iSIGN Personal Area Network ("PAN") Recruitment Application Connects Employers and Jobseekers Through Mobile Interactions
May 09 2011 - 3:14PM
Marketwired
iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:
ISD) is pleased to announce a new mobile recruiting application
that will help to change how job seekers and employers find each
other, via a new application that taps into personal area networks.
Leveraging this new solution, the application is opening new
possibilities for employers and job seekers alike.
Connecting Employers with Potential Employees Through Mobile
Interactions
Today, 85% of North American adults own a mobile phone and the
average adult spends nearly three hours using their phone every
day. As each generation becomes more connected and tech-savvy, the
mobile channel has become essential for companies and organizations
looking to effectively engage users and potential employees. The
iSIGN recruitment application allows employers to do just that, by
reaching job seekers directly in the palm of their hands.
Engaging Job Seekers with Interactive Location-Based
Targeting
Using an interactive solution historically known as proximity
marketing, the application works by automatically detecting users
who are within close range of a location or PAN and sends them
messages directly to their Bluetooth-enabled mobile phones. For
employers looking to reach users closer to home, the recruitment
application can be customized to target users who are within close
range of a specific employer or agency. Companies and organizations
can reach users within close range of a store, restaurant, or
office building and encourage immediate action on the user's part -
i.e. filling out a job application on-site. The iSIGN recruitment
application allows employers to connect with job applicants at an
ideal, mutually convenient time and place, for maximum impact. All
such job offers can be further transmitted by the original
recipient to friends and family members.
Traditional HR, Reinvented for the Mobile Generation
Offering a high-tech supplement to traditional human resources
activities, the mobile application also helps employers cut down on
the time and costs associated with hiring new employees.
Particularly effective for employers seeking to hire applicants on
a short time table, or for employers who often experience high
employee turnover rates, the application reaches a wide range of
job seekers quickly and very inexpensively. Unlike other
advertising and recruiting tools, the iSIGN recruitment application
also offers a high level of flexibility and gathers valuable
business intelligence on job seekers' behaviours and responses to
messaging. This data is automatically saved for future review,
helping to shape marketing campaigns for maximum effectiveness and
directly impacting employers' success by extension.
As with all of iSIGN's applications, these offers are also free
to recipients, as it is based upon iSIGN's core patent-pending
technology.
About iSIGN Media
iSIGN is a leading developer of location-based interactive
proximity advertising solutions that deliver rich media, permission
based messages, free of charge to cell phones using Bluetooth®
connectivity, while providing Business Intelligence to the client.
The Company's patent-pending advertising platform combines the
precision of direct marketing and the tracking potential of the Web
to deliver more cost effective and ROI- driven advertising than is
possible via print, radio and television. iSIGN is based in
Richmond Hill, Ontario with R&D and customer support operations
in Vancouver, BC. iSIGN is a business partner of AOpen America
Inc., having an OEM agreement for the embedding of its IMS software
in AOpen's digital media players and IBM, as their Solution
Provider, POS All Models. iSIGN's software solutions are also
distributed by BlueStar Inc. to their network of Value Added
Resellers. iSIGN is publicly traded in Toronto (TSX.V) under the
symbol "ISD". Additional information about iSIGN Media can be found
at www.isignmedia.com.
© 2011 iSIGN Media Solutions Inc. All Rights Reserved. All other
trademarks and trade names are the property of their respective
owners.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: iSIGN Media Alex Romanov Chief Executive Officer (905)
780-6200, ext 1 alex@isignmedia.com www.isignmedia.com
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