Loop Insights Inc. (MTRX:TSXV RACMF:OTCQB)
(the “Company” or “Loop”), a provider of contactless solutions and
artificial intelligence (“AI”) to drive real-time insights,
enhanced customer engagement, and automated venue tracing to the
brick and mortar space, is pleased to announce the 4th 100%
successful execution of its venue management platform, as well as
industry-shattering engagement rates at the inaugural MGM Resorts
Championship PGA Tournament at Paiute Golf Resort in Las Vegas
(“PGA Tournament”).
LOOP VENUE MANAGEMENT DELIVERS 100% PROTECTION, FAN
ENTRY AND RECORD PROMOTION ENGAGEMENT RATES
The Loop Venue Management Platform achieved success on multiple
levels by protecting golfers, caddies, event organizers,
volunteers, media and fans, as well as providing safe fan entry
and, finally, record engagement rates for multiple promotions
through Loop’s Wallet Pass solution as follows:
- Promotion #1 for other MGM sports events received a 31% click
through rate.
- Promotion #2 for MGM shows received a 25% click through
rate.
- Promotion #3 for MGM sports book property MGMBet achieved a 52%
click through rate. The latter promotion was only made possible by
Loop’s age verification feature, which ensured delivery of the
promotion to those attendees at least 21 years old.
For perspective, the average click-through rate on Google
AdWords paid search ads is approximately 2%. Accordingly, anything
over 2% can be considered an above average rate. Loop’s platform
shattered the industry standard by as much as 2,600%.
Loop Insights CEO Rob Anson stated: “The
performance of our venue management platform in terms of protection
and engagement at the inaugural MGM PGA Tournament is quite simply
superior to any other offering on the planet by several magnitudes.
Loop can unequivocally claim the premier venue management solution
position in the market, the timing of which could not be better
given the desire by all four major sporting leagues to open venues
to full fan attendance, as well as create brand new revenue streams
through digital engagement both in stadium and at home. Our results
have not gone unnoticed and I can confirm with shareholders that
multiple advanced discussions are occurring with major sports
organizations.”
In a recent interview from Las Vegas at another successful Loop
Insights venue management driven event, bdG Sports CEO Brooks
Downing stated the following with respect to the power of Loop
Insights going beyond contact tracing and into “1 to 1” fan
engagement through Loop’s Artificial Intelligence as “an evolution
of the fan experience and a brand new source of revenue”:
https://youtu.be/r-HY7hBpmHA?t=175
On June 1st, Nevada will see the return of 100% capacity for
live events, conferences and shows and Loop Insights will be there
to support the full re-opening of Las Vegas and the rest of the US,
North America and ultimately the entire world.
NEVADA MOVES TO 100% CAPACITY EVENTS, ACCELERATES LOOP
DISCUSSIONS WITH MAJOR SPORTS AND HOSPITALITY EVENTS STEMMING FROM
LIVE VENUE BUBBLE DEMONSTRATIONS AND SUCCESS
As of June 1st, Nevada will be allowing gatherings, including
sporting events, conventions and trade shows, to operate at 100%
capacity. The recent successful deployments of Loop’s Venue
Management platform in Las Vegas, including the PGA Tournament and
the Big West NCAA Conference Basketball Championships, coupled with
previous live event successes, has clearly established Loop as the
best in class venue management platform for major sporting
events.
Loop Insights had already commenced multiple and advanced
negotiations with Nevada-based hospitality and sports entities with
the success of its first Nevada bubble on December 1, 2020. This
latest PGA tournament success with the addition of massive
engagement rates has served to accelerate those discussions, as
well as spawned additional discussions with major professional
sports teams and leagues outside Nevada.
CEO Rob Anson added, “There is simply no way to overstate the
implications of yet another live environment success and the level
of discussions we are engaging in at the present moment. Loop
continues to hit it out of the park and provide the sports world
with the empirical data necessary to demonstrate our solution is
the best in the world. We still have work to be done but we are
moving close to the possibility of Loop helping re-open some of
North America’s largest sporting events.” On October 8,
2020, Loop Insights announced it was selected as the Premier Venue
Tracing and Fan Engagement Solution for NCAA College Basketball
#VegasBubble in Las Vegas, where games are being played at MGM
Grand Garden Arena, Mandalay Bay Events Center, and T-Mobile Arena
between November 25 and December 22, 2020.
On November 9, 2020, Loop Insights announced it would Implement
the First Ever Fully Integrated "Venue Bubble" ( End-To-End
Testing, Contact Tracing, and Alert Notifications) at the
#BeachBubble NCAA College Basketball Tournament in Fort Myers,
Florida, hosting 14 NCAA Division I men's and women's basketball
teams in November and December that are playing at both Hertz Arena
and Alico Arena (FGCU) while lodging at the Hyatt Regency.
The #BeachBubble implementation represented the first ever
end-to-end COVID-19 venue solution in a live environment and a
major industry milestone given the global demand for venue
solutions from enterprise level organizations around the world.
On December 1st, 2020 Loop Insights announced the 100% success
of its venue bubble solution at the #BeachBubble in Fort Myers,
Florida and the #VegasMainEvent in Las Vegas. The #BeachBubble
implementation represented the first-ever end-to-end COVID-19 venue
solution in a live environment and a major industry milestone given
the global demand for venue solutions from enterprise-level
organizations around the world.
On January 22nd, 2021 Loop Insights was selected to provide its
complete venue management platform to the Paiute Las Vegas
Championship, a Korn Ferry Tour event, which will be played April
12-18, 2021 at the Las Vegas Paiute Golf Resort. The implementation
of Loop’s venue management platform at the Paiute Las Vegas
Championship is another significant vote of confidence from the
professional sports world and is expected to lead to continued
conversations with professional sports organizations as they return
and re-open to fans.
On March 15th, 2021 Loop Insights announced achieving 100%
success delivering third venue bubble at ncaa 2021 big west
conference championships at Mandalay Bay Resort And Casino Las
Vegas.
This Press Release Is Available On The Loop Insights Verified
Forum On AGORACOM For Shareholder Discussion And Management
Engagement
https://agoracom.com/ir/LoopInsights/forums/discussion
About Loop Insights
Loop Insights Inc. is a Vancouver-based Internet of Things
(“IoT”) technology company that delivers transformative artificial
intelligence (“AI”) automated marketing, venue tracing, and
contactless solutions to the brick and mortar space. Its unique IoT
device, Fobi, enables data connectivity across online and
on-premise platforms to provide real-time, detailed insights and
automated, personalized engagement. Its ability to integrate
seamlessly into existing infrastructure, and customize campaigns
according to each vertical, creates a highly scalable solution for
its prospective global clients that span industries. Loop Insights
operates in the telecom, casino gaming, sports and entertainment,
hospitality, and retail industries, in Canada, the US, the UK,
Latin America, Australia, Japan, and Indonesia. Loop’s
products and services are backed by Amazon’s Partner
Network.
For more information, please contact:
Loop Insights Inc. |
|
LOOP Website: www.loopinsights.ai |
Rob Anson, CEO |
|
Facebook: @ LoopInsights |
T : +1 877-754-5336 Ext. 4 |
|
Twitter: @ LoopInsights |
E: ir@loopinsights.ai |
|
LinkedIn: @ LoopInsights |
This news release contains certain statements that constitute
forward-looking statements or information, including statements
regarding Loop’s business and technology; the ability of Loop to
engage with industry participants to achieve its goals; the
development of Loop’s technology; and the viability of Loop’s
business model. Such forward-looking statements are subject to
numerous risks and uncertainties, some of which are beyond Loop’s
control, including the impact of general economic conditions,
industry conditions, competition from other industry participants,
stock market volatility, and the ability to access sufficient
capital from internal and external sources. Although Loop believes
that the expectations in its forward-looking statements are
reasonable, they are based on factors and assumptions concerning
future events which may prove to be inaccurate. Those factors and
assumptions are based upon currently available information. Such
forward-looking statements are subject to known and unknown risks,
uncertainties, and other factors that could influence actual
results or events and cause actual results or events to differ
materially from those stated, anticipated, or implied in the
forward-looking statements. As such, readers are cautioned not to
place undue reliance on the forward-looking statements, as no
assurance can be provided as to future results, levels of activity
or achievements. The forward-looking statements contained in this
news release are made as of the date of this news release and,
except as required by applicable law, Loop does not undertake any
obligation to publicly update or to revise any of the included
forward-looking statements, whether as a result of new information,
future events or otherwise. The forward-looking statements
contained in this document are expressly qualified by this
cautionary statement. Trading in the securities of Loop should be
considered highly speculative. There can be no assurance that Loop
will be able to achieve all or any of its proposed objectives.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accept responsibility for the adequacy or
accuracy of this release.
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