VANCOUVER,
BC, July 18, 2024 /CNW/ - Simply Better
Brands Corp. ("SBBC" or the "Company") (TSX Venture: SBBC) (OTCQB:
SBBCF) today announced a significant step in building out its North
American distribution footprint
for TRUBARTM with the addition of Whole
Foods Market to its expanding lineup of key retailers across the
U.S.
Beginning this month,
TRUBARTM will be available in select Whole
Foods Market locations around the U.S. building on a successful
initial rollout of the brand in in the Denver Metro area where it has delivered
strong sales velocities in the competitive nutrition bar category.
The introduction of TRUBARTM in Whole Foods
Market is among the 9,500 new store locations across the U.S. where
the brand is rolling out by the end of the third quarter.
"As a leading grocer specializing in the highest
quality natural and organic foods, Whole Foods Market is a
strategically important addition to expanding our
TRUBARTM retail presence
nationally," said Erica
Groussman, Co-Founder & Chief Executive Officer of
TRUBRANDS. "We are excited that Whole Foods Market has selected
TRUBARTM to introduce to its loyal,
health-conscious customer base and we look forward to working with
the Whole Foods Market team."
About Simply Better Brands
Corp.
Simply Better Brands Corp. is an
international omni-channel platform with a portfolio of
diversified assets in the rapidly growing plant-based, natural, and
clean ingredient space. The Company targets informed,
health-conscious Millennial and Generation Z consumers with a focus
on opportunities for expansion into high-growth consumer product
categories. For more information on Simply Better Brands
Corp., please visit:
https://www.simplybetterbrands.com/investor-relations.
Neither the TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
Forward-Looking Information
Certain statements contained in this news release
constitute "forward-looking information" and "forward looking
statements" as such terms are used in applicable Canadian
securities laws. Forward-looking statements and information are
based on plans, expectations and estimates of management at the
date the information is provided and are subject to certain factors
and assumptions, including, among others, that the Company's
financial condition and development plans do not change as a result
of unforeseen events, the regulatory climate in which the Company
operates, and the Company's ability to execute on its business
plans. Specifically, this news release contains forward-looking
statements relating to, but not limited to expansion plans for TRU
Brands products, and the success of the Company's marketing
efforts.
Forward-looking statements and information are
subject to a variety of risks and uncertainties and other factors
that could cause plans, estimates and actual results to vary
materially from those projected in such forward-looking statements
and information. Factors that could cause the forward-looking
statements and information in this news release to change or to be
inaccurate include, but are not limited to, the risk that any of
the assumptions referred to prove not to be valid or reliable, that
occurrences such as those referred to above are realized and result
in delays, or cessation in planned work, that the Company's
financial condition and development plans change, ability to obtain
necessary regulatory approvals for proposed transactions, as well
as the other risks and uncertainties applicable to the plant-based
food, clean ingredient skincare and plant-based wellness or
broader wellness industries and to the Company, and as set forth in
the Company's management's discussion and analysis available under
the Company's SEDAR+ profile at www.sedarplus.com.
The above summary of assumptions and risks
related to forward-looking statements in this news release has been
provided in order to provide shareholders and potential investors
with a more complete perspective on the Company's current and
future operations and such information may not be appropriate for
other purposes. There is no representation by the Company that
actual results achieved will be the same in whole or in part as
those referenced in the forward-looking statements and the Company
does not undertake any obligation to update publicly or to revise
any of the included forward-looking statements, whether as a result
of new information, future events or otherwise, except as may be
required by applicable securities law.
SOURCE Simply Better Brands Corp.