Futura Expanding Auto Dealer Sales Strategy to Alberta, British Columbia and Nova Scotia
June 21 2011 - 2:15PM
Marketwired
The Futura Loyalty Group Inc. (TSX VENTURE: FUT) (the "Company")
today announced that it is expanding its sales and marketing
program targeting new car dealers into the provinces of Alberta,
British Columbia and Nova Scotia as a result of marketing
arrangements it has put in place with the provincial auto dealer
associations of all three jurisdictions: Motor Dealers Association
of Alberta (MDAA), New Car Dealers Association of BC (NCDABC) and
the Nova Scotia Auto Dealers Association (NSADA). Collectively
these associations represent over 750 of the approximately 4,000
new vehicle dealers in Canada.
"Since launching our relationship with the Toronto Automotive
Dealers Association in late April, we've met with over 100 auto
dealers to present our product offering as well as understand their
marketing needs. This has resulted in the company signing 38
contracts with 31 dealerships now successfully launched. We have
gained invaluable insight during these first two months and are
looking forward to expanding our sales and marketing efforts into
the provinces of Alberta, British Columbia and Nova Scotia in
conjunction with MDAA, NCDABC and NSADA," said Mark Farrell,
President and CEO of The Futura Loyalty Group.
"We believe that Futura's product offering and deep expertise in
the loyalty marketing sector will offer value to both our dealer
members as well as Albertans looking to buy a vehicle. Our members
are always looking for opportunities to strengthen relationships
with existing customers, attract new customers and grow their
businesses and we see Futura as a great partner to help them
achieve these important goals. We look forward to helping Futura
gain awareness and exposure with our membership base," said Denis
Ducharme, President of the Motor Dealers Association of
Alberta.
About Futura Loyalty Group
The Futura Loyalty Group Inc. is an industry-leading provider of
integrated and stand-alone loyalty solutions for Canadian
businesses. The company offers a suite of loyalty products and
services including access to two existing branded loyalty
currencies. Futura also develops custom programs for companies
wishing to develop proprietary loyalty solutions. Futura's loyalty
services include member account set up, management and reward
redemption platform, a web-based program transaction reporting
interface for merchants, a robust offer management system, retail
POS Integration for card swipe issuance and a proprietary web based
reward issuance solution. For more information regarding Futura
Loyalty Group, visit www.tflg.ca.
Contacts: Futura Loyalty Group Inc. Mark Farrell President &
CEO 416-775-3160 mfarrell@tflg.ca Spinnaker Capital Markets Inc Ali
Mahdavi Partner 416-962-3300 am@spinnakercmi.com
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