Microsoft Unveils New Surface Laptop, Windows 10 S Aimed at Students
May 02 2017 - 12:40PM
Dow Jones News
By Jay Greene
Microsoft Corp. and its partners unveiled new laptops aimed at
challenging Alphabet Inc.'s Google at the low-end of the education
market and Apple Inc. at higher prices.
The marquee device was Microsoft's new Surface Laptop, a sleek
$999 device that comes in four colors and is meant to compete with
Apple's MacBook Air.
Microsoft's partners, including Acer Inc., Lenovo Group Ltd. and
HP Inc., also rolled out new low-cost laptops for students and
teachers starting at $189. Those devices are aimed helping
Microsoft catch up in the education market, which Google has seized
with its Chrome operating system designed for low-cost laptops.
Devices running Chrome OS accounted for 58% of operating-system
shipments to the U.S. kindergarten-through-12th-grade market in
2016, according to Futuresource Consulting Ltd. Windows registered
a 22% share.
All of the new devices run Windows 10 S, a new variant of
Microsoft's flagship operating system. The new OS only permits
users to run apps obtained through Microsoft's online Windows
Store, which the company says makes the devices more secure and
easier to manage.
While on stage, Terry Myerson, executive vice president of the
Windows and Devices Group, said the S stands for "streamlined,
significant performance, security." He added, "I personally like to
think of it as the soul of today's Windows."
The new devices come after Microsoft revealed its struggles with
Surface computers in the quarter ended March 31. Revenue for the
hardware line plummeted 26% in the quarter as Microsoft wrestled
with older models in the market, as well as increased price
competition.
Write to Jay Greene at Jay.Greene@wsj.com
(END) Dow Jones Newswires
May 02, 2017 12:25 ET (16:25 GMT)
Copyright (c) 2017 Dow Jones & Company, Inc.
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