Business Intelligence a key aspect of
optimising player marketing strategy
CALGARY,AB and ISLE OF MAN, Oct. 7,
2021 /CNW/ - Real Luck Group Ltd. (TSX.V: LUCK) (OTCQB:
LUKEF) (the "Company") and its subsidiary companies doing business
as "Luckbox" (the "Group"), an award-winning provider of licensed,
real money esports and sports betting, is pleased to announce the
appointment of David Conde as its
new Head of Data.
Mr Conde, whose previous roles include telecommunications
company Ericsson and iGaming companies like MoPlay and Gaming1,
will oversee Luckbox's business intelligence efforts,
including optimising customer acquisition and retention
campaigns: a key aspect of player marketing efforts, which is on
track to commence by the end of the year.
Real Luck Group CEO Thomas
Rosander said: "At Luckbox, we are striving to offer players
a 3.0 betting experience and having superior business intelligence
is an important part of that, so we are delighted to have David on
board with us. With sophisticated use of data and AI, we are able
to offer each player a highly customised experience, so that
everyone feels like a VIP. As we strive to build a scalable
business to become a dominant player in the space, David is an
important addition to the team and his skillset will help us drive
revenues through increased conversion on acquisitions and higher
customer retention levels."
Mr Conde said: "The use of data analytics solutions in the
iGaming industry is key for optimizing the business. We have moved
from an environment where a few traditional bookmakers dominated
the sports betting and casino scene to a context where the number
of competitors makes it impossible to participate without a
data-driven approach. Analytics modelling is key in all the areas
of the business ranging from marketing, fraud to customer support
and operations. Decisions must be made based on data and the fact
that most of the events are tracked as data points is something
that we should take advantage of. Last but not least, the fact of
having so much information should be used to provide the best
customer experience based on their preferences and behaviour."
About Luckbox
The Company is an award-winning betting company that offers
legal, real-money betting, live streams, and statistics on all
major esports and sports on desktop and mobile devices. The Company
has a Business-to-Consumer (B2C) platform, and by leveraging shared
technology, data, and resources, the Company can offer an extensive
range of betting options for esports tournaments. The Company's
in-house customized user interface and user experience, built on a
technology stack that supports multiple odds and streaming sources,
allows the Company to deliver deep esports betting coverage. The
Company has been built by a team combining experience in the
igaming industry and a passion for esports to offer players a
unique, broad, engaging, and legal CS:GO betting, Dota 2 and League
of Legends betting experience. The Company serves esports fans in
more than 80 territories across the globe. In November 2020, Luckbox was named Rising Star at
the EGR Operator Awards. The Company (via the Group) holds a full
licence under the Online Gambling Regulation Act (OGRA), issued by
the Isle of Man Gaming Supervision Commission. As the Group is
fully licensed in the Isle of Man for B2C and B2B esports &
sports betting and casino, the Company has access to favourable
payment processors. Luckbox is committed to responsible
gambling.
Follow Luckbox on Twitter / Facebook / LinkedIn
CAUTION WITH RESPECT TO FORWARD-LOOKING STATEMENTS
The TSX Venture Exchange has neither approved nor
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Exchange nor its Regulation Services Provider (as that term is
defined in policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this
release.
This news release may contain certain "forward-looking
statements" and "forward-looking information" within the
meaning of applicable Canadian securities laws. When used in this
news release, the words "anticipate", "believe", "estimate",
"expect", "target, "plan", "forecast", "may", "schedule" and
other similar words or expressions identify forward-looking
statements or information. Such statements represent the
Company's current views with respect to future events and
are necessarily based upon a number of assumptions and estimates
that, while considered reasonable by the Company, are
inherently subject to significant business, economic,
competitive, political and social risks, contingencies and
uncertainties. Many factors, both known and unknown, could
cause results, performance or achievements to be materially
different from the results, performance or achievements that are
or may be expressed or implied by such forward-looking
statements. The Company does not intend, and does not assume
any obligation, to update these forward-looking statements
or information to reflect changes in assumptions or changes
in circumstances or any other events affections such statements
and information other than as required by applicable laws,
rules and regulations.
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SOURCE Real Luck Group Ltd.
