Applebee's International Reports May Comparable Sales
May 30 2007 - 4:34PM
Business Wire
Applebee�s International, Inc. (Nasdaq:APPB) today reported
comparable sales for the four-week period ended May 27, 2007.
System-wide domestic comparable sales decreased 2.1 percent for the
May period, while comparable sales for domestic franchise
restaurants decreased 1.9 percent. Comparable sales for company
restaurants decreased 2.9 percent, reflecting a decrease in guest
traffic of between 3.0 and 3.5 percent, combined with a higher
average check. Company restaurants lapped a menu price increase of
approximately 1.5 percent taken at the beginning of the May 2006
period. Concurrent with the introduction of the company�s new menu
this week, a price increase of approximately 1.3 percent was taken.
The company noted that lunch traffic was positive during the month
in company restaurants as a result of the Pick �N Pair menu.
System-wide domestic comparable sales for the quarter-to-date
period through May (eight weeks) have decreased 1.4 percent, with
domestic franchise restaurant comparable sales down 1.3�percent and
company comparable restaurant sales down 1.9 percent. Applebee�s
International, Inc., headquartered in Overland Park, Kan.,
develops, franchises and operates restaurants under the Applebee�s
Neighborhood Grill & Bar brand, the largest casual dining
concept in the world. As of May 27, 2007, there were 1,938
Applebee�s restaurants operating system-wide in 49 states, 16
international countries, and one U.S. territory. Additional
information on Applebee�s International can be found at the
company�s website (www.applebees.com).
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