DigitalRooster.com Ltd spin-off Avrada cleared for trading DIGITALROOSTER.COM LTD. NASD OTC Bulletin Board SYMBOL: DGRLF Berlin WKN No. AOBK9J SYMBOL: DGL TORONTO, Aug. 10 /PRNewswire-FirstCall/ -- Avrada Inc., the daughter company of DigitalRooster received clearing from NASD that it can commence trading on the OTC under the symbol "ARAAF". DigitalRooster remains a significant shareholder in Avrada holding 4,007,607 shares of the 9,780,476 shares outstanding in Avrada. Most of the outstanding shares are restricted and the float is estimated to be around 700,000 shares. Avrada is planning to file the appropriate forms to move from the pink sheet to the bulletin board in the near future. "The immediate focus is to start its European roll out." Referring to the press release of May 18, 2004 according to John Alexander van Arem. Mr. van Arem will stay on as interim CEO until the company finds a suitable candidate to assume the role. "We are excited at DigitalRooster as well for the spin-off because it will enhance our efforts and Avrada's success will contribute greatly to DigitalRooster's as well". The first 30 days there will be one market maker, UCAP who has been very helpful in Avrada getting cleared for trading. About DigitalRooster.com: DIGITALROOSTER.com LTD. is a world leader in the marketing and billing solutions of online entertainment. An IR package is available via email or on- line at http://www.digitalrooster.com/. Please email for a copy or call: 1-877-788-1940. A representative will be available to answer any questions that you may have. About Avrada Inc.: Avrada Inc. develops and distributes content for distribution to the hospitality industry as well as distribution of a specialized hotel industry portal that delivers data, applications and network services to hotels in order to facilitate the delivery, and lower the cost of real-time information processing. In compliance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, DGRLF notes that statements contained in this announcement that are not historical facts may be forward-looking statements that are subject to a variety of risks and uncertainties. Accordingly, DGRLF wishes to caution readers of this announcement that its future actual results may differ materially from those that any forward-looking statements may imply. There is no assurance the above-described events will be completed. There can be no assurance of the ability of the company to achieve sales goals, obtain contracts or financing, consummate acquisitions or achieve profitability in the future. The above and additional factors are discussed in detail in the company's filings with the U.S. Securities and Exchange Commission. These may be viewed at http://www.sec.gov/ and many other Web sites without charge. DATASOURCE: Digital Rooster.com Ltd. CONTACT: DIGITALROOSTER.com Ltd.: Investor Relations, (416) 815-1771 Or (416) 815-0044 (FAX); , http://www.digitalrooster.com/ x

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