ASCC Works to Develop the Cure for ‘Deal Fatigue’
August 28 2012 - 5:00AM
Business Wire
“Deal fatigue” appears to be slowing consumer enthusiasm for
daily deal sites such as Groupon (NASDAQ: GRPN)—and the Aristocrat
Group Corp. (OTCBB: ASCC) is working on a new coupon model to offer
buyers something different.
Although Groupon and its largest competitor, Living Social, have
built tremendous market share in the once-booming daily deals
space, dozens of similar businesses are watering down the industry.
Today, many consumers are flooded with e-mails every day from a
multitude of daily coupon sites, leading to a drop in business
termed “deal fatigue.”
“What Groupon and its clones are discovering is that there can
be too much of a good thing,” said ASCC CEO Cindy Morrissey. “The
market is now flooded with daily deals, with no one company’s
e-mail campaigns standing out from another. Consumers are sick of
this model, and we’re planning to replace it with a new one.”
A social networking innovation lies at the heart of the new
revenue model that ASCC is exploring—one that the company believes
could revolutionize the online social coupon industry.
TheFancy.com is a new social site similar to Pinterest that lets
users flag up things they like online, like a photo blog for
commercial products. The service also lets users purchase what they
find online, delivering built-in support for e-commerce.
TheFancy.com then collects 10 percent of each transaction's
value.
ASCC’s research indicates that women control a majority of
household spending, and the company plans to tailor its social
coupons to goods and services related to women’s health, parenting
and even dating. ASCC plans to ensure that its coupon platform can
be easily used with mobile devices such as the Apple (NASDAQ: AAPL)
iPad and iPhone.
“Women have always been the primary consumers of coupons,”
Morrissey said. “Our new platform will make couponing easier and
more fun for women than ever before, making all other couponing
platforms obsolete.”
For more information on ASCC’s new initiatives, please
visit www.aristocratgroupcorp.com/investors.html.
Follow ASCC on Twitter
at www.twitter.com/AristocratGroup.
About the Aristocrat Group
The Aristocrat Group
Corp. (www.aristocratgroupcorp.com) is a women’s lifestyle
company that aims to make the transition into parenthood smoother
and more rewarding than ever before. Our smart growth initiatives
will position us as the premier resource for prenatal and
postpartum resources. For more information on our business plan,
please visit www.aristocratgroupcorp.com/investors.html.
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