Women-founded, Women-led Nutrition Brand
recognizes the growing Dessert-inspired, Plant-Based brand for its
taste profile, minimal ingredient list and "free from" nutritional
guardrails
VANCOUVER, BC, Dec. 14,
2022 /CNW/ - Simply Better Brands Corp. (the
"Company" or "Simply Better Brands" or "SBBC")
(TSXV: SBBC) (OTCQB: PKANF) is pleased to announce its TRUBAR Brand
was recognized as a top 10 protein bar to fuel your day by
Healthline, one of the fastest growing health information sites
with over 200 million visitors monthly. Specifically, the
recognition was for TRUBAR's Smother Fudger Peanut Butter flavor in
the "best soft bar" category, as selected by dietitians and
testers. Key attributes included: minimal ingredients,
not-too-sweet, no artificial after taste, soft, smooth, and melts
in your mouth. TRUBARS strict nutritional guardrails also reflect
all-natural, certified vegan and gluten-free, dairy-free, non-GMO,
no sugar alcohols, and low in sugar.
FLAVOR INNOVATION
Building on an earlier announcement of bar flavor expansion of
"Get in my Belly, PB and Jelly" and "It's Mint to be Chip", TRUBAR
now intends to commercialize a "Saltylicious Almond Love/Smother
Fudger Peanut Butter", an "I scream for Orange Cream/Whipped for
Key Lime", and a "Zamn Good Zesty Lemon/Whipped for Key Lime" dual
packs for the Club Channel. The new fruity indulgent nutrition
flavors are in response to accelerated demand by both consumers and
retailers in the United States and
Canadian markets. The innovation is planned to launch in Q1
2023.
CATEGORY EXPANSION
Obsessed with blurring the lines between healthy and delicious,
TRUBARs have tapped into an entirely new space, which they're
coining as Indulgent Nutrition™. "For so long consumers endured the
reality that most snacks either taste good, yet use unrecognizable
ingredients, or they use clean ingredients—and taste like
cardboard," said Co-Founder and CEO at TRU BRANDS Inc.,
Erica Groussman. "One of my critical
goals when bringing TRUBARs into emerging markets is to simplify
the consumer experience, making it easier for those who aim to eat
better but aren't willing to sacrifice taste in the rapidly growing
plant-based, natural, and active lifestyle space. As a follow up to
our protein bar success, we are now stretching the brand into the
protein powder category in Q1 2023. The indulgent taste and clean
ingredient transparency are a differentiated addition to a growing
category where the consumer is demanding more." TRUBAR
adheres to the strict nutritional guardrails of dairy-free,
soy-free, no sugar, alcohol, vegan, non-GMO and gluten-free
expected by loyal consumers of the brand. The initial pea protein
powder offerings are "Let's Get Choco-Lit" and "Va-Va-Voom Vanilla"
with 15 grams of protein.
![Let's Get Choco-Lit (CNW Group/Simply Better Brands Corp.) Let's Get Choco-Lit (CNW Group/Simply Better Brands Corp.)](https://mma.prnewswire.com/media/1968033/Simply_Better_Brands_Corp__SIMPLY_BETTER_BRANDS_CORP_S_TRUBAR_BR.jpg)
![Va-Va-Voom Vanilla (CNW Group/Simply Better Brands Corp.) Va-Va-Voom Vanilla (CNW Group/Simply Better Brands Corp.)](https://mma.prnewswire.com/media/1968034/Simply_Better_Brands_Corp__SIMPLY_BETTER_BRANDS_CORP_S_TRUBAR_BR.jpg)
RETAIL DISTRIBUTION
As TRUBAR broadens its flavors and categories, it continues to
accelerate its channel and distribution footprint through sales
velocities that exceed the category. What initially was an online
brand, now enjoys a retail footprint in both the U.S. and retail
markets with such retailers as Costco, Walgreen's, Whole Foods,
7-Eleven and Loblaw's. "As we look at our retailer growth, we have
confirmed significant new distribution at Costco in the U.S in the
back half of 2022 and early 2023, a re-entry in Costco Canada in Q4
2022, new retailer placement within Canada in Jon Luca Distributors, as well as
expanded distribution into Shoppers Drug Mart. The expansion of
innovation, category, channel and geography remain foundational in
our growth not just for TRUBAR, but for SBBC overall. As referenced
in our Q3 2022 financial results, SBBC topline is $42.4MM or over 400% vs year ago with a gross
margin of 67%." said CEO at Simply Better Brands, Kathy Casey.
About Simply Better Brands
Corp.
Simply Better Brands Corp. leads an international omni-channel
platform with diversified assets in the emerging plant-based and
holistic wellness consumer product categories. The Company's
mission is focused on leading innovation for the informed
Millennial and Generation X generations in the rapidly growing
plant-based wellness, natural, and clean ingredient space. The
Company continues to focus on expansion into high-growth consumer
product categories including plant-based food, clean ingredient
skincare and plant-based wellness. For more information on Simply
Better Brands Corp., please visit:
https://www.simplybetterbrands.com/investor-relations.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Forward-Looking
Information
Certain statements contained in this news release constitute
"forward-looking information" and "forward looking statements" as
such terms are used in applicable Canadian securities laws.
Forward-looking statements and information are based on plans,
expectations and estimates of management at the date the
information is provided and are subject to certain factors and
assumptions, including, among others, that the Company's financial
condition and development plans do not change as a result of
unforeseen events, the impact of the COVID-19 pandemic, the
regulatory climate in which the Company operates, the Company's
ability to execute on its business plans, distribution plans,
reliance on a consistent supply chain, and claims relating to the
efficacy and results of the Company's products. Specifically, this
news release contains forward-looking statements relating to, but
not limited to, timing and launch of new product offerings;
consumer expectations and interest in the Company's products; and
future product expansion plans.
Forward-looking statements and information are subject to a
variety of risks and uncertainties and other factors that could
cause plans, estimates and actual results to vary materially from
those projected in such forward-looking statements and
information. Factors that could cause the forward-looking
statements and information in this news release to change or to be
inaccurate include, but are not limited to, changing consumer
preferences, the impacts of COVID-19, that the Company's
financial condition and development plans change, ability to
obtain necessary regulatory approvals and product viability and
risk, as well as the other risks and uncertainties applicable to
the Company and the industries in which it operates, and as set
forth in the Company's annual information form available under
the Company's profile at www.sedar.com.
There is no representation by the Company that actual results
achieved will be the same in whole or in part as those referenced
in the forward-looking statements and the Company does not
undertake any obligation to update publicly or to revise any of
the included forward-looking statements, whether as a result of
new information, future events or otherwise, except as may be
required by applicable securities law.
Financial Outlook
This press release contains future-oriented financial
information and financial outlook information (collectively,
"FOFI") about the financial results for the quarter ended September
30, 2022, including net sales and gross margin, all of which are
subject to the same assumptions, risk factors, limitations, and
qualifications as set out under the heading "Forward-Looking
Information". The actual financial results of the Company may vary
from the amounts set out herein and such variation may be
material. The Company and its management believe that the financial
outlook has been prepared on a reasonable basis, reflecting
management's best estimates and judgments and the FOFI contained
in this press release was approved by management as of the date
hereof. However, because this information is subjective and
subject to numerous risks, it should not be relied on as
necessarily indicative of future results. Except as required by
applicable securities laws, the Company undertakes no obligation
to update such FOFI. FOFI contained in this press release was made
as of the date hereof and was provided for the purpose of
providing further information about the Company's anticipated
future business operations. Readers are cautioned that the FOFI
contained in this press release should not be used for purposes
other than for which it is disclosed herein.
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SOURCE Simply Better Brands Corp.