International Sports and Media Group. (OTCBB:ISME), a diversified Sports and News Marketing and Communications firm, announced today it has secured the Internet and Text Messaging rights to the upcoming International Soccer match between Paraguay vs. El Salvador on April 17, 2005 in Paraguay. This match will be held in Paraguay. National team matches are very exciting, hard fought matches and draw very large crowds and sponsors, and this game will be no exception. In its efforts to capitalize on international soccer matches, ISMG will be broadcasting the match live via the company's Soccer Television internet site, www.SoccerTV.tv. The match will be televised locally, however; ISMG will broadcast the match live via the Internet to hundreds of thousands of Paraguay and El Salvador fans around the globe. The match will also be archived on SoccerTV.tv, for future viewing long after the match is completed, available for subscribers. In addition to the Internet rights, ISMG will have the Text Messaging rights inside the stadium in Paraguay. This will allow the thousands of passionate fans of both countries to Text in through their cell phones to participate in polls, give-a-ways and obtaining additional information about the match along with the two national teams. International Sports and Media Group will be receiving revenue through the small charge to utilize the 'Soccer Alert' text messaging service along with the pay-per-view fees to watch the match via ISMG's www.SoccerTV.tv internet site. A game of this level is an excellent marketing platform for any company and ISMG plans to make the most of this opportunity. Manolo Cevallos, President of ISMG, stated: "This match between these two countries is always exciting and draws a very sizeable audience, which will reflect in our traffic on our Soccer Network, www.SoccerTV.tv. This is important to note as sponsorship revenues are a driving component with all sporting events. This high level international soccer match is ideal for ISMG to capitalize upon with our new 'Soccer Alert' text messaging campaigns and internet TV services. With our previously announced live Internet broadcast match between Boca Juniors and Millionarios, this match obviously gives our investors and shareholders a good snap shot of the direction we are moving into in the future, in terms of our efforts of promoting high quality International Soccer Matches worldwide, which translates into hard dollars. We are very excited about our future prospects and look forward to continuing to build our library of soccer matches -- both live and archived -- for our subscribers." About International Sports and Media Group International Sports and Media Group is a sports and news marketing communications firm focused on increasing brand awareness using its expertise in the sports and media sectors, with services including marketing, product development, branding, corporate communications, public relations, hospitality, sponsorship and the new Premium Text Messaging Sport and Media marketing programs from Smart SMS. For more information on the Company, please visit www.ismg.info, www.soccertv.tv or www.ussocceruk.com. About SMS SMS is a part of the smart group, a subsidiary of American IDC. It is a telecommunications and entertainment company whose focus is on sports. The company's goal is to establish a large operation working towards implementing text messaging for numerous sports. About American IDC American IDC Corp., a public company (Pink Sheets:ACNI), is an internet entertainment company that specializes in mobile marketing campaigns for major brands. American IDC owns and operates the SMART Text Messaging technology. This technology, which was originally developed and deployed in Europe, provides keen insight into the consumer market in creating branding and marketing campaigns that produce results. To date, Smart has successfully launched over 300 campaigns worldwide. Both Smart and American IDC are headquartered in Los Angeles, with additional presence in New York, Europe, Mexico, South America and Asia. Safe-Harbor Statement This press release contains statements (such as projections regarding future performance) that are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to those detailed from time to time in the Company's filings with the Securities and Exchange Commission.
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