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TORONTO, June 7, 2022
/CNW/ -- Sabio Holdings Inc. (TSXV: SBIO) (the "Company" or
"Sabio"), a leading provider of Connected TV ("CTV") software
solutions, validated by performance, today announced that its
wholly-owned App Science™ ("App Science") business completed the
process necessary to become "Verified by TAG" and included in the
TAG Registry by the Trustworthy Accountability Group (TAG), an
advertising industry initiative created to fight criminal activity
and strengthen brand safety in the digital advertising supply
chain.
"Insuring we are championing initiatives that propel trust and
transparency in digital media has been mission critical for Sabio
Holdings and App Science," stated Jon
Stimmel, Sabio's Chief Growth Officer. "We are proud to join
TAG and their community in hopes to empower by collaborating and
educating each other for greater brand safety and increased media
performance."
App Science has become "Verified by TAG" by completing a
proprietary background check and review process powered by Dun
& Bradstreet and subsequent approval by TAG that verifies
companies as legitimate participants in the digital advertising
supply chain. After completing that process, a company becomes part
of the searchable "TAG Registry" of trusted industry participants,
and it receives a unique TAG-ID that it can use to communicate its
status and identify ads to trading partners in the supply
chain.
"As an agnostic cross screen measurement solution, it is of
utmost importance for App Science to provide a trustworthy and
transparent platform. TAG provides that accountability and we look
forward to continuing to provide the digital advertising industry
confidence in working together," said Helen
Lum, EVP of App Science.
As the digital advertising ecosystem continues to be the subject
of safety and security concerns, it has become increasingly crucial
for critical players to execute against their dedication to
fighting fraud and other supply chain challenges through TAG's
Certified Against Fraud, Certified Against Malware, and Brand
Safety Certified programs. "Verified by TAG" status is a
prerequisite for application to those programs, as well as TAG's
shared resources and industry engagement programs.
The Trustworthy Accountability Group (TAG) is a global
initiative focused on increasing trust and fighting criminal
activity within the digital advertising industry. TAG advances its
mission of eliminating fraudulent traffic, facilitating the share
of threat intelligence, and promoting brand safety by connecting
industry leaders, analyzing threats and sharing best practices on
an international scale. The 700+ member organization includes the
world's largest and most influential brands, agencies, publishes,
and ad tech providers.
About Sabio
Sabio Holdings Inc. is a technology provider in the high-growth
advertising areas of connected TV ("CTV") and over-the-top
("OTT") streaming, where viewership in 2022 is expected to
rise to over 221 million users in the
United States CTV market alone. Sabio's full CTV/OTT
technology stack and services enables global distribution,
monetizes, and provides analytics for content creator CTV/OTT apps
and the brands and agencies that want to partner with them. Sabio's
wholly-owned subsidiaries include Vidillion Corp.
("Vidillion"), a CTV/OTT technology pioneer (whose business
was acquired subsequent to year-end) that creates and distributes
ad-supported CTV/OTT apps on platforms such as Roku, Vizio, Amazon
Fire, Disney + and others. In addition, the Company's wholly owned
Sabio, Inc. subsidiary works with major brands and agencies,
through its propriety Demand Side Platform (DSP) and ad server, to
provide targeted campaign solutions to top agencies and the brands
they represent by filling the ad slots in Vidillion and other
non-Vidillion CTV/OTT apps. Lastly, its wholly owned AppScience,
Inc. ("App Science") subsidiary, powered by its App Science™
Data Management Platform ("DMP"), has pioneered a privacy
compliant, noncookie cross screen household graph of 55 million
validated homes that connects insights between mobile apps, CTV/OTT
apps, podcast data, along with other data points to better
understand consumer behaviors at scale.
For more information, visit: sabioholding.com and/or
appscience.inc.
Neither the TSX Venture Exchange nor its Regulation
Service Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
SOURCE: Sabio Holdings Inc.
SOURCE Sabio Holdings Inc.