Microba Life Sciences Signs Partnership With Nib-Backed Midnight Health
May 25 2022 - 10:16PM
Business Wire
- Partnership agreement signed with Midnight Health to deliver a
world-first personalised consumer health service called
Vidality
- Midnight Health will promote, market and sell a new
subscription consumer health service driven by Microba’s core
technology
- nib-backed (ASX: NHF) Midnight Health is a fast growth,
Australian-based, digital healthcare company
Microba Life Sciences Limited (ASX: MAP) (“Microba” or
the “Company”) has signed a strategic partnership agreement
(“Agreement”) with nib Holdings Limited (ASX: NHF) backed digital
healthcare company Midnight Health, to deliver a personalised
health service to the Australian consumer market.
Under this Agreement, Midnight Health will promote, market and
sell a world-first subscription-based service, known as Vidality,
with its network of pharmacists to formulate personalised
supplements for each customer based on their microbiome test
results, leveraging the recommendations from Microba’s Analysis
Platform.
This personalised, pharmacy-integrated service model – delivered
with trained, registered pharmacists – will bring a level of
science and personalisation to an industry which commonly provides
customers with one-size-fits-all solutions.
Midnight Health CEO, Nic Blair said: “We are experiencing
strong demand for innovative online healthcare solutions aligned to
an individual needs. We already have more than 13,000 subscribers
across our existing brands with strong month-on-month growth. Many
of our customers are looking for gut health solutions and we are
proud to bring the Vidality product to our customers in partnership
with Microba”.
The Agreement was signed, for an initial period of 3 years,
after a successful pilot which tested the service model and product
offering. It further demonstrates Microba’s scalable technology and
ability to deliver evidence-based gut health solutions together
with distribution partners.
Commenting on the partnership, Microba CEO, Dr Luke Reid
said: “Consumers are seeking personalised, evidence-based solutions
to support their gut health. Together with Midnight Health, we are
excited to bring the Vidality product to consumers, a truly
personalised solution powered by our technology”.
This delivers on an undertaking in the Company’s Prospectus to
enter into an Australian partnership with a fast growth innovative
consumer healthcare company.
This announcement has been authorised for release by the
Board.
About Midnight Health
Midnight Health delivers innovative online healthcare solutions
through a patient-led digital platform. With the primary goal of
democratising healthcare and enabling individuals to take control
of their own healthcare, Midnight Health integrate telehealth
technology, doctors, pharmacy network and other partners to provide
a seamless patient experience for fast, convenient and discreet
access to treatments, prescriptions and education through niche
digital brand platforms.
About Microba Life Sciences Limited
Microba Life Sciences is a precision microbiome company driven
to improve human health. With world-leading technology for
measuring the human gut microbiome, Microba is driving the
discovery and development of novel therapeutics for major chronic
diseases and delivering gut microbiome testing services globally to
researchers, clinicians, and consumers. Through partnerships with
leading organisations, Microba is powering the discovery of new
relationships between the microbiome, health and disease for the
development of new health solutions.
For more information visit: www.microba.com
Microba encourages all current investors to go paperless by
registering their details with the designated registry service
provider, Automic Group.
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version on businesswire.com: https://www.businesswire.com/news/home/20220525006068/en/
Dr Luke Reid Chief Executive Officer E:
Luke.Reid@microba.com
Simon Hinsley Investor / Media Relations E:
simon@nwrcommunications.com.au T: +61 401 809 653
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