- App Science wins the Reed award for Innovation in
Analytics
- Reed awards are a major event in the Political Campaign
Industry Conference
- Political spending for 2022 is expected to be strongest ever
for midterm elections
NOT FOR DISTRIBUTION TO UNITED
STATES WIRE SERVICES OR DISSEMINATION IN THE UNITED STATES. THIS NEWS RELEASE DOES NOT
CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY
ANY SECURITIES IN THE UNITED
STATES. ANY SECURITIES REFERRED TO HEREIN HAVE NOT BEEN AND
WILL NOT BE REGISTERED UNDER THE UNITED
STATES SECURITIES ACT OF 1933, AS AMENDED (THE "U.S.
SECURITIES ACT") OR ANY STATE SECURITIES LAWS AND MAY NOT BE
OFFERED OR SOLD WITHIN THE UNITED
STATES OR TO U.S. PERSONS UNLESS REGISTERED UNDER THE U.S.
SECURITIES ACT AND APPLICABLE STATE SECURITIES LAWS OR AN EXEMPTION
FROM SUCH REGISTRATION IS AVAILABLE.
TORONTO, May 11, 2022
/CNW/ -- Sabio Holdings Inc. (TSXV: SBIO) (the "Company" or
"Sabio"), a leading provider of Connected TV ("CTV") to
software solutions, validated by performance, is pleased to
announce that its wholly owned App Science™ ("App Science")
business has won a Reed award in the CTV/OTT category of innovation
in media buying for our unique analytics engine which enables the
targeting of audiences with a high level of accuracy. Reed Award
winners represent the very best in political campaigning, campaign
management, political consulting and political
design, grassroots & advocacy have to offer.
"We are extremely proud of this accomplishment as it validates
our multi-year commitment and investments into providing the most
innovative and comprehensive analytics platform to help our
customers: brands, agencies, and publishers to gain critical
visibility and capability to measure and maximize the performance
of their campaigns, and for publishers to maximize revenues.
This award is presented to the most exceptional new solutions in
the political market and is known in the industry as "the most
exacting award in political campaigning." This recognition
showcases the unique value App Science brings to the growing market
of political CTV and validates the claim of how advanced data
analytics can be used to drive notable wins within campaigns and
elections nationwide. With the upcoming 2022 midterm election
campaign spending, this win puts us in a strong position with
campaign managers and agencies," said Aziz
Rahimtoola, CEO of Sabio Holdings.
Jon Stimmel, Chief Growth Officer
at Sabio, stated "as a former executive with a major agency, I
fully understand the challenges facing agencies and brands in the
highly fragmented media space. One of the primary reasons that I
joined Sabio is App Science, as I believe it has the potential to
become a major part of the solutions that will help address these
challenges. The Reed Award is a crucial indicator of this potential
in the political campaign industry."
According to the Kanter Group, Political ad spending for the
2022 midterms is expected to reach US$7.8
billion, up from the US$4.2
billion spent during the 2018 mid-terms. It is also
the first time Kanter is reporting the expected spend for CTV/OTT
separately as a major category. Kanter expects spending on CTV/OTT
to reach US$1.2B. This
highlights the strong growth and increasing importance of this
emerging media channel.
Sajid Premji, Chief Financial
Officer, stated "CTV/OTT has become the primary growth driver for
the business. Our CTV revenues increased by 10x in 2021 over
2020 to reach US$10.2 million.
In Q4/2021, CTV revenues of US$5.2
million accounted for close to 50% of the total revenues for
the quarter. We expect the strong growth momentum to continue
in 2022."
The Reed Awards are named after Campaigns &
Elections magazine founder Stanley
Foster Reed. The awards recognize excellence in political
campaigning, campaign management, political consulting, and
political design. Chosen from the largest and smallest
organizations in the industry, the winners represent the best in
the industry from across more than 100 categories for television,
radio, direct mail, phones, field, political technology, and online
advertising.
About Sabio
Sabio Holdings Inc. is a technology provider in the high-growth
advertising areas of connected TV ("CTV") and over-the-top
("OTT") streaming, where viewership in 2022 is expected to
rise to over 221 million users in the
United States CTV market alone. Sabio's full CTV/OTT
technology stack and services enables global distribution,
monetizes, and provides analytics for content creator CTV/OTT apps
and the brands and agencies that want to partner with them. Sabio's
wholly owned subsidiaries include Vidillion Corp.
("Vidillion"), a CTV/OTT technology pioneer (whose business
was acquired subsequent to year-end) that creates and distributes
ad-supported CTV/OTT apps on platforms such as Roku, Vizio, Amazon
Fire, Disney + and others. In addition, the Company's wholly owned
Sabio, Inc. subsidiary works with major brands and agencies,
through its propriety Demand Side Platform (DSP) and ad server, to
provide targeted campaign solutions to top agencies and the brands
they represent by filling the ad slots in Vidillion and other
non-Vidillion CTV/OTT apps. Lastly, its wholly owned AppScience,
Inc. ("App Science") subsidiary, powered by its App Science™
Data Management Platform ("DMP"), has pioneered a privacy
compliant, non-cookie cross screen household graph of 55 million
validated homes that connects insights between mobile apps, CTV/OTT
apps, podcast data, along with other data points to better
understand consumer behaviors at scale.
For more information, visit: sabioholding.com and/or
appscience.inc
Forward-Looking Statements
This press release may contain certain forward-looking
information and statements ("forward-looking information")
within the meaning of applicable Canadian securities legislation,
including but not limited to potential political-related revenue
opportunities or anticipated CTV/OTT growth, that are not based on
historical fact. Forward-looking information includes, without
limitation statements containing the words "believes",
"anticipates", "plans", "intends", "will", "should", "expects",
"continue", "estimate", "forecasts" and other similar
expressions. Readers are cautioned to not place undue reliance on
forward-looking information. Actual results and developments may
differ materially from those contemplated by these statements. The
Company undertakes no obligation to comment on analyses,
expectations or statements made by third-parties in respect of the
Company, its securities, or financial or operating results (as
applicable). Although the Company believes that the expectations
reflected in forward-looking information in this press release are
reasonable, such forward-looking information has been based on
expectations, factors and assumptions concerning future events that
may prove to be inaccurate and are subject to numerous risks and
uncertainties, certain of which are beyond the Company's control,
including the risk factors disclosed in the Filing Statement which
is publicly available on SEDAR at www.sedar.com. The
forward-looking information contained in this press release is
expressly qualified by this cautionary statement and is made as of
the date hereof. The Company disclaims any intention and has no
obligation or responsibility, except as required by law, to update
or revise any forward-looking information, whether as a result of
new information, future events or otherwise.
This news release shall not constitute an offer to sell or
the solicitation of an offer to buy any securities in any
jurisdiction.
Neither the TSX Venture Exchange nor its Regulation
Service Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
SOURCE Sabio Holdings Inc.