NetworkNewsWire
Editorial Coverage: COVID-19 has been a major driver behind
explosive technological advances this year as companies have
focused on doing what they do best — but even better. While some
advancements have targeted saving lives, others have focused on
saving livelihoods, as financial stability and security can be
almost as important as health in today’s world of emotional and
economic fear and uncertainty. The pandemic has transformed the
world in many ways, including bringing data collection and digital
technologies to the forefront of a socially distanced world. With
this in mind, Loop Insights Inc. (TSX.V: MTRX) (OTCQB:
RACMF) (Profile) recently made history by
offering the first-ever, end-to-end venue-tracing and management
solution. A provider of contactless solutions and artificial
intelligence aimed at driving automated marketing, venue management
and tracing to the brick-and-mortar space, Loop made its mark as it
created a “bubble” platform for NCAA basketball to take place in
Nevada and Florida. Using Loop Insights’ venue-tracing platform
combined with revised safety protocol, numerous games were played
over several days and in several venues without a single case of
COVID-19 being reported. Data collection, automated marketing and
other transformational technology is driving success for other
industry movers and shakers as well. The cloud data platform
Snowflake Inc. (NYSE: SNOW) recently
announced a partnership with the state of California to deliver
fast, frictionless public access to COVID-19 data via the Snowflake
Data Marketplace. Automated marketing is key to Shopify
Inc. (TSX: SHOP) (NYSE: SHOP), the leading
multi-channel commerce platform that just unveiled the latest in
commerce technology. Commerce is also at the heart of ads, one of
the main services provided by Facebook Inc.
(NASDAQ: FB). And in terms of sheer ability to manage
and aggregate data, Nielsen
N.V. (NYSE: NLSN) just announced plans to launch
Nielsen One, a single, cross-media solution to drive more
comparable and comprehensive metrics across platforms.
- The idea of creating a vast, complete bubble might seem
unrealistic and financially prohibitive — but it’s neither.
- Loop’s system includes all the requisite hardware, software,
rapid mobile testing and integrated lab results.
- With the whole world watching, Loop Insights may have come out
the clear winner at #VegasBubble, #BeachBubble.
Click here to view
the custom infographic of the Loop Insights
editorial.
A Bubble of Safety, Protection
Once reserved for the most sick and frail, a “bubble” means
something different today than it ever has before. With the
COVID-19 pandemic topping 16 million
cases and the death count nearing 300,000, bubbles today are
viewed as places of safety and protection for just about everyone,
regardless of whether they are traveling, playing or watching
sports, or even attending school or working at the office.
The idea of creating such a vast and complete bubble might seem
unrealistic — and financially prohibitive. However, real-world
experience has proven otherwise. In an attempt to save its 2020
season, the NBA invested $150 million to create the “Disney World
Bubble,” which “recouped $1.5
billion in revenue that might have been lost had the season
ended when COVID-19 paused it on March 11. And no positive tests
came out of the bubble among players, staff and media.” After
losing nearly $1
billion by scrapping its popular March Madness tournament this
year, the NCAA is looking to avoid a repeat.
The Loop System
The NCAA has substantial proof that a bubble is effective after
partnering with Loop Insights
Inc. (TSX.V: MTRX) (OTCQB: RACMF) and its turnkey venue-tracing
solution. The collegiate sports organization planned and put
together the #VegasBubble in Nevada and the #BeachBubble in Florida
during the 10 days of the basketball season, which included 11 NCAA
Division 1 men’s and women’s teams.
An integral part of the plan was Loop’s system, which included
all the requisite hardware, software, rapid mobile testing and
integrated lab results. All users have to do is register and
receive a wallet pass on their mobile phones and then check in at
designated contactless devices. After that, location-based beacons,
GPS and Internet of Things ("IoT") technology takes over.
The system is infinitely scalable and has proven high adoption
rates compared to other apps because additional hardware or
software isn’t required. The system uses the mobile wallet
that already exists on a user’s mobile device. Loop uses this same
near-field communication ("NFC") technology backed by Apple and
Google.
And in a world where personal information is paramount, all
collected data is de-identified and securely stored in Loop’s data
portal where its artificial intelligence ("AI") technology shares
essential details such as movements, active users, occupancy
levels, promotions and more. In addition, Loop’ s real-time
messaging keeps users up-to-date on critical information and alerts
individuals who are at risk or in need of a COVID-19 rapid
test.
Indisputable Data
The world has been devastated by COVID-19 in so many different
ways. And while healthy is paramount, it has becoming increasingly
evident that the ability to enjoy life — and earn a living — cannot
be underestimated. With that in mind, the value of sports at all
levels is rising. Teams, schools, leagues and ancillary businesses
that depend on sports cannot afford to see seasons canceled. Loop
and its partner, bdG Sports, one of the nation’s leading content
providers in college basketball programming, clearly proved that
they don’t have to be.
The two innovation leaders worked closely with the NCAA and host
sites to identify best practices under new health and safety
protocols and implement the first-ever,
end-to-end COVID-19 venue solution in a live environment. Given the
months-long dearth of live events, the ability to plan, attend and
enjoy a wide range of sports events in almost unlimited venues
holds almost irresistible allure. Certainly Loop’s bubble success
has garnered the company worldwide attention.
It’s not an exaggeration to say that the whole world was
watching to see if Loop’s claims that its technology could protect
players and staff throughout the week-plus of men’s and women’s
Division I games would stand up. And as teams battled over the ball
at MGM Grand Garden Arena, Mandalay Bay Events Center and T-Mobile
Arena in Las Vegas and Hertz Arena and Alico Arena in Fort Meyers,
Florida, Loop may have come out the clear winner.
The data is indisputable. Loop’s system did not suffer any
outages, and user experiences proved to be as seamless as
anticipated. The #BeachBubble alone over seven days consisted
of:
- Total locations: 14
- Total enrolled users: 553
- Total check-ins: 3,830
- Tracing checks: 2 highly detailed reports were generated in 15
minutes for potential infected cases, with both tests confirmed
negative.
“[We] hit it out of the park,” Loop reported, noting that its
bubble solution “is nothing short of world-class.” Armed with these
successes and with few companies keeping up, Loop Insights is
already in negotiations to re-open major sporting events from North
America to Australia.
“Loop’s venue bubble platform has provided us with the peace of
mind to move forward with our return-to-play efforts in college
basketball safely,” said bdG Sports CEO Brooks Downing. In addition
to safety and providing an aggregated report on activity via the
Insights platform, companies obtain a competitive marketing edge
because the data drives Loop’s Engage platform to generate real-time targeted
promotions to event attendees.
And protection and safety isn’t the only thing Loop provided
during the NCAA bubbles. In fact, the Loop system also provides
sponsors with new revenue stream opportunities. The system also
offers event sponsors the ability to add highly targeted promotions
to Loop’s venue-tracing wallet pass — the perfect way to ensure
that event attendees and participants see personalized
promotions.
This innovative technology could mean the return of live sports,
conventions, concerts and festivals. Loop recently partnered
with SimpliFlying, noting that discussions about possible uses have
“significantly advanced” to offer travel bubbles with fully
integrated rapid testing, tracing and notifications removing the
need for mandated quarantines.
Technology, Data Come Together
Clearly the time has never been better for technology and data
to come together, whether in the form of data collection, automated
marketing or other transformational applications and uses. Other
companies have clearly recognized the opportunity as well and are
offering powerful products and services that meet compelling
needs.
California has been using Snowflake Inc.'s (NYSE:
SNOW) single, integrated cloud
data platform to store and
analyze a multitude of data sets, including the current number
of COVID-19 cases across the state, total suspected cases, number
of residents receiving treatment in a hospital ICU, available and
in-use hospital beds and ventilators, and the demographics of
COVID-19 patients. “The State of California’s response to the
COVID-19 emergency has been enhanced greatly by the ability to
share, collaborate, and communicate data and information in new
ways that are meaningful to health professionals and allied support
entities during this crisis,” said Scott Gregory, the state
technology department’s chief technology innovation officer.
Shopify
Inc.'s (TSX: SHOP) (NYSE: SHOP) is transforming
commerce by announcing platform
enhancements and updates focused on giving direct-to-consumer
brands everything they need to build and manage a business.
According to the company, innovations include a newly updated
Shopify Plus platform for enterprise brands, more global
capabilities, and for the first time, Shopify is expanding its
offering with a fulfillment network that will allow merchants of
all sizes to deliver their products fast and at a low cost.
A huge portion of Facebook Inc.'s
(NASDAQ: FB) revenue stems from its ads; the
company’s most recent financials — for Q3 2020 — show more than
$21 billion in ad
revenue. "We had a strong quarter as people and businesses
continue to rely on our services to stay connected and create
economic opportunity during these tough times," said Facebook
founder and CEO Mark Zuckerberg, Facebook founder and CEO. "We
continue to make significant investments in our products and hiring
in order to deliver new and meaningful experiences for our
community around the world."
And just last week Nielsen
N.V. (NYSE: NLSN) announced its
exclusive cross-media solution, called Nielsen ONE,
also targeting connecting advertisers and consumers in an easier,
faster approach. As audiences move seamlessly between linear,
streaming and digital, advertisers are demanding a single,
deduplicated view of their audience across all platforms and
mediums, while publishers want to provide more ad options for
buyers and improve the overall viewer experience, Nielsen
explained. Nielsen One provides visibility into audiences by
platform and unique demographic profiles of each publisher.
With all the huge strides that companies are taking in efforts
to provide the world with stability and security, there’s reason to
look toward the future with optimism. The advancements taking place
today will almost certainly continue to have widespread use and
life-changing applications moving forward.
For more information about Loop Insights, please visit Loop Insights
Inc. (TSX.V: MTRX) (OTCQB: RACMF).
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