PNI Digital Media (TSX VENTURE: PN)(OTCBB: PNDMF) ("PNI" or the "Company"), the leading innovator in digital media solutions for retailers, announced financial results for the third quarter of Fiscal Year 2011. Revenue for the quarter was $5.3 million. If foreign currency exchange rates had remained constant, revenue for the quarter would have been approximately $5.5 million.

Fiscal 2011 Third Quarter Financial and Operational Highlights:

--  Transacted 4.2 million orders over the PNI Digital Media Platform, a 3%
    increase compared to the third quarter of Fiscal 2010.
--  Revenue of $5.3 million, compared to $5.7 million in third quarter of
    Fiscal 2010.
--  Transactional revenue of $4.0 million, compared to $4.4 million during
    the third quarter of Fiscal 2010 Transaction fees represented 75% of
    total revenue for the quarter, consistent with the same period last
    year.
--  Non-GAAP adjusted EBITDA(1) of $0.6 million, compared to $1.6 million
    during the same period last year.
--  GAAP net loss after income taxes of $76,000 for the quarter.
--  The Company extended its agreement with Costco US and Costco Canada for
    an additional five year term through 2016.
--  The Company renewed its agreement with CVS/pharmacy for online photo
    services.
--  Continued investment into new vertical markets, with total expenditures
    on software development totaling $2.7 million compared to $2 million in
    the third quarter of 2010.
--  The Company announced it has entered into an agreement with a leading
    national retailer to launch its flagship social stationery product.

"We continue to execute on our plan of launching new product offerings to our existing and new retail partners," said Kyle Hall, Chief Executive Officer of PNI Digital Media. "The core business is being readied for the holiday season with many new features to enhance our customers' market penetration."

Conference Call

The Company will host a conference call on Tuesday, August 16th, 2011 at 4:30pm ET (1:30pm PT) to discuss the Company's Fiscal 2011 third quarter financial results. Mr. Kyle Hall, Chief Executive Officer, Mr. Aaron Rallo, President and Chief Operating Officer and Mr. Simon Bodymore, Chief Financial Officer will host the call.

To join the call, please dial (888) 241-0394 (US/Canada) or (647) 427-3413 (International) and quote conference ID no. 84855932. Please call 10 minutes prior to the scheduled start time.


Consolidated Balance Sheets

                                                     June 30,     September
                                                        2011       30, 2010
                                                 --------------------------

Assets

Current assets
 Cash and cash equivalents                       $  3,020,411  $  4,690,355
 Accounts receivable                                4,471,718     5,302,865
 Prepaid expenses and other current assets            471,225       541,026
 Current portion of future income tax asset           706,340     1,026,651
                                                 --------------------------

                                                    8,669,694    11,560,897

Property and equipment                              5,415,294     5,230,829
Future income tax asset                             5,189,370     4,953,934
Intangible assets                                     679,429     1,115,794
Goodwill                                              559,187       658,904

                                                 --------------------------

                                                 $ 20,512,974  $ 23,520,358
                                                 --------------------------
                                                 --------------------------

Liabilities

Current liabilities
 Accounts payable and accrued liabilities        $  2,710,935  $  5,471,878
 Current portion of deferred revenue                  261,601       613,081
 Current portion of capital lease obligations               -       107,964
 Future income tax liability                           68,474       119,081
                                                 --------------------------

                                                    3,041,010     6,312,004

Deferred revenue                                       36,158        78,876
                                                 --------------------------
                                                    3,077,168     6,390,880
                                                 --------------------------

Shareholders' Equity

Share capital                                    $ 66,525,300  $ 66,200,215
Contributed surplus                                19,129,244    18,933,619
                                                 --------------------------
                                                   85,654,544    85,133,834
                                                 --------------------------

Deficit                                           (65,529,999)  (65,684,820)

Accumulated other comprehensive loss               (2,688,739)   (2,319,536)
                                                 --------------------------

                                                  (68,218,738)  (68,004,356)
                                                 --------------------------

                                                   17,435,806    17,129,478

                                                 --------------------------
                                                 $ 20,512,974  $ 23,520,358
                                                 --------------------------
                                                 --------------------------


Consolidated Statements of (Loss) Earnings and Comprehensive (Loss) Gain

                             Three Months Ended           Nine Months Ended
                          June 30,      June 30,      June 30,      June 30,
                             2011          2010          2011          2010
                     ------------------------------------------------------

Revenue              $  5,316,242  $  5,681,221  $ 18,081,310  $ 18,699,156

Expenses
 Network delivery         915,156     1,092,965     3,397,609     4,278,918
 Software
  development           2,710,147     2,011,188     8,317,564     5,858,576
 General and
  administration          995,071       957,569     3,074,899     3,047,616
 Sales and
  marketing               208,980       191,706       770,009       647,236
 Amortization             750,549     1,400,145     2,132,781     4,095,871
                     ------------------------------------------------------

                        5,579,903     5,653,573    17,692,862    17,928,217
                     ------------------------------------------------------

(Loss) earnings
 from operations
 before the
 undernoted              (263,661)       27,648       388,448       770,939

Realized foreign
 exchange (loss)
 gain                      (1,435)        8,691       (84,433)      (51,884)

Unrealized foreign
 exchange (loss)
 gain                     (40,749)     (130,245)       50,159       496,563

Interest income               446             -           494           679

Interest expense -
 capital lease                  -       (15,817)       (5,536)      (65,055)

Interest expense -
 other                       (464)          (37)         (479)       (1,597)

Loss on disposal of
 property and
 equipment                (25,698)            -      (116,411)            -
Loss on settlement
 of asset
 retirement
 obligation                     -             -             -        (4,810)

                     ------------------------------------------------------

                          (67,900)     (137,408)     (156,206)      373,896
                     ------------------------------------------------------

(Loss) earnings
 before income
 taxes                   (331,561)     (109,760)      232,242     1,144,835

Current income tax
 benefit (expense)              -             -             -             -
Future income tax
 benefit (expense)        255,340             -       (77,421)     (101,158)

                     ------------------------------------------------------
Net (loss) earnings       (76,221)     (109,760)      154,821     1,043,677

Other comprehensive
 gain (loss):

Unrealized foreign
 exchange gain
 (loss) on
 translation of
 self sustaining
 foreign operations        24,492       230,225      (369,203)     (741,615)
                     ------------------------------------------------------

Comprehensive
 (loss) gain         $    (51,729) $    120,465  $   (214,382) $    302,062
                     ------------------------------------------------------
                     ------------------------------------------------------

(Loss) earnings per
 share
Basic                $      (0.00) $      (0.00) $       0.00  $       0.03
Fully diluted        $      (0.00) $      (0.00) $       0.00  $       0.03


Non-GAAP Financial Measures

                                                         Three Months Ended
                                                      June 30,      June 30,
                                                         2011          2010
                                                 --------------------------

Net (loss) in accordance with GAAP               $    (76,221) $   (109,760)
Amortization                                          750,549     1,400,145
Interest expense                                          464        15,854
Income tax (benefit) expense                         (255,340)            -
Stock based compensation expense                      148,028       168,379
Unrealized foreign exchange loss (gain)                40,749       130,245

                                                 --------------------------
Adjusted EBITDA                                  $    608,229  $  1,604,863
                                                 --------------------------
                                                 --------------------------


                                                          Nine Months Ended
                                                      June 30,      June 30,
                                                         2011          2010
                                                 --------------------------

Net earnings (loss) in accordance with GAAP      $    154,821  $  1,043,677
Amortization                                        2,132,781     4,095,871
Interest expense                                        6,015        66,652
Income tax expense                                     77,421       101,158
Stock based compensation expense                      507,428       535,328
Unrealized foreign exchange (gain)                    (50,159)     (496,563)

                                                 --------------------------
Adjusted EBITDA                                  $  2,828,307  $  5,346,123
                                                 --------------------------
                                                 --------------------------

Notes:

1 - Non-GAAP Measures

The Company continues to provide all information required in accordance with GAAP, but believes evaluating its ongoing operating results may not be as useful if an investor is limited to reviewing only GAAP financial measures. Accordingly, the Company uses non-GAAP financial information to evaluate its ongoing operations and for internal planning and forecasting purposes. The primary non-GAAP financial measures utilized by the Company include adjusted EBITDA and adjusted EBITDA per share. Adjusted EBITDA is defined as earnings (loss) before interest expense, taxes, depreciation, amortization, unrealized foreign currency gains and losses and stock-based compensation.

To supplement the Company's financial statements presented on a GAAP basis, we believe that these non-GAAP measures provide useful information about the Company's core operating results and thus are appropriate to enhance the overall understanding of the Company's past financial performance and its prospects for the future. These adjustments to the Company's GAAP results are made with the intent of providing both management and investors a more complete understanding of the Company's underlying operational results and trends and performance. Management uses these non-GAAP measures to evaluate the Company's financial results, develop budgets, manage expenditures, and determine employee compensation. The presentation of additional information is not meant to be considered in isolation or as a substitute for or superior to net (loss) earnings or net (loss) earnings per share determined in accordance with GAAP.

Currency:

All amounts are expressed in Canadian dollars. This notice is qualified in its entirety by reference to the Company's financial statements and accompanying Management Discussion and Analysis, which are accessible on the SEC'S website at www.sec.gov/edgar.shtml and on SEDAR at www.sedar.com.

About PNI Digital Media:

Founded in 1995, PNI Digital Media operates the PNI Digital Media Platform, which provides transaction processing and order routing services for major retailers. The PNI Digital Media Platform connects consumer-ordered digital content, whether from online, in-store kiosks, desktop software or mobile phones, with retailers that have on-demand manufacturing capabilities for the production of personalized products such as photos, photo books and calendars, business cards and stationery. PNI Digital Media successfully generates millions of transactions each year for retailers and their thousands of locations worldwide.

Further information on our company can be found at: www.pnimedia.com

The statements that are not historical facts contained in this release are forward-looking statements that involve risks and uncertainties. PNI Digital Media's actual results could differ materially from those expressed or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, changes in technology, employee retention, inability to deliver on contracts, failure of customers to continue marketing the online solution, competition, general economic conditions, foreign exchange and other risks detailed in the Company's annual report and other filings. Additional information related to the Company can be found on SEDAR at www.sedar.com and on the SEC'S website at www.sec.gov/edgar.shtml. The information contained herein is subject to change without notice. PNI Digital Media shall not be liable for technical or editorial errors or omissions contained herein.

The TSX Venture Exchange has neither approved nor disapproved the information contained in this release. PNI Digital Media relies upon litigation protection for "forward-looking" statements.

PNI Digital Media is a registered trademark of PNI Digital Media Inc. All other trademarks are property of their respective owners.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts: PNI Digital Media Inc. - Financial Information Simon Bodymore CFO (604) 893-8955 ext. 229 PNI Digital Media Inc. - Investor Relations and Press Simon Cairns (866) 544-4881 ir@pnimedia.com Twitter: @pni_media

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