TORONTO, Oct. 12,
2022 /CNW/ -- Sabio Holdings Inc. (TSXV: SBIO;
OTCQX: SABOF) (the "Company" or "Sabio"), a leading
provider of CTV/OTT advertising platforms validated by performance
is pleased to announce that Vidillion Corp ("Vidillion") , its
wholly owned subsidiary has now been certified by Trustworthy
Accountability Group ("TAG"). By completing the rigorous "Verified
by TAG" vetting process, Vidillion has received TAG's highly
coveted "Certified Against Fraud" Seal and a TAG-ID. In order
to receive TAG's Certified Against Fraud Seal, Vidillion has
demonstrated its adoption of industry standards to protect its
customers and the supply chain from fraudulent traffic.
TAG is a first-of-its-kind cross-industry accountability program
intended to create trust within the digital ad and content
recommendation industries to eliminate fraud, malware, and piracy
while promoting brand safety and transparency.
As part of its growth strategy, Vidillion undertook the
initiative with TAG to offer brands and agencies an added layer of
transparency. Companies that complete the "Verified by TAG" process
receive a TAG-ID – a unique, global, and persistent identifier that
enables partners to verify legitimacy and reputation.
"We are constantly raising the bar when it comes to fraud
mitigation and verification across all of our offerings and ad
solutions. We are committed to building solutions that provide
market leading performance, transparency and that our customers can
fully trust. The TAG certification fits in with our belief
that the advertising industry should be safe and fair to all our
partners," said Sunil Chelaramani, Director of Streaming Technology
and Cloud Infrastructure, Vidillion.
"It is incumbent upon all of us in the Connected TV ("CTV")
ecosystem to pursue transparency and accountability throughout the
entire supply chain," said Jon
Stimmel, Chief Growth Officer, Sabio
Holdings. "Committing to industry standards like TAG is a
critical step in continuing to drive trust with our advertisers
while demystifying inventory source acceptability."
Vidillion is a U.S. based CTV/Streaming supply-side platform
(SSP) and technology provider for content
creators. Vidillion's technology stack includes tools for ad
break optimization, server-side ad insertion (SSAI), content
recognition and dynamic ad insertion (DAI) with demand side partner
integrations. These tools enable publishers to quickly and easily
find new ways to monetize their Streaming TV inventory by allowing
advertisers to precisely target viewers based on content, context,
usage, and geography.
About Sabio Holdings
Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) is a
technology provider in the high-growth advertising-supported video
on demand and streaming space. Its cloud-based CTV/OTT technologies
enable content creators' distribution, monetization, and analytics
while providing ROI validation for brands and agencies that sponsor
them. The Sabio Holdings portfolio is comprised of the trusted and
transparent content monetization platform Sabio DSP, its cutting
edge, non-panel based, real-time measurement and attribution SAAS
platform App Science™ along with Vidillion, a pioneer in ad
insertion cloud technologies. For more information,
visit: sabioholding.com.
This news release shall not constitute an offer to sell or
the solicitation of an offer to buy any securities in any
jurisdiction.
Neither the TSX Venture Exchange nor its Regulation
Service Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
SOURCE Sabio Holdings Inc.