The new collection includes stylish,
versatile, and functional pieces for people to feel confident
during their pregnancy, post pregnancy and beyond.
MONTRÉAL, Aug. 15,
2022 /CNW Telbec/ - RW&CO. is thrilled to start
offering the Thyme Maternity label this Fall, effectively expanding
its style offering and integrating Reitmans (Canada) Limited's expertise in the maternity
market segment. Offering its signature ''polished cool'' look to
accommodate this significant life milestone, RW&CO. is eager to
enable pregnant customers to find fashions that suit their style
and growing baby bumps. The new Thyme Maternity collection is
effortlessly chic, feminine, and playful, enabling shoppers to feel
confident and comfortable at every stage of their pregnancy. With
approximately 350,000 babies born annually in Canada, RW&CO. is primed to become a
leading shopping destination for expectant people.
RW&CO. is thrilled to start offering
the Thyme Maternity label this Fall
The Thyme Maternity collection will be available online at
rw-co.com on August 15th
and in select RW&CO. stores across Canada in September.
EMPOWERED AT EVERY STAGE
Thyme Maternity includes a wide variety of styles, ranging from
workwear and intimates to loungewear and basics. "Modern moms were
top of mind when we designed Thyme Maternity's collection with
RW&CO." says Michele Slepekis,
Vice-president of Marketing and E-Commerce at RW&CO. "We want
our community to feel supported and empowered at every stage of
their life, whatever their aesthetic. New collections will be
launched seasonally, and we can't wait to outfit our customers in
our broad maternity wear selection."
Available in an inclusive size range (up to 40DD for nursing
bras), Thyme Maternity offers timeless staples suitable for during
and after pregnancy. Essential items include clip-in nursing bras,
side zipper extensions and modesty panels for breastfeeding.
Apparel is made of stretchy, soft fabrics, ensuring maximum comfort
for a changing silhouette. To complete the offering, RW&CO.
encourages expectant customers to compliment Thyme Maternity items
with RW&CO. classics like coats, blazers, and accessories. With
a similar price range to RW&CO., Thyme Maternity basics start
at $35.90. Loungewear, sweaters,
pants, jeans and dresses are priced $49.90 - $99.90,
while outerwear begins at $169.90.
ABOUT RW&CO., A BRAND OF
REITMANS (CANADA)
LIMITED
RW&CO. is a work-from-anywhere fashion brand for
style-savvy men and women. Prioritizing fit, fabric quality and
versatility, RW&CO. builds collections that help customers look
put together anywhere, whether they are working from home or at the
office. RW&CO. operates 77 stores averaging 4,500 sq. ft. in
premium locations in major shopping malls across Canada and offers online shopping at
rw-co.com.
ABOUT REITMANS (CANADA) LIMITED
The Company is a leading women's specialty apparel retailer with
retail outlets throughout Canada. The Company operates 404
stores consisting of 236 Reitmans, 91 Penningtons and 77 RW&CO.
The Company is a publicly traded company listed on the TSX Venture
Exchange (TSXV: RET) (TSXV: RET-A). For more information, visit
www.reitmanscanadalimited.com.
SOURCE Reitmans (Canada)
Limited
