Cracks’ total digital audience exceeds 12.6
million combined subscribers across YouTube, Facebook, Instagram,
Twitter, TikTok, and Twitch; includes more than seven million
YouTube subscribers of global and regional soccer-centric channels;
differentiates Playmaker’s content suite with first video-focused
platform
Playmaker Capital Inc. (TSXV: PMKR; OTCQX: PMKRF) (“Playmaker”),
the digital sports media company that delivers authentic content
experiences through its portfolio of sports media and technology
brands, announced today the acquisition of Mexico-based video-first
sports platform, Cracks. Cracks is a soccer-centric collection of
digital media assets that has a total audience across all channels
in excess of 12.6 million subscribers worldwide, including the most
followed Spanish-language sports news channels on YouTube (Cracks
Global Edition, Cracks Mexico, Cracks Colombia, and Cracks
Argentina).
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220111005558/en/
Cracks, a Playmaker Brand (Graphic:
Business Wire)
Cracks Global, its flagship YouTube channel, has nearly 5.5
million subscribers and has attracted more than 2.7 billion
lifetime views on YouTube. Based on January 7, 2022 data, Cracks
Global generates an average of 502,000 views per video, which ranks
15th amongst the top-50 sports channels by subscribers on YouTube
globally. Across the entire Cracks YouTube portfolio, including
Cracks Global, Cracks Mexico, Cracks Colombia, and Cracks
Argentina, there are over 7 million active subscribers.
Cracks, originally founded by Guadalajara-native Manuel Bravo,
one of the most prominent YouTuber’s in Mexico and Latin America,
also significantly increases Playmaker’s social media following
across other key social channels. Cracks reaches 2.9 million
followers on Facebook, 1.1 million followers on Instagram, 203,000
followers on Twitter, 818,000 followers on TikTok, and 46,000
followers on Twitch.
The acquisition of Cracks establishes video production and
monetization as a new centre of excellence for Playmaker,
complementing its existing robust in-house editorial expertise
across its multiple web properties, social media channels, mobile
apps, and fan pages. The acquisition will also provide additional
opportunities for enhanced partnerships, including the creation of
on-premise original content created during the 2022 FIFA World Cup
in Qatar featuring Manuel Bravo as lead talent.
“Cracks’ story is one of passion, persistence and
professionalism, led by “Manu” since the company’s inception. We
are thrilled that he chose Playmaker to take Cracks to the next
level,” commented Federico Grinberg, EVP of Playmaker and CEO of
Futbol Sites, a Playmaker brand. “Cracks will give us access to a
completely new revenue stream: original video creation and
monetization through syndication on third-party platforms, mainly
YouTube and Facebook. This acquisition will enrich our commercial
offering by bringing an original product and adding the talented
Cracks staff to our team, providing Playmaker the opportunity to
offer much more powerful branded content solutions to our
advertisers.”
“Cracks started as an amateur project that maintained a
continuous upward growth trajectory despite its limitations,”
commented Bravo. “Since the platform was created, our team’s job
transitioned from creating high-quality and entertaining content to
becoming leaders and a point of reference in the industry. Now that
Playmaker is acquiring Cracks, we will not only continue to be
leaders in our field but can also aspire to make a leap in quality
across the board. Ultimately, we are confident our audience will
benefit, as we continue to build the best possible version of
Cracks.”
In line with one of Playmaker’s goals to be the definitive
digital sports media destination for the Latin American and US
Hispanic markets, Playmaker has now acquired four Latin
American-based organizations since November, 2021, including Varsky
Sports (Argentina), Grupo SuperPoker (Brazil), Futmarketing
(Brazil), and Cracks (Mexico). These businesses will be operated by
the Futbol Sites leadership team. Playmaker’s aspiration to be the
premier source of sports content in Latin America and the U.S.
Hispanic market mirrors its efforts in North America. In 2021,
Playmaker acquired Yardbarker (USA) and The Nation Network
(Canada).
TRANSACTION DETAILS Pursuant to the terms of an asset
purchase agreement, Playmaker acquired 100% of the digital assets,
marks and copyright of Cracks for aggregate consideration of up to
US$1.7 million. The purchase price consideration consisted of (i) a
cash payment of US$0.4 million on closing, and (ii) cash payments
of up to a maximum of US$1.3 million payable to the seller upon
Cracks achieving certain milestones and performance related targets
over the 12-months following closing.
TSX VENTURE EXCHANGE DISCLAIMER Neither TSX Venture
Exchange nor its Regulation Services Provider (as that term is
defined in policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release.
FORWARD-LOOKING STATEMENTS This press release may contain
forward-looking information within the meaning of applicable
securities legislation, which reflects Playmaker’s current
expectations regarding future events. The words “will”, “expects”,
“anticipates”, “believes”, “plans”, “intends” and similar
expressions are often intended to identify forward-looking
information, although not all forward-looking information contains
these identifying words. Specific forward-looking information
contained in this press release includes, but is not limited to,
statements relating to (i) the benefits expected to result from the
acquisition of Cracks by Playmaker, (ii) the future performance of
Cracks, including the achievement of certain targets and its
continued expansion and growth and (iii) other statements that are
not historical facts. Forward-looking information is based on a
number of assumptions and is subject to a number of risks and
uncertainties, many of which are beyond Playmaker’s control, which
could cause actual results and events to differ materially from
those that are disclosed in or implied by such forward-looking
information. Such risks and uncertainties include, but are not
limited to: changes in general economic, business and political
conditions. Playmaker undertakes no obligation to update such
forward-looking information, whether as a result of new
information, future events or otherwise, except as expressly
required by applicable law.
ABOUT PLAYMAKER Playmaker (TSXV: PMKR; OTCQX: PMKRF) is a
digital sports media company that lives at the intersection of
sports, betting, media and technology. Playmaker is building a
collection of premier sports media brands, curated to deliver
highly engaged audiences of sports fans to sports betting
companies, leagues, teams and advertisers.
For more information, visit: playmaker.fans or contact Playmaker
Chief Executive Officer Jordan Gnat via email jgnat@playmaker.fans.
To sign up for Playmaker’s Investor Alerts, visit:
playmaker.fans/investors.
ABOUT CRACKS Cracks is the largest and most followed
Spanish-language sports news channel on YouTube. Covering
soccer-related news, player signings, statistics, off the field
stories, and everything soccer fans want to know about their
favourite clubs and athletes. Cracks engages with fans across
multiple platforms, boasting strong subscriber bases on YouTube,
TikTok, Twitter, Instagram, Facebook, and Twitch.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220111005558/en/
MEDIA Mauricio Villarreal - mauricio@redknotcomms.com | (+1) 919
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