TORONTO, Dec. 2, 2021 /CNW/ - Mimi's Rock Corp., (the
"Company") (TSXV: MIMI) (OTCQB: MIMNF) today announced its
plan to expand into the Middle
East through a new partnership with UltraPharma, a licensed
pharmaceutical distribution company located in Dubai, United Arab Emirates reaching more
consumers with top brands Dr. Tobias health supplements and skin
care All Natural Advice and Maritime Naturals.
UltraPharma's multichannel marketing and distribution network
enables customers in the Middle
East to access and purchase a wide range of products offered
by Mimi's Rock. In the past decade, the Middle Eastern market
demonstrated strong growth in health-conscious consumers who are
looking for high quality, authentic vitamins, supplements and
beauty products. UltraPharma has over 25 years of experience in the
UAE and are renowned for using tailored content that speaks the
language of Mimi's Rock audience. Through
UltraPharma's relationship with top eCommerce channels -
Amazon, Noon, Mumzworld and FITAMINAT - Mimi's Rock's inventory
will immediately reach a wide audience in preparation for 2022
goals.
Mimi's Rock's first shipment of Dr. Tobias health supplements
will reach the United Emirates in time for holiday shopping and
will be sold online through multiple marketplaces at the onset to
meet the demands of shoppers across the country. Followed by All
Natural Advice and Maritime Naturals to be available by the new
year.
"Expanding Mimi's Rock proprietary supplement, nutraceutical and
beauty care product brands into new markets is a top strategic
priority," said David Kohler, Chief
Executive Officer at Mimi's Rock. "We are confident our brands are
well positioned to meet consumer demands in the United Arab Emirates. With top rated health
supplements and beauty care products, we look forward to
introducing them to top quality products for which Mimi's Rock
brands are known."
Mimi's Rock's mission is to help people be the best version of
themselves and expansion into markets such as China will support the health and wellness of
people everywhere.
About UltraPharma:
UltraPharma is a Ministry of Health licensed pharmaceutical
distribution company located in Dubai,
United Arab Emirates. UltraPharma's journey began in 1996 in
Abu Dhabi as UltraMed;
specializing in distribution of medical consumables and safety
products for hospitals, laboratories and blood banks. In 2012,
UltraMed expanded its operation to reach the wider Middle Eastern
market through the inception of UltraPharma in Dubai. In 2019, UltraPharma launched its
eCommerce site FITAMINAT, which offers high quality health and
beauty products and over two dozen brands - including Sambucol,
Biolgan, and Haliborange.
About Mimi's Rock Corp.:
Mimi's Rock Corp. is an online dietary supplement and wellness
company which market and sells its products under the Dr Tobias,
All Natural Advice and Maritime Naturals brand names. The Dr
Tobias brand features over 30 products, including the top-selling
Colon 14-Day Cleanse and the #1
selling Omega 3 Fish Oil on Amazon.com. All Natural Advice and
Maritime Naturals products focus on skin and beauty care. Products
sold under the All Natural and Maritime Naturals brand names are
made in Canada and registered with
Health Canada and under the EU Cosmetics Act. All Natural
Advice has been featured on BNN as a top selling skincare brand in
Canada, and has been rated the #1
Beauty Brand on Amazon Canada for the past four years.
Forward-Looking Statements
This news release contains forward-looking statements and
forward-looking information within the meaning of applicable
securities laws. Often, but not always, forward-looking statements
can be identified by the use of words such as "plans", "expects",
or "does not expect", "is expected", "budget", "scheduled",
"estimates", "forecasts", "intends", "anticipates" or "does not
anticipate", or "believes", or describes a "goal", or variation of
such words and phrases or state that certain actions, events or
results "may", "could", "would", "might" or "will" be taken, occur
or be achieved. Please refer to the 2020 Annual Financial
Statements for more details on the Company's calculation of EBITDA
and adjusted EBITDA. All forward-looking statements reflect the
Company's beliefs and assumptions based on information available at
the time the statements were made. Actual results or events may
differ from those predicted in these forward-looking statements.
All of the Company's forward-looking statements are qualified by
the assumptions that are stated or inherent in such forward-looking
statements, including the assumptions listed below. Although the
Company believes that these assumptions are reasonable, this list
is not exhaustive of factors that may affect any of the
forward-looking statements.
Although the Company has attempted to identify important
factors that could cause actual actions, events or results to
differ materially from those described in forward-looking
statements, there may be other factors that cause actions, events
or results not to be as anticipated, estimated or intended. There
can be no assurance that forward-looking statements will prove to
be accurate, as actual results and future events could differ
materially from those anticipated in such statements. Accordingly,
readers should not place undue reliance on forward-looking
statements. All forward-looking information contained in this press
release is given as of the date hereof and is based upon the
opinions and estimates of management and information available to
management as at the date hereof. The Company disclaims any
intention or obligation to update or revise any forward-looking
statements whether as a result of new information, future events,
or otherwise, except in accordance with applicable securities
laws.
Please visit www.mimisrock.com or www.sedar.com
for the Company's recent filings.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this news release.
SOURCE Mimi's Rock Corp.
