iSIGN Media and GraphicMedia Provides Up-date on Data Gathering from its Smart Antenna Installations
March 11 2013 - 10:54AM
Access Wire
Toronto, Ontario - March 11, 2013 - iSIGN Media Solutions Inc.
("iSIGN" or "Company") (TSX-V: ISD) (OTCQX: ISDSF), a leading
provider of interactive mobile advertising solutions that serves
advertisers, manufacturers, retailers and advertising agencies
throughout North America and GraphicMedia, Inc. ("Graphic"),
iSIGN's exclusive distributor for Smart Antennas for the American
continents, are pleased to announce that the Smart Antennas
currently installed in various locations in the United States are
generating large volumes of data from the anonymous shoppers that
are being contacted and are responding to the various messages
being sent.
Presently, iSIGN and Graphic have units installed in Indiana,
Illinois (in National Oil outlets), New Orleans, Louisiana, Dunedin
and Safety Harbor, Florida, with additional installations on the
way in Orlando, Florida and Las Vegas, Nevada. These existing
installations have resulted in hundreds of thousands of messages
generated, with an average response rate of over 30%.
"Not only is this a good response rate, but the sheer volume of
data gathered is impressive," said Mr. Alex Romanov, iSIGN's Chief
Executive Officer. "The goal now, is to turn this data into revenue
with a wide variety of researched information that is meaningful to
marketers, corporations, advertisers and their agencies."
iSIGN is preparing to migrate the billions of bits of data to
the cloud to reduce server costs as data flow will increase 10-fold
shortly, as networks in Orlando and Las Vegas are installed and
activated. As both of these cities host over 60 million visitors a
year, the expectation for gathered information are huge. Additional
support to research, parcel and sell data will come from current
and soon to be announced data research assets and partners.
Currently iSIGN leads with both front-end messaging and back-end
data collections resulting in dual revenue within the next 2
quarters, according to both partners and customers.
"As we increase the number of Smart Antenna installed into both
existing and new markets, we anticipate the volume of data being
gathered to grow exponentially," said Ron Leman, Graphic's Chief
Executive Officer and President. "We will be promoting the response
rate to all potential clients to demonstrate how convenient and
effective the Smart Antenna broadcasts are to consumers and how
acceptance increases by consumers receiving messages and
interacting with their mobile devices yield higher sales, profits
and loyalty."
About iSIGN Media
iSIGN Media is a world leader in multiplatform advertising
solutions that utilize Bluetooth, Mobile, WiFi and Location-Aware
technologies to deliver rich media, permission-based messages to
engage consumers more deeply and cost-effectively. The resulting
business intelligence and real time metrics, gathered through
iSIGN's patent-pending advertising platform, deliver insights into
emerging consumer behaviors that help advertisers measure their
efforts and make better business decisions to increase ROI and
customer loyalty. Headquartered in Richmond Hill, Ontario, with
R&D and customer support operations in Vancouver, BC and Tampa,
FL, the Company has also grown to become the largest owner/operator
of in-store digital media in Canada with 5,600 digital signs in
1,400 locations. Partners include: IBM and AOpen America Inc., with
solution distribution by GraphicMedia, Inc. and BlueStar Inc.
www.isignmedia.com
About GraphicMedia
GraphicMedia, Inc. has a rich history of providing our Regional
and National Clients with innovative marketing services,
advertising graphics, and advertising sign services. Our most
recent expansion (in 2011) has been in LED advertising display
signs. Our Led sign clients range from large convenient store
chains, furniture stores, and banks. GraphicMedia intends to
integrate i sign technology into its marketing portfolio of
products and services, thus giving our clients' an advantage over
their competition. www.graphicmedia.us
- ### -
Forward-Looking Statements
This news release includes certain forward-looking statements
that are based upon current expectations, which involve risks and
uncertainties associated with iSIGN Media's business and the
environment in which the business operates. Any statements
contained herein that are not statements of historical facts may be
deemed to be forward-looking, including those identified by the
expressions "anticipate", "believe", "plan", "estimate", "expect",
"intend", and similar expressions to the extent they relate to the
Company or its management. The forward-looking statements are not
historical facts, but reflect iSIGN Media's current expectations
regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that
could cause actual results or events to differ materially from
current expectations. iSIGN Media assumes no obligation to update
the forward-looking statements, or to update the reasons why actual
results could differ from those reflected in the forward-looking
statements.
(C) 2013 iSIGN Media Solutions Inc. All Rights Reserved. All
other trademarks and trade names are the property of their
respective owners.
Press contact:
Alex Romanov
iSIGN Media
alex@isignmedia.com
Belinda RooneyVanessa Harwell
SSPRThinkInk Communications LLP
609 750 9110 305 749 5342, extension 232
brooney@sspr.com vanessa@thinkinkpr.com
Ron Leman
GraphicMedia
rleman@graphicmedia.com
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility or accuracy of this
release.
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