WINNIPEG, July 24, 2019 /CNW/ - Novra Technologies Inc.
("Novra") (TSX-V: NVI) is pleased to announce it has received,
through its subsidiary International Datacasting ("IDC"), an
initial order for eighteen Edgecaster Pro digital program insertion
devices from MVS Television, one of Mexico's top television networks.
The Edgecaster Pro platform allows television broadcasters a
high degree of control and flexibility in precisely crafting
channels to meet their programming and business needs. It uses
industry standard SCTE-35 triggering to enable precise,
frame-accurate insertion of programming content to support
regionalization, targeted advertising, managed blackouts, all with
a high degree of automation and control. The Edgecaster Pro, part
of the Novra Group's growing suite of video solutions, also
supports on-screen graphics (adding a local logo, for example) and
video decoding in an all-in-one appliance.
At MVS, the Edgecaster Pro will be part of the IDC subsystem for
targeted content insertion and regionalization as MVS upgrades to a
state-of-the art network with a modern, fully automated workflow.
IDC's longtime local partner in Mexico, Grupo Etercom, will help with
integration, installation, and local support.
Novra Group President and CEO Harris
Liontas, "We are honored that our new product has been
selected for this exciting project. Edgecaster Pro is the first of
several new joint developments by our Wegener and IDC engineering
teams and underscores the advantages of merging and integrating our
companies. Technology innovation and long-term local partnerships
have been key to winning this business."
Diana Cantu, VP Marketing and
Sales added, "As the media distribution landscape evolves, in order
to be competitive it is critical for radio and television networks
to have more and better control over targeting content. Both
Wegener and IDC have long histories of providing video distribution
networks in Mexico, by joining
forces we are able to give customers exciting new options from a
dynamic and growing company. In addition, we are seeing a lot of
interest in the Edgecaster Pro platform from broadcasters around
the world."
About Novra Technologies Inc.: Novra (TSX-V: NVI) is
an international technology provider of products, systems and
services for the distribution of multimedia broadband content. The
Novra Group of companies includes Novra, International Datacasting
Corporation, and Wegener Corporation. The companies in the group
are known for a strong focus on applications including: broadcast
video and radio, digital cinema, digital signage, and highly
reliable data communications. For more information
visit: www.novragroup.com.
SOURCE Novra Technologies Inc.
