@tada.ca