Playmaker Strengthens Leadership Position in Brazil
June 28 2021 - 10:30AM
Business Wire
Playmaker announces acquisition of leading fan
community, Fanáticos Por Futebol
Today, Playmaker Capital Inc.(TSX-V: PMKR) (“Playmaker”), has
announced the acquisition of Fanáticos Por Futebol (“Fanáticos”)
and the launch of its second major brand in Brazil, Somos
Fanáticos. Playmaker, through its wholly owned subsidiary Futbol
Sites, is the largest international digital sports media operator
in Brazil according to Comscore.1 The acquisition of Fanáticos by
Playmaker took place on June 11, 2021.
“With sports betting soon to be regulated in Brazil, growing our
loyal fan base is very important and will allow us to remain a key
partner to sports betting companies in Brazil,” said Federico
Grinberg, CEO of Futbol Sites and Executive Vice President of
Playmaker.
Bolavip Brazil, Playmaker´s first major brand in the region,
attracted a record 15.4 million unique visitors in May 2021, making
it the highest-ranking sports website in Brazil. Having only
launched in the market 18 months ago, Brazil has become the largest
audience market for Playmaker in Latin America.2
“This acquisition is immediately accretive to Playmaker.
Fanáticos adds over 4.5 million new social media followers with
nearly one million on Instagram alone, altogether generating more
than 33 million interactions every month, with market leading
interaction rates. They are profitable and our team is passionate
about Fanáticos and their fans. We are very excited to have them
join the Playmaker family,” adds Jordan Gnat, CEO of Playmaker.
News
Sports Fan Pages Brazil Rankings3
Facebook Page Name
Instagram Page Name
1.
Fanáticos Por Futebol
1.
Fanáticos Por Futebol
2.
FOX Sports Brasil
2.
Doentes Por Futebol
3.
GE Globo
3.
FOX Sports Brasil
4.
UOL Esporte
4.
TNT Sports Brasil
5.
TNT Sports Brasil
5.
UOL Esporte
Consistent with the focus on fans as the centre of the Playmaker
ecosystem, Futbol Sites will be launching the new Somos Fanáticos
(We Are Fans) brand in Brazil. The look and feel is a meaningful
refresh and will include hundreds of additional articles per week
to continue to build fan loyalty and create additional
opportunities to engage with advertisers and sports betting
companies.
####
TSX VENTURE EXCHANGE DISCLAIMER
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
ABOUT PLAYMAKER
Playmaker (TSX-V: PMKR) is a digital sports media company that
lives at the intersection of sports, gambling, media and
technology. Playmaker is building a collection of premier sports
media brands, curated to deliver highly engaged audiences of sports
fans to sports betting companies, leagues, teams and
advertisers.
For more information, visit: http://www.playmaker.fans or
contact Playmaker Chief Executive Officer Jordan Gnat via email
jgnat@playmaker.fans.
ABOUT FANÁTICOS POR FUTEBOL
Fanáticos por Futebol started in 2015 as a Facebook Fan Page and
within one year of launch, they had more than 1 million engaged
fans. With a major focus on International Soccer content, primarily
Champions League and European leagues, Fanáticos is one of Brazil's
leading and most engaging soccer news communities, with more than
4.5 million fans across its owned social media channels.
1 Comscore Ranking - Most Visited Sports Websites in Brazil -
May 2021 (Unique Users) 2 Comscore Ranking - Most Visited Sports
Websites in Brazil - May 2021 (Unique Users) 3 CrowdTangle by
Facebook - Last 30 Days
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