All American Pet Company, Inc. Goes Global With NutraBar, the First True Food Protein Bar for Dogs
July 03 2013 - 8:01AM
Marketwired
All American Pet Company, Inc. (OTCQB: AAPT)
becomes a global brand with its presence on Amazon, world's largest
online retailer with $61B in sales.
Lisa Bershan, President of AAPT, said, "The market place for our
made in the USA NutraBars is now global and the brand will be
available to 80M more dogs around the world -- The bowl is out and
the BAR is in."
Amazon began merchandising all three NutraBar SKUs, Original,
Low Fat and Senior on its domestic site, but shoppers from all over
the world found it as easy to purchase NutraBars and have them
shipped internationally with AmazonGlobal. In fact we are now on
our fourth re-order for NutraBars and pleasantly surprised by the
"BARS" reception outside the US.
Not to be outdone, a recent Wall Street Journal article notes
that Walmart will be utilizing its 4000 stores as fulfillment
centers to expand its online sales and investing $430M in logistics
and fulfillment support. Moreover, each store will draw from on
shelf store inventories to eliminate the need for the 40
distribution facility network that Amazon currently supports.
A recent Ogilvy & Mather Study on the impact of social media
exposure found it to be the top driver of both impact and spending
-- a 17% increase in brand spending by female shoppers affirms that
marketing on line produces sales increases domestically and
globally while raising the perception of those brands by 24%. AAPT
just completed a successful sampling campaign and is now following
with a $0.50 manufacturers' coupon to leverage our heightened brand
awareness and convert it to sales.
ABOUT: All American Pet Company produces,
markets, and sells all-natural super-premium patented wellness
products under proprietary brand names specifically for dogs.
Forward-Looking Statements This news
announcement contains or may contain certain "forward-looking
statements." Forward-looking statements may include, without
limitation, statements regarding AAPT's plans, objectives,
projections, expectations and intentions and other statements
identified by words such as "projects," "may," "could," "would,"
"should," "believes," "expects," "anticipates," "estimates,"
"intends," "plans" or similar expressions. Such forward-looking
statements are subject to significant risks and uncertainties,
including those detailed in filings made by All American Pet
Company, Inc. with the Securities and Exchange Commission.
Accordingly we caution our readers that actual results may differ
materially and adversely from our beliefs or expectations due to
economic, business, competitive, market, financing and regulatory
factors. We assume no obligation or undertaking to update any
forward-looking statements to reflect any changes in expectations
with regard thereto or any change in events, conditions or
circumstances on which any such statement is based. You should,
however, review additional risk factors and other disclosures we
make in the reports filed with the Securities and Exchange
Commission.
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Contact Information All American Pet Company, Inc. For more
information on the company, visit: www.allamericanpetcompany.com
Corporate Office: 310-689-7355 Investor Relations: 310-689-7357
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