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Consecutive wins display the continued growth of the CTV
platform company's expansion into the political ad space.
TORONTO, May 25, 2022
/CNW/ -- Sabio Holdings Inc. (TSXV: SBIO) (the "Company" or
"Sabio"), a leading provider of Connected TV ("CTV") software
solutions validated by performance, is pleased to announce that it
has won a Pollie Award from the American Association of Political
Consultants (AAPC) in the Best Use of Digital Internet - Best Use
of Television" for the AAPC South with the "Virginia is for Winners" campaign. Pollie
winners represent the very best in political campaigning, campaign
management, political consulting and design, and grassroots &
advocacy have to offer. This is the second political award in
recent weeks and the fourth Pollie win for Sabio.
"The recognition that App Science™ and Sabio recently received
by distinguished panels of judges by winning these awards further
validates our non-panel based cross screen approach by combining
mobile and CTV behaviors" said Aziz
Rahimtoola, CEO of Sabio Holdings.
Sabio's App Science™ household graph with its 55 million
validated cross-screen homes comprised of 300m monthly mobile and 150M + CTV devices effectively identified and
reached vital audiences in a privacy-compliant way.
"Sabio has won multiple Reed and Pollie awards over the last
several years, but this is the first award for our advanced
approach to TV advertising powered by our App Science™ technology,"
said Joe Camacho, Chief Global
Expansion Officer. "And with the continued shift in TV viewing
towards Connected TV, the changes necessary to measure and analyze
this shift in media consumption is why App Science™ was also
awarded the Reed Award for its Innovation in Media
Buying."
About the Winning Entry -
BRONZE WINNER - Best Use of Television
The political party client needed help identifying and reaching
persuadable voters in Virginia's
general election with an additional focus on parents of young
children. Sabio looked for individuals who had data signals related
to parenting, like parent-related apps downloaded on their
smartphones or viewing children's programming on their TVs.
By analyzing this human behavior data to identify specific
voters that are a "persuadable parent," they connected the dots in
new and better ways in real-time on more than 300 million mobile
devices and 110 million CTV devices to provide a much more precise
understanding of the TV viewer than what traditional legacy TV and
their panel-based and latent research provides.
Regarded as "the Oscars of political advertising," the Pollies
are bipartisan honors awarded annually by the AAPC to political
advertising and communications industry members who have
demonstrated superior work on behalf of their candidates and
causes. A blind jury of their professional peers selects AAPC award
winners.
About Sabio
Sabio Holdings Inc. is a technology provider in the high-growth
advertising areas of connected TV ("CTV") and over-the-top
("OTT") streaming, where viewership in 2022 is expected to
rise to over 221 million users in the
United States CTV market alone. Sabio's full CTV/OTT
technology stack and services enables global distribution,
monetizes, and provides analytics for content creator CTV/OTT apps
and the brands and agencies that want to partner with them. Sabio's
wholly owned subsidiaries include Vidillion Corp.
("Vidillion"), a CTV/OTT technology pioneer (whose business
was acquired subsequent to year-end) that creates and distributes
ad-supported CTV/OTT apps on platforms such as Roku, Vizio, Amazon
Fire, Disney + and others. In addition, the Company's wholly owned
Sabio, Inc. subsidiary works with major brands and agencies,
through its propriety Demand Side Platform (DSP) and ad server, to
provide targeted campaign solutions to top agencies and the brands
they represent by filling the ad slots in Vidillion and other
non-Vidillion CTV/OTT apps. Lastly, its wholly owned AppScience,
Inc. ("App Science") subsidiary, powered by its App Science™
Data Management Platform ("DMP"), has pioneered a privacy
compliant, non-cookie cross screen household graph of 55 million
validated homes that connects insights between mobile apps, CTV/OTT
apps, podcast data, along with other data points to better
understand consumer behaviors at scale.
For more information, visit: sabioholding.com.
Forward-Looking Statements
This press release may contain certain forward-looking
information and statements ("forward-looking information")
within the meaning of applicable Canadian securities legislation,
including but not limited to potential political-related revenue
opportunities or anticipated CTV/OTT growth, that are not based on
historical fact. Forward-looking information includes, without
limitation statements containing the words "believes",
"anticipates", "plans", "intends", "will", "should", "expects",
"continue", "estimate", "forecasts" and other similar expressions.
Readers are cautioned to not place undue reliance on
forward-looking information. Actual results and developments may
differ materially from those contemplated by these statements. The
Company undertakes no obligation to comment on analyses,
expectations or statements made by third-parties in respect of the
Company, its securities, or financial or operating results (as
applicable). Although the Company believes that the expectations
reflected in forward-looking information in this press release are
reasonable, such forward-looking information has been based on
expectations, factors and assumptions concerning future events that
may prove to be inaccurate and are subject to numerous risks and
uncertainties, certain of which are beyond the Company's control,
including the risk factors disclosed in the Filing Statement which
is publicly available on SEDAR at www.sedar.com. The
forward-looking information contained in this press release is
expressly qualified by this cautionary statement and is made as of
the date hereof. The Company disclaims any intention and has no
obligation or responsibility, except as required by law, to update
or revise any forward-looking information, whether as a result of
new information, future events or otherwise.
This news release shall not constitute an offer to sell or
the solicitation of an offer to buy any securities in any
jurisdiction.
Neither the TSX Venture Exchange nor its Regulation
Service Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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SOURCE Sabio Holdings Inc.