Mishra To Drive Day to Day Operations of All
India Business Units Including QYOU Media India Pvt. Ltd, Chtrbox
Technologies & Maxamtech Digital Ventures
Mandate To Extend Integrated Efforts Among the
Units To Support Direct To Consumer and Digital Initiatives in
India
TORONTO, MUMBAI, India and LOS ANGELES, Nov. 1, 2023
/CNW/ - QYOU Media Inc., (TSXV: QYOU) (OTCQB: QYOUF) a
company operating in India and
the United States producing and
distributing content created by social media stars and digital
content creators, has announced that Indian digital leader and
strategist, Raj Mishra, has joined the company effective
immediately as Group CEO of QYOU Media's India operations
overseeing all business units. Mishra will focus on increasing
operational and financial synergies and strengths among the three
primary business units as the company further pivots in
India into digital distribution
and direct to consumer initiatives.
Raj Mishra was appointed to QYOU's board of directors on
May 30th, 2023 and brings a strong
track record of driving business growth and profitability in the
mobile, media and entertainment sectors. With over 13 years of
experience and a background that includes senior management roles
in building some of the most successful app businesses in Indian
markets history, Mishra specializes in go-to-market strategies,
sales, marketing, business growth, and profit and loss management
in India's evolving social media landscape.
Mishra's career highlights include his instrumental role as the
first employee at Musical.ly in India (now TikTok), leading it to over 60
million monthly active users.* As the Country Head for both
Musical.ly and later for TikTok following their acquisition, he
fostered growth for ByteDance in India, established local teams, cultivated
business partnerships, and nurtured the creator community. Under
his leadership, Musical.ly became the most downloaded app on
Android and iOS app stores. He subsequently oversaw the rebranding
transition from musical.ly to TikTok after its acquisition in 2017
wherein it became quickly established among the most downloaded
apps in India with 610 million
downloads in India alone in less
than three years representing over a quarter of all global
downloads.** In 2019, he took on a new challenge within ByteDance
where he was spearheading Strategy for their newly launched suite
of products, including the app Helo while closely working with the
Core global teams at ByteDance to help further strengthen their
overall Go-to- Market strategy. Following that experience,
Mishra joined Triller as the Country GM and India Head, laying the foundation for its
expansion in India and the
Asia-Pacific region. Most
recently, Mishra has been consulting for a number of digital and
gaming companies including QYOU's India business units, where he
provides strategic and revenue generation strategies and tactics
for growth.
QYOU Media CEO and Co-Founder, Curt
Marvis commented, "We are thrilled to have Raj on board to
direct the next phase of growth for our businesses in India. Working with him as a consultant to
QYOU India over the last several months, it became clear to me and
the Board that his skill set and experience were directly
applicable to our overall business objective to become a larger
brand with more direct to consumer initiatives in India. This
includes our most recent launch of the new freemium version of Q
GamesMela. In addition, Raj's understanding and knowledge of how
the creator economy works, as a result of his roles at both
Musical.ly and Tik Tok are
invaluable for us as we build a creator centric brand and
business. His appointment to oversee our entire operation in
India launches a very exciting new
chapter in our history."
Raj Mishra added, "I joined the board of QYOU Media because I
was excited about the size and scope of the opportunity for which
they have already built the foundation. In working directly with
the business since that time, I now know that the potential is even
greater than I had first realized. There is a tremendous
amount of hard work, coordination and execution ahead and we have
only scratched the surface of what is possible for QYOU. I have
shared with Curt and the Board my thoughts on how I see the
business unfolding and expanding in the coming years. I can't
wait to get deeper into working with the executive management and
employees at all the business units and to help QYOU raise the
India business to a level of success we all know is possible."
The QYOU Media business units in India include QYOU Media India Private Limited
which includes the broadcast and CTV channels (88% owned), the
influencer marketing business Chtrbox Technologies (98% owned) and
Maxamtech Digital Ventures casual mobile free and real money
gaming business (51% owned).
*BusinessInsider.com
|
**Slate.com
|
About QYOU Media
One of the fastest growing creator-media companies, QYOU Media
operates in India and the United States producing, distributing and
monetizing content created by social media influencers and digital
content stars. In India, under our flagship brand, The Q and
on connected TV, via channels Q Kahaniyan, Q GameX, Q
Comedistaan & Sadhguru TV, we curate, produce and
distribute premium content across television networks, VOD and OTT
platforms, mobile phones, smart TV's and app-based platforms. In
addition, QYOU has numerous additional content destinations, apps
and gaming platforms engaging over 125 million Indian households
weekly. Our influencer marketing company, Chtrbox, has been
a pioneer in India's creator economy, leveraging data to connect
brands to the right social media influencers. QGamesMela is
a recently launched casual gaming business leveraging access to the
large audience enjoyed by Q India products. In the United States, we power major film
studios, game publishers and brands to create content and market
via creators and influencers. Founded and created by industry
veterans from Lionsgate, MTV, Disney and Sony, QYOU Media's
millennial and Gen Z-focused content reaches more than one billion
consumers around the world every month. Experience our work
at www.qyoumedia.com
Neither the TSX Venture Exchange nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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SOURCE QYOU Media Inc.