John Novak Formerly of GM Hughes Electronics Joins Genoil's Advisory Board
November 05 2010 - 6:02AM
Marketwired
Genoil (TSX VENTURE: GNO)(OTCBB: GNOLF) announces John Novak has
joined Genoil's Advisory Board.
Mr. Novak until his retirement was Director of the New Venture
Organization and Chief Business Strategist reporting directly to
the Chairman of GM Hughes Electronics, the world's leading
satellite communication systems companies. His prior assignment was
Director of Hughes Telecommunications and Space Company,
concentrating on strategy and technology development for the
information, data, and entertainment market segments. Previously,
he was Assistant Director responsible for developing system
approaches and technology for the company-wide corporate Space
Defense Initiative, and has over twenty years of experience in
government business, focusing on new business development campaigns
resulting in billions of dollars of new sales.
After retiring from Hughes Mr. Novak remained active in the
commercial satellite business, and with two of his associates
started a satellite based direct-to-home broadcast service for the
Asian market. Over $500 million was raised to manufacture, launch,
and operate two satellites and purchase one on orbit operational
satellite. The first satellite was built by Loral and launched
successfully on an Ariane V from French Guiana. The satellite was
designed to provide direct broadcast service to all of India. The
second satellite was manufactured by Boeing and launched
successfully on a Proton from the Baikonur Cosmodrome in
Kazakhstan. The satellite was designed to provide direct broadcast
service to all of Indonesia. The third satellite purchased on orbit
provides service to all of the Philippines.
Achievements: As Director of the New Venture Organization, Mr.
Novak was responsible for identifying and developing new business
campaigns based on companies core technologies and market and
service competencies. Mr. Novak developed and led the campaign,
which resulted in the worldwide new business opportunity,
HughesNet, which was internally funded by GM Hughes for $1.5
billion, and provides two way high speed Internet service to medium
and large businesses and to homes. He developed the corporate
strategic approach and implementation for the Geosynchronous Orbit
(GEO), Medium Earth Orbit (MEO), and Low Earth Orbit satellite
based mobile communications new business opportunities. HughesNet
and mobile telephone programs, which included the ICO MEO Mobile
program developed for Inmarsat, and the Thuraya Mobile program
developed for the Thuraya Satellite Communications Company provided
new sales for Hughes in the multi-billion dollar range. Today,
Thuraya Satellite Communications Company, located in Abu Dhabi -
UAE provides mobile telephone service to over a hundred countries
including countries in Europe, North and Central Africa, the Middle
East, the CIS countries, and South Asia.
Additionally, he was instrumental in initiating the Hughes
effort in XM Radio. This business, located in Washington D.C.
provides over a hundred and thirty channels of CD quality
entertainment throughout the United States. As of January 2010 XM
Radio had over 10 million subscribers. It is projected that in
another six years XM Radio will provide a revenue stream in excess
of $2 billion dollars. Another of his activities included the
launch of a DirecTV business in Russia, which began operation in
January 1999, and provides fifty channels of international video
programming directly to the consumer throughout Western Russia.
This system was provided to MediaMost in Moscow, headed by Vladimir
A. Goussinsky. When it began initial service and needed European
additional programming to begin service, Mr. Novak met with the
Roving Ambassador of Culture for France in Paris and negotiated
with the President of Channel 5 for enough programming to support
five European channels of programming.
During the year prior to his retirement, he concentrated his
efforts primarily on the rapidly emerging NewMedia opportunity
including digital music, books, games, and interactive
entertainment delivered by satellite and the Internet. He led a
world-class team consisting of Hughes, IBM, Lucent, EMI, Warner,
and Sony to capture this key business.
As Assistant Director of the Hughes Telecommunications and Space
Company's information, data, and entertainment activities, he was
directly responsible for developing strategy for positioning the
Company's long-range telecommunications opportunities. This
activity included in-depth evaluations of both terrestrial and
space telecommunications systems and their respective roles over
the next fifteen years. This effort included in-depth understanding
of telephone and cable companies including their strategies,
capabilities, limitations, and business thrusts. HughesNet and
Satellite Mobile Telephone programs developed from these
efforts.
As Assistant Director of the Space Defense Initiative campaign,
Mr. Novak was directly responsible for developing the coordinated
company-wide SDI related new business effort. Key highlights during
the campaign include winning major government programs, including
LEO based Brilliant Eyes and Ground Based Interceptor. The later
win, worth over a half billion dollars to Hughes, resulted in Mr.
Novak's effort to develop a sensor approach and strategy to
differentiate Hughes from competition.
During Mr. Novak's twenty years in government programs,
culminating in the position as Director, he concentrated on new
business development; efforts resulting in positioning Hughes as a
premier contractor in government programs. His personal
contributions included winning various government classified
programs with a total value in the multi-billion dollar range. Key
to these wins was development of critical leading edge technology.
Mr. Novak is a leader in obtaining hundreds of millions of dollars
of critical technology funding, utilizing a team of over a hundred
multi-disciplined engineers and scientists working across the
entire spectrum of government programs. Those efforts included
developing initial concepts, system approaches, enabling
technologies, winning strategies, on-time development and delivery
to the customer.
CEO David Lifschultz: We are very pleased to welcome John Novak
to the advisory board of Genoil whose experince in Russia China and
other countries will be extremely helpful to Genoil.
Education: Carnegie Mellon Department of Physics...B.S.
Lehigh University Department of Physics...Graduate Studies
Anderson School of Management, UCLA...Executive Program
Awards: Hughes Corporate Outstanding Performer
Awarded numerous patents in the field of telecommunications
Patents: and space systems
Contacts: Genoil Inc. David K. Lifschultz 914-433-0304
dklifschultz@genoil.net
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