UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

FORM 10-Q

 

(Mark One)

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For quarterly period ended June 30, 2024.

 

or

 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the Transition period from _______________ to ______________

 

Commission File Number: 000-13215

 

AiADVERTISING, INC.

(Exact name of registrant as specified in its charter)

 

Nevada   30-0050402
(State or other jurisdiction of
incorporation or organization)
  (I.R.S. Employer
Identification No.)

 

1114 S. St. Mary’s Street #120, San Antonio, TX 78210

(Address of principal executive offices) (Zip Code)

 

(917) 273-8429

Registrant’s telephone number, including area code.

 

Securities registered pursuant to Section 12(b) of the Act: None

 

Tile of each class   Trading Symbol(s)   Name of each exchange on which registered
N/A   N/A   N/A

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

 

Yes No  

 

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).

 

Yes No

 

Indicate by check mark whether the registrant is a large-accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large-accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

 

Large-accelerated filer   Accelerated filer
Non-accelerated filer   Smaller reporting company
      Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

 

Yes No  

 

As of November 12, 2024, the number of shares outstanding of the registrant’s common stock, par value $0.001, was 1,344,231,504.

 

 

 

 

 

 

Table of Contents

 

  Page
     
PART I – FINANCIAL INFORMATION 1
   
Item 1. Consolidated Financial Statements 1
  Condensed Consolidated Balance Sheets as of June 30, 2024 (unaudited), and December 31, 2023 (audited) 1
  Condensed Consolidated Statements of Operations for the three and six months ended June 30, 2024 and 2023 (unaudited) 2
  Condensed Consolidated Statement of Shareholders’ Equity (Deficit) for the three and six months ended June 30, 2024 and 2023 (unaudited) 3
  Condensed Consolidated Statements of Cash Flows for the six months ended June 30, 2024 and 2023 (unaudited) 4
  Notes to Condensed Consolidated Financial Statements (unaudited) 5
     
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations 20
     
Item 3. Quantitative and Qualitative Disclosures About Market Risk 26
     
Item 4. Controls and Procedures 26
     
PART II - OTHER INFORMATION 27
     
Item 1. Legal Proceedings 27
     
Item 1A. Risk Factors 27
     
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds 27
     
Item 3. Defaults Upon Senior Securities 27
     
Item 4. Mine Safety Disclosures 27
     
Item 5. Other Information 27
     
Item 6. Exhibits 27
     
Signatures 28

 

i

 

 

PART I. - FINANCIAL INFORMATION

 

Item 1. FINANCIAL STATEMENTS

 

AIADVERTISING, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

 

   June 30,
2024
   December 31,
2023
 
   (Unaudited)     
         
ASSETS        
Current assets:        
Cash  $465,957   $110,899 
Accounts receivable, net   504,827    517,344 
Prepaid and other current Assets   104,379    58,982 
Total current assets   1,075,163    687,225 
           
Property and equipment, net   58,776    72,948 
Right-of-Use assets   125,692    147,480 
           
Other assets:          
Lease deposit   10,369    8,939 
Goodwill and other intangible assets, net   
-
    20,202 
Total other assets   10,369    29,141 
           
Total assets   1,270,000    936,794 
           
LIABILITIES AND SHAREHOLDERS’ DEFICIT          
           
Current liabilities:          
Accounts payable   1,245,529    1,567,751 
Accrued expenses   216,652    46,430 
Operating lease liability   37,657    33,572 
Deferred revenue and customer deposit   781,399    533,386 
Total current liabilities   2,281,237    2,181,139 
           
Operating lease obligation, net of current portion   93,868    113,907 
           
Total liabilities   2,375,105    2,295,046 
           
Shareholders’ deficit:          
Preferred stock, $0.001 par value; 5,000,000 Authorized shares:   
 
    
 
 
Series A Preferred stock; 10,000 authorized; zero shares issued and outstanding   
-
    
-
 
Series B Preferred stock; 25,000 authorized; 18,025 shares issued and outstanding   18    18 
Series C Preferred stock; 25,000 authorized; 14,425 shares issued and outstanding   14    14 
Series D Preferred stock; 90,000 authorized; 86,021 and 90,000 shares issued and outstanding   86    86 
Series E Preferred stock; 10,000 authorized; 10,000 shares issued and outstanding   10    10 
Series F Preferred stock; 800,000 authorized; zero shares issued and outstanding   
-
    
-
 
Series G Preferred stock; 2,600 authorized; 2,597 shares issued and outstanding   3    3 
Series H Preferred stock; 1,000 authorized; zero shares issued and outstanding   
-
    
-
 

Series I Preferred stock; 3,000,000 authorized; 2,272,727 shares issued and outstanding

   2,273    2,273 
Series J Preferred stock; 700 authorized; zero shares issued and outstanding   
-
    
-
 
Series K Preferred stock; 1,000 authorized; zero shares issued and outstanding   
-
    
-
 
Common stock, $0.001 par value; 10,000,000,000 and 2,000,000,000 authorized shares; 1,344,231,504 and 1,175,324,203 shares issued and outstanding, respectively   1,344,238    1,334,415 
Additional paid in capital   57,933,119    56,865,961 
Common stock payable, consisting of 5,000,000 shares valued at $0.1128   564,000    564,000 
Preferred stock payable, consisting of 892,857 shares of Series I Preferred stock valued at $2.80   2,500,000    
-
 
           
Accumulated deficit   (63,448,866)   (60,125,032)
           
TOTAL SHAREHOLDERS’ EQUITY (DEFICIT)   (1,105,105)   (1,358,252)
           
TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY (DEFICIT)  $1,270,000   $936,794 

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

 

1

 

 

AIADVERTISING, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(UNAUDITED)

 

   Three Months Ended June 30,   Six Months Ended June 30, 
   2024   2023   2024   2023 
   (Unaudited)   (Unaudited) 
                 
Revenue  $2,307,729   $1,594,041   $4,327,052   $3,768,793 
                     
Cost of Revenue   2,459,866    1,953,936    4,255,139    3,609,385 
Gross Profit (loss)   (152,137)   (359,895)   71,913    159,408 
                     
Sales, general, and administrative expenses   1,306,990    1,965,349    3,371,647    3,367,945 
Impairment of intangible assets   
-
    
-
    20,202    
-
 
Total operating expenses   1,306,990    1,965,349    3,391,849    3,367,945 
                     
Loss from operations   (1,459,127)   (2,325,244)   (3,319,936)   (3,208,537)
                     
Other income (expense):                    
Other income (expense)   (3,898)   435,021    (3,898)   435,026 
Total other income (expense)   (3,898)   435,021    (3,898)   435,026 
                     
Loss from operations before income taxes   (1,463,025)   (1,890,223)   (3,323,834)   (2,773,511)
                     
Provision for income taxes   
-
    
-
    
-
    
-
 
                     
Net Loss   (1,463,025)   (1,890,223)   (3,323,834)   (2,773,511)
                     
Dividends on preferred stock   
-
    
-
    
-
    
-
 
                     
Net loss attributable to common shareholders  $(1,463,025)  $(1,890,223)  $(3,323,834)  $(2,773,511)
                     
Net loss per share:                    
Basic  $(0.00)  $(0.00)  $(0.00)  $(0.00)
Diluted  $(0.00)  $(0.00)  $(0.00)  $(0.00)
                     
Weighted-average common shares outstanding:                    
Basic   1,348,367,967    1,329,921,400    1,343,888,370    1,281,214,213 
Diluted   1,348,367,967    1,329,921,400    1,343,888,370    1,281,214,213 

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

 

2

 

 

AIADVERTISING, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENT OF SHAREHOLDERS’ EQUITY (DEFICIT)

(UNAUDITED) 

 

   Preferred Stock   Common Stock   Additional
Paid-in
   Common Stock   Preferred Stock   Accumulated     
   Shares   Amount   Shares   Amount   Capital   Payable   Payable   Deficit   Total 
                                     
Balance, March 31, 2023   131,068   $131    1,315,856,715   $1,315,863   $50,473,550   $564,000   $
-
   $(54,742,961)  $(2,389,417)
Proceeds from issuance of preferred stock   2,272,727    2,273    
-
    
-
    4,997,727                   5,000,000 
Proceeds from issuance of common stock   
-
    
-
    14,620,945    14,620    28,801    
-
    
-
    
-
    43,421 
Stock based compensation   -    
-
    -    
-
    374,098    
-
    
-
    
-
    374,098 
Cashless exercise of stock options   
-
    
-
    3,931,113    3,931    (3,931)   
-
    
-
    
-
    
-
 
Net loss for the three months ended June 30, 2023   -    
-
    -    
-
    
-
    
-
   $
-
    (1,890,223)   (1,890,223)
Balance, June 30, 2023   2,403,795   $2,404    1,334,408,773   $1,334,414   $55,870,245   $564,000   $
-
   $(56,633,184)  $1,137,879 
                                              
Balance, December 31, 2022   131,068   $131    1,175,324,203   $1,175,330   $49,595,914   $564,000   $
-
   $(53,859,673)  $(2,524,298)
Proceeds from issuance of preferred stock   2,272,727    2,273    
-
    
-
    4,997,727                   5,000,000 
Proceeds from issuance of common stock   
-
    
-
    155,153,457    155,153    444,274    
-
    
-
    
-
    599,427 
Stock based compensation   -    
-
    -    
-
    836,261    
-
    
-
    
-
    836,261 
Cashless exercise of stock options   
-
    
-
    3,931,113    3,931    (3,931)   
-
    
-
    
-
    
-
 
Net loss for the six months ended March 31, 2023   -    
-
    -    
-
    
-
    
-
    
-
    (2,773,511)   (2,773,511)
Balance, June 30, 2023   2,403,795   $2,404    1,334,408,773   $1,334,414   $55,870,245   $564,000   $
-
   $(56,633,184)  $1,137,879 
                                              
Balance, March 31, 2024   2,404,795   $2,405    1,334,408,773   $1,334,415   $57,640,463   $564,000   $2,500,000   $(61,985,841)  $55,442 
Stock based compensation - options   -    
-
    -    
-
    302,479    
-
    
 
    
-
    302,479 
Cashless exercise of stock options   
-
    
-
    9,822,731    9,823    (9,823)   
-
    
-
    
-
    
-
 
Redemption of Series K Preferred Stock   (1,000)   (1)   
-
    
-
    
-
    
-
    
-
    
-
    (1)
Net loss for the three months ended June 30, 2024   -    
-
    -    
-
    
-
    
-
    
 
    (1,463,025)   (1,463,025)
Balance, June 30, 2024   2,403,795   $2,404    1,344,231,504   $1,344,238   $57,933,119   $564,000   $2,500,000   $(63,448,866)  $(1,105,105)
         -    -    -    -    -    -    -      
Balance, December 31, 2023   2,403,795   $2,404    1,334,408,773   $1,334,415   $56,865,961   $564,000   $
-
   $(60,125,032)  $(1,358,252)
Cash received for Series I Preferred Stock payable   -    
-
    -    
-
    
-
    
-
    2,500,000    
-
    2,500,000 
Cashless exercise of stock options   
-
    
-
    9,822,731    9,823    (9,823)   
-
    
-
    
-
    
-
 
Preferred stock issued as compensation   1,000    1    
-
    
-
    477,446    
-
    
-
    
-
    477,447 
Redemption of Series K Preferred Stock   (1,000)   (1)   
-
    
-
    
-
    
-
    
-
    
-
    (1)
Stock based compensation - options   -    
-
    -    
-
    599,535    
-
    
-
    
-
    599,535 
Net loss for the six months ended June 30, 2024   -    
-
    -    
-
    
-
    
-
    
-
    (3,323,834)   (3,323,834)
Balance, June 30, 2024   2,403,795   $2,404    1,344,231,504   $1,344,238   $57,933,119   $564,000   $2,500,000   $(63,448,866)  $(1,105,105)

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

 

3

 

 

AIADVERTISING, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(UNAUDITED) 

 

   For the Six   For the Six 
   Months Ended   Months Ended 
   June 30,   June 30, 
   2024   2023 
CASH FLOWS FROM OPERATING ACTIVITIES        
Net Loss  $(3,323,834)  $(2,773,511)
Adjustment to reconcile net loss to net cash used in operating activities:          
Loss on impairment of intangible asset   20,202    
-
 
Depreciation and amortization   14,172    16,099 
Stock based compensation   1,076,982    836,261 

Recovery of doubtful accounts

   (80,469)   
-
 
Changes in assets and liabilities:          
Accounts receivable   92,986    (632,632)
Amortization of ROU asset   21,788    
-
 
Prepaid expenses and other assets   (46,827)   (97,783)
Accounts payable   (322,222)   (624,520)
Accrued expenses   170,222    (15,688)
Customer deposit   
-
    46,162 
Operating lease liability   (15,954)   
-
 
Deferred revenue   248,013    
-
 
Net cash used in operating activities   (2,144,941)   (3,245,612)
           
INVESTING ACTIVITIES          
Cash paid for fixed assets   
-
    
-
 
Proceeds from sale of discontinued operations   
-
    
-
 
Net cash provided by (used in) investing activities   
-
    
-
 
           
FINANCING ACTIVITIES          
Proceeds from sale of common stock, net   
-
    599,427 
Proceeds from sale of preferred stock   2,500,000    5,000,000 
Redemption of Series K Preferred stock   (1)   
-
 
Net cash provided by financing activities   2,499,999    5,599,427 
           
Net increase in cash and cash equivalents   355,058    2,353,815 
           
Cash and cash equivalents at beginning of period   110,899    55,831 
           
Cash and cash equivalents at end of period  $465,957   $2,409,646 
           
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:          
Interest paid  $
-
   $
-
 
Income taxes paid  $
-
   $
-
 
           
NON-CASH INVESTING AND FINANCING ACTIVITIES:          
Right of use asset exchanged for lease liability  $
-
   $6,655 
Exercise of stock options  $9,823   $3,931 

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

 

4

 

 

AiADVERTISING, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS - UNAUDITED

JUNE 30, 2024

 

1. BASIS OF PRESENTATION

 

The accompanying unaudited Consolidated Financial Statements of AiAdvertising, Inc. (“AiAdvertising,” “we,” “us,” “our,” or the “Company”) and its wholly-owned subsidiaries, have been prepared in accordance with the instructions to interim financial reporting as prescribed by the Securities and Exchange Commission (the “SEC”). The results for the interim periods are not necessarily indicative of results for the entire year. These interim financial statements do not include all disclosures required by generally accepted accounting principles (“GAAP”) and should be read in conjunction with our consolidated financial statements and footnotes in the Company’s annual report on Form 10-K filed with the SEC on September 12, 2024. In the opinion of management, the unaudited Consolidated Financial Statements contained in this report include all known accruals and adjustments necessary for a fair presentation of the financial position, results of operations, and cash flows for the periods reported herein. Any such adjustments are of a normal recurring nature.

 

There were various updates recently issued, most of which represented technical corrections to the accounting literature or application to specific industries which the Company does not expect to have a material impact on the Company’s consolidated financial position, results of operations or cash flows.

 

Going Concern

 

The accompanying Consolidated Financial Statements have been prepared on a going concern basis of accounting, which contemplates continuity of operations, realization of assets and liabilities and commitments in the normal course of business. The accompanying Consolidated Financial Statements do not reflect any adjustments that might result if the Company is unable to continue as a going concern. The Company does not generate significant revenue, and has negative cash flows from operations, which raise substantial doubt about the Company’s ability to continue as a going concern. The ability of the Company to continue as a going concern and appropriateness of using the going concern basis is dependent upon, among other things, raising additional capital. Historically, the Company has obtained funds from investors since its inception through sales of our securities. The Company will also seek to generate additional working capital from increasing sales from its data sciences, creative, website development and digital advertising service offerings, and continue to pursue its business plan and purposes. As of June 30, 2024, the Company had negative working capital of $1,206,074. We have historically reported net losses, and negative cash flows from operations, which raised substantial doubt about the Company’s ability to continue as a going concern in previous years. The appropriateness of using the going concern basis is dependent upon, among other things, raising additional capital. Historically, the Company has obtained funds from investors since its inception through sales of our securities. The Company will also seek to generate additional working capital from increasing sales from its Ai Platform, creative, website development and digital advertising service offerings, and continue to pursue its business plan and purposes.

 

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 

This summary of significant accounting policies of AiAdvertising is presented to assist in understanding the Company’s Consolidated Financial Statements. The Consolidated Financial Statements and notes are representations of the Company’s management, which is responsible for their integrity and objectivity. These accounting policies conform to accounting principles generally accepted in the United States of America and have been consistently applied in the preparation of the Consolidated Financial Statements.

 

The Consolidated Financial Statements include the Company and its wholly owned subsidiaries CLWD Operations, Inc., a Delaware corporation (“CLWD Operations”), and Giles Design Bureau, Inc., a Nevada corporation (“Giles Design Bureau”). All significant inter-company transactions are eliminated in consolidation of the financial statements.

 

Accounts Receivable

 

The Company extends credit to its customers, who are located nationwide. Accounts receivable are customer obligations due under normal trade terms. The Company performs continuing credit evaluations of its customers’ financial condition. Management reviews accounts receivable on a regular basis, based on contractual terms and how recently payments have been received to determine if any such amounts will potentially be uncollected. The Company includes any balances that are determined to be uncollectible in its allowance for doubtful accounts. After all attempts to collect a receivable have failed, the receivable is written off. During the six months ended June 30, 2024 and 2023, the Company wrote-off uncollectible accounts in the amount of $40,624 and $0, respectively. The balance of the allowance accounts at June 30, 2024 and December 31, 2023 was $70,796 and $191,889, respectively.

 

5

 

 

Use of Estimates

 

The preparation of financial statements in conformity with GAAP requires the use of estimates and assumptions by management in determining the reported amounts of assets and liabilities, disclosures of contingent liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Estimates are primarily used in our revenue recognition, the allowance for doubtful account receivable, fair value assumptions in accounting, intangible assets and long-lived asset impairments and adjustments, the deferred tax valuation allowance, and the fair value of stock options and warrants.

 

Cash and Cash Equivalents

 

The Company considers all highly liquid investments with an original maturity of three months or less to be cash equivalents. As of June 30, 2024, the Company held cash and cash equivalents in the amount of $465,957, which was held in the Company’s operating bank accounts.

 

Property and Equipment

 

Property and equipment are stated at cost, and are depreciated or amortized using the straight-line method over the following estimated useful lives:

 

Furniture, fixtures & equipment  7 Years
Computer equipment  5 Years
Commerce server  5 Years
Computer software  3 - 5 Years
Leasehold improvements  Length of the lease

 

Depreciation expenses were $14,172 and $16,099 for the six months ended June 30, 2024, and 2023, respectively.

 

Revenue Recognition

 

The Company recognizes income when the service is provided or when product is delivered. We present revenue, net of customer incentives. Most of our income is generated from professional services and site development fees. We provide online marketing services that we purchase from third parties. The gross revenue presented in our statement of operations includes digital advertising revenue. We also offer professional services such as development services. The fees for development services with multiple deliverables constitute a separate unit of accounting in accordance with ASC 606, which are recognized as the work is performed. Upfront fees for development services or other customer services are deferred until certain implementation or contractual milestones have been achieved. If we have performed work for our clients, but have not invoiced clients for that work, then we record the value of the work on the balance sheet as costs in excess of billings. The terms of services contracts generally are for periods of less than one year. The deferred revenue and customer deposits as of June 30, 2024, and December 31, 2023, were $781,399 and $533,386, respectively. The costs in excess of billings as of June 30, 2024, and December 31, 2023, was $0.

 

We always strive to satisfy our customers by providing superior quality and service. Since we typically bill based on a Time and Materials basis, there are no returns for work delivered. When discrepancies or disagreements arise, we do our best to reconcile them by assessing the situation on a case-by-case basis and determining if any discounts can be given. Historically, we have not granted any significant discounts.

 

Included in revenue are costs that are reimbursed by our clients, including third party services, such as photographers and stylists, furniture, supplies, and the largest component, digital advertising. We have determined, based on our review of ASC 606-10-55-39, that the amounts classified as reimbursable costs should be recorded as gross revenue, due to the following factors:

 

  The Company is primarily in control of the inputs of the project and responsible for the completion of the client contract;

 

  We have discretion in establishing price; and

 

  We have discretion in supplier selection.

 

Research and Development

 

Research and development costs are expensed as incurred. Total research and development costs were $147,205 and $141,260 for the six months ended June 30, 2024, and 2023, respectively.

 

Advertising Costs

 

The Company expenses the cost of advertising and promotional materials when incurred. Total advertising costs were $236,797 and $64,391 for the six months ended June 30, 2024, and 2023, respectively.

 

6

 

 

Fair Value of Financial Instruments

 

The Company’s financial instruments, including cash and cash equivalents, accounts receivable, accounts payable, and accrued liabilities are carried at cost, which approximates their fair value, due to the relatively short maturity of these instruments.

 

Fair value is defined as the price to sell an asset or transfer a liability, between market participants at the measurement date. Fair value measurements assume that the asset or liability is (1) exchanged in an orderly manner, (2) the exchange is in the principal market for that asset or liability, and (3) the market participants are independent, knowledgeable, able and willing to transact an exchange. Fair value accounting and reporting establishes a framework for measuring fair value by creating a hierarchy for observable independent market inputs and unobservable market assumptions and expands disclosures about fair value measurements. Considerable judgment is required to interpret the market data used to develop fair value estimates. As such, the estimates presented herein are not necessarily indicative of the amounts that could be realized in a current exchange. The use of different market assumptions and/or estimation methods could have a material effect on the estimated fair value.

 

ASC Topic 820 established a nine-tier fair value hierarchy which prioritizes the inputs used in measuring fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1measurements) and the lowest priority to unobservable inputs (level 3 measurements). These tiers include:

 

  Level 1, defined as observable inputs such as quoted prices for identical instruments in active markets;

 

  Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable such as quoted prices for similar instruments in active markets or quoted prices for identical or similar instruments in markets that are not active; and

 

  Level 3, defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions, such as valuations derived from valuation techniques in which one or more significant inputs or significant value drivers are unobservable.

 

Impairment of Long-Lived Assets

 

The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the assets may not be fully recoverable. To determine recoverability of a long-lived asset, management evaluates whether the estimated future undiscounted net cash flows from the asset are less than its carrying amount. If impairment is indicated, the long-lived asset would be written down to fair value. Fair value is determined by an evaluation of available price information at which assets could be bought or sold, including quoted market prices, if available, or the present value of the estimated future cash flows based on reasonable and supportable assumptions.

 

Indefinite Lived Intangibles

 

The Company accounts for business combinations under the acquisition method of accounting in accordance with ASC 805, “Business Combinations,” where the total purchase price is allocated to the tangible and identified intangible assets acquired and liabilities assumed based on their estimated fair values. Significant estimates in valuing certain intangible assets include, but are not limited to, future expected cash flows from acquired customer lists, acquired technology, and trade names from a market participant perspective, useful lives and discount rates. Management’s estimates of fair value are based upon assumptions we believe to be reasonable, but which are inherently uncertain and unpredictable and, as a result, actual results may differ from estimates. The purchase price is allocated using the information currently available, and may be adjusted, up to one year from acquisition date, after obtaining more information regarding, among other things, asset valuations, liabilities assumed and revisions to preliminary estimates. The purchase price in excess of the fair value of the tangible and identified intangible assets acquired less liabilities assumed is recognized as goodwill.

 

The Company tests for indefinite lived intangibles and goodwill impairment in the fourth quarter of each year and whenever events or circumstances indicate that the carrying amount of the asset exceeds its fair value and may not be recoverable.

 

7

 

 

The impairment test conducted by the Company includes a two-step approach to determine whether it is more likely than not that impairment exists. If it is determined, after step one, that it is not more likely than not, that impairment exists, then no further analysis is conducted. The steps are as follows:

 

  1. Based on the totality of qualitative factors, determine whether the carrying amount of the intangible asset may not be recoverable. Qualitative factors and key assumptions reviewed include the following:

 

  Increases in costs, such as labor, materials or other costs that could negatively affect future cash flows. The Company assumed that costs associated with labor, materials, and other costs should be consistent with fair market levels. If the costs were materially higher than fair market levels, then such costs may adversely affect the future cash flows of the Company or reporting units.

 

  Financial performance, such as negative or declining cash flows, or reductions in revenue may adversely affect recoverability of the recorded value of the intangible assets. During our analysis, the Company assumes that revenues should remain relatively consistent or show gradual growth month-to-month and quarter-to-quarter. If we report revenue declines, instead of increases or flat levels, then such condition may adversely affect the future cash flows of the Company or reporting units.

 

  Legal, regulatory, contractual, political, business or other factors that could affect future cash flows. During our analysis, the Company assumes that the legal, regulatory, political or business conditions should remain consistent, without placing material pressure on the Company or any of its reporting units. If such conditions were to become materially different than what has been experienced historically, then such conditions may adversely affect the future cash flows of the Company or reporting units.

 

  Entity-specific events such as losses of management, key personnel, or customers, may adversely affect future cash flows. During our analysis, the Company assumes that members of management, key personnel, and customers will remain consistent period-over-period. If not effectively replaced, the loss of members of management and key employees could adversely affect operations, culture, morale and overall success of the company. In addition, if material revenue from key customers is lost and not replaced, then future cash flows will be adversely affected.

 

  Industry or market considerations, such as competition, changes in the market, changes in customer dependence on our service offerings, or obsolescence could adversely affect the Company or its reporting units. We understand that the markets we serve are constantly changing, requiring us to change with them. During our analysis, we assume that we will address new opportunities in service offering and industries served. If we do not make such changes, then we may experience declines in revenue and cash flow, making it difficult to re-capture market share.

 

  Macroeconomic conditions such as deterioration in general economic conditions or limitations on accessing capital could adversely affect the Company. During our analysis, we acknowledge that macroeconomic factors, such as the economy, may affect our business plan because our customers may reduce budgets for our services. If there are material worsening in economic conditions, which lead to reductions in revenue then such conditions may adversely affect the Company.

 

  2. Compare the carrying amount of the intangible asset to the fair value.

 

  3. If the carrying amount is greater than the fair value, then the carrying amount is reduced to reflect fair value.

 

Intangible assets are comprised of the following, presented as net of amortization:

 

On June 26, 2015, the Company purchased the rights to the domain “CLOUDCOMMERCE.COM”, from a private party at a purchase price of $20,000, plus transaction costs of $202. During the six months ended June 30, 2024, the Company decided not to renew its rights to the domain name and recorded an impairment to intangible assets in the amount of $20,202.

 

June 30, 2024

 

   AiAdvertising   Total 
Domain name   
           -
    
               -
 
Total  $
-
   $
-
 

 

December 31, 2023

 

   AiAdvertising   Total 
Domain name   20,202               20,202 
Total  $20,202   $20,202 

 

8

 

 

Concentrations of Business and Credit Risk

 

The Company operates in a single industry segment. The Company markets its services to companies and individuals in many industries and geographic locations. The Company’s operations are subject to rapid technological advancement and intense competition. Accounts receivable represent financial instruments with potential credit risk. The Company typically offers its customers credit terms. The Company makes periodic evaluations of the credit worthiness of its enterprise customers and other than obtaining deposits pursuant to its policies, it generally does not require collateral. In the event of nonpayment, the Company has the ability to terminate services. As of June 30, 2024, the Company held cash and cash equivalents in the amount of $465,957 which was held in the operating bank accounts. Of this amount, $87,984 is held in amounts exceeding the FDIC insured limit of $250,000 for each account. For further discussion on Concentrations see footnote 9.

 

Stock-Based Compensation

 

The Company addressed the accounting for share-based payment transactions in which an enterprise receives employee services in exchange for either equity instruments of the enterprise or liabilities that are based on the fair value of the enterprise’s equity instruments or that may be settled by the issuance of such equity instruments. The transactions are accounted for using a fair-value-based method and recognized as expenses in our statement of operations.

 

Stock-based compensation expense recognized during the period is based on the value of the portion of stock-based payment awards that is ultimately expected to vest. Stock-based compensation expense recognized in the consolidated statement of operations during the six months ended June 30, 2024, included compensation expense for the stock-based payment awards granted prior to, but not yet vested, as of June 30, 2024, based on the grant date fair value estimated. Stock-based compensation expense recognized in the consolidated statement of operations for the six months ended June 30, 2024, is based on awards ultimately expected to vest or has been reduced for estimated forfeitures. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates. The stock-based compensation expense recognized in the consolidated statements of operations during the six months ended June 30, 2024, and 2023 was $1,076,982 and $836,261, respectively.

 

Basic and Diluted Net Income (Loss) per Share Calculations

 

Income (Loss) per Share dictates the calculation of basic earnings per share and diluted earnings per share. Basic earnings per share are computed by dividing income available to common shareholders by the weighted-average number of common shares available. Diluted earnings per share is computed similar to basic earnings per share except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional common shares were dilutive. The shares for employee options, warrants and convertible notes were used in the calculation of the income per share.

 

For the six months ended June 30, 2024, the Company has excluded 934,900,000 shares of common stock underlying options, 18,025 Series B Preferred shares convertible into 450,625,000 shares of common stock, 14,425 Series C Preferred shares convertible into 144,250,000 shares of common stock, 86,021 Series D Preferred shares convertible into 215,052,500 shares of common stock, 10,000 Series E Preferred shares convertible into 20,000,000 shares of common stock, 2,597 Series G Preferred shares convertible into 136,684,211 shares of common stock, 3,165,584 Series I preferred shares convertible into 1,266,233,600 shares of common stock, and 162,703,869 shares of common stock underlying warrants, because their impact on the loss per share is anti-dilutive. During the three and six months ended June 30, 2024, the balance of the above-mentioned shares is excluded in the calculation for diluted earnings per share.

 

For the six months ended June 30, 2023, the Company has excluded 609,087,214 shares of common stock underlying options, 18,025 Series B Preferred shares convertible into 450,625,000 shares of common stock, 14,425 Series C Preferred shares convertible into 144,250,000 shares of common stock, 86,021 Series D Preferred shares convertible into 215,052,500 shares of common stock, 10,000 Series E Preferred shares convertible into 20,000,000 shares of common stock, 2,597 Series G Preferred shares convertible into 136,684,211 shares of common stock, 2,272,727 Series I preferred shares convertible into 909,090,800 shares of common stock, and 162,703,869 shares of common stock underlying warrants, because their impact on the loss per share is anti-dilutive. During the three and six months ended June 30, 2023, the Series I Preferred shares are included in the calculation for diluted earnings per share, resulting in 909,090,800 being added to the weighted average common and common equivalent shares outstanding. The balance of the above-mentioned shares are excluded in the calculation for diluted earnings per share.

 

Dilutive per share amounts are computed using the weighted-average number of common shares outstanding and potentially dilutive securities, using the treasury stock method if their effect would be dilutive.

 

Income Taxes

 

The Company uses the asset and liability method of accounting for income taxes. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to financial statements carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carry-forwards. The measurement of deferred tax assets and liabilities is based on provisions of applicable tax law. The measurement of deferred tax assets is reduced, if necessary, by a valuation allowance based on the amount of tax benefits that, based on available evidence, the Company does not expect realize.

 

9

 

 

For the six months ended June 30, 2024, we used the federal tax rate of 21% in our determination of the deferred tax assets and liabilities balances.

 

   For the six months ended
June 30,
2024
 
Current tax provision:    
Federal            
Taxable income  $
-
 
Total current tax provision  $
-
 
      
Deferred tax provision:     
Loss carryforwards  $6,712,219 
Change in valuation allowance   (6,712,219)
Total Deferred tax provision  $
-
 

 

Recently Adopted Accounting Pronouncements

 

The Company does not elect to delay complying with any new or revised accounting standards, but to apply all standards required of public companies, according to those required application dates.

 

Management reviewed accounting pronouncements issued during the quarter ended June 30, 2024, and no pronouncements were adopted during the period.

 

3. REVENUE RECOGNITION

 

On January 1, 2018, the Company adopted ASU 2014-09 Revenue from Contracts with Customers and all subsequent amendments to the ASU (collectively, “ASC 606”), using the modified retrospective method applied to those contracts which were not completed as of January 1, 2018. Results for reporting periods beginning after January 1, 2018, are presented under Topic 606, while prior period amounts are not adjusted and continue to be reported in accordance with our historic accounting under Topic 605. Revenues are recognized when control of the promised goods or services is transferred to our customers, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services. The adoption of ASC 606 did not have a material impact on the Company’s Consolidated Financial Statements.

 

The core principles of revenue recognition under ASC 606 includes the following five criteria:

 

  1. Identify the contract with the customer

 

Contract with our customers may be oral, written, or implied. A written and signed contract stating the terms and conditions is the preferred method and is consistent with most customers. The terms of a written contract may be contained within the body of an email, during which proposals are made and campaign plans are outlined, or it may be a stand-alone document signed by both parties. Contracts that are oral in nature are consummated in status and pitch meetings and may be later followed up with an email detailing the terms of the arrangement, along with a proposal document. No work is commenced without an understanding between the Company and our customers, that a valid contract exists.

 

  2. Identify the performance obligations in the contract

 

Our sales and account management teams define the scope of services to be offered, to ensure all parties are in agreement and obligations are being delivered to the customer as promised. The performance obligation may not be fully identified in a mutually signed contract, but may be outlined in email correspondence, face-to-face meetings, additional proposals or scopes of work, or phone conversations.

 

  3. Determine the transaction price

 

Pricing is discussed and identified by the operations team prior to submitting a proposal to the customer. Based on the obligation presented, third-party service pricing is established, and time and labor are estimated, to determine the most accurate transaction pricing for our customer. Price is subject to change upon agreed parties, and could be fixed or variable, milestone focused or time and materials.

 

  4. Allocate the transaction price to the performance obligations in the contract

 

If a contract involves multiple obligations, the transaction pricing is allocated accordingly, during the performance obligation phase (criteria 2 above).

 

10

 

 

  5. Recognize revenue when (or as) we satisfy a performance obligation

 

The Company uses several means to satisfy the performance obligations:

 

  a. Billable Hours – The Company employs a time tracking system where employees record their time by project.  This method of satisfaction is used for time and material projects, change orders, website edits, revisions to designs, and any other project that is hours-based.  The hours satisfy the performance obligation as the hours are incurred.

 

  b. Ad Spend – To satisfy ad spend, the Company generates analytical reports monthly or as required to show how the ad dollars were spent and how the targeting resulted in click-throughs. The ad spend satisfies the performance obligation, regardless of the outcome or effectiveness of the campaign.  In addition, the Company utilizes third party invoices after the ad dollars are spent, in order to satisfy the obligation.

 

  c. Milestones – If the contract requires milestones to be hit, then the Company satisfies the performance obligation when that milestone is completed and presented to the customer for review. As each phase of a project is complete, we consider it as a performance obligation being satisfied and transferred to the customer. At this point, the customer is invoiced the amount due based on the transaction pricing for that specific phase and/or we apply the customer deposit to recognize revenue.

 

  d. Monthly Retainer – If the contract is a retainer for work performed, then the customer is paying the Company for its expertise and accessibility, not for a pre-defined amount of output.  In this case, the obligation is satisfied at the end of the period, regardless of the amount of work effort required.

 

Historically, the Company generates income from four main revenue streams: Platform, creative design, web development, and digital marketing. Each revenue stream is unique, and includes the following features:

 

Platform

 

We provide a subscription-based, end-to-end Ad Management Campaign Performance Platform. We believe in harnessing the power of artificial intelligence (AI) and machine learning (ML) to eliminate waste and maximize return on digital ad spend. The platform empowers brands and agencies to easily target, predict, create, scale, and measure hyper-personalized campaigns. We prove what works and what doesn’t, enabling our clients to make informed and strategic decisions impacting their bottom lines positively. We classify revenue as a percentage of the ad spend budget or as a monthly fixed fee for the platform license subscription. Contracts are generated to assure both the Company, and the client are committed to partnership, agree to the defined terms and conditions, and are typically for one year. The transaction price is usually a percentage of the media budget, which is subject to change on a case-by-case basis. The Company evaluates the fair value of the platform license obligation by using the expected cost-plus margin approach to determine the reasonableness of the transaction price. The Company recognizes revenue when performance obligations are met, such as the ad spend has run for percentage-based contracts. If the platform license fee is fixed, then the obligation is earned at the end of the period, regardless of how much media spend is performed.

 

Creative Design

 

We provide branding and creative design services, which we believe, set apart our clients from their competitors and establish them in their specific markets. We believe in showcasing our clients’ brands uniquely and creatively to infuse the public with curiosity to learn more. We classify revenue as creative design that includes branding, photography, copyrighting, printing, signs and interior design. Contracts are generated to assure both the Company, and the client are committed to partnership and both agree to the defined terms and conditions and are typically less than one year. The Company recognizes revenue when performance obligations are met, usually when creative design services obligations are complete, when the hours are recorded, designs are presented, website themes are complete, or any other criteria as mutually agreed.

 

Web Development

 

We develop websites that attract high levels of traffic for our clients. We offer our clients the expertise to manage and protect their website, and the agility to adjust their online marketing strategy as their business expands. We classify revenue as web development that includes website coding, website patch installs, ongoing development support and fixing inoperable sites. Contracts are generated to assure both the Company, and the client are committed to the partnership and both agree to the defined terms and conditions. Although most projects are long-term (6-8 months) in scope, we do welcome short-term projects which are invoiced as the work is completed at a specified hourly rate. The Company records web development revenue as earned, when the developer hours are recorded (if time and materials arrangements) or when the milestones are achieved (if a milestone arrangement).

 

11

 

 

Digital Marketing

 

We have a reputation for providing digital marketing services that get results. We classify revenue as digital marketing, including ad spend and digital ad support. Billable hours and advertising spending are estimated based on client-specific needs and subject to change with client concurrence. Revenue is recognized when ads are run on one of the third-party platforms or when the hours are recorded by the digital marketing specialist if the obligation relates to support or services.

 

Included in creative design and digital marketing revenues are costs that are reimbursed by our clients, including third-party services, such as photographers and stylists, supplies, and the largest component, digital advertising. We have determined, based on our review, that the amounts classified as reimbursable costs should be recorded as gross (principal), due to the following factors:

 

  - The Company is the primary obligor in the arrangement;

 

  - We have latitude in establishing price;

 

  - We have discretion in supplier selection; and

 

The Company has credit risk included in creative design and digital marketing revenues are costs that are reimbursed by our clients, including third party services, such as photographers and stylists, supplies, and the largest component, digital advertising. We have determined, based on our review, that the amounts classified as reimbursable costs should be recorded as gross (principal), due to the following factors:

 

  - The Company is the primary obligor in the arrangement;

 

  - We have latitude in establishing price;

 

  - We have discretion in supplier selection; and

 

  - The Company has credit risk

 

For the six months ended June 30, 2024, and 2023 (unaudited), revenue was disaggregated into the four categories as follows:

 

   Six months ended June 30, 2024
(unaudited)
   Six months ended June 30, 2023
(unaudited)
 
   Third
Parties
   Related
Parties
   Total   Third
Parties
   Related
Parties
   Total 
Design   877,055    
       -
    877,055    550,933    
          -
    550,933 
Development   
-
    
-
    
-
    28,000    
-
    28,000 
Digital Marketing   3,027,648    
-
    3,027,648    2,922,620    
-
    2,922,620 
Platform License   422,349    
-
    422,349    267,240    
-
    267,240 
Total  $4,327,052   $
-
   $4,327,052   $3,768,793   $
-
   $3,768,793 

 

4. LIQUIDITY AND OPERATIONS

 

The Company had a net loss of $3,323,834 for the six months ended June 30, 2024, a net loss of $2,773,511 for the six months ended June 30, 2023, and net cash used in operating activities of $(2,144,941) and $(3,245,612), in the same periods, respectively.

 

While the Company expects that its capital needs in the foreseeable future may be met by cash-on-hand and projected positive cash-flow, there is no assurance that the Company will be able to generate enough positive cash flow to finance its growth and business operations in which event, the Company may need to seek outside sources of capital. There can be no assurance that such capital will be available on terms that are favorable to the Company or at all.

 

5. INTANGIBLE ASSETS

 

Domain Name

 

On June 26, 2015, the Company purchased the rights to the domain “CLOUDCOMMERCE.COM”, from a private party at a purchase price of $20,000, plus transaction costs of $202. We use the domain as the main landing page for the Company. The total recorded cost of this domain of $20,202 has been included in other assets on the balance sheet.

 

During the six months ended June 30, 2024, the Company decided not to renew its rights to the domain name and recorded an impairment to intangible assets in the amount of $20,202.

 

12

 

 

The Company’s intangible assets consist of the following:

 

       June 30, 2024       December 31, 2023 
   Gross   Accumulated Amortization   Net   Gross   Accumulated Amortization   Net 
Domain name   
            -
    
            -
    
            -
    20,202    
            -
    20,202 
Total  $
-
   $
-
   $
-
   $20,202   $
-
   $20,202 

 

Total amortization expense charged to operations for the six months ended June 30, 2024, and 2023 was $0.

 

6. CAPITAL STOCK

 

At June 30, 2024 and December 31, 2023, the Company’s authorized stock consists of 10,000,000,000 and 2,000,000,000 shares of common stock, respectively, par value $0.001 per share, and 5,000,000 shares of preferred stock, par value of $0.001 per share. The rights, preferences, and privileges of the holders of the preferred stock will be determined by the Board of Directors prior to issuance of such shares. The conversion of certain outstanding preferred stock could have a significant impact on our common stockholders. As of the date of this report, the Board has designated Series A, Series B, Series C, Series D, Series E, Series F, Series G, Series H, Series I, Series J, and Series K Preferred Stock.

 

Series A Preferred

 

The Company has designated 10,000 shares of its preferred stock as Series A Preferred Stock. Each share of Series A Preferred Stock is convertible into 10,000 shares of the Company’s common stock. The holders of outstanding shares of Series A Preferred Stock are entitled to receive dividends, payable quarterly, out of any assets of the Company legally available therefore, at the rate of $8 per share annually, payable in preference and priority to any payment of any dividend on the common stock. As of June 30, 2024, and December 31, 2023, the Company had zero shares of Series A Preferred Stock outstanding. As of June 30, 2024, and December 31, 2023, the balance owed on the Series A Preferred stock dividend was zero.

 

Series B Preferred

 

The Company has designated 25,000 shares of its preferred stock as Series B Preferred Stock. Each share of Series B Preferred Stock has a stated value of $100. The Series B Preferred Stock is convertible into shares of the Company’s common stock in amount determined by dividing the stated value by a conversion price of $0.004 per share. The Series B Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series B Preferred Stock. As of June 30, 2024, and December 31, 2023, the Company has 18,025 shares of Series B Preferred Stock outstanding.

 

Series C Preferred

 

The Company has designated 25,000 shares of its preferred stock as Series C Preferred Stock. Each share of Series C Preferred Stock has a stated value of $100. The Series C Preferred Stock is convertible into shares of the Company’s common stock in the amount determined by dividing the stated value by a conversion price of $0.01 per share. The Series C Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series C Preferred Stock. As of June 30, 2024, and December 31, 2023, the Company has 14,425 shares of Series C Preferred Stock outstanding.

 

Series D Preferred

 

The Company has designated 90,000 shares of its preferred stock as Series D Preferred Stock. Each share of Series D Preferred Stock has a stated value of $100. The Series D Preferred Stock is convertible into common stock at a ratio of 2,500 shares of common stock per share of preferred stock, and pays a quarterly dividend, calculated as (1/90,000) x (5% of the Adjusted Gross Revenue) of the Company’s subsidiary Parscale Digital. Adjusted Gross Revenue means the top line gross revenue of Parscale Digital, as calculated under GAAP (generally accepted accounting principles) less any reselling revenue attributed to third party advertising products or service, such as, but not limited to, search engine keyword campaign fees, social media campaign fees, radio or television advertising fees, and the like. The Series D Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series D Preferred Stock. As of June 30, 2024, and December 31, 2023, the Company had 86,021 shares of Series D Preferred Stock outstanding. During the three months ended June 30, 2024, and 2023, the Company paid dividends of $0 to the holders of Series D Preferred stock. As of June 30, 2024, and December 31, 2023, the balance owed on the Series D Preferred stock dividend was zero.

 

13

 

 

Series E Preferred

 

The Company has designated 10,000 shares of its preferred stock as Series E Preferred Stock. Each share of Series E Preferred Stock has a stated value of $100. The Series E Preferred Stock is convertible into shares of the Company’s common stock in an amount determined by dividing the stated value by a conversion price of $0.05 per share. The Series E Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series E Preferred Stock. As of June 30, 2024, and December 31, 2023, the Company had 10,000 shares of Series E Preferred Stock outstanding.

 

Series F Preferred

 

The Company has designated 800,000 shares of its preferred stock as Series F Preferred Stock. Each share of Series F Preferred Stock has a stated value of $25. The Series F Preferred Stock is not convertible into common stock. The holders of outstanding shares of Series F Preferred Stock are entitled to receive dividends, at the annual rate of 10%, payable monthly, payable in preference and priority to any payment of any dividend on the Company’s common stock. The Series F Preferred Stock does not have voting rights, except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation. To the extent it may lawfully do so, the Company may, in its sole discretion, after the first anniversary of the original issuance date of the Series F Preferred Stock, redeem any or all of the then outstanding shares of Series F Preferred Stock at a redemption price of $25 per share plus any accrued but unpaid dividends. The Series F Preferred Stock was offered in connection with the Company’s offering under Regulation A under the Securities Act of 1933, as amended. As of June 30, 2024, and December 31, 2023, the Company had zero shares of Series F Preferred Stock outstanding, and the balance on stock dividend was zero.

 

Series G Preferred

 

On February 6, 2020, the Company designated 2,600 shares of its preferred stock as Series G Preferred Stock. Each share of Series G Preferred Stock has a stated value of $100. The Series G Preferred Stock is convertible into shares of the Company’s common stock in an amount determined by dividing the stated value by a conversion price of $0.0019 per share. The Series G Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series G Preferred Stock. As of June 30, 2024, and December 31, 2023, the Company had 2,597 shares of Series G Preferred Stock outstanding.

 

Series H Preferred

 

On March 18, 2021, the Company issued 1,000 shares of its Series H Preferred Stock to the Chief Executive Officer of the Company, Andrew Van Noy. The Series H Preferred Stock is not convertible into shares of the Company’s common stock and entitles the holder to 51% of the voting power of the Company’s shareholders, as set forth in the Certificate of Designation. The 1,000 shares of Series H Preferred stock provided for automatic redemption by the Company at the par value of $0.001 per share on the sooner of: 1) sixty days (60) from the effective date of the Certificate of Designation, 2) on the date Andrew Van Noy ceases to serve as an officer, director or consultant of the Company, or 3) on the date that the Company’s shares of common stock first trade on any national securities exchange. On May 18, 2021, the Company redeemed all shares of Series H Preferred stock.

 

On September 29, 2021, the Company filed a certificate of withdrawal with the Secretary of State of Nevada, to withdraw the Company’s existing certificate of designation of Series H Preferred Stock, filed a certificate of designation for a new series of Series H Preferred Stock with the Secretary of State of Nevada, and issued 1,000 shares of Series H Preferred Stock to Andrew Van Noy, the Company’s chief executive officer, for services rendered. As of June 30, 2024, and December 31, 2023, the Company had zero shares of Series H Preferred stock outstanding.

  

Series I Preferred

 

On April 10, 2023, the Company designated 3,000,000 shares of its preferred stock as Series I Preferred Stock. Each share of Series I Preferred Stock has a stated value of $0.001. The Series I Preferred Stock is convertible into shares of the Company’s common stock at the option of the shareholder, at any time and from time to time, into four hundred (400) fully-paid and non-assessable shares of Common stock. The Series I Preferred Stock has voting rights equal to 400 common votes per Series I share on all matters upon which the holders of Common stock of the Company are entitled to vote, except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series I Preferred Stock.

 

On April 11, 2023, Hexagon Partners, Ltd. purchased 2,272,727 shares of Series I Preferred Stock at a purchase price of $2.20 per share. The Company also granted the Purchaser a six-month option (the “Hexagon Purchase Agreement”) from the date of the initial closing to purchase (i) up to 333,333 additional shares of Series I Preferred Stock for a purchase price of $6.00 per share, and (ii) up to 312,500 shares of Series I Preferred Stock for a purchase price of $7.20 per share. For so long as at least 50% of the Series I Preferred Stock purchased have not been redeemed by the Company or converted into common stock of the Company, Hexagon will have the right to designate two directors to the Company’s Board of Directors (the “Board”), and the Company may not increase the size of the Board above six directors without Hexagon’s prior written consent.

 

14

 

 

On January 29, 2024, the Company and Hexagon Partners amended the terms of the Hexagon Purchase Agreement (the “Amendment”). The Amendment provides for a ten-month option from the initial closing of the Purchase Agreement, to purchase (i) a second tranche consisting of up to 892,857 additional shares of Preferred Stock, at a price equal to $2.80 per share (the “Tranche B Option”), and (ii) a third tranche consisting of up to 168,269 additional shares of Preferred Stock, at a price equal to $10.40 per share. On January 30, 2024, the Purchaser exercised the Tranche B Option and the Company sold to the Purchaser 892,857 shares of Series I Preferred Stock at a price of $2.80 per share for gross proceeds of $2,500,000. The Company did not have a sufficient number of shares of Series I Preferred Stock authorized at the time the 892,857 shares were sold, and the amount of $2,500,000 has been recorded as Preferred Stock Payable on the Company’s balance sheet at June 30, 2024. See note 11.

 

As of June 30, 2024, and December 31, 2023, the Company had 2,272,727 shares of Series I Preferred Stock outstanding.

 

Series J Junior Participating Preferred

 

On June 7, 2023, the Company designated 700,000 shares of its preferred stock as Series J Junior Participating Preferred Stock. Each share of Series J Preferred Stock has a stated value of $0.001. Pursuant to the Rights Agreement, the Board declared a dividend distribution of one preferred share purchase right (a “Right”) for each outstanding share of common stock, held by the shareholders of the Company at the close of business on June 7, 2023 (the “Record Date”). Holders of the Company’s warrants and certain of its existing preferred stock (including the Series I Preferred stock issued pursuant to the Purchase Agreement) as of the Record Date were also issued one Right for each share of common stock that such holders would be entitled to receive upon full exercise or conversion of their warrants or existing preferred stock, as applicable. Each Right will entitle the holder to purchase one ten-thousandth of a share of Series J Junior Participating Preferred Stock, of the Company (the “Series J Preferred Shares”) at the purchase price set forth in the Rights Agreement. If issued, holders of the Series J Preferred Stock shall be entitled to receive 10,000 times the value of all declared cash and non-cash dividends paid to any and all junior classes of capital stock. The Series J Preferred Stock has voting rights equal to 10,000 votes on all matters upon which the holders of Common stock of the Company are entitled to vote, except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series J Preferred Stock. As of June 30, 2024, and December 31, 2023, the Company had zero shares of Series J Preferred Stock outstanding.

 

Series K Preferred

 

On March 21, 2024, the Company designated 1,000 shares of its preferred stock as Series K Preferred Stock.  The Series K Preferred Stock is not convertible into shares of the Company’s common stock and entitles the holder to 51% of the voting power of the Company’s shareholders, as set forth in the Certificate of Designation.  As of March 31, 2024, the Company had 1,000 shares of Series K Preferred Stock outstanding and held by Gerard Hug, the Chief Executive Officer of the Company. The 1,000 shares of Series K Preferred stock provided for automatic redemption by the Company at the par value of $0.001 per share on the sooner of: 1) sixty days (60) from the effective date of the Certificate of Designation, 2) on the date Gerard Hug ceases to serve as an officer, director or consultant of the Company, or 3) on the date that the Company’s shares of common stock first trade on any national securities exchange.  For the quarter ended March 31, 2024, the Company estimated the value of the Series K Preferred shares to be $477,000, which was included in SG&A expenses on the Income Statement and in cash flows from operating activities on the statement of cash flows.  

 

On May 20, 2024, the Company redeemed 1,000 shares of its Series K Preferred stock at its par value of $0.001 per share. As of June 30, 2024, there were 0 shares of Series K Preferred Stock outstanding. See note 11.

  

Common

 

Activity during the six months ended June 30, 2024

 

On April 8, 2024, our former Chief Executive Officer exercised 13,344,088 vested, in-the-money-options. The exercise was completed with a cashless transaction yielding a total of 9,822,731 newly issued shares.

 

Activity during the six months ended June 30, 2023

 

On February 8, 2023, in accordance with Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor, the Company submitted a purchase notice to the investor of a sale by the Company to the investor of 58,000,000 shares of common stock amounting to $230,975.

 

On February 16, 2023, in accordance with Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor, the Company submitted a purchase notice to the investor of a sale by the Company to the investor of 21,649,574 shares of common stock amounting to $110,687.

 

On February 28, 2023, in accordance with Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor, the Company submitted a purchase notice to the investor of a sale by the Company to the investor of 26,858,175 shares of common stock amounting to $102,110.

 

On March 13, 2023, in accordance with Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor, the Company submitted a purchase notice to the investor of a sale by the Company to the investor of 16,954,805 shares of common stock amounting to $61,367.

 

15

 

 

On March 23, 2023, in accordance with Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor, the Company submitted a purchase notice to the investor of a sale by the Company to the investor of 17,069,958 shares of common stock amounting to $50,867.

 

On April 4, 2023, in accordance with Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor (see Note 6), the Company submitted a purchase notice to the investor of a sale by the Company to the investor of 14,620,464 shares of common stock for a purchase price of $0.003 per share amounting to $43,421.

 

On June 28, 2023, our former Chief Financial Officer exercised 9,222,228 vested, in-the-money-options. The exercise was completed with a cashless transaction yielding a total of 3,931,113 newly issued shares.

 

7. STOCK OPTIONS AND WARRANTS

 

Stock Options

 

The Company used the historical industry index to calculate volatility, since the Company’s stock history did not represent the expected future volatility of the Company’s common stock.

 

The fair value of options granted during the six months ending June 30, 2024, and 2023, were determined using the Black Scholes method with the following assumptions:

 

   Six Months
Ended
June 30, 2024
   Six Months
Ended
June 30, 2023
 
Risk free interest rate   3.97%   4.49%
Stock volatility factor   132.75%   206%
Weighted average expected option life   3.5 years    3.5 years 
Expected dividend yield   
-
%   
-
%

 

A summary of the Company’s stock option activity and related information follows:

 

   Six months ended
June 30, 2024
   Year ended
December 31, 2023
 
   Options   Weighted
average
exercise
price
   Options   Weighted
average
exercise
price
 
Outstanding - beginning of year   875,566,666   $0.0086    879,733,332   $0.0092 
Granted   60,000,000    0.0070    100,000,000    0.0100 
Exercised   (13,344,088)   0.0019    (9,222,228)   0.0057 
Forfeited   (666,666)   0.0019    (94,944,438)   0.0185 
Outstanding - end of the year   921,555,912   $0.0086    875,566,666   $0.0086 
Exercisable at the end of the year   791,167,784   $0.0082    764,321,982   $0.0077 
Weighted average fair value of options granted during the period       $411,824        $1,000,000 

 

As of June 30, 2024, and December 31, 2023, the intrinsic value of the stock options was approximately $0 and $643,860, respectively. Stock option expense for the six months ended June 30, 2024, and 2023, was $302,479 and $836,261, respectively.

 

The Black Scholes option valuation model was developed for use in estimating the fair value of traded options, which do not have vesting restrictions and are fully transferable. In addition, option valuation models require the input of highly subjective assumptions, including the expected stock price volatility. Because the Company’s employee stock options have characteristics significantly different from those of traded options, and because changes in the subjective input assumptions can materially affect the fair value estimate, in management’s opinion, the existing models do not necessarily provide a reliable single measure of the fair value of its employee stock options.

 

16

 

 

The weighted average remaining contractual life of options outstanding as of June 30, 2024, was as follows:

 

Exercise prices     Number of options outstanding     Weighted Average remaining
contractual life (years)
 
               
$ 0.0018       17,000,000       0.092  
$ 0.0019       236,555,912       2.08  
$ 0.0053       10,000,000       5.28  
$ 0.0068       307,000,000       1.52  
$ 0.0100       100,000,000       3.93  
$ 0.0130       15,000,000       5.34  
$ 0.0131       60,000,000       5.12  
$ 0.0150       35,000,000       5.15  
$ 0.0295       81,000,000       0.59  
$ 0.0070       60,000,000       4.53  
          921,555,912          

 

Warrants

 

As of June 30, 2024, and December 31, 2023, there were 162,703,869 warrants outstanding. There were no warrants issued during the six months ended June 30, 2024, and 2023.

 

A summary of the Company’s warrant activity and related information follows:

 

   Six months ended
June 30, 2024
   Year ended
December 31, 2023
 
   Warrants   Weighted
average
exercise
price
   Warrants   Weighted
average
exercise
price
 
Outstanding - beginning of period   162,703,869   $0.048    162,703,869   $0.048 
Issued   
-
    
-
    
-
    
-
 
Exercised   
-
    
-
    
-
    
-
 
Forfeited   
-
    
-
    
-
    
-
 
Outstanding - end of period   162,703,869   $0.048    162,703,869   $0.048 
Exercisable at the end of period   162,703,869   $0.048    162,703,869   $0.048 
Weighted average fair value of warrants granted during the period       $
-
        $
-
 

 

Warrant expense for the six months ended June 30, 2024, and 2023 was $0.

 

8. RELATED PARTIES

 

In March 2023, the Company contracted with Parscale Strategy to bolster sales efforts to bring in new clients. Parscale Strategy is wholly owned by Brad Parscale. Post Hexagon Partners purchasing 49% of the outstanding capital stock of the Company in April 2023, Brad Parscale is no longer a related party, and the contract is still in effect as of June 30, 2024.

 

In February 2023, The Design Annex contracted with the Company to outsource certain creative design and social media marketing activities and AiAdvertising contracted with The Design Annex to perform certain creative design activities. The Design Annex is wholly owned by Jill Giles. Post Hexagon Partners purchasing 49% of the outstanding capital stock of the Company in April 2023, Jill Giles is no longer a related party, and the contracts are still in effect as of June 30, 2024.

 

9. CONCENTRATIONS  

 

For the six months ended June 30, 2024, and 2023, the Company had five and three major customers who represented approximately 55% and 63% of total revenue, respectively. At June 30, 2024 and December 31, 2023, accounts receivable from two and three customers represented approximately 47% and 72% of total accounts receivable, respectively. The two customers comprising the concentration within the accounts receivable are not included in the five customers that comprise the concentration with the revenues discussed above.

 

17

 

 

10. COMMITMENTS AND CONTINGENCIES

 

Leases

 

In February 2016, the FASB issued ASU 2016-02, “Leases” Topic 842, which amends the guidance in former ASC Topic 840, Leases. The new standard increases transparency and comparability most significantly by requiring the recognition by lessees of right-of-use (“ROU”) assets and lease liabilities on the balance sheet for all leases longer than 12 months. Under the standard, disclosures are required to meet the objective of enabling users of financial statements to assess the amount, timing, and uncertainty of cash flows arising from leases. For lessees, leases will be classified as finance or operating, with classification affecting the pattern and classification of expense recognition in the income statement, over the expected term on a straight-line basis. Operating leases are recognized on the balance sheet as right-of-use assets, current operating lease liabilities and non-current operating lease liabilities. We determine if an arrangement is a lease at inception. Operating leases are included in operating lease right-of-use (“ROU”) assets and operating lease liabilities on our consolidated balance sheets. Finance leases are included in property and equipment, current liabilities, and long-term liabilities on our consolidated balance sheets.

 

The Company adopted the new lease guidance effective January 1, 2019, using the modified retrospective transition approach, applying the new standard to all of its leases existing at the date of initial application which is the effective date of adoption. Consequently, financial information will not be updated and the disclosures required under the new standard will not be provided for dates and periods before January 1, 2019. The Company has elected the practical expedient to combine lease and non-lease components as a single component. We did not elect the hindsight practical expedient which permits entities to use hindsight in determining the lease term and assessing impairment. The adoption of the lease standard did not change our previously reported consolidated statements of operations and did not result in a cumulative catch-up adjustment to opening equity.

 

The interest rate implicit in lease contracts is typically not readily determinable. As such, the Company utilizes its incremental borrowing rate of 10%, which is the rate incurred to borrow on a collateralized basis over a similar term an amount equal to the lease payments in a similar economic environment. In calculating the present value of the lease payments, the Company elected to utilize its incremental borrowing rate based on the remaining lease terms as of the January 1, 2019, adoption date.

 

Operating lease ROU assets and operating lease liabilities are recognized based on the present value of the future minimum lease payments over the lease term at the commencement date. The operating lease ROU asset also includes any lease payments made and excludes lease incentives and initial direct costs incurred, if any. Our lease terms may include options to extend or terminate the lease when it is reasonably certain that we will exercise that option. Our leases have remaining lease terms of 1 year to 3 years, some of which include options to extend the lease term for up to an undetermined number of years.

 

Operating Leases

 

On August 1, 2022, the Company signed a lease agreement with JJ Real Co., an unrelated party, which commenced on August 1, 2022, for approximately 2,000 square feet, located at 1114 S St. Mary’s Street - Suite 120, San Antonio, TX 78210, for $3,333 per month, includes a pro rata share of the common building expenses and each year the monthly lease payment is subject to change per the lease agreement. The lease expires on July 31, 2027. The lease expiration is greater than twelve months, thus included on the Balance Sheet as Right-of-Use lease. This lease does not include a residual value guarantee, nor do we expect any material exit costs. As of August 1, 2022, we determined that this lease meets the criterion to be classified as a ROU Asset and is included on the balance sheet as Right-Of-Use Assets. As of June 30, 2024, and December 31, 2023, the ROU asset and liability balances of this lease were $125,692 and $147,480, respectively. During February 2023, JJ Real Co transferred ownership of the building, and our lease located at 1114 S St. Mary’s - Suite 120, San Antonio, TX 78210, to Hooks Holding Ltd., a non-related party. No details of our lease or commitments have changed with the ownership transfer.

 

The following is a schedule, by years, of future minimum lease payments required under the operating and finance leases.

 

   ROU
Operating
Leases
 
Six months ending December 31, 2024   35,834 
Year ending December 31, 2025   49,333 
Year ending December 31, 2026   51,333 
Year ending December 31, 2027   17,333 
Year ending December 31, 2028   
 
Thereafter   
 
Total  $153,833 
Less imputed interest   (22,308)
Total liability  $131,525 

 

18

 

 

Other information related to leases is as follows:

 

Lease Type  Weighted
Average
Remaining
Term
  Weighted
Average
Discount
Rate (1)
 
Operating Leases  37 months   10%

 

(1) This discount rate is consistent with our borrowing rates from various lenders.

 

Legal Matters

 

The Company may be involved in legal actions and claims arising in the ordinary course of business, from time to time, none of which at this time the Company considers to be material to the Company’s business or financial condition.

 

11. SUBSEQUENT EVENTS

 

Management has evaluated subsequent events according to ASC TOPIC 855 as the date of the financial statements and has determined the following reportable events:

  

On October 9, 2024, the Company filed a Certificate of Amendment with the Secretary of State of the State of Nevada (the “Certificate of Amendment”), thereby amending the Certificate of Designation of Preferences, Rights and Limitations of Series I Preferred Stock, as previously filed with the Secretary of State of the State of Nevada on April 10, 2023 (the “Certificate of Designation”). The Certificate of Amendment amended the Certificate of Designation to increase the authorized number of shares of Series I Preferred Stock from 3,000,000 to 3,400,000. The Certificate of Amendment became effective with the Secretary of State of the State of Nevada upon filing.

 

On October 11, 2024, the Company issued 892,857 shares of Series I Preferred Stock which had previously been subscribed at a price of $2.80 per share.

 

19

 

 

Item 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

 

Cautionary Statements

 

The following Management’s Discussion and Analysis should be read in conjunction with our Consolidated Financial Statements and the related notes thereto as set forth in our Form 10-K for the year ended December 31, 2023, and the Consolidated Financial Statements and notes thereto included in Item 1 of this Quarterly Report on Form 10-Q. The Management’s Discussion and Analysis contains forward-looking statements that involve risks and uncertainties, such as statements of our plans, objectives, expectations and intentions. Any statements that are not statements of historical fact are forward-looking statements. When used, herein, the words “believe,” “plan,” “intend,” “anticipate,” “target,” “estimate,” “expect,” and the like, and/or future-tense or conditional constructions (“will,” “may,” “could,” “should,” etc.), or similar expressions, identify certain of these forward-looking statements. These forward-looking statements are subject to risks and uncertainties that could cause actual results or events to differ materially from those expressed or implied by the forward-looking statements in this quarterly report. Our actual results and the timing of events could differ materially from those anticipated in these forward-looking statements as a result of several factors including, but not limited to, those noted under the “Risk Factors” section of the reports we file with the Securities and Exchange Commission. We do not undertake any obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this quarterly report, except as may by required under applicable law.

 

Overview-

 

AiAdvertising’s primary focus is to disrupt the digital advertising world by offering a solution that harnesses the power of artificial intelligence (AI) to enable marketers to increase productivity, efficiency, and performance.

 

Critical Accounting Policies

 

Our discussion and analysis of our financial condition and results of operations, including the discussion on liquidity and capital resources, are based upon our financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. On an ongoing basis, management re-evaluates its estimates and judgments, particularly those related to the determination of the estimated recoverable amounts of trade accounts receivable, impairment of long-lived assets, revenue recognition, and deferred tax assets. We believe the following critical accounting policies require more significant judgment and estimates used in the preparation of the financial statements.

 

Among the significant judgments made by management in the preparation of our financial statements are the following:

 

Revenue Recognition

 

On January 1, 2018, the Company adopted ASU 2014-09 Revenue from Contracts with Customers and all subsequent amendments to the ASU (collectively, “ASC 606”), using the modified retrospective method applied to those contracts which were not completed as of January 1, 2018. Results for reporting periods beginning after January 1, 2018, are presented under Topic 606, while prior period amounts are not adjusted and continue to be reported in accordance with our historic accounting under Topic 605. Revenues are recognized when control of the promised goods or services is transferred to our customers, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services. The adoption of ASC 606 did not have a material impact on the Company’s Consolidated Financial Statements. See footnote 3 for a disclosure of our use of estimates and judgement, as it relates to revenue recognition.

 

Included in revenue are costs that are reimbursed by our clients, including third party services, such as photographers and stylists, furniture, supplies, and the largest component, digital advertising. We have determined, based on our review of ASC 606-10-55-39, that the amounts classified as reimbursable costs should be recorded as gross, due to the following factors:

 

  The Company is primarily in control of the inputs of the project and responsible for the completion of the client contract;

 

  We have discretion in establishing price; and

 

  We have discretion in supplier selection.

 

20

 

 

Accounts Receivable

 

The Company extends credit to its customers, who are located nationwide. Accounts receivable are customer obligations due under normal trade terms. The Company performs continuing credit evaluations of its customers’ financial condition. Management reviews accounts receivable on a regular basis, based on contracted terms and how recently payments have been received to determine if any such amounts will potentially be uncollected. The Company includes any balances that are determined to be uncollectible in its allowance for doubtful accounts. After all attempts to collect a receivable have failed, the receivable is written off. The balances of the allowance account at June 30, 2024 and December 31, 2023 were $70,796 and $191,889, respectively.

 

Impairment of Long-Lived Assets

 

The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the assets may not be fully recoverable. To determine recoverability of a long-lived asset, management evaluates whether the estimated future undiscounted net cash flows from the asset are less than its carrying amount. If impairment is indicated, the long-lived asset would be written down to fair value. Fair value is determined by an evaluation of available price information at which assets could be bought or sold, including quoted market prices, if available, or the present value of the estimated future cash flows based on reasonable and supportable assumptions.

 

Indefinite Lived Intangibles and Goodwill Assets

 

The Company accounts for business combinations under the acquisition method of accounting in accordance with ASC 805, “Business Combinations,” where the total purchase price is allocated to the tangible and identified intangible assets acquired and liabilities assumed based on their estimated fair values. The purchase price is allocated using the information currently available, and may be adjusted, up to one year from acquisition date, after obtaining more information regarding, among other things, asset valuations, liabilities assumed and revisions to preliminary estimates. The purchase price in excess of the fair value of the tangible and identified intangible assets acquired less liabilities assumed is recognized as goodwill.

 

The Company tests for indefinite lived intangibles and goodwill impairment in the fourth quarter of each year and whenever events or circumstances indicate that the carrying amount of the asset exceeds its fair value and may not be recoverable. In accordance with its policies, the Company performed a qualitative assessment of indefinite lived intangibles and goodwill at December 31, 2023 and determined the fair value of each intangible asset and goodwill did not exceed the respective carrying values. Therefore, no impairment of indefinite lived intangibles and goodwill was recognized.

 

The impairment test conducted by the Company includes an assessment of whether events occurred that may have resulted in impairment of goodwill and intangible assets. Because it was determined that events had occurred which effected the fair value of goodwill and intangible assets, the Company conducted the two-step approach to determine the fair value and required adjustment. The steps are as follows:

 

  1. Based on the totality of qualitative factors, determine whether the carrying amount of the intangible asset may not be recoverable. Qualitative factors and key assumptions reviewed include the following:

 

  Increases in costs, such as labor, materials or other costs that could negatively affect future cash flows. The Company assumed that costs associated with labor, materials, and other costs should be consistent with fair market levels. If the costs were materially higher than fair market levels, then such costs may adversely affect the future cash flows of the Company or reporting units.

 

  Financial performance, such as negative or declining cash flows, or reductions in revenue may adversely affect recoverability of the recorded value of the intangible assets. During our analysis, the Company assumes that revenues should remain relatively consistent or show gradual growth month-to-month and quarter-to-quarter. If we report revenue declines, instead of increases or flat levels, then such condition may adversely affect the future cash flows of the Company or reporting units.

 

  Legal, regulatory, contractual, political, business or other factors that could affect future cash flows. During our analysis, the Company assumes that the legal, regulatory, political or business conditions should remain consistent, without placing material pressure on the Company or any of its reporting units. If such conditions were to become materially different than what has been experienced historically, then such conditions may adversely affect the future cash flows of the Company or reporting units.

 

  Entity-specific events such as losses of management, key personnel, or customers, may adversely affect future cash flows. During our analysis, the Company assumes that members of management, key personnel, and customers will remain consistent period-over-period. If not effectively replaced, the loss of members of management and key employees could adversely affect operations, culture, morale and overall success of the company. In addition, if material revenue from key customers is lost and not replaced, then future cash flows will be adversely affected.

 

21

 

 

  Industry or market considerations, such as competition, changes in the market, changes in customer dependence on our service offering, or obsolescence could adversely affect the Company or its reporting units. We understand that the market we serve are constantly changing, requiring us to change with it. During our analysis, we assume that we will address new opportunities in service offering and industries served. If we do not make such changes, then we may experience declines in revenue and cash flow, making it difficult to re-capture market share.

 

  Macroeconomic conditions such as deterioration in general economic conditions or limitations on accessing capital could adversely affect the Company. During our analysis, we acknowledge that macroeconomic factors, such as the economy, may affect our business plan because our customers may reduce budgets for our services. If there are material declines in the economy, which lead to reductions in revenue then such conditions may adversely affect the Company.

 

  2. Compare the carrying amount of the intangible asset to the fair value.

 

  3. If the carrying amount is greater than the fair value, then the carrying amount is reduced to reflect fair value.

 

During the six months ended June 30, 2024, the Company decided not to renew its rights to the domain name “CLOUDCOMMERCE.COM” and recorded an impairment to intangible assets in the amount of $20,202.

 

Goodwill and Intangible assets are comprised of the following, presented as net of amortization:

 

   June 30, 2024 
   AiAdvertising   Total 
Domain name              -                       - 
Total  $-   $- 

 

   December 31, 2023 
   AiAdvertising   Total 
Domain name   20,202      20,202 
Total  $20,202   $20,202 

 

Business Combinations

 

The Company allocates the fair value of purchase consideration to the tangible assets acquired, liabilities assumed and intangible assets acquired based on their estimated fair values. The excess of the fair value of purchase consideration over the fair values of these identifiable assets and liabilities is recorded as goodwill. Such valuations require management to make significant estimates and assumptions, especially with respect to intangible assets. Significant estimates in valuing certain intangible assets include, but are not limited to, future expected cash flows from acquired customer lists, acquired technology, and trade names from a market participant perspective, useful lives and discount rates. Management’s estimates of fair value are based upon assumptions we believe to be reasonable, but which are inherently uncertain and unpredictable and, as a result, actual results may differ from estimates. During the measurement period, which is one year from the acquisition date, we may record adjustments to the assets acquired and liabilities assumed, with the corresponding offset to goodwill. Upon the conclusion of the measurement period, any subsequent adjustments are recorded to earnings.

 

Fair value of financial instruments

 

The Company’s financial instruments, including cash and cash equivalents, accounts receivable, accounts payable, and accrued liabilities are carried at cost, which approximates their fair value, due to the relatively short maturity of these instruments. As of June 30, 2024, and December 31, 2023, the Company has zero notes payable.

 

Fair value is defined as the price to sell an asset or transfer a liability, between market participants at the measurement date. Fair value measurements assume that the asset or liability is (1) exchanged in an orderly manner, (2) the exchange is in the principal market for that asset or liability, and (3) the market participants are independent, knowledgeable, able and willing to transact an exchange. Fair value accounting and reporting establishes a framework for measuring fair value by creating a hierarchy for observable independent market inputs and unobservable market assumptions and expands disclosures about fair value measurements. Considerable judgment is required to interpret the market data used to develop fair value estimates. As such, the estimates presented herein are not necessarily indicative of the amounts that could be realized in a current exchange. The use of different market assumptions and/or estimation methods could have a material effect on the estimated fair value.

 

Off-Balance Sheet Arrangements

 

None

 

22

 

 

Recent Accounting Pronouncements

 

The Company does not elect to delay complying with any new or revised accounting standards, but to apply all standards required of public companies, according to those required application dates.

 

Management reviewed accounting pronouncements issued during the quarter ended June 30, 2024, and no pronouncements were adopted during the period.

 

Management reviewed accounting pronouncements issued during the year ended December 31, 2023, and no pronouncements were adopted during the period.

 

Recent Developments

 

Certificate of Amendment to Certificate of Designation of Series I Preferred Stock

 

On October 9, 2024, we filed a Certificate of Amendment with the Secretary of State of the State of Nevada (the “Certificate of Amendment”), thereby amending the Certificate of Designation of Preferences, Rights and Limitations of Series I Preferred Stock, as previously filed with the Secretary of State of the State of Nevada on April 10, 2023 (the “Certificate of Designation”). The Certificate of Amendment amended the Certificate of Designation to increase the authorized number of shares of Series I Preferred Stock from 3,000,000 to 3,400,000. The Certificate of Amendment became effective with the Secretary of State of the State of Nevada upon filing. 

 

Results of Operations for the Three Months Ended June 30, 2024, Compared to the Three Months Ended June 30, 2023

 

REVENUE

 

Total revenue for the three months ended June 30, 2024, increased by $713,688 to $2,307,729, compared to $1,594,041 for the three months ended June 30, 2023. The increase was primarily due to increases in Digital Marketing, Creative Design, and Platform License fees.

 

COST OF REVENUE

 

Cost of revenue for the three months ended June 30, 2024, increased by $505,930 to $2,459,866, compared to $1,953,936 for the three months ended June 30, 2023. The increase was primarily due to the increase in purchased media within digital marketing. 

 

SELLING, GENERAL, AND ADMINISTRATIVE EXPENSES

 

Selling, general and administrative (SG&A) expenses for the three months ended June 30, 2024, decreased by $658,359 to $1,306,990 compared to $1,965,349 for the three months ended June 30, 2023. The decrease was due to concerted efforts to reduce costs across all expense categories, including payroll, promotion, and research and development.

  

OTHER INCOME (EXPENSE)

 

Total other income (expense) for the three months ended June 30, 2024, was $3,898, a change of $438,919 compared to other income (expense) of ($435,021) for the three months ended June 30, 2023. The Company received an ERC tax credit in the amount of $435,021 during the prior period for maintaining employment during the COVID-19 crisis; there was no comparable transaction during the current period.

 

NET LOSS

 

The net loss for the three months ended June 30, 2024, was $1,463,025, a decrease of $427,198 compared to the net loss of $1,890,223 for the three months ended June 30, 2023. The decrease in net loss for the period was primarily due to increased revenue, combined with reduced SG&A expenses, slightly offset by higher media purchasing costs. 

 

Results of Operations for the Six Months Ended June 30, 2024, Compared to the Six Months Ended June 30, 2023

 

REVENUE

 

Total revenue for the six months ended June 30, 2024, increased by $558,259 to 4,327,052 compared to $3,768,793 for the six months ended June 30, 2023. The increase was primarily due to an increase in Creative Design and Platform License fees.

 

23

 

 

COST OF REVENUE

 

Cost of revenue for the six months ended June 30, 2024, increased by $645,754 to $4,255,139 compared to $3,609,385 for the six months ended June 30, 2023. The increase was primarily due to the increase in purchased media within digital marketing. 

 

SELLING, GENERAL, AND ADMINISTRATIVE EXPENSES

 

Selling, general and administrative (SG&A) expenses for the six months ended June 30, 2024, increased by $3,702 to $3,371,647 compared to $3,367,945 for the six months ended June 30, 2023. Due to the reduction in SG&A costs in the second quarter of fiscal 2024, SG&A costs for the year are essentially unchanged from the prior period.

 

IMPAIRMENT OF INTANGIBLE ASSETS

 

During the six months ended June 30, 2024, we recorded an impairment in certain intangible assets consisting of domain names in the amount $20,202. There was no comparable transaction in the prior period.

 

OTHER INCOME (EXPENSE)

 

Total other income (expense) for the six months ended June 30, 2024, was $3,898, a change of $438,919 compared to other income (expense) of ($435,021) for the three months ended June 30, 2023. The Company received an ERC tax credit in the amount of $435,021 during the prior period for maintaining employment during the COVID-19 crisis; there was no comparable transaction during the current period.

 

NET LOSS

 

The net loss for the six months ended June 30, 2024, was $3,323,834, an increase of $550,323 compared to the net loss of $2,773,511 for the six months ended June 30, 2023. The increase in net loss for the period was primarily due to a decrease in Other Income from the effect of the ERC credit in the prior period and an increase in SG&A expensed stock-based compensation. 

 

LIQUIDITY AND CAPITAL RESOURCES

 

The Company had a net working capital deficit of $1,206,074 on June 30, 2024, compared to a net working capital deficit of $992,461 on December 31, 2023.

 

Cash flow used in operating activities was $2,144,941 for the six months ended June 30, 2024, compared to cash flow used in operating activities of $3,245,612 for the six months ended June 30, 2023. The increase in cash flow used in operating activities of $811,923 was primarily due to changes in the components of working capital: changes in accounts receivable balances resulted in an increase in cash of $92,896 during the six months ended June 30, 2024, compared to ($632,632 during the prior period; and changes in deferred revenue resulted in an increase of cash in the amount of $248,013 during the six months ended June 30, 2024, compared to 0 during the prior period.

 

Cash flow provided by investing activities was $0 for the six months ended June 30, 2024, and 2023.

 

24

 

 

Cash flow provided by financing activities was $2,499,999 for the six months ended June 30, 2024, compared to cash flow provided by financing activities of $5,599,427 for the six months ended June 30, 2023. During the six months ended June 30, 2024, the Company received proceeds of $2,500,000 from the sale of preferred stock, compared to $5,000,000 from the sale of preferred stock in the prior period. Also, during the prior period, the Company received proceeds of $599,427 from the sale of common stock. The Company also paid $1 for the redemption of preferred stock during the current period.

 

Liquidity is the ability of a company to generate funds to support its current and future operations, satisfy its obligations, and otherwise operate on an ongoing basis. Significant factors in the management of liquidity are funds generated by operations, levels of accounts receivable and accounts payable and capital expenditures.

 

As of June 30, 2024, the Company had an equity line financing relationship with one investor. During the current period, the investor provides short-term financing under a stock purchase arrangement disclosed in footnote 6. The Company does not have any long-term sources of liquidity. As of June 30, 2024, there were no unused sources of liquidity, nor were there any commitments of material capital expenditures.

 

The Company has negative monthly cash flows from operations of approximately $200,000. The Company’s current cash is not sufficient to sustain the Company’s operations for approximately 12 months without additional borrowings or further sales of stock. To satisfy cash needs, the Company relies on the sale of capital stock or can introduce borrowing mechanisms to fund operations, as discussed above.

 

The consolidated financial statements of the Company have been prepared on a going concern basis of accounting, which contemplates continuity of operations, realization of assets and liabilities and commitments in the normal course of business. Management believes that our current cash flow will sustain our operations and obligations as they become due, additionally will allow the development of our core business operations. Furthermore, the Company anticipates that it will raise additional capital through investments from our existing shareholders, prospective new investors and future revenue generated by our operations.

 

Any additional capital we may raise through the sale of equity or equity-backed securities may dilute current stockholders’ ownership percentages and could also result in a decrease in the fair market value of our equity securities. The terms of the securities issued by us in future capital transactions may be more favorable to new investors and may include preferences, superior voting rights and the issuance of warrants or other derivative securities which may have a further dilutive effect.

 

Furthermore, any additional debt or equity or other financing that we may need may not be available on terms favorable to us, or at all. If we are unable to obtain required additional capital, we may have to curtail our growth plans or cut back on existing business. Further, we may not be able to continue operations if we do not generate sufficient revenues from operations.

 

We may incur substantial costs in pursuing future capital financing, including investment banking fees, legal fees, accounting fees, securities law compliance fees, printing and distribution expenses and other costs. We may also be required to recognize non-cash expenses in connection with certain securities we issue, such as convertible notes and warrants, which may adversely impact our reported financial results.

 

25

 

 

Item 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

 

Not required for smaller reporting companies.

 

Item 4. CONTROLS AND PROCEDURES

 

Evaluation of Disclosure Controls and Procedures

 

Management, with the participation of the Company’s principal executive officer and principal financial officer, evaluated the effectiveness of the Company’s disclosure controls and procedures (as defined in Rule 13a-15(e) and Rule 15d-15(e) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), as of the end of the period covered by this report to ensure that information required to be disclosed by the Company in the reports that it files or submits under the Exchange Act is (i) recorded, processed, summarized and reported, within the time periods specified in the Commission’s rules and forms and (ii) accumulated and communicated to the Company’s management, including its principal executive and principal financial officers, as appropriate to allow timely decisions regarding required disclosure.

 

Based on that evaluation, our management concluded that, due to material adjusting entries related to stock issuances, as of June 30, 2024, our disclosure controls and procedures were ineffective.

 

Changes in Internal Controls over Financial Reporting

 

There have been no changes in the Company’s internal control over financial reporting that occurred during the Company’s last fiscal quarter ended June 30, 2024, that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

 

Inherent Limitations on Effectiveness of Controls

 

The Company’s management does not expect that its disclosure controls or its internal control over financial reporting will prevent or detect all error and all fraud. A control system, no matter how well designed and operated, can provide only reasonable, not absolute, assurance that the control system’s objectives will be met. The design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Further, because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include the realities that judgments in decision making can be faulty and that breakdowns can occur because of simple error or mistake. Controls can also be circumvented by the individual acts of some persons, by collusion of two or more people, or management override of the controls. The design of any system of controls is based in part on certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Projections of any evaluation of controls effectiveness to future periods are subject to risks. Over time, controls may become inadequate because of changes in conditions or deterioration in the degree of compliance with policies or procedures.

 

26

 

 

PART II. - OTHER INFORMATION

 

Item 1. LEGAL PROCEEDINGS

 

The Company may be involved in legal actions and claims arising in the ordinary course of business from time to time in the future. However, at this time there are no current legal proceedings to which the Company or any of its subsidiaries is a party or of which any of their property is the subject.

 

Item 1A. RISK FACTORS

 

There have been no material changes to the risk factors disclosed in “Risk Factors” in our Form 10-K filed with the SEC on September 12, 2024.

 

Item 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

 

None.

 

Item 3. DEFAULTS UPON SENIOR SECURITIES

 

None.

 

Item 4. MINE SAFETY DISCLOSURES

 

Not applicable.

 

Item 5. OTHER INFORMATION

 

Rule 10b5-1 Trading Arrangement

 

During the six months ended June 30, 2024, no director or officer of the Company adopted or terminated a “Rule 10b5-1 trading arrangement” or “non-Rule 10b5-1 trading arrangement,” as each term is defined in Item 408(a) of Regulation S-K.

 

Item 6. EXHIBITS

 

(a) Exhibits

 

EXHIBIT NO.   DESCRIPTION
31.1   Section 302 Certification*
31.2   Section 302 Certification*
32.1   Section 906 Certification**
32.2   Section 906 Certification **
101.INS   Inline XBRL Instance Document
101.SCH   Inline XBRL Taxonomy Extension Schema Document
101.CAL   Inline XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF   Inline XBRL Taxonomy Extension Definition Linkbase Document
101.LAB   Inline XBRL Taxonomy Extension Label Linkbase Document
101.PRE   Inline XBRL Taxonomy Extension Presentation Linkbase Document
104   Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)

 

*Filed herewith.

 

** Furnished herewith.

 

27

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 

  AIADVERTISING, INC.
  (Registrant)
     
Dated: November 12, 2024 By: /s/ Gerard Hug
    Gerard Hug
Chief Executive Officer
(Principal Executive Officer)
     
    /s/ John C. Small
    John Small
Chief Financial Officer
(Principal Financial and Accounting Officer)

 

 

28

 


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Exhibit 31.1

 

CERTIFICATION

 

I, Gerard Hug, certify that:

 

1.I have reviewed this Quarterly Report on Form 10-Q of AiAdvertising, Inc.

 

2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report.

 

3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report.

 

4.The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

 

a.Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

 

b.Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

 

c.Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

 

d.Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting.

 

5.The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (of persons performing the equivalent functions):

 

a.All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

 

b.Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

 

Dated: November 12, 2024  
     
By: /s/ Gerard Hug  
  Gerard Hug  
  Chief Executive Officer  
  (Principal Executive Officer)  

Exhibit 31.2

 

CERTIFICATION

 

I, John Small, certify that:

 

1.I have reviewed this Quarterly Report on Form 10-Q of AiAdvertising, Inc.

 

2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report.

 

3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report.

 

4.The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

 

a.Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

 

b.Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

 

c.Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation.

 

d.Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

 

5.The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (of persons performing the equivalent functions):

 

a.All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

 

b.Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

 

Dated: November 12, 2024  
     
By: /s/ John C. Small  
  John Small  
  Chief Financial Officer  
  (Principal Financial and Accounting Officer)  

 

Exhibit 32.1

 

SECTION 906 CERTIFICATION

 

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

 

In connection with the Quarterly Report of AiAdvertising, Inc. (the “Company”) on Form 10-Q for the period ending June 30, 2024 (the “Report”) I, Gerard Hug, Chief Executive Officer and President of the Company, certify, pursuant to 18 USC Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to the best of my knowledge and belief:

 

(1)The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

 

(2)The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

 

Dated: November 12, 2024  
     
By: /s/ Gerard Hug  
  Gerard Hug  
  Chief Executive Officer  
  (Principal Executive Officer)  

Exhibit 32.2

 

SECTION 906 CERTIFICATION

 

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

 

In connection with the Quarterly Report of AiAdvertising, Inc. (the “Company”) on Form 10-Q for the period ending June 30, 2024 (the “Report”) I, John Small, Chief Financial Officer of the Company, certify, pursuant to 18 USC Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to the best of my knowledge and belief:

 

(1)The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

 

(2)The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

 

Dated: November 12, 2024  
     
By: /s/ John C. Small  
  John Small  
  Chief Financial Officer  
  (Principal Financial and Accounting Officer)  
v3.24.3
Cover - shares
6 Months Ended
Jun. 30, 2024
Nov. 12, 2024
Document Information [Line Items]    
Document Type 10-Q  
Document Quarterly Report true  
Document Transition Report false  
Entity Interactive Data Current No  
Amendment Flag false  
Document Period End Date Jun. 30, 2024  
Document Fiscal Year Focus 2024  
Document Fiscal Period Focus Q2  
Entity Information [Line Items]    
Entity Registrant Name AiADVERTISING, INC.  
Entity Central Index Key 0000743758  
Entity File Number 000-13215  
Entity Tax Identification Number 30-0050402  
Entity Incorporation, State or Country Code NV  
Current Fiscal Year End Date --12-31  
Entity Current Reporting Status No  
Entity Shell Company false  
Entity Filer Category Non-accelerated Filer  
Entity Small Business true  
Entity Emerging Growth Company false  
Entity Contact Personnel [Line Items]    
Entity Address, Address Line One 1114 S. St. Mary’s Street #120  
Entity Address, City or Town San Antonio  
Entity Address, State or Province TX  
Entity Address, Postal Zip Code 78210  
Entity Phone Fax Numbers [Line Items]    
City Area Code (917)  
Local Phone Number 273-8429  
Entity Listings [Line Items]    
Title of 12(b) Security N/A  
No Trading Symbol Flag true  
Entity Common Stock, Shares Outstanding   1,344,231,504
v3.24.3
Condensed Consolidated Balance Sheets - USD ($)
Jun. 30, 2024
Dec. 31, 2023
ASSETS    
Cash $ 465,957 $ 110,899
Accounts receivable, net 504,827 517,344
Prepaid and other current Assets 104,379 58,982
Total current assets 1,075,163 687,225
Property and equipment, net 58,776 72,948
Right-of-Use assets 125,692 147,480
Other assets:    
Lease deposit 10,369 8,939
Goodwill and other intangible assets, net 20,202
Total other assets 10,369 29,141
Total assets 1,270,000 936,794
Current liabilities:    
Accounts payable 1,245,529 1,567,751
Accrued expenses 216,652 46,430
Operating lease liability 37,657 33,572
Deferred revenue and customer deposit 781,399 533,386
Total current liabilities 2,281,237 2,181,139
Operating lease obligation, net of current portion 93,868 113,907
Total liabilities 2,375,105 2,295,046
Shareholders’ deficit:    
Preferred stock, value
Common stock, $0.001 par value; 10,000,000,000 and 2,000,000,000 authorized shares; 1,344,231,504 and 1,175,324,203 shares issued and outstanding, respectively 1,344,238 1,334,415
Additional paid in capital 57,933,119 56,865,961
Common stock payable, consisting of 5,000,000 shares valued at $0.1128 564,000 564,000
Preferred stock payable, consisting of 892,857 shares of Series I Preferred stock valued at $2.80 2,500,000
Accumulated deficit (63,448,866) (60,125,032)
TOTAL SHAREHOLDERS’ EQUITY (DEFICIT) (1,105,105) (1,358,252)
TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY (DEFICIT) 1,270,000 936,794
Series A Preferred Stock    
Shareholders’ deficit:    
Preferred stock, value
Series B Preferred Stock    
Shareholders’ deficit:    
Preferred stock, value 18 18
Series C Preferred Stock    
Shareholders’ deficit:    
Preferred stock, value 14 14
Series D Preferred Stock    
Shareholders’ deficit:    
Preferred stock, value 86 86
Series E Preferred Stock    
Shareholders’ deficit:    
Preferred stock, value 10 10
Series F Preferred Stock    
Shareholders’ deficit:    
Preferred stock, value
Series G Preferred Stock    
Shareholders’ deficit:    
Preferred stock, value 3 3
Series H Preferred Stock    
Shareholders’ deficit:    
Preferred stock, value
Series I Preferred Stock    
Shareholders’ deficit:    
Preferred stock, value 2,273 2,273
Series J Preferred Stock    
Shareholders’ deficit:    
Preferred stock, value
Series K Preferred Stock    
Shareholders’ deficit:    
Preferred stock, value
v3.24.3
Condensed Consolidated Balance Sheets (Parentheticals) - $ / shares
Jun. 30, 2024
Dec. 31, 2023
Preferred stock, par value (in Dollars per share) $ 0.001 $ 0.001
Preferred stock, shares authorized 5,000,000 5,000,000
Common stock par value (in Dollars per share) $ 0.001 $ 0.001
Common stock, shares authorized 10,000,000,000 2,000,000,000
Common stock, shares issued 1,344,231,504 1,175,324,203
Common stock, shares outstanding 1,344,231,504 1,175,324,203
Common stock, payable shares 5,000,000 5,000,000
Common stock, payable per share (in Dollars per share) $ 0.1128 $ 0.1128
Preferred stock payable, consisting of shares 892,857 892,857
Preferred stock payable, par value (in Dollars per share) $ 2.8 $ 2.8
Series A Preferred Stock    
Preferred stock, shares authorized 10,000 10,000
Preferred stock, shares issued 0 0
Preferred stock, shares outstanding 0 0
Series B Preferred Stock    
Preferred stock, shares authorized 25,000 25,000
Preferred stock, shares issued 18,025 18,025
Preferred stock, shares outstanding 18,025 18,025
Series C Preferred Stock    
Preferred stock, shares authorized 25,000 25,000
Preferred stock, shares issued 14,425 14,425
Preferred stock, shares outstanding 14,425 14,425
Series D Preferred Stock    
Preferred stock, shares authorized 90,000 90,000
Preferred stock, shares issued 86,021 90,000
Preferred stock, shares outstanding 86,021 90,000
Series E Preferred Stock    
Preferred stock, shares authorized 10,000 10,000
Preferred stock, shares issued 10,000 10,000
Preferred stock, shares outstanding 10,000 10,000
Series F Preferred Stock    
Preferred stock, shares authorized 800,000 800,000
Preferred stock, shares issued 0 0
Preferred stock, shares outstanding 0 0
Series G Preferred Stock    
Preferred stock, shares authorized 2,600 2,600
Preferred stock, shares issued 2,597 2,597
Preferred stock, shares outstanding 2,597 2,597
Series H Preferred Stock    
Preferred stock, shares authorized 1,000 1,000
Preferred stock, shares issued 0 0
Preferred stock, shares outstanding 0 0
Series I Preferred Stock    
Preferred stock, shares authorized 3,000,000 3,000,000
Preferred stock, shares issued 2,272,727 2,272,727
Preferred stock, shares outstanding 2,272,727 2,272,727
Series J Preferred Stock    
Preferred stock, shares authorized 700 700
Preferred stock, shares issued 0 0
Preferred stock, shares outstanding 0 0
Series K Preferred Stock    
Preferred stock, shares authorized 1,000 1,000
Preferred stock, shares issued 0 0
Preferred stock, shares outstanding 0 0
v3.24.3
Condensed Consolidated Statements of Operations (Unaudited) - USD ($)
3 Months Ended 6 Months Ended
Jun. 30, 2024
Jun. 30, 2023
Jun. 30, 2024
Jun. 30, 2023
Income Statement [Abstract]        
Revenue $ 2,307,729 $ 1,594,041 $ 4,327,052 $ 3,768,793
Cost of Revenue 2,459,866 1,953,936 4,255,139 3,609,385
Gross Profit (loss) (152,137) (359,895) 71,913 159,408
Sales, general, and administrative expenses 1,306,990 1,965,349 3,371,647 3,367,945
Impairment of intangible assets 20,202
Total operating expenses 1,306,990 1,965,349 3,391,849 3,367,945
Loss from operations (1,459,127) (2,325,244) (3,319,936) (3,208,537)
Other income (expense):        
Other income (expense) (3,898) 435,021 (3,898) 435,026
Total other income (expense) (3,898) 435,021 (3,898) 435,026
Loss from operations before income taxes (1,463,025) (1,890,223) (3,323,834) (2,773,511)
Provision for income taxes
Net Loss (1,463,025) (1,890,223) (3,323,834) (2,773,511)
Dividends on preferred stock
Net loss attributable to common shareholders $ (1,463,025) $ (1,890,223) $ (3,323,834) $ (2,773,511)
Net loss per share:        
Basic (in Dollars per share) $ 0 $ 0 $ 0 $ 0
Diluted (in Dollars per share) $ 0 $ 0 $ 0 $ 0
Weighted-average common shares outstanding:        
Basic (in Shares) 1,348,367,967 1,329,921,400 1,343,888,370 1,281,214,213
Diluted (in Shares) 1,348,367,967 1,329,921,400 1,343,888,370 1,281,214,213
v3.24.3
Condensed Consolidated Statement of Shareholders’ Equity (Deficit) (Unaudited) - USD ($)
Preferred Stock
Common Stock
Additional Paid-in Capital
Common Stock Payable
Preferred Stock Payable
Accumulated Deficit
Total
Balance at Dec. 31, 2022 $ 131 $ 1,175,330 $ 49,595,914 $ 564,000 $ (53,859,673) $ (2,524,298)
Balance (in Shares) at Dec. 31, 2022 131,068 1,175,324,203          
Proceeds from issuance of preferred stock $ 2,273 4,997,727       5,000,000
Proceeds from issuance of preferred stock (in Shares) 2,272,727          
Proceeds from issuance of common stock $ 155,153 444,274 599,427
Proceeds from issuance of common stock (in Shares) 155,153,457          
Stock based compensation 836,261 836,261
Cashless exercise of stock options $ 3,931 (3,931)
Cashless exercise of stock options (in Shares) 3,931,113          
Net loss (2,773,511) (2,773,511)
Balance at Jun. 30, 2023 $ 2,404 $ 1,334,414 55,870,245 564,000 (56,633,184) 1,137,879
Balance (in Shares) at Jun. 30, 2023 2,403,795 1,334,408,773          
Balance at Mar. 31, 2023 $ 131 $ 1,315,863 50,473,550 564,000 (54,742,961) (2,389,417)
Balance (in Shares) at Mar. 31, 2023 131,068 1,315,856,715          
Proceeds from issuance of preferred stock $ 2,273 4,997,727       5,000,000
Proceeds from issuance of preferred stock (in Shares) 2,272,727          
Proceeds from issuance of common stock $ 14,620 28,801 43,421
Proceeds from issuance of common stock (in Shares) 14,620,945          
Stock based compensation 374,098 374,098
Cashless exercise of stock options $ 3,931 (3,931)
Cashless exercise of stock options (in Shares) 3,931,113          
Net loss (1,890,223) (1,890,223)
Balance at Jun. 30, 2023 $ 2,404 $ 1,334,414 55,870,245 564,000 (56,633,184) 1,137,879
Balance (in Shares) at Jun. 30, 2023 2,403,795 1,334,408,773          
Balance at Dec. 31, 2023 $ 2,404 $ 1,334,415 56,865,961 564,000 (60,125,032) $ (1,358,252)
Balance (in Shares) at Dec. 31, 2023 2,403,795 1,334,408,773         1,175,324,203
Stock based compensation 599,535 $ 599,535
Cash received for Series I Preferred Stock payable 2,500,000 2,500,000
Cashless exercise of stock options $ 9,823 (9,823)
Cashless exercise of stock options (in Shares) 9,822,731          
Preferred stock issued as compensation $ 1 477,446 477,447
Preferred stock issued as compensation (in Shares) 1,000          
Redemption of Series K Preferred Stock $ (1) (1)
Redemption of Series K Preferred Stock (in Shares) (1,000)          
Net loss (3,323,834) (3,323,834)
Balance at Jun. 30, 2024 $ 2,404 $ 1,344,238 57,933,119 564,000 2,500,000 (63,448,866) $ (1,105,105)
Balance (in Shares) at Jun. 30, 2024 2,403,795 1,344,231,504         1,344,231,504
Balance at Mar. 31, 2024 $ 2,405 $ 1,334,415 57,640,463 564,000 2,500,000 (61,985,841) $ 55,442
Balance (in Shares) at Mar. 31, 2024 2,404,795 1,334,408,773          
Stock based compensation 302,479 302,479
Cashless exercise of stock options $ 9,823 (9,823)
Cashless exercise of stock options (in Shares) 9,822,731          
Redemption of Series K Preferred Stock $ (1) (1)
Redemption of Series K Preferred Stock (in Shares) (1,000)          
Net loss (1,463,025) (1,463,025)
Balance at Jun. 30, 2024 $ 2,404 $ 1,344,238 $ 57,933,119 $ 564,000 $ 2,500,000 $ (63,448,866) $ (1,105,105)
Balance (in Shares) at Jun. 30, 2024 2,403,795 1,344,231,504         1,344,231,504
v3.24.3
Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($)
6 Months Ended
Jun. 30, 2024
Jun. 30, 2023
CASH FLOWS FROM OPERATING ACTIVITIES    
Net Loss $ (3,323,834) $ (2,773,511)
Adjustment to reconcile net loss to net cash used in operating activities:    
Loss on impairment of intangible asset 20,202
Depreciation and amortization 14,172 16,099
Stock based compensation 1,076,982 836,261
Recovery of doubtful accounts (80,469)
Changes in assets and liabilities:    
Accounts receivable 92,986 (632,632)
Amortization of ROU asset 21,788
Prepaid expenses and other assets (46,827) (97,783)
Accounts payable (322,222) (624,520)
Accrued expenses 170,222 (15,688)
Customer deposit 46,162
Operating lease liability (15,954)
Deferred revenue 248,013
Net cash used in operating activities (2,144,941) (3,245,612)
INVESTING ACTIVITIES    
Cash paid for fixed assets
Proceeds from sale of discontinued operations
Net cash provided by (used in) investing activities
FINANCING ACTIVITIES    
Proceeds from sale of common stock, net 599,427
Proceeds from sale of preferred stock 2,500,000 5,000,000
Redemption of Series K Preferred stock (1)
Net cash provided by financing activities 2,499,999 5,599,427
Net increase in cash and cash equivalents 355,058 2,353,815
Cash and cash equivalents at beginning of period 110,899 55,831
Cash and cash equivalents at end of period 465,957 2,409,646
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:    
Interest paid
Income taxes paid
NON-CASH INVESTING AND FINANCING ACTIVITIES:    
Right of use asset exchanged for lease liability 6,655
Exercise of stock options $ 9,823 $ 3,931
v3.24.3
Basis of Presentation
6 Months Ended
Jun. 30, 2024
Basis of Presentation [Abstract]  
BASIS OF PRESENTATION

1. BASIS OF PRESENTATION

 

The accompanying unaudited Consolidated Financial Statements of AiAdvertising, Inc. (“AiAdvertising,” “we,” “us,” “our,” or the “Company”) and its wholly-owned subsidiaries, have been prepared in accordance with the instructions to interim financial reporting as prescribed by the Securities and Exchange Commission (the “SEC”). The results for the interim periods are not necessarily indicative of results for the entire year. These interim financial statements do not include all disclosures required by generally accepted accounting principles (“GAAP”) and should be read in conjunction with our consolidated financial statements and footnotes in the Company’s annual report on Form 10-K filed with the SEC on September 12, 2024. In the opinion of management, the unaudited Consolidated Financial Statements contained in this report include all known accruals and adjustments necessary for a fair presentation of the financial position, results of operations, and cash flows for the periods reported herein. Any such adjustments are of a normal recurring nature.

 

There were various updates recently issued, most of which represented technical corrections to the accounting literature or application to specific industries which the Company does not expect to have a material impact on the Company’s consolidated financial position, results of operations or cash flows.

 

Going Concern

 

The accompanying Consolidated Financial Statements have been prepared on a going concern basis of accounting, which contemplates continuity of operations, realization of assets and liabilities and commitments in the normal course of business. The accompanying Consolidated Financial Statements do not reflect any adjustments that might result if the Company is unable to continue as a going concern. The Company does not generate significant revenue, and has negative cash flows from operations, which raise substantial doubt about the Company’s ability to continue as a going concern. The ability of the Company to continue as a going concern and appropriateness of using the going concern basis is dependent upon, among other things, raising additional capital. Historically, the Company has obtained funds from investors since its inception through sales of our securities. The Company will also seek to generate additional working capital from increasing sales from its data sciences, creative, website development and digital advertising service offerings, and continue to pursue its business plan and purposes. As of June 30, 2024, the Company had negative working capital of $1,206,074. We have historically reported net losses, and negative cash flows from operations, which raised substantial doubt about the Company’s ability to continue as a going concern in previous years. The appropriateness of using the going concern basis is dependent upon, among other things, raising additional capital. Historically, the Company has obtained funds from investors since its inception through sales of our securities. The Company will also seek to generate additional working capital from increasing sales from its Ai Platform, creative, website development and digital advertising service offerings, and continue to pursue its business plan and purposes.

v3.24.3
Summary of Significant Accounting Policies
6 Months Ended
Jun. 30, 2024
Summary of Significant Accounting Policies [Abstract]  
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 

This summary of significant accounting policies of AiAdvertising is presented to assist in understanding the Company’s Consolidated Financial Statements. The Consolidated Financial Statements and notes are representations of the Company’s management, which is responsible for their integrity and objectivity. These accounting policies conform to accounting principles generally accepted in the United States of America and have been consistently applied in the preparation of the Consolidated Financial Statements.

 

The Consolidated Financial Statements include the Company and its wholly owned subsidiaries CLWD Operations, Inc., a Delaware corporation (“CLWD Operations”), and Giles Design Bureau, Inc., a Nevada corporation (“Giles Design Bureau”). All significant inter-company transactions are eliminated in consolidation of the financial statements.

 

Accounts Receivable

 

The Company extends credit to its customers, who are located nationwide. Accounts receivable are customer obligations due under normal trade terms. The Company performs continuing credit evaluations of its customers’ financial condition. Management reviews accounts receivable on a regular basis, based on contractual terms and how recently payments have been received to determine if any such amounts will potentially be uncollected. The Company includes any balances that are determined to be uncollectible in its allowance for doubtful accounts. After all attempts to collect a receivable have failed, the receivable is written off. During the six months ended June 30, 2024 and 2023, the Company wrote-off uncollectible accounts in the amount of $40,624 and $0, respectively. The balance of the allowance accounts at June 30, 2024 and December 31, 2023 was $70,796 and $191,889, respectively.

 

Use of Estimates

 

The preparation of financial statements in conformity with GAAP requires the use of estimates and assumptions by management in determining the reported amounts of assets and liabilities, disclosures of contingent liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Estimates are primarily used in our revenue recognition, the allowance for doubtful account receivable, fair value assumptions in accounting, intangible assets and long-lived asset impairments and adjustments, the deferred tax valuation allowance, and the fair value of stock options and warrants.

 

Cash and Cash Equivalents

 

The Company considers all highly liquid investments with an original maturity of three months or less to be cash equivalents. As of June 30, 2024, the Company held cash and cash equivalents in the amount of $465,957, which was held in the Company’s operating bank accounts.

 

Property and Equipment

 

Property and equipment are stated at cost, and are depreciated or amortized using the straight-line method over the following estimated useful lives:

 

Furniture, fixtures & equipment  7 Years
Computer equipment  5 Years
Commerce server  5 Years
Computer software  3 - 5 Years
Leasehold improvements  Length of the lease

 

Depreciation expenses were $14,172 and $16,099 for the six months ended June 30, 2024, and 2023, respectively.

 

Revenue Recognition

 

The Company recognizes income when the service is provided or when product is delivered. We present revenue, net of customer incentives. Most of our income is generated from professional services and site development fees. We provide online marketing services that we purchase from third parties. The gross revenue presented in our statement of operations includes digital advertising revenue. We also offer professional services such as development services. The fees for development services with multiple deliverables constitute a separate unit of accounting in accordance with ASC 606, which are recognized as the work is performed. Upfront fees for development services or other customer services are deferred until certain implementation or contractual milestones have been achieved. If we have performed work for our clients, but have not invoiced clients for that work, then we record the value of the work on the balance sheet as costs in excess of billings. The terms of services contracts generally are for periods of less than one year. The deferred revenue and customer deposits as of June 30, 2024, and December 31, 2023, were $781,399 and $533,386, respectively. The costs in excess of billings as of June 30, 2024, and December 31, 2023, was $0.

 

We always strive to satisfy our customers by providing superior quality and service. Since we typically bill based on a Time and Materials basis, there are no returns for work delivered. When discrepancies or disagreements arise, we do our best to reconcile them by assessing the situation on a case-by-case basis and determining if any discounts can be given. Historically, we have not granted any significant discounts.

 

Included in revenue are costs that are reimbursed by our clients, including third party services, such as photographers and stylists, furniture, supplies, and the largest component, digital advertising. We have determined, based on our review of ASC 606-10-55-39, that the amounts classified as reimbursable costs should be recorded as gross revenue, due to the following factors:

 

  The Company is primarily in control of the inputs of the project and responsible for the completion of the client contract;

 

  We have discretion in establishing price; and

 

  We have discretion in supplier selection.

 

Research and Development

 

Research and development costs are expensed as incurred. Total research and development costs were $147,205 and $141,260 for the six months ended June 30, 2024, and 2023, respectively.

 

Advertising Costs

 

The Company expenses the cost of advertising and promotional materials when incurred. Total advertising costs were $236,797 and $64,391 for the six months ended June 30, 2024, and 2023, respectively.

 

Fair Value of Financial Instruments

 

The Company’s financial instruments, including cash and cash equivalents, accounts receivable, accounts payable, and accrued liabilities are carried at cost, which approximates their fair value, due to the relatively short maturity of these instruments.

 

Fair value is defined as the price to sell an asset or transfer a liability, between market participants at the measurement date. Fair value measurements assume that the asset or liability is (1) exchanged in an orderly manner, (2) the exchange is in the principal market for that asset or liability, and (3) the market participants are independent, knowledgeable, able and willing to transact an exchange. Fair value accounting and reporting establishes a framework for measuring fair value by creating a hierarchy for observable independent market inputs and unobservable market assumptions and expands disclosures about fair value measurements. Considerable judgment is required to interpret the market data used to develop fair value estimates. As such, the estimates presented herein are not necessarily indicative of the amounts that could be realized in a current exchange. The use of different market assumptions and/or estimation methods could have a material effect on the estimated fair value.

 

ASC Topic 820 established a nine-tier fair value hierarchy which prioritizes the inputs used in measuring fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1measurements) and the lowest priority to unobservable inputs (level 3 measurements). These tiers include:

 

  Level 1, defined as observable inputs such as quoted prices for identical instruments in active markets;

 

  Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable such as quoted prices for similar instruments in active markets or quoted prices for identical or similar instruments in markets that are not active; and

 

  Level 3, defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions, such as valuations derived from valuation techniques in which one or more significant inputs or significant value drivers are unobservable.

 

Impairment of Long-Lived Assets

 

The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the assets may not be fully recoverable. To determine recoverability of a long-lived asset, management evaluates whether the estimated future undiscounted net cash flows from the asset are less than its carrying amount. If impairment is indicated, the long-lived asset would be written down to fair value. Fair value is determined by an evaluation of available price information at which assets could be bought or sold, including quoted market prices, if available, or the present value of the estimated future cash flows based on reasonable and supportable assumptions.

 

Indefinite Lived Intangibles

 

The Company accounts for business combinations under the acquisition method of accounting in accordance with ASC 805, “Business Combinations,” where the total purchase price is allocated to the tangible and identified intangible assets acquired and liabilities assumed based on their estimated fair values. Significant estimates in valuing certain intangible assets include, but are not limited to, future expected cash flows from acquired customer lists, acquired technology, and trade names from a market participant perspective, useful lives and discount rates. Management’s estimates of fair value are based upon assumptions we believe to be reasonable, but which are inherently uncertain and unpredictable and, as a result, actual results may differ from estimates. The purchase price is allocated using the information currently available, and may be adjusted, up to one year from acquisition date, after obtaining more information regarding, among other things, asset valuations, liabilities assumed and revisions to preliminary estimates. The purchase price in excess of the fair value of the tangible and identified intangible assets acquired less liabilities assumed is recognized as goodwill.

 

The Company tests for indefinite lived intangibles and goodwill impairment in the fourth quarter of each year and whenever events or circumstances indicate that the carrying amount of the asset exceeds its fair value and may not be recoverable.

 

The impairment test conducted by the Company includes a two-step approach to determine whether it is more likely than not that impairment exists. If it is determined, after step one, that it is not more likely than not, that impairment exists, then no further analysis is conducted. The steps are as follows:

 

  1. Based on the totality of qualitative factors, determine whether the carrying amount of the intangible asset may not be recoverable. Qualitative factors and key assumptions reviewed include the following:

 

  Increases in costs, such as labor, materials or other costs that could negatively affect future cash flows. The Company assumed that costs associated with labor, materials, and other costs should be consistent with fair market levels. If the costs were materially higher than fair market levels, then such costs may adversely affect the future cash flows of the Company or reporting units.

 

  Financial performance, such as negative or declining cash flows, or reductions in revenue may adversely affect recoverability of the recorded value of the intangible assets. During our analysis, the Company assumes that revenues should remain relatively consistent or show gradual growth month-to-month and quarter-to-quarter. If we report revenue declines, instead of increases or flat levels, then such condition may adversely affect the future cash flows of the Company or reporting units.

 

  Legal, regulatory, contractual, political, business or other factors that could affect future cash flows. During our analysis, the Company assumes that the legal, regulatory, political or business conditions should remain consistent, without placing material pressure on the Company or any of its reporting units. If such conditions were to become materially different than what has been experienced historically, then such conditions may adversely affect the future cash flows of the Company or reporting units.

 

  Entity-specific events such as losses of management, key personnel, or customers, may adversely affect future cash flows. During our analysis, the Company assumes that members of management, key personnel, and customers will remain consistent period-over-period. If not effectively replaced, the loss of members of management and key employees could adversely affect operations, culture, morale and overall success of the company. In addition, if material revenue from key customers is lost and not replaced, then future cash flows will be adversely affected.

 

  Industry or market considerations, such as competition, changes in the market, changes in customer dependence on our service offerings, or obsolescence could adversely affect the Company or its reporting units. We understand that the markets we serve are constantly changing, requiring us to change with them. During our analysis, we assume that we will address new opportunities in service offering and industries served. If we do not make such changes, then we may experience declines in revenue and cash flow, making it difficult to re-capture market share.

 

  Macroeconomic conditions such as deterioration in general economic conditions or limitations on accessing capital could adversely affect the Company. During our analysis, we acknowledge that macroeconomic factors, such as the economy, may affect our business plan because our customers may reduce budgets for our services. If there are material worsening in economic conditions, which lead to reductions in revenue then such conditions may adversely affect the Company.

 

  2. Compare the carrying amount of the intangible asset to the fair value.

 

  3. If the carrying amount is greater than the fair value, then the carrying amount is reduced to reflect fair value.

 

Intangible assets are comprised of the following, presented as net of amortization:

 

On June 26, 2015, the Company purchased the rights to the domain “CLOUDCOMMERCE.COM”, from a private party at a purchase price of $20,000, plus transaction costs of $202. During the six months ended June 30, 2024, the Company decided not to renew its rights to the domain name and recorded an impairment to intangible assets in the amount of $20,202.

 

June 30, 2024

 

   AiAdvertising   Total 
Domain name   
           -
    
               -
 
Total  $
-
   $
-
 

 

December 31, 2023

 

   AiAdvertising   Total 
Domain name   20,202               20,202 
Total  $20,202   $20,202 

 

Concentrations of Business and Credit Risk

 

The Company operates in a single industry segment. The Company markets its services to companies and individuals in many industries and geographic locations. The Company’s operations are subject to rapid technological advancement and intense competition. Accounts receivable represent financial instruments with potential credit risk. The Company typically offers its customers credit terms. The Company makes periodic evaluations of the credit worthiness of its enterprise customers and other than obtaining deposits pursuant to its policies, it generally does not require collateral. In the event of nonpayment, the Company has the ability to terminate services. As of June 30, 2024, the Company held cash and cash equivalents in the amount of $465,957 which was held in the operating bank accounts. Of this amount, $87,984 is held in amounts exceeding the FDIC insured limit of $250,000 for each account. For further discussion on Concentrations see footnote 9.

 

Stock-Based Compensation

 

The Company addressed the accounting for share-based payment transactions in which an enterprise receives employee services in exchange for either equity instruments of the enterprise or liabilities that are based on the fair value of the enterprise’s equity instruments or that may be settled by the issuance of such equity instruments. The transactions are accounted for using a fair-value-based method and recognized as expenses in our statement of operations.

 

Stock-based compensation expense recognized during the period is based on the value of the portion of stock-based payment awards that is ultimately expected to vest. Stock-based compensation expense recognized in the consolidated statement of operations during the six months ended June 30, 2024, included compensation expense for the stock-based payment awards granted prior to, but not yet vested, as of June 30, 2024, based on the grant date fair value estimated. Stock-based compensation expense recognized in the consolidated statement of operations for the six months ended June 30, 2024, is based on awards ultimately expected to vest or has been reduced for estimated forfeitures. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates. The stock-based compensation expense recognized in the consolidated statements of operations during the six months ended June 30, 2024, and 2023 was $1,076,982 and $836,261, respectively.

 

Basic and Diluted Net Income (Loss) per Share Calculations

 

Income (Loss) per Share dictates the calculation of basic earnings per share and diluted earnings per share. Basic earnings per share are computed by dividing income available to common shareholders by the weighted-average number of common shares available. Diluted earnings per share is computed similar to basic earnings per share except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional common shares were dilutive. The shares for employee options, warrants and convertible notes were used in the calculation of the income per share.

 

For the six months ended June 30, 2024, the Company has excluded 934,900,000 shares of common stock underlying options, 18,025 Series B Preferred shares convertible into 450,625,000 shares of common stock, 14,425 Series C Preferred shares convertible into 144,250,000 shares of common stock, 86,021 Series D Preferred shares convertible into 215,052,500 shares of common stock, 10,000 Series E Preferred shares convertible into 20,000,000 shares of common stock, 2,597 Series G Preferred shares convertible into 136,684,211 shares of common stock, 3,165,584 Series I preferred shares convertible into 1,266,233,600 shares of common stock, and 162,703,869 shares of common stock underlying warrants, because their impact on the loss per share is anti-dilutive. During the three and six months ended June 30, 2024, the balance of the above-mentioned shares is excluded in the calculation for diluted earnings per share.

 

For the six months ended June 30, 2023, the Company has excluded 609,087,214 shares of common stock underlying options, 18,025 Series B Preferred shares convertible into 450,625,000 shares of common stock, 14,425 Series C Preferred shares convertible into 144,250,000 shares of common stock, 86,021 Series D Preferred shares convertible into 215,052,500 shares of common stock, 10,000 Series E Preferred shares convertible into 20,000,000 shares of common stock, 2,597 Series G Preferred shares convertible into 136,684,211 shares of common stock, 2,272,727 Series I preferred shares convertible into 909,090,800 shares of common stock, and 162,703,869 shares of common stock underlying warrants, because their impact on the loss per share is anti-dilutive. During the three and six months ended June 30, 2023, the Series I Preferred shares are included in the calculation for diluted earnings per share, resulting in 909,090,800 being added to the weighted average common and common equivalent shares outstanding. The balance of the above-mentioned shares are excluded in the calculation for diluted earnings per share.

 

Dilutive per share amounts are computed using the weighted-average number of common shares outstanding and potentially dilutive securities, using the treasury stock method if their effect would be dilutive.

 

Income Taxes

 

The Company uses the asset and liability method of accounting for income taxes. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to financial statements carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carry-forwards. The measurement of deferred tax assets and liabilities is based on provisions of applicable tax law. The measurement of deferred tax assets is reduced, if necessary, by a valuation allowance based on the amount of tax benefits that, based on available evidence, the Company does not expect realize.

 

For the six months ended June 30, 2024, we used the federal tax rate of 21% in our determination of the deferred tax assets and liabilities balances.

 

   For the six months ended
June 30,
2024
 
Current tax provision:    
Federal            
Taxable income  $
-
 
Total current tax provision  $
-
 
      
Deferred tax provision:     
Loss carryforwards  $6,712,219 
Change in valuation allowance   (6,712,219)
Total Deferred tax provision  $
-
 

 

Recently Adopted Accounting Pronouncements

 

The Company does not elect to delay complying with any new or revised accounting standards, but to apply all standards required of public companies, according to those required application dates.

 

Management reviewed accounting pronouncements issued during the quarter ended June 30, 2024, and no pronouncements were adopted during the period.

v3.24.3
Revenue Recognition
6 Months Ended
Jun. 30, 2024
Revenue Recognition [Abstract]  
REVENUE RECOGNITION

3. REVENUE RECOGNITION

 

On January 1, 2018, the Company adopted ASU 2014-09 Revenue from Contracts with Customers and all subsequent amendments to the ASU (collectively, “ASC 606”), using the modified retrospective method applied to those contracts which were not completed as of January 1, 2018. Results for reporting periods beginning after January 1, 2018, are presented under Topic 606, while prior period amounts are not adjusted and continue to be reported in accordance with our historic accounting under Topic 605. Revenues are recognized when control of the promised goods or services is transferred to our customers, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services. The adoption of ASC 606 did not have a material impact on the Company’s Consolidated Financial Statements.

 

The core principles of revenue recognition under ASC 606 includes the following five criteria:

 

  1. Identify the contract with the customer

 

Contract with our customers may be oral, written, or implied. A written and signed contract stating the terms and conditions is the preferred method and is consistent with most customers. The terms of a written contract may be contained within the body of an email, during which proposals are made and campaign plans are outlined, or it may be a stand-alone document signed by both parties. Contracts that are oral in nature are consummated in status and pitch meetings and may be later followed up with an email detailing the terms of the arrangement, along with a proposal document. No work is commenced without an understanding between the Company and our customers, that a valid contract exists.

 

  2. Identify the performance obligations in the contract

 

Our sales and account management teams define the scope of services to be offered, to ensure all parties are in agreement and obligations are being delivered to the customer as promised. The performance obligation may not be fully identified in a mutually signed contract, but may be outlined in email correspondence, face-to-face meetings, additional proposals or scopes of work, or phone conversations.

 

  3. Determine the transaction price

 

Pricing is discussed and identified by the operations team prior to submitting a proposal to the customer. Based on the obligation presented, third-party service pricing is established, and time and labor are estimated, to determine the most accurate transaction pricing for our customer. Price is subject to change upon agreed parties, and could be fixed or variable, milestone focused or time and materials.

 

  4. Allocate the transaction price to the performance obligations in the contract

 

If a contract involves multiple obligations, the transaction pricing is allocated accordingly, during the performance obligation phase (criteria 2 above).

 

  5. Recognize revenue when (or as) we satisfy a performance obligation

 

The Company uses several means to satisfy the performance obligations:

 

  a. Billable Hours – The Company employs a time tracking system where employees record their time by project.  This method of satisfaction is used for time and material projects, change orders, website edits, revisions to designs, and any other project that is hours-based.  The hours satisfy the performance obligation as the hours are incurred.

 

  b. Ad Spend – To satisfy ad spend, the Company generates analytical reports monthly or as required to show how the ad dollars were spent and how the targeting resulted in click-throughs. The ad spend satisfies the performance obligation, regardless of the outcome or effectiveness of the campaign.  In addition, the Company utilizes third party invoices after the ad dollars are spent, in order to satisfy the obligation.

 

  c. Milestones – If the contract requires milestones to be hit, then the Company satisfies the performance obligation when that milestone is completed and presented to the customer for review. As each phase of a project is complete, we consider it as a performance obligation being satisfied and transferred to the customer. At this point, the customer is invoiced the amount due based on the transaction pricing for that specific phase and/or we apply the customer deposit to recognize revenue.

 

  d. Monthly Retainer – If the contract is a retainer for work performed, then the customer is paying the Company for its expertise and accessibility, not for a pre-defined amount of output.  In this case, the obligation is satisfied at the end of the period, regardless of the amount of work effort required.

 

Historically, the Company generates income from four main revenue streams: Platform, creative design, web development, and digital marketing. Each revenue stream is unique, and includes the following features:

 

Platform

 

We provide a subscription-based, end-to-end Ad Management Campaign Performance Platform. We believe in harnessing the power of artificial intelligence (AI) and machine learning (ML) to eliminate waste and maximize return on digital ad spend. The platform empowers brands and agencies to easily target, predict, create, scale, and measure hyper-personalized campaigns. We prove what works and what doesn’t, enabling our clients to make informed and strategic decisions impacting their bottom lines positively. We classify revenue as a percentage of the ad spend budget or as a monthly fixed fee for the platform license subscription. Contracts are generated to assure both the Company, and the client are committed to partnership, agree to the defined terms and conditions, and are typically for one year. The transaction price is usually a percentage of the media budget, which is subject to change on a case-by-case basis. The Company evaluates the fair value of the platform license obligation by using the expected cost-plus margin approach to determine the reasonableness of the transaction price. The Company recognizes revenue when performance obligations are met, such as the ad spend has run for percentage-based contracts. If the platform license fee is fixed, then the obligation is earned at the end of the period, regardless of how much media spend is performed.

 

Creative Design

 

We provide branding and creative design services, which we believe, set apart our clients from their competitors and establish them in their specific markets. We believe in showcasing our clients’ brands uniquely and creatively to infuse the public with curiosity to learn more. We classify revenue as creative design that includes branding, photography, copyrighting, printing, signs and interior design. Contracts are generated to assure both the Company, and the client are committed to partnership and both agree to the defined terms and conditions and are typically less than one year. The Company recognizes revenue when performance obligations are met, usually when creative design services obligations are complete, when the hours are recorded, designs are presented, website themes are complete, or any other criteria as mutually agreed.

 

Web Development

 

We develop websites that attract high levels of traffic for our clients. We offer our clients the expertise to manage and protect their website, and the agility to adjust their online marketing strategy as their business expands. We classify revenue as web development that includes website coding, website patch installs, ongoing development support and fixing inoperable sites. Contracts are generated to assure both the Company, and the client are committed to the partnership and both agree to the defined terms and conditions. Although most projects are long-term (6-8 months) in scope, we do welcome short-term projects which are invoiced as the work is completed at a specified hourly rate. The Company records web development revenue as earned, when the developer hours are recorded (if time and materials arrangements) or when the milestones are achieved (if a milestone arrangement).

 

Digital Marketing

 

We have a reputation for providing digital marketing services that get results. We classify revenue as digital marketing, including ad spend and digital ad support. Billable hours and advertising spending are estimated based on client-specific needs and subject to change with client concurrence. Revenue is recognized when ads are run on one of the third-party platforms or when the hours are recorded by the digital marketing specialist if the obligation relates to support or services.

 

Included in creative design and digital marketing revenues are costs that are reimbursed by our clients, including third-party services, such as photographers and stylists, supplies, and the largest component, digital advertising. We have determined, based on our review, that the amounts classified as reimbursable costs should be recorded as gross (principal), due to the following factors:

 

  - The Company is the primary obligor in the arrangement;

 

  - We have latitude in establishing price;

 

  - We have discretion in supplier selection; and

 

The Company has credit risk included in creative design and digital marketing revenues are costs that are reimbursed by our clients, including third party services, such as photographers and stylists, supplies, and the largest component, digital advertising. We have determined, based on our review, that the amounts classified as reimbursable costs should be recorded as gross (principal), due to the following factors:

 

  - The Company is the primary obligor in the arrangement;

 

  - We have latitude in establishing price;

 

  - We have discretion in supplier selection; and

 

  - The Company has credit risk

 

For the six months ended June 30, 2024, and 2023 (unaudited), revenue was disaggregated into the four categories as follows:

 

   Six months ended June 30, 2024
(unaudited)
   Six months ended June 30, 2023
(unaudited)
 
   Third
Parties
   Related
Parties
   Total   Third
Parties
   Related
Parties
   Total 
Design   877,055    
       -
    877,055    550,933    
          -
    550,933 
Development   
-
    
-
    
-
    28,000    
-
    28,000 
Digital Marketing   3,027,648    
-
    3,027,648    2,922,620    
-
    2,922,620 
Platform License   422,349    
-
    422,349    267,240    
-
    267,240 
Total  $4,327,052   $
-
   $4,327,052   $3,768,793   $
-
   $3,768,793 
v3.24.3
Liquidity and Operations
6 Months Ended
Jun. 30, 2024
Liquidity and Operations [Abstract]  
LIQUIDITY AND OPERATIONS

4. LIQUIDITY AND OPERATIONS

 

The Company had a net loss of $3,323,834 for the six months ended June 30, 2024, a net loss of $2,773,511 for the six months ended June 30, 2023, and net cash used in operating activities of $(2,144,941) and $(3,245,612), in the same periods, respectively.

 

While the Company expects that its capital needs in the foreseeable future may be met by cash-on-hand and projected positive cash-flow, there is no assurance that the Company will be able to generate enough positive cash flow to finance its growth and business operations in which event, the Company may need to seek outside sources of capital. There can be no assurance that such capital will be available on terms that are favorable to the Company or at all.

v3.24.3
Intangible Assets
6 Months Ended
Jun. 30, 2024
Intangible Assets [Abstract]  
INTANGIBLE ASSETS

5. INTANGIBLE ASSETS

 

Domain Name

 

On June 26, 2015, the Company purchased the rights to the domain “CLOUDCOMMERCE.COM”, from a private party at a purchase price of $20,000, plus transaction costs of $202. We use the domain as the main landing page for the Company. The total recorded cost of this domain of $20,202 has been included in other assets on the balance sheet.

 

During the six months ended June 30, 2024, the Company decided not to renew its rights to the domain name and recorded an impairment to intangible assets in the amount of $20,202.

 

The Company’s intangible assets consist of the following:

 

       June 30, 2024       December 31, 2023 
   Gross   Accumulated Amortization   Net   Gross   Accumulated Amortization   Net 
Domain name   
            -
    
            -
    
            -
    20,202    
            -
    20,202 
Total  $
-
   $
-
   $
-
   $20,202   $
-
   $20,202 

 

Total amortization expense charged to operations for the six months ended June 30, 2024, and 2023 was $0.

v3.24.3
Capital Stock
6 Months Ended
Jun. 30, 2024
Capital Stock [Abstract]  
CAPITAL STOCK

6. CAPITAL STOCK

 

At June 30, 2024 and December 31, 2023, the Company’s authorized stock consists of 10,000,000,000 and 2,000,000,000 shares of common stock, respectively, par value $0.001 per share, and 5,000,000 shares of preferred stock, par value of $0.001 per share. The rights, preferences, and privileges of the holders of the preferred stock will be determined by the Board of Directors prior to issuance of such shares. The conversion of certain outstanding preferred stock could have a significant impact on our common stockholders. As of the date of this report, the Board has designated Series A, Series B, Series C, Series D, Series E, Series F, Series G, Series H, Series I, Series J, and Series K Preferred Stock.

 

Series A Preferred

 

The Company has designated 10,000 shares of its preferred stock as Series A Preferred Stock. Each share of Series A Preferred Stock is convertible into 10,000 shares of the Company’s common stock. The holders of outstanding shares of Series A Preferred Stock are entitled to receive dividends, payable quarterly, out of any assets of the Company legally available therefore, at the rate of $8 per share annually, payable in preference and priority to any payment of any dividend on the common stock. As of June 30, 2024, and December 31, 2023, the Company had zero shares of Series A Preferred Stock outstanding. As of June 30, 2024, and December 31, 2023, the balance owed on the Series A Preferred stock dividend was zero.

 

Series B Preferred

 

The Company has designated 25,000 shares of its preferred stock as Series B Preferred Stock. Each share of Series B Preferred Stock has a stated value of $100. The Series B Preferred Stock is convertible into shares of the Company’s common stock in amount determined by dividing the stated value by a conversion price of $0.004 per share. The Series B Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series B Preferred Stock. As of June 30, 2024, and December 31, 2023, the Company has 18,025 shares of Series B Preferred Stock outstanding.

 

Series C Preferred

 

The Company has designated 25,000 shares of its preferred stock as Series C Preferred Stock. Each share of Series C Preferred Stock has a stated value of $100. The Series C Preferred Stock is convertible into shares of the Company’s common stock in the amount determined by dividing the stated value by a conversion price of $0.01 per share. The Series C Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series C Preferred Stock. As of June 30, 2024, and December 31, 2023, the Company has 14,425 shares of Series C Preferred Stock outstanding.

 

Series D Preferred

 

The Company has designated 90,000 shares of its preferred stock as Series D Preferred Stock. Each share of Series D Preferred Stock has a stated value of $100. The Series D Preferred Stock is convertible into common stock at a ratio of 2,500 shares of common stock per share of preferred stock, and pays a quarterly dividend, calculated as (1/90,000) x (5% of the Adjusted Gross Revenue) of the Company’s subsidiary Parscale Digital. Adjusted Gross Revenue means the top line gross revenue of Parscale Digital, as calculated under GAAP (generally accepted accounting principles) less any reselling revenue attributed to third party advertising products or service, such as, but not limited to, search engine keyword campaign fees, social media campaign fees, radio or television advertising fees, and the like. The Series D Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series D Preferred Stock. As of June 30, 2024, and December 31, 2023, the Company had 86,021 shares of Series D Preferred Stock outstanding. During the three months ended June 30, 2024, and 2023, the Company paid dividends of $0 to the holders of Series D Preferred stock. As of June 30, 2024, and December 31, 2023, the balance owed on the Series D Preferred stock dividend was zero.

 

Series E Preferred

 

The Company has designated 10,000 shares of its preferred stock as Series E Preferred Stock. Each share of Series E Preferred Stock has a stated value of $100. The Series E Preferred Stock is convertible into shares of the Company’s common stock in an amount determined by dividing the stated value by a conversion price of $0.05 per share. The Series E Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series E Preferred Stock. As of June 30, 2024, and December 31, 2023, the Company had 10,000 shares of Series E Preferred Stock outstanding.

 

Series F Preferred

 

The Company has designated 800,000 shares of its preferred stock as Series F Preferred Stock. Each share of Series F Preferred Stock has a stated value of $25. The Series F Preferred Stock is not convertible into common stock. The holders of outstanding shares of Series F Preferred Stock are entitled to receive dividends, at the annual rate of 10%, payable monthly, payable in preference and priority to any payment of any dividend on the Company’s common stock. The Series F Preferred Stock does not have voting rights, except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation. To the extent it may lawfully do so, the Company may, in its sole discretion, after the first anniversary of the original issuance date of the Series F Preferred Stock, redeem any or all of the then outstanding shares of Series F Preferred Stock at a redemption price of $25 per share plus any accrued but unpaid dividends. The Series F Preferred Stock was offered in connection with the Company’s offering under Regulation A under the Securities Act of 1933, as amended. As of June 30, 2024, and December 31, 2023, the Company had zero shares of Series F Preferred Stock outstanding, and the balance on stock dividend was zero.

 

Series G Preferred

 

On February 6, 2020, the Company designated 2,600 shares of its preferred stock as Series G Preferred Stock. Each share of Series G Preferred Stock has a stated value of $100. The Series G Preferred Stock is convertible into shares of the Company’s common stock in an amount determined by dividing the stated value by a conversion price of $0.0019 per share. The Series G Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series G Preferred Stock. As of June 30, 2024, and December 31, 2023, the Company had 2,597 shares of Series G Preferred Stock outstanding.

 

Series H Preferred

 

On March 18, 2021, the Company issued 1,000 shares of its Series H Preferred Stock to the Chief Executive Officer of the Company, Andrew Van Noy. The Series H Preferred Stock is not convertible into shares of the Company’s common stock and entitles the holder to 51% of the voting power of the Company’s shareholders, as set forth in the Certificate of Designation. The 1,000 shares of Series H Preferred stock provided for automatic redemption by the Company at the par value of $0.001 per share on the sooner of: 1) sixty days (60) from the effective date of the Certificate of Designation, 2) on the date Andrew Van Noy ceases to serve as an officer, director or consultant of the Company, or 3) on the date that the Company’s shares of common stock first trade on any national securities exchange. On May 18, 2021, the Company redeemed all shares of Series H Preferred stock.

 

On September 29, 2021, the Company filed a certificate of withdrawal with the Secretary of State of Nevada, to withdraw the Company’s existing certificate of designation of Series H Preferred Stock, filed a certificate of designation for a new series of Series H Preferred Stock with the Secretary of State of Nevada, and issued 1,000 shares of Series H Preferred Stock to Andrew Van Noy, the Company’s chief executive officer, for services rendered. As of June 30, 2024, and December 31, 2023, the Company had zero shares of Series H Preferred stock outstanding.

  

Series I Preferred

 

On April 10, 2023, the Company designated 3,000,000 shares of its preferred stock as Series I Preferred Stock. Each share of Series I Preferred Stock has a stated value of $0.001. The Series I Preferred Stock is convertible into shares of the Company’s common stock at the option of the shareholder, at any time and from time to time, into four hundred (400) fully-paid and non-assessable shares of Common stock. The Series I Preferred Stock has voting rights equal to 400 common votes per Series I share on all matters upon which the holders of Common stock of the Company are entitled to vote, except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series I Preferred Stock.

 

On April 11, 2023, Hexagon Partners, Ltd. purchased 2,272,727 shares of Series I Preferred Stock at a purchase price of $2.20 per share. The Company also granted the Purchaser a six-month option (the “Hexagon Purchase Agreement”) from the date of the initial closing to purchase (i) up to 333,333 additional shares of Series I Preferred Stock for a purchase price of $6.00 per share, and (ii) up to 312,500 shares of Series I Preferred Stock for a purchase price of $7.20 per share. For so long as at least 50% of the Series I Preferred Stock purchased have not been redeemed by the Company or converted into common stock of the Company, Hexagon will have the right to designate two directors to the Company’s Board of Directors (the “Board”), and the Company may not increase the size of the Board above six directors without Hexagon’s prior written consent.

 

On January 29, 2024, the Company and Hexagon Partners amended the terms of the Hexagon Purchase Agreement (the “Amendment”). The Amendment provides for a ten-month option from the initial closing of the Purchase Agreement, to purchase (i) a second tranche consisting of up to 892,857 additional shares of Preferred Stock, at a price equal to $2.80 per share (the “Tranche B Option”), and (ii) a third tranche consisting of up to 168,269 additional shares of Preferred Stock, at a price equal to $10.40 per share. On January 30, 2024, the Purchaser exercised the Tranche B Option and the Company sold to the Purchaser 892,857 shares of Series I Preferred Stock at a price of $2.80 per share for gross proceeds of $2,500,000. The Company did not have a sufficient number of shares of Series I Preferred Stock authorized at the time the 892,857 shares were sold, and the amount of $2,500,000 has been recorded as Preferred Stock Payable on the Company’s balance sheet at June 30, 2024. See note 11.

 

As of June 30, 2024, and December 31, 2023, the Company had 2,272,727 shares of Series I Preferred Stock outstanding.

 

Series J Junior Participating Preferred

 

On June 7, 2023, the Company designated 700,000 shares of its preferred stock as Series J Junior Participating Preferred Stock. Each share of Series J Preferred Stock has a stated value of $0.001. Pursuant to the Rights Agreement, the Board declared a dividend distribution of one preferred share purchase right (a “Right”) for each outstanding share of common stock, held by the shareholders of the Company at the close of business on June 7, 2023 (the “Record Date”). Holders of the Company’s warrants and certain of its existing preferred stock (including the Series I Preferred stock issued pursuant to the Purchase Agreement) as of the Record Date were also issued one Right for each share of common stock that such holders would be entitled to receive upon full exercise or conversion of their warrants or existing preferred stock, as applicable. Each Right will entitle the holder to purchase one ten-thousandth of a share of Series J Junior Participating Preferred Stock, of the Company (the “Series J Preferred Shares”) at the purchase price set forth in the Rights Agreement. If issued, holders of the Series J Preferred Stock shall be entitled to receive 10,000 times the value of all declared cash and non-cash dividends paid to any and all junior classes of capital stock. The Series J Preferred Stock has voting rights equal to 10,000 votes on all matters upon which the holders of Common stock of the Company are entitled to vote, except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series J Preferred Stock. As of June 30, 2024, and December 31, 2023, the Company had zero shares of Series J Preferred Stock outstanding.

 

Series K Preferred

 

On March 21, 2024, the Company designated 1,000 shares of its preferred stock as Series K Preferred Stock.  The Series K Preferred Stock is not convertible into shares of the Company’s common stock and entitles the holder to 51% of the voting power of the Company’s shareholders, as set forth in the Certificate of Designation.  As of March 31, 2024, the Company had 1,000 shares of Series K Preferred Stock outstanding and held by Gerard Hug, the Chief Executive Officer of the Company. The 1,000 shares of Series K Preferred stock provided for automatic redemption by the Company at the par value of $0.001 per share on the sooner of: 1) sixty days (60) from the effective date of the Certificate of Designation, 2) on the date Gerard Hug ceases to serve as an officer, director or consultant of the Company, or 3) on the date that the Company’s shares of common stock first trade on any national securities exchange.  For the quarter ended March 31, 2024, the Company estimated the value of the Series K Preferred shares to be $477,000, which was included in SG&A expenses on the Income Statement and in cash flows from operating activities on the statement of cash flows.  

 

On May 20, 2024, the Company redeemed 1,000 shares of its Series K Preferred stock at its par value of $0.001 per share. As of June 30, 2024, there were 0 shares of Series K Preferred Stock outstanding. See note 11.

  

Common

 

Activity during the six months ended June 30, 2024

 

On April 8, 2024, our former Chief Executive Officer exercised 13,344,088 vested, in-the-money-options. The exercise was completed with a cashless transaction yielding a total of 9,822,731 newly issued shares.

 

Activity during the six months ended June 30, 2023

 

On February 8, 2023, in accordance with Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor, the Company submitted a purchase notice to the investor of a sale by the Company to the investor of 58,000,000 shares of common stock amounting to $230,975.

 

On February 16, 2023, in accordance with Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor, the Company submitted a purchase notice to the investor of a sale by the Company to the investor of 21,649,574 shares of common stock amounting to $110,687.

 

On February 28, 2023, in accordance with Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor, the Company submitted a purchase notice to the investor of a sale by the Company to the investor of 26,858,175 shares of common stock amounting to $102,110.

 

On March 13, 2023, in accordance with Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor, the Company submitted a purchase notice to the investor of a sale by the Company to the investor of 16,954,805 shares of common stock amounting to $61,367.

 

On March 23, 2023, in accordance with Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor, the Company submitted a purchase notice to the investor of a sale by the Company to the investor of 17,069,958 shares of common stock amounting to $50,867.

 

On April 4, 2023, in accordance with Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor (see Note 6), the Company submitted a purchase notice to the investor of a sale by the Company to the investor of 14,620,464 shares of common stock for a purchase price of $0.003 per share amounting to $43,421.

 

On June 28, 2023, our former Chief Financial Officer exercised 9,222,228 vested, in-the-money-options. The exercise was completed with a cashless transaction yielding a total of 3,931,113 newly issued shares.

v3.24.3
Stock Options and Warrants
6 Months Ended
Jun. 30, 2024
Stock Options and Warrants [Abstract]  
STOCK OPTIONS AND WARRANTS

7. STOCK OPTIONS AND WARRANTS

 

Stock Options

 

The Company used the historical industry index to calculate volatility, since the Company’s stock history did not represent the expected future volatility of the Company’s common stock.

 

The fair value of options granted during the six months ending June 30, 2024, and 2023, were determined using the Black Scholes method with the following assumptions:

 

   Six Months
Ended
June 30, 2024
   Six Months
Ended
June 30, 2023
 
Risk free interest rate   3.97%   4.49%
Stock volatility factor   132.75%   206%
Weighted average expected option life   3.5 years    3.5 years 
Expected dividend yield   
-
%   
-
%

 

A summary of the Company’s stock option activity and related information follows:

 

   Six months ended
June 30, 2024
   Year ended
December 31, 2023
 
   Options   Weighted
average
exercise
price
   Options   Weighted
average
exercise
price
 
Outstanding - beginning of year   875,566,666   $0.0086    879,733,332   $0.0092 
Granted   60,000,000    0.0070    100,000,000    0.0100 
Exercised   (13,344,088)   0.0019    (9,222,228)   0.0057 
Forfeited   (666,666)   0.0019    (94,944,438)   0.0185 
Outstanding - end of the year   921,555,912   $0.0086    875,566,666   $0.0086 
Exercisable at the end of the year   791,167,784   $0.0082    764,321,982   $0.0077 
Weighted average fair value of options granted during the period       $411,824        $1,000,000 

 

As of June 30, 2024, and December 31, 2023, the intrinsic value of the stock options was approximately $0 and $643,860, respectively. Stock option expense for the six months ended June 30, 2024, and 2023, was $302,479 and $836,261, respectively.

 

The Black Scholes option valuation model was developed for use in estimating the fair value of traded options, which do not have vesting restrictions and are fully transferable. In addition, option valuation models require the input of highly subjective assumptions, including the expected stock price volatility. Because the Company’s employee stock options have characteristics significantly different from those of traded options, and because changes in the subjective input assumptions can materially affect the fair value estimate, in management’s opinion, the existing models do not necessarily provide a reliable single measure of the fair value of its employee stock options.

 

The weighted average remaining contractual life of options outstanding as of June 30, 2024, was as follows:

 

Exercise prices     Number of options outstanding     Weighted Average remaining
contractual life (years)
 
               
$ 0.0018       17,000,000       0.092  
$ 0.0019       236,555,912       2.08  
$ 0.0053       10,000,000       5.28  
$ 0.0068       307,000,000       1.52  
$ 0.0100       100,000,000       3.93  
$ 0.0130       15,000,000       5.34  
$ 0.0131       60,000,000       5.12  
$ 0.0150       35,000,000       5.15  
$ 0.0295       81,000,000       0.59  
$ 0.0070       60,000,000       4.53  
          921,555,912          

 

Warrants

 

As of June 30, 2024, and December 31, 2023, there were 162,703,869 warrants outstanding. There were no warrants issued during the six months ended June 30, 2024, and 2023.

 

A summary of the Company’s warrant activity and related information follows:

 

   Six months ended
June 30, 2024
   Year ended
December 31, 2023
 
   Warrants   Weighted
average
exercise
price
   Warrants   Weighted
average
exercise
price
 
Outstanding - beginning of period   162,703,869   $0.048    162,703,869   $0.048 
Issued   
-
    
-
    
-
    
-
 
Exercised   
-
    
-
    
-
    
-
 
Forfeited   
-
    
-
    
-
    
-
 
Outstanding - end of period   162,703,869   $0.048    162,703,869   $0.048 
Exercisable at the end of period   162,703,869   $0.048    162,703,869   $0.048 
Weighted average fair value of warrants granted during the period       $
-
        $
-
 

 

Warrant expense for the six months ended June 30, 2024, and 2023 was $0.

v3.24.3
Related Parties
6 Months Ended
Jun. 30, 2024
Related Parties [Abstract]  
RELATED PARTIES

8. RELATED PARTIES

 

In March 2023, the Company contracted with Parscale Strategy to bolster sales efforts to bring in new clients. Parscale Strategy is wholly owned by Brad Parscale. Post Hexagon Partners purchasing 49% of the outstanding capital stock of the Company in April 2023, Brad Parscale is no longer a related party, and the contract is still in effect as of June 30, 2024.

 

In February 2023, The Design Annex contracted with the Company to outsource certain creative design and social media marketing activities and AiAdvertising contracted with The Design Annex to perform certain creative design activities. The Design Annex is wholly owned by Jill Giles. Post Hexagon Partners purchasing 49% of the outstanding capital stock of the Company in April 2023, Jill Giles is no longer a related party, and the contracts are still in effect as of June 30, 2024.

v3.24.3
Concentrations
6 Months Ended
Jun. 30, 2024
Concentrations [Abstract]  
CONCENTRATIONS

9. CONCENTRATIONS  

 

For the six months ended June 30, 2024, and 2023, the Company had five and three major customers who represented approximately 55% and 63% of total revenue, respectively. At June 30, 2024 and December 31, 2023, accounts receivable from two and three customers represented approximately 47% and 72% of total accounts receivable, respectively. The two customers comprising the concentration within the accounts receivable are not included in the five customers that comprise the concentration with the revenues discussed above.

v3.24.3
Commitments and Contingencies
6 Months Ended
Jun. 30, 2024
Commitments and Contingencies [Abstract]  
COMMITMENTS AND CONTINGENCIES

10. COMMITMENTS AND CONTINGENCIES

 

Leases

 

In February 2016, the FASB issued ASU 2016-02, “Leases” Topic 842, which amends the guidance in former ASC Topic 840, Leases. The new standard increases transparency and comparability most significantly by requiring the recognition by lessees of right-of-use (“ROU”) assets and lease liabilities on the balance sheet for all leases longer than 12 months. Under the standard, disclosures are required to meet the objective of enabling users of financial statements to assess the amount, timing, and uncertainty of cash flows arising from leases. For lessees, leases will be classified as finance or operating, with classification affecting the pattern and classification of expense recognition in the income statement, over the expected term on a straight-line basis. Operating leases are recognized on the balance sheet as right-of-use assets, current operating lease liabilities and non-current operating lease liabilities. We determine if an arrangement is a lease at inception. Operating leases are included in operating lease right-of-use (“ROU”) assets and operating lease liabilities on our consolidated balance sheets. Finance leases are included in property and equipment, current liabilities, and long-term liabilities on our consolidated balance sheets.

 

The Company adopted the new lease guidance effective January 1, 2019, using the modified retrospective transition approach, applying the new standard to all of its leases existing at the date of initial application which is the effective date of adoption. Consequently, financial information will not be updated and the disclosures required under the new standard will not be provided for dates and periods before January 1, 2019. The Company has elected the practical expedient to combine lease and non-lease components as a single component. We did not elect the hindsight practical expedient which permits entities to use hindsight in determining the lease term and assessing impairment. The adoption of the lease standard did not change our previously reported consolidated statements of operations and did not result in a cumulative catch-up adjustment to opening equity.

 

The interest rate implicit in lease contracts is typically not readily determinable. As such, the Company utilizes its incremental borrowing rate of 10%, which is the rate incurred to borrow on a collateralized basis over a similar term an amount equal to the lease payments in a similar economic environment. In calculating the present value of the lease payments, the Company elected to utilize its incremental borrowing rate based on the remaining lease terms as of the January 1, 2019, adoption date.

 

Operating lease ROU assets and operating lease liabilities are recognized based on the present value of the future minimum lease payments over the lease term at the commencement date. The operating lease ROU asset also includes any lease payments made and excludes lease incentives and initial direct costs incurred, if any. Our lease terms may include options to extend or terminate the lease when it is reasonably certain that we will exercise that option. Our leases have remaining lease terms of 1 year to 3 years, some of which include options to extend the lease term for up to an undetermined number of years.

 

Operating Leases

 

On August 1, 2022, the Company signed a lease agreement with JJ Real Co., an unrelated party, which commenced on August 1, 2022, for approximately 2,000 square feet, located at 1114 S St. Mary’s Street - Suite 120, San Antonio, TX 78210, for $3,333 per month, includes a pro rata share of the common building expenses and each year the monthly lease payment is subject to change per the lease agreement. The lease expires on July 31, 2027. The lease expiration is greater than twelve months, thus included on the Balance Sheet as Right-of-Use lease. This lease does not include a residual value guarantee, nor do we expect any material exit costs. As of August 1, 2022, we determined that this lease meets the criterion to be classified as a ROU Asset and is included on the balance sheet as Right-Of-Use Assets. As of June 30, 2024, and December 31, 2023, the ROU asset and liability balances of this lease were $125,692 and $147,480, respectively. During February 2023, JJ Real Co transferred ownership of the building, and our lease located at 1114 S St. Mary’s - Suite 120, San Antonio, TX 78210, to Hooks Holding Ltd., a non-related party. No details of our lease or commitments have changed with the ownership transfer.

 

The following is a schedule, by years, of future minimum lease payments required under the operating and finance leases.

 

   ROU
Operating
Leases
 
Six months ending December 31, 2024   35,834 
Year ending December 31, 2025   49,333 
Year ending December 31, 2026   51,333 
Year ending December 31, 2027   17,333 
Year ending December 31, 2028   
 
Thereafter   
 
Total  $153,833 
Less imputed interest   (22,308)
Total liability  $131,525 

 

Other information related to leases is as follows:

 

Lease Type  Weighted
Average
Remaining
Term
  Weighted
Average
Discount
Rate (1)
 
Operating Leases  37 months   10%

 

(1) This discount rate is consistent with our borrowing rates from various lenders.

 

Legal Matters

 

The Company may be involved in legal actions and claims arising in the ordinary course of business, from time to time, none of which at this time the Company considers to be material to the Company’s business or financial condition.

v3.24.3
Subsequent Events
6 Months Ended
Jun. 30, 2024
Subsequent Events [Abstract]  
SUBSEQUENT EVENTS

11. SUBSEQUENT EVENTS

 

Management has evaluated subsequent events according to ASC TOPIC 855 as the date of the financial statements and has determined the following reportable events:

  

On October 9, 2024, the Company filed a Certificate of Amendment with the Secretary of State of the State of Nevada (the “Certificate of Amendment”), thereby amending the Certificate of Designation of Preferences, Rights and Limitations of Series I Preferred Stock, as previously filed with the Secretary of State of the State of Nevada on April 10, 2023 (the “Certificate of Designation”). The Certificate of Amendment amended the Certificate of Designation to increase the authorized number of shares of Series I Preferred Stock from 3,000,000 to 3,400,000. The Certificate of Amendment became effective with the Secretary of State of the State of Nevada upon filing.

 

On October 11, 2024, the Company issued 892,857 shares of Series I Preferred Stock which had previously been subscribed at a price of $2.80 per share.

v3.24.3
Pay vs Performance Disclosure - USD ($)
3 Months Ended 6 Months Ended
Jun. 30, 2024
Jun. 30, 2023
Jun. 30, 2024
Jun. 30, 2023
Pay vs Performance Disclosure        
Net Income (Loss) $ (1,463,025) $ (1,890,223) $ (3,323,834) $ (2,773,511)
v3.24.3
Insider Trading Arrangements
3 Months Ended
Jun. 30, 2024
Trading Arrangements, by Individual  
Rule 10b5-1 Arrangement Adopted false
Non-Rule 10b5-1 Arrangement Adopted false
Rule 10b5-1 Arrangement Terminated false
Non-Rule 10b5-1 Arrangement Terminated false
v3.24.3
Accounting Policies, by Policy (Policies)
6 Months Ended
Jun. 30, 2024
Summary of Significant Accounting Policies [Abstract]  
Accounts Receivable

Accounts Receivable

The Company extends credit to its customers, who are located nationwide. Accounts receivable are customer obligations due under normal trade terms. The Company performs continuing credit evaluations of its customers’ financial condition. Management reviews accounts receivable on a regular basis, based on contractual terms and how recently payments have been received to determine if any such amounts will potentially be uncollected. The Company includes any balances that are determined to be uncollectible in its allowance for doubtful accounts. After all attempts to collect a receivable have failed, the receivable is written off. During the six months ended June 30, 2024 and 2023, the Company wrote-off uncollectible accounts in the amount of $40,624 and $0, respectively. The balance of the allowance accounts at June 30, 2024 and December 31, 2023 was $70,796 and $191,889, respectively.

 

Use of Estimates

Use of Estimates

The preparation of financial statements in conformity with GAAP requires the use of estimates and assumptions by management in determining the reported amounts of assets and liabilities, disclosures of contingent liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Estimates are primarily used in our revenue recognition, the allowance for doubtful account receivable, fair value assumptions in accounting, intangible assets and long-lived asset impairments and adjustments, the deferred tax valuation allowance, and the fair value of stock options and warrants.

Cash and Cash Equivalents

Cash and Cash Equivalents

The Company considers all highly liquid investments with an original maturity of three months or less to be cash equivalents. As of June 30, 2024, the Company held cash and cash equivalents in the amount of $465,957, which was held in the Company’s operating bank accounts.

Property and Equipment

Property and Equipment

Property and equipment are stated at cost, and are depreciated or amortized using the straight-line method over the following estimated useful lives:

Furniture, fixtures & equipment  7 Years
Computer equipment  5 Years
Commerce server  5 Years
Computer software  3 - 5 Years
Leasehold improvements  Length of the lease

Depreciation expenses were $14,172 and $16,099 for the six months ended June 30, 2024, and 2023, respectively.

Revenue Recognition

Revenue Recognition

The Company recognizes income when the service is provided or when product is delivered. We present revenue, net of customer incentives. Most of our income is generated from professional services and site development fees. We provide online marketing services that we purchase from third parties. The gross revenue presented in our statement of operations includes digital advertising revenue. We also offer professional services such as development services. The fees for development services with multiple deliverables constitute a separate unit of accounting in accordance with ASC 606, which are recognized as the work is performed. Upfront fees for development services or other customer services are deferred until certain implementation or contractual milestones have been achieved. If we have performed work for our clients, but have not invoiced clients for that work, then we record the value of the work on the balance sheet as costs in excess of billings. The terms of services contracts generally are for periods of less than one year. The deferred revenue and customer deposits as of June 30, 2024, and December 31, 2023, were $781,399 and $533,386, respectively. The costs in excess of billings as of June 30, 2024, and December 31, 2023, was $0.

We always strive to satisfy our customers by providing superior quality and service. Since we typically bill based on a Time and Materials basis, there are no returns for work delivered. When discrepancies or disagreements arise, we do our best to reconcile them by assessing the situation on a case-by-case basis and determining if any discounts can be given. Historically, we have not granted any significant discounts.

Included in revenue are costs that are reimbursed by our clients, including third party services, such as photographers and stylists, furniture, supplies, and the largest component, digital advertising. We have determined, based on our review of ASC 606-10-55-39, that the amounts classified as reimbursable costs should be recorded as gross revenue, due to the following factors:

  The Company is primarily in control of the inputs of the project and responsible for the completion of the client contract;
  We have discretion in establishing price; and
  We have discretion in supplier selection.
Research and Development

Research and Development

Research and development costs are expensed as incurred. Total research and development costs were $147,205 and $141,260 for the six months ended June 30, 2024, and 2023, respectively.

Advertising Costs

Advertising Costs

The Company expenses the cost of advertising and promotional materials when incurred. Total advertising costs were $236,797 and $64,391 for the six months ended June 30, 2024, and 2023, respectively.

 

Fair value of financial instruments

Fair Value of Financial Instruments

The Company’s financial instruments, including cash and cash equivalents, accounts receivable, accounts payable, and accrued liabilities are carried at cost, which approximates their fair value, due to the relatively short maturity of these instruments.

Fair value is defined as the price to sell an asset or transfer a liability, between market participants at the measurement date. Fair value measurements assume that the asset or liability is (1) exchanged in an orderly manner, (2) the exchange is in the principal market for that asset or liability, and (3) the market participants are independent, knowledgeable, able and willing to transact an exchange. Fair value accounting and reporting establishes a framework for measuring fair value by creating a hierarchy for observable independent market inputs and unobservable market assumptions and expands disclosures about fair value measurements. Considerable judgment is required to interpret the market data used to develop fair value estimates. As such, the estimates presented herein are not necessarily indicative of the amounts that could be realized in a current exchange. The use of different market assumptions and/or estimation methods could have a material effect on the estimated fair value.

ASC Topic 820 established a nine-tier fair value hierarchy which prioritizes the inputs used in measuring fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1measurements) and the lowest priority to unobservable inputs (level 3 measurements). These tiers include:

  Level 1, defined as observable inputs such as quoted prices for identical instruments in active markets;
  Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable such as quoted prices for similar instruments in active markets or quoted prices for identical or similar instruments in markets that are not active; and
  Level 3, defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions, such as valuations derived from valuation techniques in which one or more significant inputs or significant value drivers are unobservable.
Impairment of Long-Lived Assets

Impairment of Long-Lived Assets

The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the assets may not be fully recoverable. To determine recoverability of a long-lived asset, management evaluates whether the estimated future undiscounted net cash flows from the asset are less than its carrying amount. If impairment is indicated, the long-lived asset would be written down to fair value. Fair value is determined by an evaluation of available price information at which assets could be bought or sold, including quoted market prices, if available, or the present value of the estimated future cash flows based on reasonable and supportable assumptions.

Indefinite Lived Intangibles

Indefinite Lived Intangibles

The Company accounts for business combinations under the acquisition method of accounting in accordance with ASC 805, “Business Combinations,” where the total purchase price is allocated to the tangible and identified intangible assets acquired and liabilities assumed based on their estimated fair values. Significant estimates in valuing certain intangible assets include, but are not limited to, future expected cash flows from acquired customer lists, acquired technology, and trade names from a market participant perspective, useful lives and discount rates. Management’s estimates of fair value are based upon assumptions we believe to be reasonable, but which are inherently uncertain and unpredictable and, as a result, actual results may differ from estimates. The purchase price is allocated using the information currently available, and may be adjusted, up to one year from acquisition date, after obtaining more information regarding, among other things, asset valuations, liabilities assumed and revisions to preliminary estimates. The purchase price in excess of the fair value of the tangible and identified intangible assets acquired less liabilities assumed is recognized as goodwill.

The Company tests for indefinite lived intangibles and goodwill impairment in the fourth quarter of each year and whenever events or circumstances indicate that the carrying amount of the asset exceeds its fair value and may not be recoverable.

 

The impairment test conducted by the Company includes a two-step approach to determine whether it is more likely than not that impairment exists. If it is determined, after step one, that it is not more likely than not, that impairment exists, then no further analysis is conducted. The steps are as follows:

  1. Based on the totality of qualitative factors, determine whether the carrying amount of the intangible asset may not be recoverable. Qualitative factors and key assumptions reviewed include the following:
  Increases in costs, such as labor, materials or other costs that could negatively affect future cash flows. The Company assumed that costs associated with labor, materials, and other costs should be consistent with fair market levels. If the costs were materially higher than fair market levels, then such costs may adversely affect the future cash flows of the Company or reporting units.
  Financial performance, such as negative or declining cash flows, or reductions in revenue may adversely affect recoverability of the recorded value of the intangible assets. During our analysis, the Company assumes that revenues should remain relatively consistent or show gradual growth month-to-month and quarter-to-quarter. If we report revenue declines, instead of increases or flat levels, then such condition may adversely affect the future cash flows of the Company or reporting units.
  Legal, regulatory, contractual, political, business or other factors that could affect future cash flows. During our analysis, the Company assumes that the legal, regulatory, political or business conditions should remain consistent, without placing material pressure on the Company or any of its reporting units. If such conditions were to become materially different than what has been experienced historically, then such conditions may adversely affect the future cash flows of the Company or reporting units.
  Entity-specific events such as losses of management, key personnel, or customers, may adversely affect future cash flows. During our analysis, the Company assumes that members of management, key personnel, and customers will remain consistent period-over-period. If not effectively replaced, the loss of members of management and key employees could adversely affect operations, culture, morale and overall success of the company. In addition, if material revenue from key customers is lost and not replaced, then future cash flows will be adversely affected.
  Industry or market considerations, such as competition, changes in the market, changes in customer dependence on our service offerings, or obsolescence could adversely affect the Company or its reporting units. We understand that the markets we serve are constantly changing, requiring us to change with them. During our analysis, we assume that we will address new opportunities in service offering and industries served. If we do not make such changes, then we may experience declines in revenue and cash flow, making it difficult to re-capture market share.
  Macroeconomic conditions such as deterioration in general economic conditions or limitations on accessing capital could adversely affect the Company. During our analysis, we acknowledge that macroeconomic factors, such as the economy, may affect our business plan because our customers may reduce budgets for our services. If there are material worsening in economic conditions, which lead to reductions in revenue then such conditions may adversely affect the Company.
  2. Compare the carrying amount of the intangible asset to the fair value.
  3. If the carrying amount is greater than the fair value, then the carrying amount is reduced to reflect fair value.

Intangible assets are comprised of the following, presented as net of amortization:

On June 26, 2015, the Company purchased the rights to the domain “CLOUDCOMMERCE.COM”, from a private party at a purchase price of $20,000, plus transaction costs of $202. During the six months ended June 30, 2024, the Company decided not to renew its rights to the domain name and recorded an impairment to intangible assets in the amount of $20,202.

June 30, 2024

   AiAdvertising   Total 
Domain name   
           -
    
               -
 
Total  $
-
   $
-
 

December 31, 2023

   AiAdvertising   Total 
Domain name   20,202               20,202 
Total  $20,202   $20,202 

 

Concentrations of Business and Credit Risk

Concentrations of Business and Credit Risk

The Company operates in a single industry segment. The Company markets its services to companies and individuals in many industries and geographic locations. The Company’s operations are subject to rapid technological advancement and intense competition. Accounts receivable represent financial instruments with potential credit risk. The Company typically offers its customers credit terms. The Company makes periodic evaluations of the credit worthiness of its enterprise customers and other than obtaining deposits pursuant to its policies, it generally does not require collateral. In the event of nonpayment, the Company has the ability to terminate services. As of June 30, 2024, the Company held cash and cash equivalents in the amount of $465,957 which was held in the operating bank accounts. Of this amount, $87,984 is held in amounts exceeding the FDIC insured limit of $250,000 for each account. For further discussion on Concentrations see footnote 9.

Stock-Based Compensation

Stock-Based Compensation

The Company addressed the accounting for share-based payment transactions in which an enterprise receives employee services in exchange for either equity instruments of the enterprise or liabilities that are based on the fair value of the enterprise’s equity instruments or that may be settled by the issuance of such equity instruments. The transactions are accounted for using a fair-value-based method and recognized as expenses in our statement of operations.

Stock-based compensation expense recognized during the period is based on the value of the portion of stock-based payment awards that is ultimately expected to vest. Stock-based compensation expense recognized in the consolidated statement of operations during the six months ended June 30, 2024, included compensation expense for the stock-based payment awards granted prior to, but not yet vested, as of June 30, 2024, based on the grant date fair value estimated. Stock-based compensation expense recognized in the consolidated statement of operations for the six months ended June 30, 2024, is based on awards ultimately expected to vest or has been reduced for estimated forfeitures. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates. The stock-based compensation expense recognized in the consolidated statements of operations during the six months ended June 30, 2024, and 2023 was $1,076,982 and $836,261, respectively.

Basic and Diluted Net Income (Loss) per Share Calculations

Basic and Diluted Net Income (Loss) per Share Calculations

Income (Loss) per Share dictates the calculation of basic earnings per share and diluted earnings per share. Basic earnings per share are computed by dividing income available to common shareholders by the weighted-average number of common shares available. Diluted earnings per share is computed similar to basic earnings per share except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional common shares were dilutive. The shares for employee options, warrants and convertible notes were used in the calculation of the income per share.

For the six months ended June 30, 2024, the Company has excluded 934,900,000 shares of common stock underlying options, 18,025 Series B Preferred shares convertible into 450,625,000 shares of common stock, 14,425 Series C Preferred shares convertible into 144,250,000 shares of common stock, 86,021 Series D Preferred shares convertible into 215,052,500 shares of common stock, 10,000 Series E Preferred shares convertible into 20,000,000 shares of common stock, 2,597 Series G Preferred shares convertible into 136,684,211 shares of common stock, 3,165,584 Series I preferred shares convertible into 1,266,233,600 shares of common stock, and 162,703,869 shares of common stock underlying warrants, because their impact on the loss per share is anti-dilutive. During the three and six months ended June 30, 2024, the balance of the above-mentioned shares is excluded in the calculation for diluted earnings per share.

For the six months ended June 30, 2023, the Company has excluded 609,087,214 shares of common stock underlying options, 18,025 Series B Preferred shares convertible into 450,625,000 shares of common stock, 14,425 Series C Preferred shares convertible into 144,250,000 shares of common stock, 86,021 Series D Preferred shares convertible into 215,052,500 shares of common stock, 10,000 Series E Preferred shares convertible into 20,000,000 shares of common stock, 2,597 Series G Preferred shares convertible into 136,684,211 shares of common stock, 2,272,727 Series I preferred shares convertible into 909,090,800 shares of common stock, and 162,703,869 shares of common stock underlying warrants, because their impact on the loss per share is anti-dilutive. During the three and six months ended June 30, 2023, the Series I Preferred shares are included in the calculation for diluted earnings per share, resulting in 909,090,800 being added to the weighted average common and common equivalent shares outstanding. The balance of the above-mentioned shares are excluded in the calculation for diluted earnings per share.

Dilutive per share amounts are computed using the weighted-average number of common shares outstanding and potentially dilutive securities, using the treasury stock method if their effect would be dilutive.

Income Taxes

Income Taxes

The Company uses the asset and liability method of accounting for income taxes. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to financial statements carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carry-forwards. The measurement of deferred tax assets and liabilities is based on provisions of applicable tax law. The measurement of deferred tax assets is reduced, if necessary, by a valuation allowance based on the amount of tax benefits that, based on available evidence, the Company does not expect realize.

 

For the six months ended June 30, 2024, we used the federal tax rate of 21% in our determination of the deferred tax assets and liabilities balances.

   For the six months ended
June 30,
2024
 
Current tax provision:    
Federal            
Taxable income  $
-
 
Total current tax provision  $
-
 
      
Deferred tax provision:     
Loss carryforwards  $6,712,219 
Change in valuation allowance   (6,712,219)
Total Deferred tax provision  $
-
 
Recently Adopted Accounting Pronouncements

Recently Adopted Accounting Pronouncements

The Company does not elect to delay complying with any new or revised accounting standards, but to apply all standards required of public companies, according to those required application dates.

Management reviewed accounting pronouncements issued during the quarter ended June 30, 2024, and no pronouncements were adopted during the period.

v3.24.3
Summary of Significant Accounting Policies (Tables)
6 Months Ended
Jun. 30, 2024
Summary of Significant Accounting Policies [Abstract]  
Schedule of Property and Equipment are Stated at Cost, Estimated Useful Lives Property and equipment are stated at cost, and are depreciated or amortized using the straight-line method over the following estimated useful lives:
Furniture, fixtures & equipment  7 Years
Computer equipment  5 Years
Commerce server  5 Years
Computer software  3 - 5 Years
Leasehold improvements  Length of the lease
Schedule of Impairment to Intangible Assets Net of Amortization Intangible assets are comprised of the following, presented as net of amortization:
   AiAdvertising   Total 
Domain name   
           -
    
               -
 
Total  $
-
   $
-
 
   AiAdvertising   Total 
Domain name   20,202               20,202 
Total  $20,202   $20,202 

 

Schedule of Deferred Tax Assets and Liabilities Balances For the six months ended June 30, 2024, we used the federal tax rate of 21% in our determination of the deferred tax assets and liabilities balances.
   For the six months ended
June 30,
2024
 
Current tax provision:    
Federal            
Taxable income  $
-
 
Total current tax provision  $
-
 
      
Deferred tax provision:     
Loss carryforwards  $6,712,219 
Change in valuation allowance   (6,712,219)
Total Deferred tax provision  $
-
 
v3.24.3
Revenue Recognition (Tables)
6 Months Ended
Jun. 30, 2024
Revenue Recognition [Abstract]  
Schedule of Revenue Disaggregated Into the Four Categories For the six months ended June 30, 2024, and 2023 (unaudited), revenue was disaggregated into the four categories as follows:
   Six months ended June 30, 2024
(unaudited)
   Six months ended June 30, 2023
(unaudited)
 
   Third
Parties
   Related
Parties
   Total   Third
Parties
   Related
Parties
   Total 
Design   877,055    
       -
    877,055    550,933    
          -
    550,933 
Development   
-
    
-
    
-
    28,000    
-
    28,000 
Digital Marketing   3,027,648    
-
    3,027,648    2,922,620    
-
    2,922,620 
Platform License   422,349    
-
    422,349    267,240    
-
    267,240 
Total  $4,327,052   $
-
   $4,327,052   $3,768,793   $
-
   $3,768,793 
v3.24.3
Intangible Assets (Tables)
6 Months Ended
Jun. 30, 2024
Intangible Assets [Abstract]  
Schedule of Intangible Assets The Company’s intangible assets consist of the following:
       June 30, 2024       December 31, 2023 
   Gross   Accumulated Amortization   Net   Gross   Accumulated Amortization   Net 
Domain name   
            -
    
            -
    
            -
    20,202    
            -
    20,202 
Total  $
-
   $
-
   $
-
   $20,202   $
-
   $20,202 
v3.24.3
Stock Options and Warrants (Tables)
6 Months Ended
Jun. 30, 2024
Stock Options and Warrants [Abstract]  
Schedule of Black Scholes Method Assumptions The fair value of options granted during the six months ending June 30, 2024, and 2023, were determined using the Black Scholes method with the following assumptions:
   Six Months
Ended
June 30, 2024
   Six Months
Ended
June 30, 2023
 
Risk free interest rate   3.97%   4.49%
Stock volatility factor   132.75%   206%
Weighted average expected option life   3.5 years    3.5 years 
Expected dividend yield   
-
%   
-
%
Schedule of Stock Option Activity A summary of the Company’s stock option activity and related information follows:
   Six months ended
June 30, 2024
   Year ended
December 31, 2023
 
   Options   Weighted
average
exercise
price
   Options   Weighted
average
exercise
price
 
Outstanding - beginning of year   875,566,666   $0.0086    879,733,332   $0.0092 
Granted   60,000,000    0.0070    100,000,000    0.0100 
Exercised   (13,344,088)   0.0019    (9,222,228)   0.0057 
Forfeited   (666,666)   0.0019    (94,944,438)   0.0185 
Outstanding - end of the year   921,555,912   $0.0086    875,566,666   $0.0086 
Exercisable at the end of the year   791,167,784   $0.0082    764,321,982   $0.0077 
Weighted average fair value of options granted during the period       $411,824        $1,000,000 
Schedule of Weighted Average Remaining Contractual Life of Options Outstanding The weighted average remaining contractual life of options outstanding as of June 30, 2024, was as follows:
Exercise prices     Number of options outstanding     Weighted Average remaining
contractual life (years)
 
               
$ 0.0018       17,000,000       0.092  
$ 0.0019       236,555,912       2.08  
$ 0.0053       10,000,000       5.28  
$ 0.0068       307,000,000       1.52  
$ 0.0100       100,000,000       3.93  
$ 0.0130       15,000,000       5.34  
$ 0.0131       60,000,000       5.12  
$ 0.0150       35,000,000       5.15  
$ 0.0295       81,000,000       0.59  
$ 0.0070       60,000,000       4.53  
          921,555,912          
Schedule of Warrant Activity A summary of the Company’s warrant activity and related information follows:
   Six months ended
June 30, 2024
   Year ended
December 31, 2023
 
   Warrants   Weighted
average
exercise
price
   Warrants   Weighted
average
exercise
price
 
Outstanding - beginning of period   162,703,869   $0.048    162,703,869   $0.048 
Issued   
-
    
-
    
-
    
-
 
Exercised   
-
    
-
    
-
    
-
 
Forfeited   
-
    
-
    
-
    
-
 
Outstanding - end of period   162,703,869   $0.048    162,703,869   $0.048 
Exercisable at the end of period   162,703,869   $0.048    162,703,869   $0.048 
Weighted average fair value of warrants granted during the period       $
-
        $
-
 
v3.24.3
Commitments and Contingencies (Tables)
6 Months Ended
Jun. 30, 2024
Commitments and Contingencies [Abstract]  
Schedule of Future Minimum Lease Payments for Operating and Finance Leases The following is a schedule, by years, of future minimum lease payments required under the operating and finance leases.
   ROU
Operating
Leases
 
Six months ending December 31, 2024   35,834 
Year ending December 31, 2025   49,333 
Year ending December 31, 2026   51,333 
Year ending December 31, 2027   17,333 
Year ending December 31, 2028   
 
Thereafter   
 
Total  $153,833 
Less imputed interest   (22,308)
Total liability  $131,525 

 

Schedule of Other Information Related to Leases Other information related to leases is as follows:
Lease Type  Weighted
Average
Remaining
Term
  Weighted
Average
Discount
Rate (1)
 
Operating Leases  37 months   10%
(1) This discount rate is consistent with our borrowing rates from various lenders.
v3.24.3
Basis of Presentation (Details)
6 Months Ended
Jun. 30, 2024
USD ($)
Basis of Presentation [Abstract]  
Working capital $ 1,206,074
v3.24.3
Summary of Significant Accounting Policies (Details) - USD ($)
6 Months Ended
Jun. 26, 2015
Jun. 30, 2024
Jun. 30, 2023
Dec. 31, 2023
Summary of Significant Accounting Policies [Line Items]        
Wrote-off uncollectible accounts (in Dollars)   $ 40,624 $ 0  
Accounts receivable, allowance (in Dollars)   70,796   $ 191,889
Cash and cash equivalents (in Dollars)   465,957   110,899
Depreciation expenses (in Dollars)   14,172 16,099  
Deferred revenue and customer deposits (in Dollars)   781,399   533,386
Excess cost of billings (in Dollars)   0   $ 0
Research and development costs (in Dollars)   147,205 141,260  
Advertising costs (in Dollars)   236,797 64,391  
Purchase price (in Dollars) $ 20,000      
Transaction costs (in Dollars) 202      
Impairment to intangible assets (in Dollars) $ 20,202      
FDIC insured amount (in Dollars)   250,000    
Stock-based compensation expense (in Dollars)   $ 1,076,982 $ 836,261  
Underlying options shares   162,703,869    
Shares converted into common stock   1,266,233,600    
Federal tax rate   21.00%    
Credit Concentration Risk [Member]        
Summary of Significant Accounting Policies [Line Items]        
Cash and cash equivalents (in Dollars)   $ 465,957    
FDIC insured amount (in Dollars)   $ 87,984    
Series B Preferred Stock [Member]        
Summary of Significant Accounting Policies [Line Items]        
Underlying options shares   18,025 18,025  
Series C Preferred Stock [Member]        
Summary of Significant Accounting Policies [Line Items]        
Underlying options shares   14,425 14,425  
Series D Preferred Stock [Member]        
Summary of Significant Accounting Policies [Line Items]        
Underlying options shares   86,021 86,021  
Series E Preferred Stock [Member]        
Summary of Significant Accounting Policies [Line Items]        
Underlying options shares   10,000 10,000  
Series G Preferred Stock [Member]        
Summary of Significant Accounting Policies [Line Items]        
Underlying options shares   2,597 2,597  
Series I Preferred Stock [Member]        
Summary of Significant Accounting Policies [Line Items]        
Underlying options shares     609,087,214  
Weighted average common equivalent shares outstanding     909,090,800  
Common Stock [Member]        
Summary of Significant Accounting Policies [Line Items]        
Underlying options shares   934,900,000    
Shares converted into common stock     162,703,869  
Common Stock [Member] | Series B Preferred Stock [Member]        
Summary of Significant Accounting Policies [Line Items]        
Shares converted into common stock   450,625,000 450,625,000  
Common Stock [Member] | Series C Preferred Stock [Member]        
Summary of Significant Accounting Policies [Line Items]        
Shares converted into common stock   144,250,000 144,250,000  
Common Stock [Member] | Series D Preferred Stock [Member]        
Summary of Significant Accounting Policies [Line Items]        
Shares converted into common stock   215,052,500 215,052,500  
Common Stock [Member] | Series E Preferred Stock [Member]        
Summary of Significant Accounting Policies [Line Items]        
Shares converted into common stock   20,000,000 20,000,000  
Common Stock [Member] | Series G Preferred Stock [Member]        
Summary of Significant Accounting Policies [Line Items]        
Shares converted into common stock   136,684,211 136,684,211  
Common Stock [Member] | Series I Preferred Stock [Member]        
Summary of Significant Accounting Policies [Line Items]        
Underlying options shares     2,272,727  
Shares converted into common stock   3,165,584 909,090,800  
v3.24.3
Summary of Significant Accounting Policies (Details) - Schedule of Property and Equipment are Stated at Cost, Estimated Useful Lives
6 Months Ended
Jun. 30, 2024
Furniture, fixtures & equipment [Member]  
Schedule of Property and Equipment are Stated at Cost, Estimated Useful Lives [Line Items]  
Property and equipment estimated useful lives 7 years
Computer equipment [Member]  
Schedule of Property and Equipment are Stated at Cost, Estimated Useful Lives [Line Items]  
Property and equipment estimated useful lives 5 years
Commerce server [Member]  
Schedule of Property and Equipment are Stated at Cost, Estimated Useful Lives [Line Items]  
Property and equipment estimated useful lives 5 years
Leasehold improvements [Member]  
Schedule of Property and Equipment are Stated at Cost, Estimated Useful Lives [Line Items]  
Leasehold improvements Length of the lease
Minimum [Member] | Computer software [Member]  
Schedule of Property and Equipment are Stated at Cost, Estimated Useful Lives [Line Items]  
Property and equipment estimated useful lives 3 years
Maximum [Member] | Computer software [Member]  
Schedule of Property and Equipment are Stated at Cost, Estimated Useful Lives [Line Items]  
Property and equipment estimated useful lives 5 years
v3.24.3
Summary of Significant Accounting Policies (Details) - Schedule of Impairment to Intangible Assets Net of Amortization - USD ($)
Jun. 30, 2024
Dec. 31, 2023
Schedule of Impairment to Intangible Assets [Line Items]    
Goodwill and other intangible assets, net $ 20,202
Domain name [Member]    
Schedule of Impairment to Intangible Assets [Line Items]    
Goodwill and other intangible assets, net 20,202
AiAdvertising Inc [Member]    
Schedule of Impairment to Intangible Assets [Line Items]    
Goodwill and other intangible assets, net 20,202
AiAdvertising Inc [Member] | Domain name [Member]    
Schedule of Impairment to Intangible Assets [Line Items]    
Goodwill and other intangible assets, net $ 20,202
v3.24.3
Summary of Significant Accounting Policies (Details) - Schedule of Deferred Tax Assets and Liabilities Balances
6 Months Ended
Jun. 30, 2024
USD ($)
Federal  
Taxable income
Total current tax provision
Deferred tax provision:  
Loss carryforwards 6,712,219
Change in valuation allowance (6,712,219)
Total Deferred tax provision
v3.24.3
Revenue Recognition (Details) - Schedule of Revenue Disaggregated Into the Four Categories - USD ($)
6 Months Ended
Jun. 30, 2024
Jun. 30, 2023
Schedule of Revenue Disaggregated [Line Items]    
Total $ 4,327,052 $ 3,768,793
Third Parties [Member]    
Schedule of Revenue Disaggregated [Line Items]    
Total 4,327,052 3,768,793
Related Parties [Member]    
Schedule of Revenue Disaggregated [Line Items]    
Total
Design [Member]    
Schedule of Revenue Disaggregated [Line Items]    
Total 877,055 550,933
Design [Member] | Third Parties [Member]    
Schedule of Revenue Disaggregated [Line Items]    
Total 877,055 550,933
Design [Member] | Related Parties [Member]    
Schedule of Revenue Disaggregated [Line Items]    
Total
Development [Member]    
Schedule of Revenue Disaggregated [Line Items]    
Total 28,000
Development [Member] | Third Parties [Member]    
Schedule of Revenue Disaggregated [Line Items]    
Total 28,000
Development [Member] | Related Parties [Member]    
Schedule of Revenue Disaggregated [Line Items]    
Total
Digital Marketing [Member]    
Schedule of Revenue Disaggregated [Line Items]    
Total 3,027,648 2,922,620
Digital Marketing [Member] | Third Parties [Member]    
Schedule of Revenue Disaggregated [Line Items]    
Total 3,027,648 2,922,620
Digital Marketing [Member] | Related Parties [Member]    
Schedule of Revenue Disaggregated [Line Items]    
Total
Platform License [Member]    
Schedule of Revenue Disaggregated [Line Items]    
Total 422,349 267,240
Platform License [Member] | Third Parties [Member]    
Schedule of Revenue Disaggregated [Line Items]    
Total 422,349 267,240
Platform License [Member] | Related Parties [Member]    
Schedule of Revenue Disaggregated [Line Items]    
Total
v3.24.3
Liquidity and Operations (Details) - USD ($)
3 Months Ended 6 Months Ended
Jun. 30, 2024
Jun. 30, 2023
Jun. 30, 2024
Jun. 30, 2023
Liquidity and Operations [Abstract]        
Net loss $ (1,463,025) $ (1,890,223) $ (3,323,834) $ (2,773,511)
Net cash used in operating activities     $ (2,144,941) $ (3,245,612)
v3.24.3
Intangible Assets (Details) - USD ($)
6 Months Ended
Jun. 26, 2015
Jun. 30, 2024
Jun. 30, 2023
Dec. 31, 2023
Intangible Assets [Line Items]        
Purchase price $ 20,000      
Transaction costs 202      
Goodwill and other intangible assets, net     $ 20,202
Impairment to intangible assets 20,202      
Amortization expense   0 $ 0  
Domain Name [Member]        
Intangible Assets [Line Items]        
Purchase price 20,000      
Transaction costs 202      
Goodwill and other intangible assets, net $ 20,202      
Impairment to intangible assets   $ 20,202    
v3.24.3
Intangible Assets (Details) - Schedule of Intangible Assets - USD ($)
Jun. 30, 2024
Dec. 31, 2023
Schedule of Intangible Assets [Line Items]    
Gross $ 20,202
Accumulated Amortization
Net 20,202
Domain name [Member]    
Schedule of Intangible Assets [Line Items]    
Gross 20,202
Accumulated Amortization
Net $ 20,202
v3.24.3
Capital Stock (Details)
1 Months Ended 3 Months Ended 6 Months Ended 12 Months Ended
May 20, 2024
$ / shares
shares
Apr. 08, 2024
shares
Apr. 08, 2024
$ / shares
Jan. 30, 2024
USD ($)
$ / shares
shares
Jun. 28, 2023
shares
Apr. 11, 2023
$ / shares
shares
Apr. 10, 2023
vote
$ / shares
shares
Apr. 04, 2023
USD ($)
$ / shares
shares
Mar. 23, 2023
USD ($)
shares
Mar. 13, 2023
USD ($)
shares
Feb. 28, 2023
USD ($)
shares
Feb. 16, 2023
USD ($)
shares
Feb. 08, 2023
USD ($)
shares
Jun. 28, 2023
$ / shares
Jun. 30, 2024
USD ($)
$ / shares
shares
Mar. 31, 2024
USD ($)
shares
Jun. 30, 2023
USD ($)
shares
Jun. 30, 2024
USD ($)
$ / shares
shares
Jun. 30, 2023
USD ($)
shares
Dec. 31, 2023
USD ($)
$ / shares
shares
Mar. 21, 2024
shares
Jan. 29, 2024
$ / shares
shares
Jun. 07, 2023
$ / shares
shares
Sep. 29, 2021
shares
Mar. 18, 2021
shares
Feb. 06, 2020
$ / shares
shares
Capital Stock [Line Items]                                                    
Common stock authorized                             10,000,000,000     10,000,000,000   2,000,000,000            
Common stock, par value (in Dollars per share) | $ / shares                             $ 0.001     $ 0.001   $ 0.001            
Preferred stock, par value (in Dollars per share) | $ / shares                             $ 0.001     $ 0.001   $ 0.001            
Preferred stock, shares authorized                             5,000,000     5,000,000   5,000,000            
Preferred stock dividend (in Dollars) | $                                            
Preferred stock payable (in Dollars) | $                             2,500,000     2,500,000              
SG&A expenses (in Dollars) | $                             $ 1,306,990   1,965,349 3,371,647 3,367,945              
Common stock amounting (in Dollars) | $                                   $ 599,427              
Second Tranche [Member]                                                    
Capital Stock [Line Items]                                                    
Shares issued                                           892,857        
Common stock per share (in Dollars per share) | $ / shares                                           $ 2.8        
Third Tranche [Member]                                                    
Capital Stock [Line Items]                                                    
Shares issued                                           168,269        
Common stock per share (in Dollars per share) | $ / shares                                           $ 10.4        
Chief Executive Officer [Member]                                                    
Capital Stock [Line Items]                                                    
Exercise price per share (in Dollars per share) | $ / shares     $ 13,344,088                     $ 9,222,228                        
Newly issued shares   9,822,731     3,931,113                                          
Series A Preferred Stock [Member]                                                    
Capital Stock [Line Items]                                                    
Preferred stock, shares authorized                             10,000     10,000   10,000            
Preferred Stock convertible shares                             10,000     10,000                
Preferred stock dividend per share (in Dollars per share) | $ / shares                                   $ 8                
Preferred stock, shares outstanding                             0     0   0            
Preferred stock dividend (in Dollars) | $                                   $ 0   $ 0            
Series B Preferred Stock [Member]                                                    
Capital Stock [Line Items]                                                    
Preferred stock, shares authorized                             25,000     25,000   25,000            
Preferred stock, shares outstanding                             18,025     18,025   18,025            
Conversion price per share (in Dollars per share) | $ / shares                             $ 0.004     $ 0.004                
Series C Preferred Stock [Member]                                                    
Capital Stock [Line Items]                                                    
Preferred stock, shares authorized                             25,000     25,000   25,000            
Preferred stock, shares outstanding                             14,425     14,425   14,425            
Conversion price per share (in Dollars per share) | $ / shares                             $ 0.01     $ 0.01                
Series D Preferred Stock [Member]                                                    
Capital Stock [Line Items]                                                    
Preferred stock, shares authorized                             90,000     90,000   90,000            
Preferred stock, shares outstanding                             86,021     86,021   90,000            
Preferred stock dividend (in Dollars) | $                                   $ 0   $ 0            
Preferred stock is convertible into common stock, description                                   The Series D Preferred Stock is convertible into common stock at a ratio of 2,500 shares of common stock per share of preferred stock, and pays a quarterly dividend, calculated as (1/90,000) x (5% of the Adjusted Gross Revenue) of the Company’s subsidiary Parscale Digital                
Paid dividends (in Dollars) | $                             $ 0   $ 2,023                  
Series E Preferred Stock [Member]                                                    
Capital Stock [Line Items]                                                    
Preferred stock, shares authorized                             10,000     10,000   10,000            
Preferred stock, shares outstanding                             10,000     10,000   10,000            
Conversion price per share (in Dollars per share) | $ / shares                             $ 0.05     $ 0.05                
Series F Preferred Stock [Member]                                                    
Capital Stock [Line Items]                                                    
Preferred stock, shares authorized                             800,000     800,000   800,000            
Preferred stock, shares outstanding                             0     0   0            
Preferred stock dividend (in Dollars) | $                                   $ 0   $ 0            
Annual rate                                   10.00%                
Redemption price per share (in Dollars per share) | $ / shares                             $ 25     $ 25                
Series G Preferred Stock [Member]                                                    
Capital Stock [Line Items]                                                    
Preferred stock, shares authorized                             2,600     2,600   2,600           2,600
Preferred stock, shares outstanding                             2,597     2,597   2,597            
Conversion price per share (in Dollars per share) | $ / shares                                                   $ 0.0019
Series H Preferred Stock [Member]                                                    
Capital Stock [Line Items]                                                    
Preferred stock, shares authorized                             1,000     1,000   1,000         1,000  
Preferred stock, shares outstanding                             0     0   0            
Voting power description                                   The Series H Preferred Stock is not convertible into shares of the Company’s common stock and entitles the holder to 51% of the voting power of the Company’s shareholders                
Preferred stock, redemption terms                                   The 1,000 shares of Series H Preferred stock provided for automatic redemption by the Company at the par value of $0.001 per share on the sooner of: 1) sixty days (60) from the effective date of the Certificate of Designation, 2) on the date Andrew Van Noy ceases to serve as an officer, director or consultant of the Company, or 3) on the date that the Company’s shares of common stock first trade on any national securities exchange.                
Shares issued                                               1,000    
Series I Preferred Stock [Member]                                                    
Capital Stock [Line Items]                                                    
Preferred stock, shares authorized             3,000,000               3,000,000     3,000,000   3,000,000            
Preferred stock, shares outstanding                             2,272,727     2,272,727   2,272,727            
Preferred stock is convertible into common stock             400                                      
Number of votes (in vote) | vote             400                                      
Shares purchased           2,272,727                                        
Purchase price per share (in Dollars per share) | $ / shares           $ 2.2                                        
Purchase stock, description                                   The Company also granted the Purchaser a six-month option (the “Hexagon Purchase Agreement”) from the date of the initial closing to purchase (i) up to 333,333 additional shares of Series I Preferred Stock for a purchase price of $6.00 per share, and (ii) up to 312,500 shares of Series I Preferred Stock for a purchase price of $7.20 per share                
Share percentage                                   50.00%                
Common stock per share (in Dollars per share) | $ / shares       $ 2.8                                            
Sale of stock       892,857                           892,857                
Gross Proceeds (in Dollars) | $       $ 2,500,000                                            
Series J Preferred Stock [Member]                                                    
Capital Stock [Line Items]                                                    
Preferred stock, par value (in Dollars per share) | $ / shares                                             $ 0.001      
Preferred stock, shares authorized                             700     700   700     700,000      
Preferred stock, shares outstanding                             0     0   0            
Voting power description                                   The Series J Preferred Stock has voting rights equal to 10,000 votes on all matters upon which the holders of Common stock of the Company are entitled to vote                
Series K Preferred Stock [Member]                                                    
Capital Stock [Line Items]                                                    
Preferred stock, shares authorized                             1,000     1,000   1,000 1,000          
Preferred stock, shares outstanding                             0     0   0            
Redemption price per share (in Dollars per share) | $ / shares $ 0.001                                                  
Voting power description                                   The Series K Preferred Stock is not convertible into shares of the Company’s common stock and entitles the holder to 51% of the voting power of the Company’s shareholders                
Redemption shares                             1,000     1,000                
SG&A expenses (in Dollars) | $                               $ 477,000                    
Redeemed share 1,000                                                  
Preferred Stock [Member]                                                    
Capital Stock [Line Items]                                                    
Newly issued shares                                 2,272,727   2,272,727              
Preferred Stock [Member] | Series B Preferred Stock [Member]                                                    
Capital Stock [Line Items]                                                    
Preferred stock, par value (in Dollars per share) | $ / shares                             $ 100     $ 100                
Preferred Stock [Member] | Series C Preferred Stock [Member]                                                    
Capital Stock [Line Items]                                                    
Preferred stock, par value (in Dollars per share) | $ / shares                             100     100                
Preferred Stock [Member] | Series D Preferred Stock [Member]                                                    
Capital Stock [Line Items]                                                    
Preferred stock, par value (in Dollars per share) | $ / shares                             $ 100     $ 100                
Preferred stock, shares outstanding                             86,021     86,021   86,021            
Preferred stock is convertible into common stock                             2,500     2,500                
Preferred Stock [Member] | Series E Preferred Stock [Member]                                                    
Capital Stock [Line Items]                                                    
Preferred stock, par value (in Dollars per share) | $ / shares                             $ 100     $ 100                
Preferred Stock [Member] | Series F Preferred Stock [Member]                                                    
Capital Stock [Line Items]                                                    
Preferred stock, par value (in Dollars per share) | $ / shares                             $ 25     $ 25                
Preferred Stock [Member] | Series G Preferred Stock [Member]                                                    
Capital Stock [Line Items]                                                    
Preferred stock, par value (in Dollars per share) | $ / shares                                                   $ 100
Preferred Stock [Member] | Series I Preferred Stock [Member]                                                    
Capital Stock [Line Items]                                                    
Preferred stock, par value (in Dollars per share) | $ / shares             $ 0.001                                      
Preferred stock, shares outstanding                             2,272,727     2,272,727   2,272,727            
Preferred stock payable (in Dollars) | $                             $ 2,500,000     $ 2,500,000                
Preferred Stock [Member] | Series K Preferred Stock [Member]                                                    
Capital Stock [Line Items]                                                    
Preferred stock, par value (in Dollars per share) | $ / shares                             $ 0.001     $ 0.001                
Series K Preferred Stock [Member]                                                    
Capital Stock [Line Items]                                                    
Preferred stock, shares outstanding                               1,000                    
Common Stock [Member]                                                    
Capital Stock [Line Items]                                                    
Purchase price per share (in Dollars per share) | $ / shares               $ 0.003                                    
Sale of stock               14,620,464 17,069,958 16,954,805 26,858,175 21,649,574 58,000,000                          
Newly issued shares                                                
Common stock amounting (in Dollars) | $               $ 43,421 $ 50,867 $ 61,367 $ 102,110 $ 110,687 $ 230,975                          
v3.24.3
Stock Options and Warrants (Details) - USD ($)
6 Months Ended
Jun. 30, 2024
Jun. 30, 2023
Dec. 31, 2023
Stock Options and Warrants [Line Items]      
Warrants outstanding (in Shares) 162,703,869   162,703,869
Warrants issued (in Shares)  
Warrant expense $ 1,076,982 $ 836,261  
Warrant [Member]      
Stock Options and Warrants [Line Items]      
Warrant expense 0    
Stock Option [Member]      
Stock Options and Warrants [Line Items]      
Intrinsic value of the stock options 0   $ 643,860
Stock option expense $ 302,479 $ 836,261  
v3.24.3
Stock Options and Warrants (Details) - Schedule of Black Scholes Method Assumptions
6 Months Ended
Jun. 30, 2024
Jun. 30, 2023
Schedule of Black Scholes Method Assumptions [Abstract]    
Risk free interest rate 3.97% 4.49%
Stock volatility factor 132.75% 206.00%
Weighted average expected option life 3 years 6 months 3 years 6 months
Expected dividend yield
v3.24.3
Stock Options and Warrants (Details) - Schedule of Stock Option Activity - Stock Option [Member] - $ / shares
6 Months Ended 12 Months Ended
Jun. 30, 2024
Dec. 31, 2023
Schedule of Stock Option Activity [Line Items]    
Options, Outstanding - beginning of year (in Shares) 875,566,666 879,733,332
Weighted average exercise price, Outstanding - beginning of year $ 0.0086 $ 0.0092
Options, Granted (in Shares) 60,000,000 100,000,000
Weighted average exercise price, Granted $ 0.007 $ 0.01
Options, Exercised (in Shares) (13,344,088) (9,222,228)
Weighted average exercise price, Exercised $ 0.0019 $ 0.0057
Options, Forfeited (in Shares) (666,666) (94,944,438)
Weighted average exercise price, Forfeited $ 0.0019 $ 0.0185
Options, Outstanding - end of year (in Shares) 921,555,912 875,566,666
Weighted average exercise price, Outstanding - end of year $ 0.0086 $ 0.0086
Options, Exercisable at the end of year (in Shares) 791,167,784 764,321,982
Weighted average exercise price, Exercisable at the end of year $ 0.0082 $ 0.0077
Weighted average exercise price, Weighted average fair value of options granted during the period $ 411,824 $ 1,000,000
v3.24.3
Stock Options and Warrants (Details) - Schedule of Weighted Average Remaining Contractual Life of Options Outstanding
6 Months Ended
Jun. 30, 2024
$ / shares
shares
Schedule of Weighted Average Remaining Contractual Life of Options Outstanding [Line Items]  
Number of options outstanding 921,555,912
0.0018 Exercise Price [Member]  
Schedule of Weighted Average Remaining Contractual Life of Options Outstanding [Line Items]  
Exercise prices (in Dollars per share) | $ / shares $ 0.0018
Number of options outstanding 17,000,000
Weighted Average remaining contractual life (years) 1 month 3 days
0.0019 Exercise Price [Member]  
Schedule of Weighted Average Remaining Contractual Life of Options Outstanding [Line Items]  
Exercise prices (in Dollars per share) | $ / shares $ 0.0019
Number of options outstanding 236,555,912
Weighted Average remaining contractual life (years) 2 years 29 days
0.0053 Exercise Price [Member]  
Schedule of Weighted Average Remaining Contractual Life of Options Outstanding [Line Items]  
Exercise prices (in Dollars per share) | $ / shares $ 0.0053
Number of options outstanding 10,000,000
Weighted Average remaining contractual life (years) 5 years 3 months 10 days
0.0068 Exercise Price [Member]  
Schedule of Weighted Average Remaining Contractual Life of Options Outstanding [Line Items]  
Exercise prices (in Dollars per share) | $ / shares $ 0.0068
Number of options outstanding 307,000,000
Weighted Average remaining contractual life (years) 1 year 6 months 7 days
0.0100 Exercise Price [Member]  
Schedule of Weighted Average Remaining Contractual Life of Options Outstanding [Line Items]  
Exercise prices (in Dollars per share) | $ / shares $ 0.01
Number of options outstanding 100,000,000
Weighted Average remaining contractual life (years) 3 years 11 months 4 days
0.0130 Exercise Price [Member]  
Schedule of Weighted Average Remaining Contractual Life of Options Outstanding [Line Items]  
Exercise prices (in Dollars per share) | $ / shares $ 0.013
Number of options outstanding 15,000,000
Weighted Average remaining contractual life (years) 5 years 4 months 2 days
0.0131 Exercise Price [Member]  
Schedule of Weighted Average Remaining Contractual Life of Options Outstanding [Line Items]  
Exercise prices (in Dollars per share) | $ / shares $ 0.0131
Number of options outstanding 60,000,000
Weighted Average remaining contractual life (years) 5 years 1 month 13 days
0.0150 Exercise Price [Member]  
Schedule of Weighted Average Remaining Contractual Life of Options Outstanding [Line Items]  
Exercise prices (in Dollars per share) | $ / shares $ 0.015
Number of options outstanding 35,000,000
Weighted Average remaining contractual life (years) 5 years 1 month 24 days
0.0295 Exercise Price [Member]  
Schedule of Weighted Average Remaining Contractual Life of Options Outstanding [Line Items]  
Exercise prices (in Dollars per share) | $ / shares $ 0.0295
Number of options outstanding 81,000,000
Weighted Average remaining contractual life (years) 7 months 2 days
0.0070 Exercise Price [Member]  
Schedule of Weighted Average Remaining Contractual Life of Options Outstanding [Line Items]  
Exercise prices (in Dollars per share) | $ / shares $ 0.007
Number of options outstanding 60,000,000
Weighted Average remaining contractual life (years) 4 years 6 months 10 days
v3.24.3
Stock Options and Warrants (Details) - Schedule of Warrant Activity - Warrant [Member] - $ / shares
6 Months Ended 12 Months Ended
Jun. 30, 2024
Dec. 31, 2023
Schedule of Warrant Activity [Line Items]    
Warrants, Outstanding - beginning of period (in Shares) 162,703,869 162,703,869
Weighted average exercise price, Outstanding - beginning of period $ 0.048 $ 0.048
Warrants, Issued (in Shares)
Weighted average exercise price, Issued
Warrants, Exercised (in Shares)
Weighted average exercise price, Exercised
Warrants, Forfeited (in Shares)
Weighted average exercise price, Forfeited
Warrants, Outstanding - end of period (in Shares) 162,703,869 162,703,869
Weighted average exercise price, Outstanding - end of period $ 0.048 $ 0.048
Warrants, Exercisable at the end of period (in Shares) 162,703,869 162,703,869
Weighted average exercise price, Exercisable at the end of period $ 0.048 $ 0.048
Weighted average fair value of warrants granted during the period
v3.24.3
Related Parties (Details)
Mar. 31, 2023
Feb. 28, 2023
Post Hexagon Partners [Member]    
Related Parties [Line Items]    
Outstanding capital stock, percentage 49.00% 49.00%
v3.24.3
Concentrations (Details) - Customer Concentration Risk [Member]
6 Months Ended 12 Months Ended
Jun. 30, 2024
Jun. 30, 2023
Dec. 31, 2023
Five Customers [Member] | Revenue [Member]      
Concentrations [Line Items]      
Concentration Risk, Customer 55%    
Three Customers [Member] | Revenue [Member]      
Concentrations [Line Items]      
Concentrations percentage   63.00%  
Three Customers [Member] | Account Receivable [Member]      
Concentrations [Line Items]      
Concentrations percentage     72.00%
Two Customers [Member] | Account Receivable [Member]      
Concentrations [Line Items]      
Concentration Risk, Customer 47%    
v3.24.3
Commitments and Contingencies (Details)
Aug. 01, 2022
USD ($)
ft²
Jun. 30, 2024
USD ($)
Dec. 31, 2023
USD ($)
Commitments and Contingencies [Line Items]      
Borrowing rate [1]   10.00%  
Square feet (in Square Feet) | ft² 2,000    
Lease payment $ 3,333    
Lease expires Jul. 31, 2027    
ROU asset and liability   $ 125,692 $ 147,480
JJ Real Co., [Member]      
Commitments and Contingencies [Line Items]      
ROU asset and liability   $ 125,692 $ 147,480
Minimum [Member]      
Commitments and Contingencies [Line Items]      
Remaining lease terms   1 year  
Maximum [Member]      
Commitments and Contingencies [Line Items]      
Remaining lease terms   3 years  
[1] This discount rate is consistent with our borrowing rates from various lenders.
v3.24.3
Commitments and Contingencies (Details) - Schedule of Future Minimum Lease Payments for Operating and Finance Leases
Jun. 30, 2024
USD ($)
Schedule of Future Minimum Lease Payments for Operating and Finance Leases [Abstract]  
Six months ending December 31, 2024 $ 35,834
Year ending December 31, 2025 49,333
Year ending December 31, 2026 51,333
Year ending December 31, 2027 17,333
Year ending December 31, 2028
Thereafter
Total 153,833
Less imputed interest (22,308)
Total liability $ 131,525
v3.24.3
Commitments and Contingencies (Details) - Schedule of Other Information Related to Leases
Jun. 30, 2024
Schedule of Other Information Related to Leases [Line Items]  
Operating Leases Weighted Average Remaining Term 37 months
Operating Leases Weighted Average Discount Rate 10.00% [1]
[1] This discount rate is consistent with our borrowing rates from various lenders.
v3.24.3
Subsequent Events (Details) - Forecast [Member] - Series I Preferred Stock [Member] - $ / shares
Oct. 11, 2024
Oct. 09, 2024
Subsequent Events [Line Items]    
Preferred stock payable, share issued 892,857  
Preferred stock payable, par value (in Dollars per share) $ 2.8  
Minimum [Member]    
Subsequent Events [Line Items]    
Preferred stock, shares authorized   3,000,000
Maximum [Member]    
Subsequent Events [Line Items]    
Preferred stock, shares authorized   3,400,000

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