Adidas Books Flat 1Q Sales as It Weighs Yeezy Options
May 05 2023 - 2:15AM
Dow Jones News
By Joshua Kirby
Adidas is still looking at options for leftover Yeezy stock but
continues to expects a major operating loss this year if it writes
off the sneakers, it said Friday as it reported first-quarter sales
that were a little better than expected.
Revenue in North America and Greater China remained negative on
year in the first three months of the year, but the group total was
flat, organically, at 5.27 billion euros ($5.80 billion). Analysts
had expected a tally of EUR5.08 billion, according to a FactSet
poll.
The effect of last year's breakup with Yeezy designer Kanye West
dragged the top line, but sales in the EMEA region were positive
and even more so in other regions, Adidas said.
The group booked a net loss from continuing operations of EUR24
million, with operating profit at EUR60 million. The gross margin
contracted more than five points on the year to 44.8%, with Adidas
pointing to supply costs and continued high inventory, though the
situation has improved since year-end, it said.
Adidas didn't set out a decision on its remaining Yeezy stock,
but said it still expects to book a EUR500 million operating loss
this year from an eventual write-off. It also still expects EUR200
million in separate one-off costs as it looks to return to
profitable growth next year.
Write to Joshua Kirby at joshua.kirby@wsj.com;
@joshualeokirby
(END) Dow Jones Newswires
May 05, 2023 02:00 ET (06:00 GMT)
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