LIFT Li FT Power Ltd

Lift & Co. (TSXV: LIFT) (OTCQB: LFCOF) (the “Company”) is pleased to announce it has strengthened the power of its upcoming Cohesion Segmentation - powered by Nielsen offering with a license to utilize the Adobe Advertising Cloud demand-side-platform (DSP).

Widely adopted across the digital marketing landscape, Adobe Advertising Cloud’s DSP delivers advertising along multiple media and digital platforms to targeted consumers. Adding Adobe’s DSP to Cohesion, specifically to Cohesion Segmentation - powered by Nielsen, will enable Cohesion clients to understand their target consumer segments and their likely purchase habits, and then seamlessly deliver to these segments compliant programmatic advertising and digital media buys, all through the Cohesion platform.

“To date, cannabis companies establishing legacy brands and bringing new products to-market have been unable to leverage robust CPG-like approaches, including actionable consumer insights. Cohesion Segmentation - powered by Nielsen is a first-of-its-kind sophisticated tool to reach cannabis consumers and profile their spending,” said Matei Olaru, CEO, Lift & Co. “By adding Adobe, Cohesion clients will benefit from targeted digital advertising capabilities otherwise unavailable in cannabis.”

Launched in September 2019, the Company’s Cohesion platform is already being used by licensed producers across the country. The platform generates proprietary insights by combining millions of consumer and budtender data points accumulated through verified reviews, purchase receipts and brand research on the Lift.co and CannSell platforms.

In November 2019, Lift & Co. announced an industry-first cannabis consumer profiling and segmentation tool, Cohesion Segmentation - powered by Nielsen, expected to launch in early 2020. Lift & Co.’s digital retargeting capabilities leveraging the Adobe Advertising Cloud DSP will become available as part of this tool in early 2020. The Company estimates that Cohesion Segmentation - powered by Nielsen clients will be able to increase click-through-rates by over 20% and reduce digital customer acquisition costs by as much as 30%.

About Lift & Co.

Lift & Co. is a publicly traded technology company modernizing the cannabis industry.

Forward-looking statements

This news release and each of the documents referred to herein contains “forward-looking information” within the meaning of applicable Canadian and United States securities legislation. All statements, other than statements of historical fact, included herein are forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “is expected”, “expects”, “scheduled”, “intends”, “contemplates”, “anticipates”, “believes”, “proposes” or variations (including negative and grammatical variations) of such words and phrases, or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Such statements are based on the current expectations of management and are based on assumptions and subject to risks and uncertainties. Although management believes that the assumptions underlying these statements are reasonable, they may prove to be incorrect. The forward-looking events and circumstances discussed in this press release may not occur by certain specified dates or at all and could differ materially as a result of known and unknown risk factors and uncertainties affecting the Company.

Although Lift & Co. has attempted to identify important factors that could cause actual results, performance or achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause results, performance or achievements not to be as anticipated, estimated or intended.

There can be no assurance that such forward-looking statements will prove to be accurate or that management's expectations or estimates of future developments, circumstances or results will materialize. Accordingly, readers should not place undue reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this release, and subject to change after such date. The Company disclaims any intention or obligation to update or revise such information, except as required by applicable law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as the term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.

SOURCE Lift & Co. Corp. (“Lift” or the “Company”)

For further information:

Lift & Co.Sara McMillenDirector of Communications and Government Relations416-220-9536smcmillen@lift.co

Nikki LaoutarisCommunications Manager647-464-0148nlaoutaris@lift.co

Investor Relations:Thesis CapitalPrit Singh905-510-7636psingh@thesiscapital.ca