VANCOUVER, BC, Aug. 24, 2021 /CNW/ - RYU Apparel Inc.
(TSXV: RYU) (OTC: RYPPF) (FWB: RYA) ("RYU" or the
"Company"), creator of award-winning urban athletic apparel
that facilitates human movement, is pleased to announce that it has
delivered its first collection of technical high performance
apparel to the athletes and coaches of the NFL Alumni Academy.
Developed in the RYU Innovation Lab, this collection, designed
exclusively for the athletes of the NFL Academy, champions RYU's
new brand and design ethos: "movement matters." The
collection features training t-shirts, pants, shorts, and
pull-over hoodies, as well as branded polos, backpacks,
socks, and hats.
The NFL Alumni Academy is an exclusive and elite training
program that develops "NFL Ready" players while providing critical
solutions for in-season injury replacement for NFL teams. This
season, the NFL Alumni Academy expects to train and place over 60
players with NFL teams. Both athletes and coaches will exclusively
wear RYU's best-in-class performance apparel when training and
while on official Academy business, such as media and other public
appearances.
In conjunction with the season kick-off, RYU CEO Cesare Fazari will make a guest appearance on
the NFL Alumni Lounge podcast hosted by Charlie Boots, and the Company is planning to
host a player event at its Williamsburg store.
Additionally, RYU will be featuring products at this year's NFL
Alumni golf tournaments in Arizona, Detroit, Atlanta, Jacksonville, Las
Vegas, Nashville, and Minneapolis. The NFL Alumni chapter golf
tournaments serve as the qualifier for the Super Bowl of Golf in
Orlando next year.
Lastly, the Academy's athletes and coaches will engage in a
co-branded social media campaign with RYU in addition to displaying
RYU branding and products on the NFL Alumni Academy website and
facilities.
The athletes at the Academy are trained by former NFL players
and coaches such as:
- Mike Tice – Former Minnesota
Vikings Head Coach
- Anthony Munoz – Pro Football
Hall of Fame Class of 1998
- Chuck Smith – Atlanta Falcons
Pro Bowl defensive end
- Jerome Felton – 9 Year NFL
Veteran and Pro Bowler
- Chip Smith – Trained over 2,500
NFL Players
- Jermon Bushrod – New Orleans
Saints Super Bowl XLIV Champion
- Ted Cottrell – 30+ years as an
NFL player and Defensive Coordinator
- Jay Hayes – 20+ year NFL
veteran
"Working with exceptional partners and athletes has been a key
focus in our re-brand strategy that focuses on human
movement and creating truly world-class products. This partnership
aligns RYU's products with new markets and incredible athletes and
we're elated to have delivered our first collection," said
Cesare Fazari, CEO of
RYU.
Dean Dalton, Executive Director
of the NFL Alumni Academy, commented, "Earlier this year, we
invited RYU to become the official high-performance apparel sponsor
of the Academy. Pairing our athletes and coaches with RYU's
award-winning, technically advanced products and powerful brand
message of RESPECT is a perfect fit. RYU has been tremendous to
work with, and we're excited to officially kick things off!"
The NFL Alumni Academy is exclusively represented by
WaV Sports &
Entertainment. WaV's CEO, Brian
Klaasmeyer, said, "We are excited to have helped facilitate
this partnership between the Academy and RYU, and look forward to
seeing this campaign gain momentum this fall."
About RYU Apparel
RYU Apparel (TSXV: RYU, OTCQB: RYPPF), or Respect Your Universe,
is an award winning urban athletic apparel and accessories
brand engineered for the fitness, performance and lifestyle of the
athletic man and woman. Designed without compromise for fit,
comfort, and durability, RYU exists to facilitate optimal human
performance. For more information, please visit the RYU
website at: http://ryu.com
About NFL Alumni
The NFL Alumni Association was founded in 1967 and is the oldest
and most recognizable national organization of retired professional
athletes. NFL Alumni consists of former NFL players, coaches,
executives, spouses, cheerleaders, and associate members. Part of
NFL Alumni's dual mission is "Caring for Kids". Player alumni give
back in their local communities by raising funds for youth-related
charities through their 38 regional chapters. It is a tradition
that has existed for more than 50 years. Alumni support typically
raises more than $1.5 million dollars
for worthwhile causes. The other half of NFLA's mission, "Caring
for our Own" is to serve, assist and inform its members and their
families. Alumni members are offered a diverse package of wellness,
business, career, and legal services to help members and their
families be healthy, productive, and connected to one another. To
learn more please visit: https://www.nflalumni.org/
About Wav Sports and
Entertainment
WaV Sports & Entertainment,
LLC is a global sports marketing firm that specializes in sports
property representation, brand side representation, and the
management and production of unique sporting and entertainment
events. WaV represents the NFL Alumni Association and a
diverse list of sports and entertainment properties and
athletes. Additional information on the Company can be found
at www.WaVsports.com.
Forward Looking Statements Disclaimer
Neither the TSX Venture Exchange Inc. nor its Regulation
Service Provider (as that term is defined in the policies of the
TSX Venture Exchange Inc.) accepts responsibility for the adequacy
or accuracy of this press release.
This news release contains forward-looking information that
involves various risks and uncertainties regarding future events.
Such forward-looking information can include without limitation
statements based on current expectations involving a number of
risks and uncertainties and are not guarantees of future
performance of RYU, such as statements that: RYU will sell products
or receive media exposure as a result sponsoring the NFL Alumni
Academy. There are numerous risks and uncertainties that
could cause actual results and RYU's plans and objectives to differ
materially from those expressed in the forward-looking information,
including: (i) adverse market conditions resulting in the inability
of RYU to raise necessary financing required to enter and make
payments under the proposed definitive agreements; (ii) the
inability of RYU to obtain any necessary approvals in respect of
the proposed agreements, including approvals necessary for the
issuance of the RSU's; and (iii) inability to restructure and
transform its business as required. Actual results and future
events could differ materially from those anticipated in such
information. These and all subsequent written and oral
forward-looking statements are based on estimates and opinions of
management on the dates they are made and are expressly qualified
in their entirety by this notice. Except as required by law, RYU
does not intend to update these forward-looking
statements.
WaV Sports &
Entertainment
Brian
Klaasmeyer
Chief Executive Officer
brian@WaVsports.com
NFL Alumni Academy
Dean
Dalton
Executive Director
dean.dalton@nflalumni.org
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SOURCE RYU Apparel Inc.