iPerceptions and Peppers & Rogers Group Offer Ten Tips for Making Websites Stickier
March 01 2011 - 8:00AM
Marketwired
iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused
Voice of Customer (VoC) analytics based on actual visitor feedback
and Peppers & Rogers Group, today announced Ten Tips for Making
Websites Sticker. These recommendations are based on data from
thousands of iPerceptions' surveys and analysis from Peppers &
Rogers Group. The data and analysis reveals that while it's fairly
easy for most companies to identify at which point during an online
interaction a customer has abandoned, it's historically been more
challenging to determine why they abandoned. (Source: Ten Tips for
Making Websites Sticker, Peppers & Rogers Group, 11/30/10)
"Determining how to make a website more engaging and
satisfactory for customers begins with understanding their
motivations for visiting in the first place," said Duff Anderson,
co-founder and vice president of research at iPerceptions. "This
type of information can be gathered by conducting online surveys
with customers and through other feedback mechanisms, such as Voice
of Customer programs and focus groups. Behavioral information, like
high percentage of visitor drop-offs at the same point in a
particular task, can also help decision-makers determine with
functions or processes need to be examined."
The report points out that when online visitors are actively
engaged with a transactional website and they intend to purchase,
it's important to make sure their shopping and checkout experiences
are made as simple as possible.
"What separates e-tailers like eBay and Amazon is that they make
it easy for people who return and repurchase," explains Dietrich
Chen, director at Peppers & Rogers Group. "For instance, Amazon
recognizes the preferences of its repeat customers, including
products they've viewed. Amazon offers customers the option of
adding items to a wish list if they're not interested in including
certain products in their shopping carts at a particular time."
Trust is also a critical component in conversion. To help gain
customers' trust during transaction stages, Lane Cochrane, vice
president of insight at iPerceptions, recommends streamlining the
checkout process.
"The more work that customers have to do on the back-end to
complete a transaction, the more their trust will erode," said
Cochrane. "You want to build customer's trust as they go through
the stages of completing a transaction."
After companies have accumulated customer experiences and
feedback to act on, it becomes easier to identify signs that
customers are about to leave. Having this type of knowledge enables
decision-makers to proactively manage those issues before they
arise, in part through the use of predictive analytics.
"It's a circular approach where you identify problems, implement
improvements and continually improve your processes," said Onder
Oguzhan, partner at Peppers & Rogers Group.
Below is a compilation of recommendations from iPerceptions and
Peppers & Rogers Group on the most effective ways to make
websites sticker.
1. Identify and respond to online visitor needs when developing
websites and online functionality. 2. Make website navigation as
simple as possible for all types of uses. 3. Create an engaging
experience. 4. Evaluate human behavioral patterns. 5. Solicit and
act on visitor feedback. 6. Create personalized, responsive online
experiences. 7. Avoid drastic website changes. 8. Infuse ongoing
testing and continuous improvement. 9. Promote social media
connection points. 10. Regularly refresh content/promotions.
For a free copy of the full report Ten Tips for Making Websites
Sticker, produced by iPerceptions and Peppers & Rogers Group,
go to:
http://www.iperceptions.com/resource-center/white-papers.
About Peppers & Rogers Group Peppers
& Rogers Group is dedicated to helping its clients improve
business performance by acquiring, retaining and growing profitable
customers. As products become commodities and globalization picked
up speed, customers have become the scares resource in business.
They hold the key to higher profit today and stronger enterprise
value tomorrow. Peppers & Rogers Group helps clients achieve
these goals by building the right relationships with the right
customers over the right channels. Peppers & Rogers Group
solves the business problems of our clients by delivering a
superior 1to1 Strategy that removes the operational and
organizational barriers that stand in the way of profitable
customer relationships. Clients learn where to focus
customer-facing resources to improve the performance of their
marketing, sales and service initiatives. For more information,
visit www.peppersandrogersgroup.com.
About iPerceptions iPerceptions is a
leading web-focused Voice of Customer analytics provider. Its
webValidator Continuous Listening solution, 4Q Suite solution, Web
Analytics Solution Profiler (WASP) and proprietary iPerceptions
Satisfaction Index (iPSI) turn millions of data points into
easy-to-understand strategic and tactical decision support for
website marketers. iPerceptions' clients include such well-known
brands as Dell, InterContinental Hotels, General Motors, Canadian
Tire, Hyundai, LG Electronics, Choice Hotels International, BMW and
Monster Worldwide. For more information, please visit
www.iperceptions.com.
The TSX Venture Exchange does not accept responsibility for the
adequacy or accuracy of this press release.
All trademarks and registered trademarks in
this document are the properties of their respective
owners.
Media Contact Barbara Reichert Reichert Communications,
LLC 415-248-0230 x7012 barbara@reichertcom.com
Iperceptions Inc. (TSXV:IPE)
Historical Stock Chart
From Jul 2024 to Aug 2024
Iperceptions Inc. (TSXV:IPE)
Historical Stock Chart
From Aug 2023 to Aug 2024