- New Patent Granted in US for Method and System for Wireless
Message-Based Advertising
TORONTO, Aug. 20, 2014 /CNW/ - Sprylogics International
Corp. ("Sprylogics" or the "Company") (TSXV: SPY), a technology
provider of local mobile search and messaging solutions for
consumers and businesses is pleased to announce that it has
bolstered its Patent Portfolio with the recent grant of a new
patent in the United States for a
"Method and System for Wireless Message-Based Advertising."
United States Patent No. 8,797,906 B2 was granted on
August 5, 2014, and it is described
as follows:
Systems and methods for message-based advertising in a
wireless communications network are described. A digital message is
contained in a data packet set in transit from a terminal of a
sender to a terminal of a recipient. At least one of the terminals
is implemented as a mobile telephone. The digital message is
received through a network connection. A processor determines a
context for the digital message and matches the message context to
content of advertisements stored in an advertisement database in
order to identify at least one relevant advertisement. The data
packet set is transmitted to the terminal of the recipient. A
processor retrieves the relevant advertisement(s) from the
advertisement database and generates a confirmation message
containing a delivery status of the data packet set. The
confirmation message includes the relevant advertisement and is
transmitted to the terminal of the sender.
"This US patent continues to strengthen our IP portfolio
particularly in the United States
where wireless message-based advertising is showing significant
traction," said Marvin Igelman, CEO
of Sprylogics.
That brings the number of patents granted to the Company to 12,
some of which are granted in multiple jurisdictions (as announced
and detailed in a press release on August
11, 2014).
About Sprylogics
Sprylogics International Corp. enables telecom operators,
messaging and mobile application providers to introduce new revenue
streams into their apps with its "Poynt-Enabled" SDK.
"Poynt-Enabled" brings monetization related to the user's search
intent, while increasing loyalty, engagement and usage activity
levels. Sprylogics semantically aggregates and distributes useful
local content by making it searchable via its patented geographical
and contextual targeting technology.
Sprylogics also markets Poynt; an award winning, all-in-one
mobile local search App that has garnered over 20 million
downloads. Both products have a common focus on enhancing the
mobile user experience, enabling users to do more "without leaving
the app," while monetizing via local search results and
transactions.
Visit www.sprylogics.com, or follow @poynt on Twitter.
Download the Poynt App on your smartphone at
http://m.poynt.com.
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Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
Cautionary and Forward-looking Statements
- Statements contained in this news release, which are not
historical facts, are forward-looking statements that involve risk,
uncertainties and other factors that could cause actual results to
differ materially from those expressed or implied by such
forward-looking statements. There can be no assurance that
such statements will prove to be accurate and actual results and
future events could differ materially from those anticipated in
such statements. All forward-looking statements included in
this news release are based on information available to the Company
on the date hereof. Forward-looking statements are subject to
known and unknown risks, uncertainties and other factors that could
cause actual results of Sprylogics to differ materially from the
conclusion, forecast or projection stated in such forward-looking
statements. These risks, uncertainties and other factors include,
but are not limited to factors referenced in Sprylogics' other
continuous disclosure filings, which are available
at www.sedar.com. Readers should not place undue reliance on
these forward-looking statements. The Company assumes no obligation
to update any forward-looking statements, except as required by
applicable securities laws.
SOURCE Sprylogics International Corp.