Building on the significant momentum in both
the U.S. and Canadian Markets, TRUBAR will now be available via one
of the world's largest foodservice companies
VANCOUVER, BC, March 29,
2023 /CNW/ - Simply Better Brands Corp. ("SBBC" or
the "Company") (TSXV: SBBC) (OTCQB: PKANF) is pleased to announce
it has entered an agreement with Sodexo a French,
multi-national company with 422,000 employees that provides food
services, facilities management services, and employee benefits to
100 million consumers daily in 53 countries. This strategic
relationship will enable Sodexo to accelerate its clean
ingredient, plant-based food initiative and help it achieve its
commitment to offer 33% plant-based dishes in
their menus by 2025. For the initial launch phase, TRUBAR will
begin work in the state of Texas
in select micro-markets in Q2 2023. SBBC reports, expanded
distribution and consumer demand has the company forecasting TRUBAR
Q1 2023 revenues equal to or higher than all of 2022.
"COVID was a significant catalyst to consumers assessing their
overall wellness. Never in our history have our consumers demanded
cleaner ingredients on what they put in their body, like TRUBAR, or
on their body, like our next generation No B.S. Skincare line.
We are committed to accelerating science-based solutions in this
critical space. As an example, TRUBAR adheres to the strict
nutritional guardrails of dairy-free, soy-free, no sugar alcohol,
vegan, non-GMO and gluten-free while still meeting the high hurdle
on indulgent taste. We are excited to commence this initiative with
Sodexo as they work to create a better every day for everyone to
build a better life for all. As Sodexo's consumers demand a more
diverse offering, we are proud to be part of the equation," says
Kathy Casey, SBBC CEO.
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"Working with SBBC is better for our clients, their customers
and the communities we serve," said Sodexo CEO of Food
Transformation and Service Operations, Husein Kitabwalla. "Their plant-based,
allergen-free approach aligns well with consumer demand in nearly
every setting Sodexo serves, from healthcare to universities – from
convenience and vending to take-away meals. We are excited to be
working together to deliver a better every day for the millions we
serve daily."
About Sodexo
Founded in Marseille, France,
in 1966 by Pierre Bellon, Sodexo is
the global leader in services that improve quality of life, an
essential factor in individual and organizational performance.
Operating in 56 countries, Sodexo serves 100 million consumers each
day through its unique combination of On-site Food and Facilities
Management Services, Benefits & Rewards Services, and Personal
and Home Services.
About Simply Better Brands
Corp.
Simply Better Brands Corp. leads an international omni-channel
platform with diversified assets in the emerging plant-based and
holistic wellness consumer product categories. The Company's
mission is focused on leading innovation for the informed
Millennial and Generation X generations in the rapidly growing
plant-based wellness, natural, and clean ingredient space. The
Company continues to focus on expansion into high-growth consumer
product categories including plant-based food, clean ingredient
skincare and plant-based wellness. For more information on Simply
Better Brands Corp., please visit:
https://www.simplybetterbrands.com/investor-relations.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Forward-Looking
Information
Certain statements contained in this news release constitute
"forward-looking information" and "forward looking statements" as
such terms are used in applicable Canadian securities laws.
Forward-looking statements and information are based on plans,
expectations and estimates of management at the date the
information is provided and are subject to certain factors and
assumptions, including, among others, that the Company's financial
condition and development plans do not change as a result of
unforeseen events, the impact of the COVID-19 pandemic, the
regulatory climate in which the Company operates, the Company's
ability to execute on its business plans, distribution plans,
reliance on a consistent supply chain, and claims relating to the
efficacy and results of the Company's products. Specifically, this
news release contains forward-looking statements relating to, but
not limited to, timing and launch of product offerings; consumer
expectations and interest in the Company's products; and future
product expansion plans.
Forward-looking statements and information are subject to a
variety of risks and uncertainties and other factors that could
cause plans, estimates and actual results to vary materially from
those projected in such forward-looking statements and
information. Factors that could cause the forward-looking
statements and information in this news release to change or to be
inaccurate include, but are not limited to, changing consumer
preferences, the impacts of COVID-19, that the Company's
financial condition and development plans change, ability to
obtain necessary regulatory approvals and product viability and
risk, as well as the other risks and uncertainties applicable to
the Company and the industries in which it operates, and as set
forth in the Company's annual information form available under
the Company's profile at www.sedar.com.
There is no representation by the Company that actual results
achieved will be the same in whole or in part as those referenced
in the forward-looking statements and the Company does not
undertake any obligation to update publicly or to revise any of
the included forward-looking statements, whether as a result of
new information, future events or otherwise, except as may be
required by applicable securities law.
Financial Outlook
This press release contains future-oriented financial
information and financial outlook information (collectively,
"FOFI") about the financial results for the quarter ended
March 31, 2023, and the year ended
December 31, 2023, including
revenue, of which is subject to the same assumptions, risk
factors, limitations, and qualifications as set out under the
heading "Forward-Looking Information". The actual financial
results of the Company may vary from the amounts set out herein
and such variation may be material. The Company and its management
believe that the financial outlook has been prepared on a
reasonable basis, reflecting management's best estimates and
judgments and the FOFI contained in this press release was approved
by management as of the date hereof. However, because this
information is subjective and subject to numerous risks, it should
not be relied on as necessarily indicative of future results.
Except as required by applicable securities laws, the Company
undertakes no obligation to update such FOFI. FOFI contained in
this press release was made as of the date hereof and was provided
for the purpose of providing further information about the
Company's anticipated future business operations on a quarterly
and annual basis. Readers are cautioned that the FOFI contained in
this press release should not be used for purposes other than for
which it is disclosed herein.
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SOURCE Simply Better Brands Corp