Planet Ventures Inc. (TSX-V: PXI; OTC: PNXPF;
FSE: P6U1) (“
Planet” or the
“
Company”) is pleased to announce that its
wholly owned subsidiary, 1st11 Limited
(“
1st11”), has
entered into a strategic partnership agreement (the
“
Agreement”) with Final Level LLC (“
Final
Level”) - Latin America's Number One Gaming Entertainment
Platform.
The Agreement states that 1st11 will acquire an
initial 5% equity stake in Final Level. As consideration, Final
Level will obtain the right to acquire $300,000 worth of share
purchase warrants of Planet at a price of $0.40 cents for each
share warrant granted. Final Level will also receive 230,116 shares
in Planet, which will be restricted for a period as determined
under TSX Venture Exchange rules. The Agreement also provides 1st11
with a further option to acquire an additional 5% of Final Level’s
fully diluted share capital on or before September 2021, on the
same terms. An integral and important part of the equity investment
will partner with Final Level to create a marketing plan which will
allow 1st11 primary access to all of Final Level’s online media
assets, to support an advanced marketing and media campaign
throughout 2021, 2022 and 2023. Final Level raised $1.58 million
US, 1st11 was a lead investor alongside Atmos Capital, Outfield
Capital, and Kaducaio Holdings. Final Level owns esports
organization Game-landers fielding one of the top Valorant rosters
in Brazil and 13th in the world rankings and a YouTube channel that
receives over half a billion monthly views.
Flavio Maria 1st11’s COO, Founder and Head of
Operations in Brazil commented: “by coming together and making an
investment in Final Level is a considerable statement and a
momentous incentive for our plans over the next 5 years.”
Peter Glancy, 1st11’s CEO, endorsed Mr. Maria’s
comments and stated: “It’s a decisive move and a substantial
commitment for both companies and clearly demonstrates our
ambitions by aligning with Final Level. The Agreement is a game
changer, providing phenomenal access to one of the world’s biggest
gaming markets and fits with our objective to become the biggest
video game centric entertainment platform in Latin America. By
joining forces with Final Level by-way of an equity investment
substantially elevates both companies to the highest echelon of
online entertainment and is a key component to assembling a
passionate gaming consumer and subscriber base in Brazil and across
Latin America.”
1st11 will fully support Final Level with unique
interactive challenges, underpinned by its consumer facing gaming
assets as well as sharing access to their proprietary technology
and influencer platform. Within 1st11’s Creator Network there are
over 500 professional athletes who are already signed, offering
star-studded talent a seamless and easy way to engage in gaming
content fully supported by our advanced influencer analytics,
consumer data and reporting capabilities.
About Final Level
Final Level´s entertainment platform reaches 500
million views per month on YouTube and are amongst the largest
collective content creators on the market today across their
various social media platforms.
Final Level has consolidated itself to become
the best branded content partner to enter the world of video game
entertainment. Final Level’s brand partners include OI, the third
largest telecommunication company in Latin America with over 40
million subscribers. Other business partners include Coca Cola ,
Ame Digital, Estácio , Pepsico, Ifood and Netflix. In addition,
major publishers such as Epic, Blizzard, PUBG, Sony and other
relevant international companies have reached historic rates with
campaigns developed and executed by the Final Level content
hub.
Since its foundation in August of 2018, Final
Level has grown to be the “Largest Gamer Entertainment Platform in
Brazil'' and exploded exponentially across all social media
platforms with a market leading presence across YouTube, Instagram,
TikTok, Spotify, Facebook and Twitter. Just on their official
YouTube channel added to those of the influencer network, Final
Level’s hub has 55 million subscribers.
Co-Founder and CEO of Final Level, Fernanda
Lobão, commented: “We are delighted to have a partner and investor
of the size of 1st11 with their all-encompassing gamer platform and
mobile influencer technology. They will deliver a wider dimension
to the Final Level offering which will only benefit both companies.
Final Level’s hub has amassed a phenomenal community with almost
‘Half A Billion Views A Month’ across all our assets. As we
continue to expand our horizons, we see 1st11 as the perfect
partner to engage with our community as this alliance provides
sharing of technologies and strategy with each partner offering
complimentary elements that will serve to provide our subscribers
new and fun gaming experiences. 1st11’s unique approach to creative
content adds a wide-range of business opportunities for both
parties. With 1st11 as a shareholder, we now have a strong partner
with an established team operating in Sao Paulo, Rio De Janeiro,
Buenos Aires and Europe. By opening our network to 1st11, it will
assist our growth and expansion plans for Spain, Portugal and other
European territories which will support the foundation and our
objective to become the world’s biggest online entertainment
platform. Final Level is the largest and most relevant collective
of creators and streamers, gamers with names that represent
different niches in this universe, from lifestyle to content about
games ranging from super fund like: ‘Among Us’ and ‘Minecraft’ to
more hardcore like ‘LOL’, ‘Free Fire’, in addition to trendies like
‘Valorant,’” explains Mr. Lobão. “Final Level embraces all
communities of gaming fans, it has fun on YouTube, Instagram and
TikTok, but it also has immersion for the more hardcore fans on
Spotify, Twitter, Telegram and livestreaming,” continued Mr.
Lobão.
Final Level's disruptive content production
model also caught the attention of YouTube itself, which recommends
the channel for brands that want to communicate with gaming fans.
Final Level is the largest gaming entertainment platform in Brazil
and has taken the gaming market to the next level. The company
reinforces its team of influencer partner gamers and creators, with
a young dynamic enthusiastic group of investors.
The Final Level has strong partners including
Felipe Neto, the "Largest YouTuber in Brazil” and Second Most
Watched In The World in 2019 With Over “40million Subscribers”. In
addition João Pedro Paes Leme, former executive director of sports
at Rede Globo, and coach Bernardinho, two-time Olympic champion for
the national team Brazilian men's volleyball team is also part of
the Final Level Revolution.
About
Planet Ventures Inc.
Planet is an investment issuer listed on the
TSXV, that is focused on investing in disruptive companies and
industries that have high growth potential. Planet’s unique
portfolio driven investment policies provide its investors with
access to emerging and high-growth opportunities while shielding
them from any formidable downside.
For more information, please visit Planet’s
website: https://planetventuresinc.com/
ON BEHALF OF THE BOARD
“Zula Kropivnitski” Zula Kropivnitski
Chief Financial Officer and Director
INVESTOR RELATIONS CONTACT
PLANET VENTURES INC. Tel: (604) 681-0084 Email:
info@planetventuresinc.com
Peter Glancy, CEO of 1st11Peter@1st11.co
Neither the TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
Forward-Looking Statements
Certain statements in this press release are
"forward-looking statements" which reflect the Company's current
expectations and projections about future events and financial
trends that it believes might affect its financial condition,
results of operations, business strategy and financial needs. In
some cases, these forward-looking statements can be identified by
words or phrases such as "may", "might", "will", "expect",
"anticipate", "estimate", "intend", "plan", "indicate", "seek",
"believe", "estimates", "predicts" or "likely", or the negative of
these terms, or other similar expressions intended to identify
forward-looking statements. Whether actual results, performance or
achievements will conform to the Company's expectations and
predictions is subject to a number of known and unknown risks,
uncertainties, assumptions and other factors, including without
limitation, those risks and uncertainties discussed elsewhere on
the website at www.planetventuresinc.com and in the Company's
filings on SEDAR. Investors should not place undue reliance on
forward-looking information. The forward-looking information
contained herein is made as of the date hereof and the Company is
not obligated to update or revise any forward-looking information,
whether as a result of new information, future events or otherwise,
except as required by applicable securities laws.
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