Danforth to lead channel development for
Martello as it accelerates its channel sales strategy for digital
experience monitoring solutions.
OTTAWA, June 1, 2020 /CNW/ - Martello Technologies
Group Inc., ("Martello" or the "Company") (TSXV: MTLO), a provider
of digital experience monitoring (DEM) solutions deployed in more
than 5,000 enterprise networks around the world, today announced
the appointment of Mike Danforth as
Vice President, Global Partnerships and Sales for Martello.
The appointment comes as Martello places a strategic emphasis on
channel relationships and sales, to bring Martello's DEM solutions
to managed service providers, systems integrators and distributors.
Mr. Danforth's experience, knowledge and relationships will
position him to take a leadership role in accelerating this
strategy. Martello's DEM solutions include monitoring and analytics
that deliver insight into the performance and user experience of
digital services such as video conferencing and unified
communications.
Mr. Danforth will focus on strengthening relationships with
current partners, while establishing new strategic partnerships for
Martello's DEM solutions. He has a strong track record of
successfully leading global teams to over-achieve on quotas for B2B
software products, via direct and channel models. He spent four
years as a sales executive at Salesforce, and most recently, served
as Global VP of Alliances and Strategy for Safeguard Cyber, where
he established strategic relationships with global systems
integrators, built a global alliances program and led a channel
sales team that achieved significant growth. He has strong
relationships with industry players like PWC, Salesforce,
Accenture, Deloitte and Microsoft, and a proven track record of
bringing value to customers and partners.
"I'm delighted to welcome Mike to the Martello team as we place
a strategic focus on developing channels for our DEM solutions,"
said John Proctor, President and CEO
of Martello. "Mike has a history of building successful channel
programs and leading teams that deliver value to customers and
partners. He will play an important role within Martello as we
bring our unique DEM solutions to the channel, supporting
businesses with a better way to manage the digital user
experience."
"Businesses today rely on digital communications more than
ever. The performance and user experience of these digital
communications services are critical to achieving a return on the
digital transformation investment," said Mike Danforth, VP Global Partnerships and Sales
of Martello. "Martello is leading this next wave, and I'm thrilled
to be joining the Company at this critical inflection point, to
bring its DEM solutions to market and deepen its channel reach. I'm
confident in the strategic direction that Martello has chosen, and
look forward to joining this high calibre team, led by CEO
John Proctor."
About Martello
Martello Technologies Group Inc. (TSXV: MTLO) is a technology
company that provides digital experience monitoring (DEM)
solutions. The company develops products and solutions that provide
monitoring and analytics on the performance of real-time
applications on networks, while giving IT teams and service
providers control and visibility of their entire IT infrastructure.
Martello's products include unified communications performance
analytics software, and IT analytics software. Martello
Technologies Group is a public company headquartered in
Ottawa, Canada with offices in
Montreal, Amsterdam, Paris, Dallas
and New York. Learn more at
http://www.martellotech.com
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SOURCE Martello Technologies Group