True Leaf Secures CBD Supply Agreement with Atalo Holdings to Launch Best-in-Market Pet Product Line
May 28 2019 - 7:00AM
True Leaf Brands Inc. (“True Leaf” or the “Company”) (CSE: MJ)
(OTCQX: TRLFF) (FSE: TLA), a leading global cannabis and hemp
wellness brand for pets, announced that on May 15, 2019, it signed
its first cannabidiol (CBD) supply agreement with Atalo Holdings,
Inc. (“Atalo”), for the supply of farm-fresh CBD oil to support the
Company’s debut line of CBD products for pets, to be unveiled this
summer at SuperZoo 2019.
Located in Kentucky – “The Hemp Capital of the
World®” – Atalo is a vertically-integrated agriculture and
biotechnology company specializing in the research, development and
commercialization of industrial hemp. Atalo is well-known for its
focus on sustainable agronomics, and their proprietary,
internationally certified pedigreed seed which yields a farm-fresh,
consistent, quality product, grown and processed by seventh
generation Kentucky hemp farmers.
“Today marks an important milestone in the
development of our debut line of CBD products for pets,” said Darcy
Bomford, Founder and Chief Executive Officer of True Leaf. “We’re
developing a best-to-market CBD line with veterinarian-formulated
proprietary blends that are tested from seed to shelf. Pet parents
will know they are getting the safest, most effective CBD product
on the market. With Atalo’s supply of top-quality CBD we are
confident that we can meet the growing market demand and continue
to be the cannabis-for-pets brand that retailers and pet parents
trust.”
The supply agreement with Atalo ensures access
to a steady supply of full spectrum hemp-derived CBD oil for True
Leaf to bring its line of CBD products for pets to market. True
Leaf is purchasing a regulatory compliant, non-psychoactive CBD
product from Atalo with less than 0.3% THC.
“As one of the largest permitted hemp growers in
the U.S., we are well suited to supply True Leaf with the highest
quality CBD to meet the huge demand for CBD products for pets,”
said William Hilliard, Chief Executive Officer of Atalo. “Like True
Leaf, we are committed to product excellence based on years of
research and development and adhering to stringent quality
standards. Many of us on the Atalo team are pet parents ourselves
and we are proud to supply a CBD product that will help improve the
quality of life for pets.”
True Leaf’s debut line of CBD products for pets
will be revealed at SuperZoo, North America’s premier pet industry
trade show, being held August 20-22, 2019, in Las Vegas, Nevada.
The new products are expected to begin hitting stores in Fall 2019,
pending regulatory approval.
The product line will provide extra strength
calming support from naturally occurring cannabinoids for
over-anxious or stressed pets and extra strength support for dogs
suffering from poor hip and joint function. The CBD oil used for
True Leaf products will be non-GMO, pesticide-free and will be
processed in Atalo’s U.S. Food and Drug Administration (FDA)
registered food processing facility, making it one of the
top-quality CBD products available in North America.
The term of the supply agreement is an unlimited
duration and either party can cancel on prior written notice. Sales
volumes will be determined as the agreement matures.
About True Leaf
True Leaf is a leading global cannabis and hemp
wellness brand for pets. Inspired by the unconditional love our
pets give us every day, we return that love through our wellness
pet products which help maintain and protect the natural vitality
of our pet companions. “Return the Love” is the purpose that drives
our business and is at the heart of our values to bring happiness
to pets and their owners.
www.trueleaf.com
About Atalo
Atalo leads the emerging hemp industry with
transformative technologies in hemp-based crop science. Our Hemp
Research Campus incubates an agricultural model for seed
improvement, agronomics, mechanical harvesting and processing
techniques from our home in Winchester, Kentucky. We grow, process
and deliver wholesale and white label hemp-derived CBD and
“superfood” hemp protein. Atalo’s proprietary, certified,
internationally pedigreed seed and agronomic model allow us to
scale efficiently, with consistency and quality, from fence row to
fence row.
www.ataloholdings.com
Media Contact:
Paul Sullivan Director, Public
RelationsPaul@trueleaf.comO: 604-685-4742M: 604-603-7358
Investor Contact:
Kevin Bottomley (Canada)Director and Corporate
RelationsKevin@trueleaf.comM: 778-389-9933
Phil Carlson (US)KCSA Strategic Communicationspcarlson@kcsa.com
O: 212-896-1233
Scott Eckstein (US)KCSA Strategic
Communicationsseckstein@kcsa.com O: 212-896-1210
Follow True Leaf Twitter:
@trueleafpet Facebook: True Leaf PetInstagram: @trueleafpet
Forward-Looking Statements
This news release contains forward-looking
statements and management may make additional forward-looking
statements in response to your questions. Such written and oral
disclosures are made pursuant to the Safe Harbor provision of the
Private Securities Litigation Reform Act of 1995 and True Leaf
hereby claims such safe harbour protection for all forward-looking
statements. True Leaf believes that the expectations reflected
in such forward-looking statements are based on reasonable
assumptions; however, True Leaf’s actual results and performance
and the value of its securities could differ materially from those
set forth in the forward-looking statements due to the impact of
many factors summarized in the "Risk Factors" section of True
Leaf’s Offering Circular Form 1-A filed with the U.S. Securities
and Exchange Commission and Canadian securities regulatory
authorities and other discussions of risk factors contained in True
Leaf’s periodic filings or supplements to the offering circular.
True Leaf's Offering Circular Form 1-A can be found at
ir.trueleaf.com. Forward-looking statements speak only as of the
date they are made. True Leaf undertakes no obligation to update or
revise any such information for any reason after the date of this
presentation unless required by law.
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