iSIGN Media Receives $3.0 Million Purchase Order From Pinpoint Media for 1,400 Licenses To Result in 85 Million Monthly Interact
April 07 2011 - 9:36AM
Marketwired
iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:
ISD) is pleased to announce that it has received a purchase order
from Pinpoint Media Group Inc. ("Pinpoint") to download 1,400
Interactive Marketing Solution ("IMS") 3.1 software licenses into
their digital signage network located in convenience stores across
Canada and that it has shipped an initial 500 Transceivers to
Pinpoint. iSIGN's software is Bluetooth-enabled and allows digital
signs to talk and interact with shoppers' mobile devices. Both
companies estimate that their combined in-store solution will reach
over 85 million consumers per month.
"The 500 Transceivers have been delivered and we expect to start
their installation this week," said Enmanuel Rumbos, Pinpoint's
President. "The IMS 3.1 software is in the process of being
downloaded into our digital players/engines at selected convenience
stores and we anticipate having the full installation of both the
software and Transceivers completed by mid April."
Single Largest Interactive Audience Footprint in the World
While the potential of reaching 85 million consumers with
targeted advertising messages every month is significant in itself,
the order will result in the single largest interactive audience
footprint in the world to date. It is the first time that data from
millions of subscribers, loyalty members and shoppers preferences,
brand and sales metrics, can be collected, analyzed and measured in
a single retail marketing solution, and at a very low cost to
advertisers.
"Initially these installations will be used to gather metrics on
mobile devices and shopper habits that we discover within proximity
to each store," said Alex Romanov, iSIGN's Chief Executive Officer.
"As we gather these metrics, Pinpoint's advertising agency will be
approaching various advertisers and agencies as well as existing
advertisers and brands on Pinpoint's digital signage network. As
the advertisers sign on to our interactive system, activation will
continue throughout the remaining stores across Canada. What is key
to our IMS 3.1 solution is the ability to attract, transact and
measure the advertising eco- system in a very cost-efficient way.
Essentially, we're offering a transaction cost of less than $0.01
per consumer interaction. No other advertising solution can offer
that."
iSIGN's IMS 3.1 solution allows businesses in many verticals to
transform their digital signage into interactive consumer
touchpoints, and allows consumers within a certain range (from 3
feet to 300 feet) to receive relevant and targeted content to
consumers' Bluetooth-enabled mobile devices in the right place, at
the right time, with the right message - to maximize the moment of
influence.
Currently being tested by advertising agencies, entertainment
companies, restaurants, sporting arenas and convenience stores and
in negotiation with hotel groups, preliminary tests at selected
convenience stores within the Pinpoint chain showed that iSIGN's
software was identifying approximately 2,000 mobile devices
(shoppers) per day. Based on these preliminary tests, it is
expected that iSIGN's software will be identifying potentially 85
million mobile devices per month across the entire chain of 1,400
stores. This would result in Pinpoint's digital signage network,
enhanced with iSIGN's software, having one of the world's largest
interactive broadcast system of verifiable viewers.
It is expected that download rates for the advertising content
being broadcast by iSIGN's marketing solution would start at
approximately 5 - 7% and eventually reach the 20% and above range,
resulting in at least17 million registered users, accepting
advertising, coupons, video and other rich media format downloads
from iSIGN's software within the Pinpoint network, while allowing
the Company's Business Intelligence software to gather information
on the transactions generated.
When the 1,400 software licenses are fully activated, gross
revenues to iSIGN will be $3.0 million in the first year and a
total of $9.0 Million over the full three year term of iSIGN's
agreement with Pinpoint.
About Pinpoint Media Group Inc.
Pinpoint is the largest owner/operator of in-store digital media
in Canada. With a national footprint, Pinpoint reaches an average
of 1.5 million consumers a day in our convenience store network,
using state of the art technology to push relevant content. Our
Point-of-Sales Integration allows us to trigger ads alongside the
digital receipt on every transaction, delivering truly relevant
content when it matters most. Pinpoint is present in 1,400
convenience stores across Canada, with just over 5,600 digital
faces. We are the clear-cut market leader in convenience/gas
retail, with 85%+ share of all volume in Quebec, 65%+ share in
Ontario, and 60%+ in Western Canada. Our high impact product and
services have been shown in numerous case studies, whether point of
sale, brand or otherwise, to build sales and brand equity.
Constantly expanding and improving our networks, we have won the
City of Calgary's parks and recreation rights to deploy and manage
their digital solution for a roll out expected to take place
beginning in January 2011. Having multiple channels allows us to
get an accurate insight into what moves the industry and where is
going. Additional information about Pinpoint Media can be found at
www.pinpointmediagroup.com.
About iSIGN Media
iSIGN is a leading developer of location-based interactive
proximity advertising solutions that deliver rich media, permission
based messages, free of charge to cell phones using Bluetooth®
connectivity, while providing Business Intelligence to the client.
The Company's patent-pending advertising platform combines the
precision of direct marketing and the tracking potential of the Web
to deliver more cost effective and ROI - driven advertising than is
possible via print, radio and television. iSIGN is based in
Richmond Hill, Ontario with R&D and customer support operations
in Vancouver, BC. iSIGN is a business partner of AOpen America
Inc., having an OEM agreement for the embedding of its IMS software
in AOpen's digital media players and IBM, as their Solution
Provider, POS All Models. iSIGN's software solutions are also
distributed by BlueStar Inc. to their network of Value Added
Resellers. iSIGN is publicly traded in Toronto (TSX.V) under the
symbol "ISD". Additional information about iSIGN Media can be found
at www.isignmedia.com.
Forward-Looking Statements
This news release includes certain forward-looking statements
that are based upon current expectations, which involve risks and
uncertainties associated with iSIGN Media's business and the
environment in which the business operates. Any statements
contained herein that are not statements of historical facts may be
deemed to be forward-looking, including those identified by the
expressions "anticipate", "believe", "plan", "estimate", "expect",
"intend", and similar expressions to the extent they relate to the
Company or its management. The forward-looking statements are not
historical facts, but reflect iSIGN Media's current expectations
regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that
could cause actual results or events to differ materially from
current expectations, including the matters discussed under "Risks
and Uncertainties" in the Filing Statement filed on October 9th,
2009 with the regulatory authorities. iSIGN Media assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those reflected in
the forward-looking statements.
© 2010 iSIGN Media Solutions Inc. All Rights Reserved. All other
trademarks and trade names are the property of their respective
owners.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: iSIGN Media Alex Romanov Chief Executive Officer (905)
780-6200, ext 1 alex@isignmedia.com www.isignmedia.com Pinpoint
Media Group Inc. Enmanuel Rumbos President (416) 262-9290
enmanuel.rumbos@pinpointmediagroup.ca www.pinpointmediagroup.ca
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