CALGARY, April 12, 2016 /CNW/ - Ivrnet Inc. (TSXV: IVI)
("Ivrnet" or the "Corporation") is pleased to announce the official
market release of its texting ("SMS") based communications and
advertising/sponsorship platform "NEXTEXT".
In development since 2013, this first to market solution is
specifically designed for the public transit market, providing
digital communications and advertising revenue to North American
transit operators. NEXTEXT allows riders to request and
receive information relevant to their specific transit stop, along
with advertising relevant to the geographic location of the
stop. This unique SMS and sponsorship platform is based on
Ivrnet's proprietary AdCentral platform that combines automated
information response with geolocation services. NEXTEXT
incudes SMS aggregation, SMS processing and integrated Web
applications for selling and managing all aspects of advertising
content and campaigns. NEXTEXT fully integrates with real time, GPS
based bus arrival information. It is available 24 hours a
day, seven days a week. It is automated, easy to use,
extremely scalable, readily deployable and remarkably cost
effective for transit operators and their riders.
NEXTEXT is designed and packaged with Transit Authorities in
mind
Safety, convenience and affordability are the cornerstones of
attracting and sustaining transit ridership. With GPS tracking and
SMS communication, transit authorities are able to enhance rider
safety and convenience by making "real time" bus stop arrival time
data available to the general public. Without NEXTEXT, these
essential technologies are costly to provide to riderships
throughout North America.
With NEXTEXT, these expenses are effectively eliminated.
NEXTEXT can help reduce public transit operational costs
dramatically
Chris Topolniski, Chief Operating
Officer, Ivrnet Inc., comments, "Through in depth discussions with
strategic partners ranging from the Government of Canada, anchor Transit Authorities and
end-user ridership focus groups, we have designed and packaged the
NEXTEXT product suite with the sole purpose of assisting public
transit authorities in decreasing the large monthly operational
expenses related to aggregation costs." He continues, "Our unique
technology and business model turns these traditional high cost
centers into profit centers by providing opportunities for digital
sponsorships, while complying with both the spirit and letter of
antispam and privacy legislation."
Powerful Digital Sponsorship opportunities
To ensure maximum exposure to advertisers, Ivrnet has partnered
with longstanding public communications organization, FarWest
Outdoor Advertising.
David Snell, Chief Executive
Officer, Ivrnet Inc., comments, "One of the critical components to
the success of the NEXTEXT service is the advertising partnership.
With FarWest as our partner, we have a trusted and respected
industry leader ensuring the highest quality of sponsors as
participants." He continues, "FarWest has been working inside the
transit and national advertising realm for more than 25 years. With
this level of industry expertise, not only do they assist in
providing a faster path to cost reductions for transit authorities
nation wide, they assure longevity and consistency of sponsorship."
Mr. Snell adds, "A sponsor driven SMS communication business model
is similar to existing "bench" and "shelter" sponsorship models,
and comes at no cost to the ridership."
Public transit value driven revenue opportunities
Chad Hiebert, Vice President
Sales, Ivrnet Inc., comments, "In today's volatile economy, public
transit authorities are thinking outside the box and looking for
alternate means to reduce costs and drive revenues. NEXTEXT
provides the opportunity to do both." He continues, "We are
currently in discussions with over 20 transit authorities
throughout North America
representing texting volumes of over 10,000,000 per month, which
translates to over $7,000,000 in
annual opportunities."
For further product information, please visit nextext.ca.
About Ivrnet
Ivrnet is a software and communications company that develops,
hosts, sells and supports value added business automation software
solutions. Our products and services are delivered through the
traditional phone network and the Internet. These applications
facilitate automated interaction through personalized communication
between people; mass communication for disseminating information to
thousands of people concurrently and personalized communication
between people and automated systems. Ivrnet's applications are
accessible through nearly any form of communication technology, at
any time, from anywhere in North
America via voice, phone, fax, email, texting and the
Internet.
Forward-looking Information
This press release may contain "forward-looking information"
within the meaning of applicable Canadian securities legislation.
Forward-looking information is often, but not always, identified by
the use of words such as "anticipate", "believe", "plan", "intend",
"objective", "continuous", "ongoing", "estimate", "expect", "may",
"will", "project", "should" or similar words suggesting future
outcomes. This forward-looking information is subject to known and
unknown risks, uncertainties and other factors that may cause
predicted outcomes to be materially different from that expressed
or implied herein, including but not limited to: risks related to
capital markets, general economic conditions, legislative and
regulatory developments, regulatory and any governing body approval
processes, as well as those factors discussed in Ivrnet's documents
filed on SEDAR (www.sedar.com).
Although Ivrnet has attempted to identify important factors that
could cause actual results to differ materially from those
contained in forward-looking information, there may be other
factors that cause results not to be as anticipated, estimated or
intended. There can be no assurance that such information will
prove to be accurate, as actual results and future events could
differ materially from those anticipated. Accordingly, readers
should not place undue reliance on forward-looking statements.
Ivrnet does not undertake to update any forward-looking statements
that are contained herein, except in accordance with applicable
securities laws. Further information on Ivrnet is available at
www.sedar.com.
Neither the TSX Venture Exchange nor its
regulation services provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
SOURCE IVRnet Inc.
