TORONTO, Oct. 13,
2022 /CNW/ - The Well Told Company Inc. ("Well
Told" or the "Company") (TSXV: WLCO) (FSE: 7HO), the
female-founded wellness company that offers plant-based
supplements, remedies, and other functional wellness products, is
pleased to announce that its products are now officially available
through KeHE Distributors' ("KeHE") distribution center in
Portland, Oregon. Well Told
earlier announced it was selected as a "Golden Ticket" winner of
KeHE's TrendFinder event, awarded for product quality, packaging,
company purpose as well as diversity, equity and inclusion, and
would be officially listed through KeHE. The KeHE Portland
distribution center is the first KeHE distribution center to roll
out Well Told products. KeHE Portland is the distribution hub for
several large retailers including Bartell Drugs, a division of Rite
Aid, Well Told's newest U.S. retailer.
KeHE further indicated that six more distribution centers across
the U.S. are expected to carry Well Told products in the next three
months.
"KeHE is a powerhouse in the natural products space, and we are
excited by our partnership as we continue our retail expansion into
the U.S. delivering against our mission of making our products as
accessible and widely available as possible," said Monica Ruffo, founder and CEO of Well Told.
About KeHE Distributors,
LLC
With over 5,500 employees across North
America, KeHE serves over 40,000 retail outlets. An
employee-owned, B Corp-certified company, KeHE supplies natural
food stores, supermarket chains, independent grocery stores and
other specialty retailers across North
America through its distribution centers.
About The Well Told Company
Inc.
Well Told is a female-founded, emerging plant-based wellness
company that formulates, develops, distributes and sells a variety
of supplements, remedies and other functional wellness products.
Founded by serial entrepreneur and award-winning leader
Monica Ruffo, it was after
undergoing treatment for breast cancer, and deciding to take her
health into her own hands that she discovered the lack of
transparency and availability of clean, plant-based formulations in
the wellness industry. With the mission "Clean wellness for all",
Well Told's products are currently available in over 2,000 stores
across Canada including several
well-known retailers and recently launched in over 1,000 pharmacies
in the U.S. in addition to being available at welltold.com, on
Amazon, and in airports across the U.S.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Certain statements contained in this press release constitute
"forward-looking information" as such term is defined in
applicable Canadian securities legislation. The words "may",
"would", "could", "should", "potential", "will", "seek",
"intend", "plan", "anticipate", "believe", "estimate", "expect"
and similar expressions as they relate to the Company, including:
additional KeHE distribution centers carrying Well Told products
and the timing of such events; are intended to identify
forward-looking information. All statements other than statements
of historical fact may be forward-looking information. Such
statements reflect the Company's current views and intentions
with respect to future events, and current information available to
the Company, and are subject to certain risks, uncertainties and
assumptions. Many factors could cause the actual results,
performance or achievements that may be expressed or implied by
such forward-looking information to vary from those described
herein should one or more of these risks or uncertainties
materialize. Examples of such risk factors include, without
limitation: retailers not ordering Well Told products from one or
more KeHE distribution center; risks relating to credit, market
(including equity, commodity, foreign exchange and interest
rate), liquidity, operational, reputational, insurance,
strategic, regulatory, legal, and environmental matters; the
general business and economic conditions in the regions in which
the Company operates; the ability of the Company to execute on
key priorities; the Company's results of operations may be
difficult to forecast; the Company is a holding company with its
only asset being direct ownership of Well Told Inc.; the
Company's success depends upon the continued strength of its
reputation and brands; disruptions in manufacturing facilities or
losses of site licenses and other qualifications could adversely
affect sales and customer relationships; the Company's success
depends on its ability to continue to enhance products and
develop new products; the Company's suppliers and sources for
materials and inputs may fail to support demand and increasing
raw material costs could adversely affect margins; the Company is
reliant on third parties for shipping and payment processing; the
Company's ability to compete could be negatively impacted if it is
unable to protect its intellectual property rights; the ability
to implement business strategies and pursue business
opportunities; disruptions in or attacks (including cyber-attacks)
on the Company's information technology, internet, network access
or other voice or data communications systems or services; the
evolution of various types of fraud or other criminal behavior
to which the Company is exposed; the failure of third par-ties to
comply with their obligations to the Company or its affiliates;
the impact of new and changes to, or application of, current
laws and regulations; granting of permits and licenses in a
highly regulated business; the overall difficult litigation
environment; increased competition; changes in foreign currency
rates; increased funding costs and market volatility due to market
illiquidity and competition for funding; the availability of
funds and resources to pursue operations; critical accounting
estimates and changes to accounting standards, policies, and
methods used by the Company; the occurrence of natural and
unnatural catastrophic events and claims resulting from such
events; and risks related to COVID-19 including various
recommendations, orders and measures of governmental authorities
to try to limit the pandemic, including travel restrictions,
border closures, non-essential business closures, quarantines,
self-isolations, shelters-in-place and social distancing,
disruptions to markets, economic activity, financing, supply
chains and sales channels, and a deterioration of general
economic conditions including a possible national or global
recession; as well as those risk factors discussed or referred to
in the Company's disclosure documents filed with the securities
regulatory authorities in certain provinces of Canada and available at www.sedar.com.
Should any factor affect the Company in an unexpected manner, or
should assumptions underlying the forward-looking information
prove incorrect, the actual results or events may differ
materially from the results or events predicted. Any such
forward-looking information is expressly qualified in its
entirety by this cautionary statement. Moreover, the Company
does not assume responsibility for the accuracy or completeness of
such forward-looking information. The forward-looking
information included in this press release is made as of the date
of this press release and the Company undertakes no obligation
to publicly update or revise any forward-looking information,
other than as required by applicable law.
SOURCE The Well Told Company Inc.
